Leading coconut water brand Vita Coco is transporting your tastebuds to the tropics with the launch of its boldest-flavoured coconut water yet. Vita Coco Coconut Juice, the brand’s first juice offering, is available since June 2 right in time for summer sipping.

A refreshing blend of coconut water and a burst of tropical, refreshing flavour, Vita Coco Coconut Juice is a thirst-quenching beverage to help you beat the summer heat. Conveniently canned for consumers who need a quick on-the-go boost, Vita Coco Coconut Juice is available in two bold flavours – Original with Pulp, and Mango – with a sweet, unexpected taste that demands one more sip. It is gluten-free and non-GMO, and 50 calories for Original with Pulp (per 8 fluid ounces) with 10 grams of sugar, and 80 calories for Mango (per 8 fluid ounces) with 17 grams of sugar.

Vita Coco Coconut Juice is sold in 16.9 oz aluminum cans and is available in the US at 7-Eleven stores and other convenience store locations across the East Coast and Southeast for an MSRP of USD 2.49 per unit. Limited 12 pack quantities of Vita Coco Coconut Juice are also available online at www.vitacoco.com.

About Vita Coco

Vita Coco is the leading coconut water beverage brand, celebrated for bringing the benefits of coconuts to the world. Championed by informed consumers, health and wellness experts, pro-athletes and celebrities for its nutrient-rich hydration, Vita Coco’s portfolio now includes coconut milk and coconut oil.

Leading coconut water brand Vita Coco is debuting a new line of functional coconut water with MCT next spring.

Vita Coco Boosted blends coconut water, coconut cream, coconut MCT oil, B vitamins and tea extract to give consumers a new, modern way to get their fix of all-day energy, without the jitters or crash. The new product will be available in three, delicious cafe flavors – Vanilla Latte, Coconut Chocolate and Chai – with 40 milligrams of caffeine and less than 5g of sugar per drink. Unlike other MCT drinks on the market,Vita Coco Boosted has no added sugar or added sweeteners.

As consumers continue to seek out holistic ways to increase their energy and focus, Vita Coco is leveraging energy-boosting coconut MCT oil to create a coconut water beverage that meets consumers’ needs.

“We’re always looking to find new innovative ways to leverage the goodness of coconuts to provide consumers with relevant products. We all need more energy and focus now more than ever, and the launch of Boosted could not be better timed,” said Michael Kirban, co-founder and CEO of Vita Coco. “MCT as a functional ingredient is growing rapidly, and our unique combination of coconut water with coconut MCT oil offers consumers an accessible, versatile product that can be enjoyed as a sidekick to your coffee, an addition to your smoothie or any time you need a pick-me-up.”

Vita Coco Boosted will launch regionally and will be available for $3.29 for a16.9-oz TetraPak in select retail stores and on Amazon in March 2021.