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This year, VOG Products, an innovative fruit processing company from Trentino-South Tyrol (Italy), produced a base for apple vinegar (cider) for the first time. After all, a current development in the market shows that the trend is moving from balsamic vinegar towards apple vinegar. For apple vinegar, the company has special tanks for fermentation. Concentrate and juice from high-quality raw goods are used as base for the cider that is further processed by the vinegar industry.

Another new addition to the VOG Products assortment: apple flour and dried apples in the form of rings or cubes – as our customers wish – from various apple varieties. With these products, VOG Products primarily targets the baked goods and sweets industries, as well as granola producers and suppliers of fruit preparations.

The continuous availability of premium raw goods, traceability and the highest quality and safety standards are important components of VOG Products’ recipe for success. At the same time, the fruit processing company established in 1967 values innovation and further development highly. VOG Products now belongs to 4 producers’ organisations from South Tyrol and Trentino plus 18 cooperatives from South Tyrol with a total of around 10,000 members.

Shire City Herbals, maker of award-winning Fire Cider, is pleased to add Elderberry Tonic to its lineup of ACV-powered functional beverages. The new Elderberry Tonic features elderberry, apple cider vinegar, tulsi, ginger, cinnamon, and clove, and was born from years of meticulous R&D, sourcing, and formulation.

“We are excited to introduce Fire Cider’s long-awaited cousin – Elderberry Tonic. Last year’s rebrand of Shire City Herbals created a canvas for us to roll out new products beyond Fire Cider, and also to broaden our support for smaller makers from our area of Massachusetts – The Berkshires,” explains Kim Allardyce, CEO of Shire City Herbals.

Elderberry Tonic was designed to be taken daily as a teaspoon or shot as part of a proactive wellness ritual. Just like Fire Cider, it can also be a special condiment in salads, cocktails, mocktails, and marinades.

Shire City Herbals’ Elderberry Tonic is available on ShireCityHerbals.com starting at $ 19.99 and will be introduced to retailers in the US at Expo East on Sept. 23, 2021, in what is slated to be the first live natural products event since the onset of the COVID-19 global pandemic.