The global fruit and vegetable supply chain will gather at Macfrut (21-23 April, Rimini Expo Centre). The 43rd edition is packed with new features: the Caribbean as the international partner, 800 top buyers, 10 Regions of Italy present and Sicily as the Partner Region, the global Mango and Avocado supply chain, Themed Exhibitions and around 100 events.
The global fruit and vegetable supply chain will gather at Macfrut, which will take place from Tuesday, 21 April to Thursday, 23 April 2026 at the Rimini Expo Centre. This three-day event brings together industry professionals to explore business opportunities and discover the latest innovations and trends in a key Italian agribusiness sector, accounting for around a third of the country’s agricultural production and worth approximately €19 billion, with the entire supply chain generating around €60 billion.
The 43rd edition will be packed with new features, all under the slogan „Make it Juicy“, offering a „juicier“, trendier and more innovative event: Mangoes and Avocados are the key products at an event that brings together the entire global supply chain; an international focus on Caribbean countries, with strong representation from other continents (especially Europe and Africa); over 800 international top buyers; Sicily as the Partner Region with the participation of 10 Regions of Italy; Themed Exhibitions on industry trends coordinated by a team of experts; around 100 events, including high-profile conferences on current industry-related issues, in collaboration with the Macfrut Scientific Technical Committee (the New CAP, International Conference on Assisted Evolution Techniques, news on Healthy Food products, Mediterranean Stone Fruit Symposium, among others); two 2,500-square-metre test fields showcasing the latest fruit and vegetable products; and a Start-up area featuring 25 innovative proposals from around the world.
Presentation of the 43rd edition of Macfrut
The 43rd edition of Macfrut was presented at the Italian Trade Agency (ITA) in Rome by Francesco Lollobrigida – Minister of Agriculture, Food Sovereignty and Forests, Matteo Zoppas – President of ITA-Italian Trade Agency, Patrizio Neri – President of Cesena Fiera, Paolo De Castro – President of the Macfrut Scientific Technical Committee, Livio Proietti – President of ISMEA (Institute of Services for the Agricultural Food Market), Luca Sammartino – Regional Councillor for Agriculture of the Sicilian Region, Ugo Ferrero – Head of Institutional Affairs at AICS (Italian Agency for Development Cooperation), and Rafael A. Lantigua Ciriaco – Ambassador of the Dominican Republic to Italy.
Fruit and vegetables, a strategic asset of Made in Italy: rising exports and consumption
Fruit and vegetables take centre stage at Macfrut. The sector is worth around €19 billion in Italy, accounting for 27% of the national agricultural production and, together with vegetable preserves, 18% of Italy’s agri-food exports (source: ISMEA).
Italian fruit and vegetable exports rose by 11.3% in 2025 (from January to November), reaching a total value of €7 billion (source: Italian Trade Agency). Essentially, around one-third of Italy’s products are exported worldwide. Italy is the third-largest exporter in Europe, following Spain and the Netherlands. Interestingly, the five main target markets for Italian fruit and vegetables are all experiencing significant growth: Germany (2.1 billion), France (722 million), Austria (476 million), Switzerland (397 million) and Spain (319 million).
According to data from Nomisma, Italy accounts for 17 % of the total value of fruit and vegetables produced in the EU, making it the second-largest producer of vegetables (including processing tomatoes) and the second-largest producer of fruit (including dried fruit) on the continent.
ISMEA data shows that vegetable sales are performing well in the fruit and vegetable sector. Total purchased volumes have increased by 2.6%, while expenditure on fruit has risen by 2.7 %.
Specifically, the fresh produce sector has shown significant growth in the vegetable category, with modest increases in the volume of fresh vegetables (+3.5 %) and potatoes (+5.1 %) sold. Purchases of fresh-cut vegetables remain stable (with expenditure increasing by 0.4 % and volumes decreasing by 0.1%), as are those of frozen vegetables (with expenditure increasing by 0.2 % and volumes remaining stable). The volume of tomato preserves has increased slightly (+1.4 %), while expenditure has remained stable and prices have fallen slightly.
With regard to fruit, although juice sales have decreased (-6.5 %), consumption of fresh produce has shifted towards red fruits and tropical fruits, as well as nuts. The sales volume of nuts has increased (+2.6 %), along with kiwifruit (+7.2 %), strawberries (+8.9 %), blueberries (+25.9 %), mangoes (+36.4 %), avocados (+47 %) and pomegranates (+25 %). The consumption of packaged organic fresh fruit is also on the rise, with respective increases in quantity and expenditure of 1.8 % and 7 %.
Macfrut, a global supply chain trade fair
The one trait that sets Macfrut apart is its international outlook, achieved through a year-round programme of presentations around the world and extensive incoming buyer activities organised in collaboration with the Italian Trade Agency. This edition has an international focus on Caribbean countries, which are one of the world’s most dynamic regions, with exports worth over $30 billion. The Dominican Republic is a key player in this focus area, with a stand that has doubled in size since last year (400 square metres), featuring producers and exporters of tropical fruit, as well as institutions and supply chain operators. Cuba, Costa Rica, Colombia and Ecuador will also be present. Representing South America, Chile and Argentina have confirmed their attendance, while Brazil and Peru will be making their debut at the trade fair with their own national stand and a delegation of producers, as well as some of the most dynamic companies in Latin America’s fruit and vegetable industry.
Once again, a significant number of African countries will participate, including 20 from Sub-Saharan Africa, who are primarily interested in acquiring the know-how and technologies for which Italy is world-renowned.
Thanks to the invaluable support of the Italian Trade Agency, more than 800 top buyers from all over the world will attend the trade fair, with a special focus on leading European fruit and vegetable importers, selected through targeted scouting by Macfrut.
Macfrut, the premier showcase for the Italian supply chain
What sets this edition apart is a collaborative process involving all industry stakeholders, which has resulted in a shared vision of Macfrut as the premier showcase for the Italian fruit and vegetable sector. It has earned this status thanks to its ability to bring together all the major players in production, technology and packaging, as well as the three main modern retail chains in the fresh produce segment (Conad, Coop Italia and VèGè Group), and leading companies from every link in the Italian supply chain, which is unique worldwide.
Many Regions of Italy will be in attendance, having chosen Macfrut as the platform for showcasing their exceptional products, including PDO and PGI products. As many as 10 Regions will have their own stand at Macfrut 2026, representing leading national fruit and vegetable companies: Basilicata, Calabria, Campania, Emilia-Romagna, Lazio, Piedmont, Apulia, Sardinia, Sicily and Umbria.
The 43rd edition of the trade fair will feature Sicily as the Partner Region. With over 263,000 hectares dedicated to the cultivation of fruit and vegetables (22% of the national total) and a production of 4.6 million tonnes (19% of Italy’s total fruit and vegetable production), Sicily is a jewel in the country’s crown. Its achievements include being the leading region for organic production, with around 47,000 hectares cultivated, equivalent to around a quarter of the national total. It ranks first in Italy in terms of production value, accounting for around €3 billion (16% of the national total), largely thanks to its excellent PDO and PGI products. Sicilian produce will be given centre stage at the three-day event, where it will be thoroughly discussed and presented to an international audience as part of a wide-ranging programme of activities.
Spotlight on avocados and mangoes
The key products of Macfrut 2026 will be in the spotlight at a global event, ‘Mango and Avocado Explosion’, which will bring together the entire supply chain, from production and marketing to the analysis of agronomic data, market trends, development opportunities and real-world case studies from leading global companies (Brazil, Colombia, the Netherlands, Egypt, India, Peru, Italy, Kenya and the Dominican Republic). This event is an opportunity to explore business opportunities, make new connections, enter into business agreements, and meet top buyers of two products that are gaining prominence in the global market and generating over $80 billion worth of business.
Themed Exhibitions
Themed Exhibitions, coordinated by leading sector experts, confirm Macfrut’s status as a ‘knowledge fair’. In addition to the exhibition and trade areas, each Themed Exhibition will feature a rich programme of conferences on strategic industry topics, offering a broad range of insights: Acqua Campus, dedicated to innovative water-saving systems; Plant Nursery, showcasing the latest nursery innovations (Workshop on Assisted Evolution Techniques, new varieties, rootstocks and genome); Biosolutions & Digital Technologies, dedicated to natural plant protection, nutrition and biostimulation products (international kiwi conference, technical round tables, incoming buyers); Berry Area, dedicated to the world of berries (new varieties and the relationship with large-scale retailers); Healthy Food Area, focusing on minimally processed health-promoting products (the organic product supply chain, fresh-cut produce, Mangoes and Avocados); Spices & Herbs Global Expo, dedicated to the world of medicinal plants, spices and herbal products (focus on the future of spices and medicinal herbs, Tisana Day and Herbal Factory); and Agrisolar, a dedicated showcase for agrivoltaic technologies. There will also be a Start-up area showcasing 25 innovative proposals from around the globe (Finland, Germany, Ghana, Poland, Uganda, the USA and Italy). Visitors to the Pre-Harvest area will have the opportunity to take a look at the latest innovations in fruit and vegetable cultivation in two test fields covering 2,500 square metres.
The three-day trade fair will host around 100 events, including high-profile conferences on current industry-related issues, organised in collaboration with the Macfrut Scientific Technical Committee. Scheduled events include: the New CAP, International Conference on Assisted Evolution Techniques, news on Healthy Food products, Mediterranean Stone Fruit Symposium, among others.
Macfrut 2026 – Rimini Expo Centre: Tuesday 21 and Wednesday 22 April (9.30 am – 6 pm), Thursday 23 April (9.30 am – 5 pm).
The FreshProducePEFCR was developed to address the growing need for a standardised environmental footprint methodology for the fresh produce sector, in light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers. To that end, Freshfel Europe and its members launched in 2022 the Environmental Footprint Initiative to develop together a fresh fruit and vegetable environmental footprint methodology (FreshProducePEFCR), database, and digital tools that are broadly accepted by the industry, stakeholders, and consumers.
The Technical Secretariat (TS) of the FreshProducePEFCR has worked in the past years on a harmonised solution for the sector that is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, to enhance the sector’s sustainability and maintain its competitiveness. The FreshProducePEFCR follows a holistic approach, which covers 16 indicators to measure the environmental impact of a product, ranging from water to land use.
The technical work on the FreshProducePEFCR methodology, which was conducted by Wageningen Social & Economic Research (WUR), concluded at the end of 2025 with two workshops on the choice of energy allocation for Combined Heat Power (CHP) systems, to ensure that the most accurate and suitable models could be used in the calculations. During the workshops, a consensus was reached between LCA-experts, growers, and other stakeholders that exergy allocation for CHP systems was the best option to reflect the CHPs environmental impact and provide the right incentives for growers. The FreshProducePEFCR is now published and available on WUR’s library as well as Freshfel’s website.
As the development phase of the methodology comes to an end, the project now moves to the next step for the FreshProducePEFCR: its adoption and implementation by the wide variety of actors in the fresh produce business. An online webinar with interested digital tool providers is being planned for Q1 of 2026, to be followed by a meeting with the retailers.
With around 90,000 participants from across the globe, FRUIT LOGISTICA 2026 once again demonstrated its status as the world’s premier business, innovation and knowledge platform for the fresh produce industry.
Fresh produce business leaders from across the globe braved Germany’s coldest winter in 15 years on 4-6 February 2026 to kindle valuable new connections at FRUIT LOGISTICA, the world’s number one fruit and vegetable event. Despite freezing conditions which saw departing flights grounded, the show’s around 90,000 participants still found their way home after three days of innovation, networking, and learning.
There was plenty on offer to excite and inspire those who attended – four in five of whom visited from outside Germany. From cutting-edge developments in production, marketing, packaging and technology throughout its exhibition halls, to the most relevant, insightful talks and discussions on a range of vital topics across its conference stages, FRUIT LOGISTICA 2026 strengthened its position as the sector’s undisputed centre of business knowledge. The annual FRUIT LOGISTICA Innovation Awards underlined their role as the industry’s standard-bearer for progress and productivity, while zones including the Startup World, New Product Showcases, and Smart Agri Area all highlighted essential advances in the business. All of which made it an unbeatable international meeting.
Business goals achieved and deals successfully closed
Both exhibitors and trade visitors gave FRUIT LOGISTICA 2026 very good marks. The results of the representative trade visitor survey confirm a high level of satisfaction with both the business success and the event content. Exhibitor representatives are also very satisfied with FRUIT LOGISTICA 2026. Numerous business deals ensure a positive conclusion to the trade fair.
According to initial trends from the exhibitor survey, 9 out of 10 exhibitors are satisfied with their business results. Just as many are already planning to return to the trade fair in 2027. The most important goals of ‘company presentation’, ‘new customer acquisition’ and ‘existing customer care’ were all achieved to a high degree.
The preliminary results of the representative trade visitor survey also show a high level of satisfaction: well over 90% of participants expressed a positive overall impression of FRUIT LOGISTICA 2026 and would recommend the event to their colleagues or business partners. Nine out of ten respondents are already planning to visit the event again next year.
FRUIT LOGISTICA 2026 impressed both in terms of business and content: more than 95 % of the trade visitors surveyed confirmed their satisfaction with the commercial success of their visit to the trade fair. Nine out of ten praised the wide range of products and services on offer, and just as many said they had achieved their most important goals of making new contacts and learning about new products.
The next FRUIT LOGISTICA will take place in Berlin from 3 to 5 February 2027.
From 4 to 6 February 2026, Berlin (Germany) transforms into the global home of fresh produce as FRUIT LOGISTICA ignites the industry with groundbreaking innovation, energising connections, and bold ideas shaping its future.
Growers, traders, engineers, scientists and pioneers arrive from all continents, carrying ideas, ambitions and a shared belief in progress. Over 2,500 exhibitors from around 90 countries are due to take part, making it the world’s largest and most international gathering of companies in the fruit and vegetable sector.
A global meeting point with purpose
In 2025, FRUIT LOGISTICA brought together 91,000 industry professionals from 151 countries, and more than 95 percent said they would recommend the event. From the moment the venue is entered, it becomes clear why: this is where the global fruit and vegetable sector moves forward.
Beyond its scale, the event is defined by real industry momentum – conversations in busy aisles, meetings between long-standing partners, and spontaneous exchanges that lead to new ideas.
This year’s guiding theme, Let’s grow!, captures that spirit. “Let’s grow is much more than a slogan,” says Director Alexander Stein. “It reflects our determination to push ahead, to embrace innovation, and to grow not only technologically and economically but also as a global community. FRUIT LOGISTICA is where that future begins.”
Italy, the Netherlands, Spain, Germany, and France remain the top five countries represented by exhibitors, and participation from Asia, the Middle East and North Africa, and Africa continues to increase.
Three segments that tell the whole story
The story unfolds across three seamlessly connected segments that cover the entire value chain: Fresh Produce, Machinery & Technology and Logistics. In Fresh Produce, trade visitors can explore the global marketplace for fruit and vegetables, discover emerging varieties, gain insights into shifting supply landscapes and meet buyers and retailers from around the world.
In the Machinery & Technology segment, they enter a world where technology becomes tangible, with AI-driven cultivation systems, precision irrigation, advanced grading lines and autonomous harvesting robots demonstrating how efficiency and sustainability can grow hand in hand.
In the Logistics segment, trade visitors experience the delicate art of moving freshness across the globe, discovering next-generation cold chain systems, robotics, drones, port solutions and digital supply-chain platforms that combine speed, safety and sustainability.
Formats that bring stories to life
The Startup World forms a vibrant ecosystem of ideas and ambition, where young companies introduce bold technologies for agriculture, logistics, vertical farming and data-driven production. Industry veterans stop by, ask questions, challenge and inspire. In this environment, the future often begins with a single meaningful conversation.
On the Insights Stage, exhibitors explain the stories behind their technologies, highlight the problems they solve and give trade visitors a direct look at how ideas turn into practical solutions.
Across the Expert Forums, a landscape of knowledge unfolds through six stages: the Fresh Produce Forum, Farming Forward, the Logistics Hub, the Future Lab, the Insights Stage and the Podcast Studio. More than 200 experts present over 100 sessions covering breeding innovations, retail marketing, greenhouse automation, artificial intelligence, vertical farming, climate resilience and the logistics of the future. Each talk opens up a new perspective.
Along the Organic Route, a clearly marked virtual path guides trade visitors to more than 200 exhibitors with certified organic products. It tells a story of responsibility, transparency and the growing global movement toward sustainable value chains.
In the New Product Showcase, trade visitors encounter a gallery of what comes next. Whether it is a new variety, a packaging concept or a technological solution, each exhibit represents a step forward and an idea made tangible.
The 20th FRUIT LOGISTICA Innovation Award marks a milestone moment. In 2026, the industry’s most prestigious award celebrates its twentieth anniversary. Throughout the halls, dedicated displays present the finalists, and on 6 February the award ceremony becomes an emotional highlight as visionary teams step into the spotlight and their achievements are celebrated across the global industry.
Friday, 6 February 2026, isn’t just the last day of the trade show – it’s Fruitful Friday, a vibrant celebration packed with business, science, and entertainment. From the Mascot Race at the South Entrance to the inspiring FLIA Award Ceremony and the forward-looking FRUTIC Science Symposium organised in cooperation with the Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), the day brings together innovation, industry expertise, and fresh energy.
Premium fruit and vegetable ingredients supplier SVZ announced its decision to fully integrate tropical fruit ingredient brand Netra Agro into the core SVZ portfolio. For almost 30 years, SVZ has operated Netra Agro as a specialised subsidiary for reliably and sustainably sourced tropical fruit ingredients, including IQF (Individually Quick Frozen) fruit pieces, purees and concentrates. Now, in a strategic move to strengthen its position as a trusted supplier in the market, SVZ will fully absorb Netra Agro’s products and operations, while ensuring complete continuity of service for its global customer base. The integration process is already underway and is expected to be fully concluded in early 2026.
The addition of Netra Agro’s exotic fruit portfolio, and specific expertise in transporting tropical fruit, makes SVZ a single-source provider for any fruit or vegetable ingredient need. The decision not only gives SVZ’s customers direct access to high-quality tropical ingredients like mango, banana and pineapple in various formats, but also allows Netra Agro’s existing customers to benefit from increased procurement, production, and distribution capabilities, in addition to the service they already know and value.
“The move to integrate Netra Agro and its decade-spanning expertise in tropical fruit sourcing reflects SVZ’s mission to become the leading sustainable ingredient partner for food and beverage producers around the globe,” said Johan Cerstiaens, Managing Director at SVZ. “As we support our teams through the transition, we want to assure Netra Agro customers that they will continue to receive the same high levels of service and quality now, and well into the bright new future ahead. We will provide further updates on the integration process and the promising path forward.”
The European Commission just released its proposal for the adjustment of customs duties on import of certain goods originating from the USA, as a result of the USA-EU “agreement” reached end of July 2025. Freshfel Europe is expressing its deep unease over such trade “deal” and its process. Beyond trade impact or benefit, this agreement raises multiple questions and concerns on fundamental international trade principles.
The President of the European Commission brought back from Scotland a one-sided and fully asymmetric agreement, with concessions that threaten reciprocal concept. This appalling outreach was brought to EU business after a negotiation process that breached basic principles of good governance, set aside commitment to transparency requiring meaningful a priori stakeholder consultation and failed to have been subject to a credible impact assessment. The deal also significantly weakens WTO, eroding the principle of Most Favoured Nation (MFN) clause and other multilateral rules while also deteriorating the integrity of future bilateral trade agreements.
On this background, Freshfel Europe expresses its deep concerns and outright opposition to the EU–USA trade deal, currently in its implementation process. Despite representing a limited part of the total bilateral trade between the EU and USA, fresh fruit and vegetables are once again taken as a bargaining chip for achieving other objectives, leaving European fresh produce businesses exposed to disproportionate tariff and unfair balance in regard to non-tariff conditions. This will further deepen the already existing trade deficit.
Philippe Binard, General delegate of Freshfel Europe commented: “Under the proposed deal, imports of US fruit and vegetables into the EU are fully liberalized removing with immediate effect existing tariffs to a full duty exemption. On the contrary EU exporters face a significant rise of tariffs to 15% when accessing the USA market”. This stark asymmetry hands a competitive advantage to US producers interested in exporting to the EU, while severely impacting the competitiveness of EU fresh produce on the USA market. Although additional duties will ultimately be borne by US consumers, it will overtime limit volume of EU fresh produce currently exported. The EU generous discriminatory move with fully fledge duty waiver for US fresh produce imported in the EU might lead other third countries to request similar concessions from the EU in light of the MFN clause.
Moreover, while the EU declared readiness to address US concerns on “non-tariff barriers” and other climate- related and sustainability matters, there is no such clear and unambiguous commitment by the USA to resolve longstanding Sanitary and phytosanitary (SPS) measures that have blocked or limited for decades EU exports of apples, pears, citrus, tomatoes, and many other products. Philippe Binard stated: “Excessive US SPS rules continue to keep EU fruit and vegetables out of the USA market, while US exporters might gain more access to EU market. The deal also generates conditions for an unequal playing field, between EU operators bound to comply with strict sustainability, climate and food safety requirements—such as CSRD, CDDD or PEFCR monitoring and reporting—while allowing US and other non-EU suppliers much greater flexibility or derogation on societal concerns or climate transition obligations. This move totally undermines the trustworthiness of the EU sustainability agenda and the competitiveness of EU business”.
The EU concessions on tariff conditions carry as well non-negligible collateral effects for the EU with major financial consequences. The tariff dismantling for US produce will reduce annually EU own financial revenues by an estimated 12 billion €. Philippe Binard added: “This will add more pressure on EU budget, already facing multiple cuts further harming European businesses and EU citizens. In the recent discussion of the upcoming MFF, we already experienced the far-reaching implications of budget cuts for agriculture and absence of resources to adjust activity to climate change challenges or to promote a shift towards a more sustainable and healthier diet”.
Some months ago, the European Commission was considering agriculture as essential for food security. Last July, the President of the European Commission completely forgot its commitments for EU agriculture competitiveness, its engagement to tackle climate change and the need to wisely manage EU own financial resources. This deal was claimed by its protagonists to offer predictability and stability, both essential for long-term business planning and investment. At a first glance, it is rather generating more uncertainties, being placed at the mercy of its counterpart threatening to seek more concessions from its weakened partner. This is already happening with the Digital Market Act.
Freshfel Europe calls for wisdom of EU policymakers of the Council and of the Parliament to reject this one- sided agreement and urgently seek fully reciprocal, non-discriminatory and fair market access conditions that are equally beneficial for EU operators. Otherwise, EU sustainability commitments, and EU credibility on the global stage are seriously at stake.
The Technical Secretariat (TS) of the FreshProducePEFCR, which has developed the technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, welcomed more than 50 fruit and vegetable sector representatives to its event “Presentation of the FreshProducePEFCR & Next Steps”.
The event focused on the finalisation of the FreshProducePEFCR and the progress towards addressing the growing need for a standardised environmental footprint methodology for the European fresh produce sector. In light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers, the Technical Secretariat (TS) of the FreshProducePEFCR has worked in the past years on a harmonised solution for the sector that is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, to enhance the sector’s sustainability and maintain its competitiveness.
Freshfel Europe Vice-President Frédéric Rosseneu started the event by highlighting the need to develop PEFCR tools for the fruit and vegetable business. “Developing a harmonised methodology and category rules is essential for the sector and its ability to communicate the sustainability assets of fresh produce.” He added: “We need to speak the same language if we want to talk to consumers and address their transparency demands effectively.” Jeroen Weststrate (Project leader and Researcher at Wageningen University & Research) presented the process of developing the calculation rules, as well as the finalisation of the FreshProducePEFCR and its implementation in the sector. He explained: “The PEFCR project is a prime example of how sectoral collaboration can drive meaningful impact. Not only has a new industry standard been set, but it has also laid the foundation for lasting environmental and sectoral change, providing trustworthy sustainability metrics that drive targeted sustainability performance improvements, while ensuring comparable results.” Fresh Produce Centre’s General Manager Richard Schouten focused on the concrete advantages that the use of the FreshProducePEFCR will bring to the sector: “By developing the FreshProducePEFCR, the sector takes a proactive step to be more transparent to help create one common standard on environmental sustainability.”
Freshfel Europe General Delegate Philippe Binard concluded the event by encouraging the fruit and vegetable sector to embrace the advantages of the tools that effectively harmonise the environmental accountability of the sector: “After years of progress, we look forward to the next big step for the FreshProducePEFCR – its adoption and implementation by the wide variety of actors in the fresh produce business. As the process of bringing the chain together to develop the methodology comes to an end, it’s now up to the sector to take to the fullest this opportunity to calculate, communicate, and further enhance the environmental benefits of fresh fruit and vegetables.”
The International Fruit and Vegetable Juice Association (IFU), in collaboration with MEYED – the Turkish Fruit Juice Industry Association, is excited to announce its upcoming Technical Workshop, scheduled for April 15, 2025, at the Point Hotel Barbaros in Istanbul.
Leading figures from renowned organizations have already confirmed their participation. Among the distinguished speakers are experts from Tentamus Chelab GmbH, Biosystems, R-Biopharm, SGF, Doehler, Citrosuco, Neotron, Ecosign GfL, Biomerieux, Vienna Technical University, AIJN, and the University of Catania.
About IFU Founded in 1949, the International Fruit and Vegetable Juice Association (IFU) is a global organization committed to advancing the science and technology behind fruit and vegetable juices and related products. As the official representative of the global juice industry, we unite over 300 members across the entire value chain, spanning 80 countries. IFU provides a platform for more than 2.000 industry professionals to exchange knowledge, stay at the forefront of the evolving juice sector, and foster collaboration.
Freshfel Europe sent a letter to the European Commission warning that the proposed redeployment of existing EU funds away from promotional ‘multi programme’ activities could threaten the competitiveness of EU fruit and vegetables and hinder the progress on promoting the health and environmental assets of fresh produce.
Freshfel Europe, on behalf of the European fresh produce sector, submitted a letter responding to the EU Commission’s proposal to drastically reduce the agricultural promotion policy budget over the next three years by EUR 281.7 million, resulting in a total budget cut of over 50 % for this popular CAP policy. Worryingly, the budgets for ‘multi programmes,’ which involve multiple Member States as well as the Commission’s own promotion projects in third countries, have been scrapped entirely, only leaving in place the so-called “simple programmes.”
Freshfel Europe expressed concerns regarding the impact this would have on the EU fresh produce competitiveness and the continuity of essential promotion and marketing activities co-funded by the EU budget. Philippe Binard, General Delegate of Freshfel Europe stated: “While the EU decreases its promotion budget, global competitors such as the USA continue to invest millions to promote American food and farm exports. This underscores the urgent need to keep a strong EU promotion policy to maintain our competitive edge globally.”
A lacklustre promotion policy will also significantly and negatively impact the EU’s efforts to inform society and consumers about health and environmental issues relating to food diet. The latest estimation of daily fruit and vegetable consumption level is estimated at 340 g per person. This is well below the WHO minimum health recommendations of 400 g, driven by healthy diet considerations to address the challenges of non- communicable diseases and obesity. Furthermore, the Nordic Council has recommended reaching a minimum daily consumption of 800 g of fruit and vegetables: 400g for health benefits and an additional 400 g to offset negative environmental impacts. Clearly, 340 g is insufficient to address pressing health and environmental challenges The EU’s promotion policy and its co-funding opportunities are essential for sustaining much-needed promotion and information activities to communicate about the high health benefits and the low environmental impact of fresh fruit and vegetables. The role of fresh produce as “essential” and “public” goods needs to be properly voiced.
With these challenges in mind, Freshfel Europe is highly concerned about the disproportionate decreases in the promotion policy budget, especially for multi programme projects. The fresh produce sector has always shown a strong and growing interest in participating in multi programme projects across all EU Member States, as demonstrated by the 52 % increase in applications between 2023 and 2024. Philippe Binard added: “In a time of growing geopolitical instability, with economic uncertainty impacting consumers’ purchasing power and attitudes, and the need to promote the social and environmental benefits of fresh fruit and vegetables, it is crucial for the EU’s fresh produce sector to be well supported in a more cogent, cohesive, and coherent manner than has been proposed.”
With this latest move, the Commission is once again demonstrating a lack of consistency, coherence, and ambition to accompany the Green Deal strategy towards a plant diet. It is also significantly undermining its desired transition towards a more sustainable food chain. Within already limited financial resources, the budget is one of the only tools that can drive consumer attitudes towards a better diet, in alignment with the Farm to Fork strategy and Europe’s Beating Cancer Plan. Phillippe Binard commented: “This is a very short- term vision. This approach by the Commission ignores the indirect long-term huge financial burden on the healthcare systems due to unhealthy diets. The World Economic Forum estimates that EUR 2 is needed for each EUR 1 spent on food to remedy the cost of an inappropriate diet.” He concluded: “This budget redeployment is not only a very bad management choice in regard to the return on investment and efficiency of the promotion policy, but it will be financially very detrimental in the medium to long term for society.”
Freshfel Europe is calling on the Commission to review its position and not to undermine the effectiveness of a popular policy of its CAP. With the proliferation and acceleration of multiple crises impacting the agricultural sector, a strong promotion policy remains more relevant than ever for both the internal and international markets.
Abstract
The health effects of 100 % fruit and vegetable juices (FVJ) represent a controversial topic. FVJ contain notable amounts of free sugars, but also vitamins, minerals, and secondary compounds with proven biological activities like (poly)phenols and carotenoids. The review aimed to shed light on the potential impact of 100 % FVJ on human subject health, comprehensively assessing the role each type of juice may have in specific health outcomes for a particular target population, as reported in dietary interventions. The effects of a wide range of FVJ (orange, grapefruit, mandarin, lemon, apple, white, red, and Concord grapes, pomegranate, cranberry, chokeberry, blueberry, other minor berries, sweet and tart cherry, plum, tomato, carrot, beetroot, and watermelon, among others) were evaluated on a series of outcomes (anthropometric parameters, body composition, blood pressure and vascular function, lipid profile, glucose homeostasis, biomarkers of inflammation and oxidative stress, cognitive function, exercise performance, gut microbiota composition and bacterial infections), providing a thorough picture of the contribution of each FVJ to a health outcome. Some juices demonstrated their ability to exert potential preventive effects on some outcomes while others on other health outcomes, emphasising how the differential composition in bioactive compounds defines juice effects. Research gaps and future prospects were discussed. Although 100 % FVJ appear to have beneficial effects on some cardiometabolic health outcomes, cognition and exercise performance, or neutral effects on anthropometric parameters and body composition, further efforts are needed to better understand the impact of 100 % FVJ on human subject health. …
Doehler, a global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the food, beverage and lifescience & nutrition industry strengthens its portfolio in red fruit and vegetable ingredients and extends its market presence in the USA and Asia with the acquisition of SVZ.
Doehler, a global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions announces the acquisition of SVZ, subject to regulatory approval. This strengthens Doehler’s portfolio of natural red fruit and vegetable ingredients and its global market presence, expanding the operations in the USA and Japan.
SVZ is known for its high-quality purees, concentrates and ingredients of sustainably sourced vegetables and red berries. With production sites in the USA, Spain, Poland and Belgium, SVZ has established a strong global presence and successfully built a base of premium customers in the food, beverage and lifescience & nutrition industry. SVZ’s experience and operational excellence perfectly complements Doehler’s sourcing, production and supply chain capabilities. With this acquisition, customers will benefit from an even broader ingredient portfolio and larger raw material base.
Consumers’ interest in healthier nutrition creates a rising demand for ingredients that offer better nutritional value and superior sensory experiences from sustainable raw materials. SVZ’s portfolio contributes to this trend by offering a variety of low-calorie, high-fiber and nutrient-rich fruit and vegetable ingredients that enhances the overall nutritional content of food and beverages. SVZ’s products seamlessly integrate with Doehler’s portfolio of natural ingredients and ingredient systems.
About SVZ
SVZ supplies high quality fruit and vegetable ingredients to food and drink manufacturers around the world. Its long heritage in agricultural supply and accredited sustainability initiatives ensure a consistent, premium quality ingredient supply. With more than 100 years’ experience in the global fruit and vegetable agribusiness, SVZ represents quality leadership throughout the whole supply chain. Headquartered in Breda, SVZ has state-of-the-art production facilities in Belgium, Poland, Spain and the US, where it has built strong partnerships with local growers to ensure fruit and vegetables are cultivated, harvested and processed to the highest standards. Strategically positioned at the heart of the fruit and vegetable supply chain, SVZ is committed to enacting positive, sustainable change in the fruit and vegetable ingredient industry by Growing better, together.
On 25 May Freshfel Europe held its Annual Event 2023 in Brussels. The event brought together over 100 participants, including experts from the fresh produce sector, European Commission professionals, Members of the European Parliament and representatives from international organisations and associations. The Annual Event Public Conference focused on building a fresh image for fresh fruit and vegetables was preceded by Freshfel Europe’s Annual General Meeting, where the goals and ambitions for the Association in 2023 were set.
The Annual Event of Freshfel Europe 2023 took place on Thursday 25 May in central Brussels. The event was focused around the theme ‘A fresh face for fruit & vegetables. Rejuvenating fresh produce to stimulate healthy & sustainable consumption and featured top-level speakers from the European Commission, WRAP UK, Trianon Scientific Consulting, Planet Tracker and the OECD. The fresh produce industry is facing several challenges relating to climate change, misleading negative public depictions of products, and a steadily decreasing consumption rate. This year’s annual event focused on how the sector will position itself at the forefront of sustainable change, promoting accountability and responsibility to accurately showcase the many assets and benefits of fresh fruits and vegetables, portraying a ‘fresh face’ and the true qualities of the products.
Salvo Laudani, President of Freshfel Europe states: “We cannot continue to ignore this problem. Just a few years ago, during the pandemic, we were the heroes. Consumers knew we are a sustainable food alternative with high health benefits and low environmental impacts. Now, fruits and vegetables are more and more often being portrayed negatively, with misleading and untrue information on water use, quality and safety and affordability being disseminated in communication outlets.” One of the most common current misconceptions is that fruits and vegetables have become unaffordable, with prices driven up by the high inflation rates of the last year. However, as emphasised by Mr Laudani: “Estimations from Italy show that in 2022, monthly household expenditure increased by EUR 446, out of which grocery expenditure accounted for EUR 35 with 10 % being attributed to fruits and vegetables. That means that the inflation on fruits and vegetables only led to an increased cost of EUR 3,5 more per month, or 0,1 cents per day, for Italian households.”
Fresh produce is essential to the green transition and is central in European strategies such as the Green Deal, Farm to Fork, Fit for 55 and the EU Beating Cancer Plan. Speakers at the event highlighted the urgency to act now to reach these goals and stressed that although fruit and vegetables have the capacity and qualities of taking the lead in sustainability, there is still a lot more work to be done. Innovational efforts, new technologies and farming practices are still in their infancy, and greater attention must be paid to how to efficiently finance the efforts that need to be made for the sector to remain proactive.
While the meeting identified several areas where progress can be made, regulatory and financial hurdles remain. Philippe Binard, General Delegate of Freshfel Europe remarked: “Fruit and vegetables have a key role to play in the move towards a plant diet and sustainable food chains. Yet, policy changes are placing hurdles on the sector’s journey towards these objectives. Restrictions to the use of plant protection products, packaging, efficient labelling requirements and insufficient actions to stimulate innovation projects and consumption are impeding and delaying the move to fully sustainable fresh produce.
Before the Annual Event Public Conference, Freshfel Europe held its Annual General Meeting, during which the Freshfel Europe 2023 Activity Report, covering the Association’s activities in the period June 2022 to May 2023, was presented to the members. The Freshfel Europe 2023 Activity Report is available online here.
According to the scientific study conducted by Professor Christian Fischer of the Free University of Bolzano, the company contributes to a 10% reduction in harvest losses in the apple sector.
An estimated 22 % of fruit and vegetables are lost every year during or immediately after harvest. Much of global food waste therefore occurs at the beginning of the value chain, long before products reach the market.
Through its activities, VOG Products contributes to reducing this phenomenon, thanks to its business model, to efficient planning and the significant technological investments made in recent years. The South Tyrolean producer organisation is one of the largest in the sector in Europe and processes about 70 – 80 % of the Italian industrial apple harvest (20 % of the Trentino-South Tyrol harvest).
The validity of the anti-waste model adopted by VOG Products is demonstrated by a recent scientific study conducted by Christian Fischer, Professor of Agricultural and Food Economics at the Free University of Bolzano, which was also presented at the 2022 International Horticultural Congress in Angers (France).
In the study, titled “The apple processing cooperative VOG Products as a role model for minimising post-harvest crop losses – an empirical case study from South Tyrol, Italy”, Professor Fischer demonstrates how VOG Products significantly contributes to reducing harvest and post-harvest losses in the apple production chain. While internationally apple wastage averages 20 % of the harvest volume, with VOG Products food loss in Italian apples drops to 6 – 10 % (depending on the year).
“Food waste is not inevitable,” comments Christoph Tappeiner, CEO of VOG Products. “With good organisation and investment in innovation along the supply chain, product losses can be significantly reduced, providing a triple win for producers, consumers and the environment.”
The FAO specifically refers to food loss as “the waste of edible food in the production, post- harvest and processing stages of the food chain”. Besides the wastage of the food itself, food loss also entails environmental costs in the form of loss of land, water, factors of production and labour, and leads to greenhouse gas emissions that contribute to global warming.
For VOG Products, food loss already starts with the company’s mission statement: apples destined for industrial processing are those with minor quality defects (too big, too small or not enough colour) or do not meet the quality standards of fresh fruit, and therefore cannot be sold on the table apples market.
“VOG Products is an international model for minimising harvest and post-harvest losses in the apple supply chain,” remarks Prof. Fischer. “VOG Products also generates significant added value for members in the region by giving them a fair and sustainable payout price.”
Growers who deliver their apples to VOG Products’ members (VOG, VIP, La Trentina and 18 cooperatives) receive an average of 4,000 euro per head or 1,400 euro per hectare for their apples for processing. The producer organisation also creates jobs for around 210 employees. The industrial fruit enhancement strategy pursued in recent years strengthens the region’s high-quality image of table apples, based on a win-win approach that rewards all operators along the supply chain. Generating value for the economy, people and the planet.
The outlook for consumption of fresh fruit and vegetables remains under pressure in the European Union. These are the conclusions from the latest consumption trends discussed in Freshfel Europe through a review of trends in Member States, covering 75 % of the EU population. Despite a very positive momentum for consumption growth, many barriers are severely impacting the move towards a healthier and more sustainable diet for European consumers.
The latest findings from the Freshfel Europe Consumption Monitor reveal that the average consumption for fresh produce stands at an average of 364 g/capita/day for 2021, a figure that could decline by ca 10 % in 2022 once the final data for last year is known. This is particularly worrying at it stays well below the minimum 400 gr. recommendation of WHO. These figures are driven by the low level of consumption by millennials and the youngest generations, which are tomorrow’s consumers. Under the difficult economic conditions, the consumption among the low-income population is also of particular concern. Informing and engaging with consumers to choose healthy, affordable and sustainable diets was identified as a priority not only for Freshfel Europe but also for retailer organisation EuroCommerce and the consumer organisation BEUC who attended the meeting to share their perspectives.
The economic crisis impacting all Member States following the war in Ukraine and growing protectionism in the world is severely impacting consumer purchasing power and limiting their food expenditure. In times of crisis, these consumers tend to move towards a less healthy diet, which is perceived to be more energy satisfactory and a cheaper food option. Freshfel Europe General Delegate Philippe Binard underlined, “Consumers have a basic misperception about fruit and vegetable prices on the shelf in supermarkets. Fruit and vegetables are the most affordable products and have also undisputed health and environmental assets. Price and value of fresh produce are both very attractive in the food assortment”. He added, “Compared to other food categories, rises in fruit and vegetable prices have been lower than the average inflation. A diet with 5 portions a day or half of the plate with fruit and vegetables can be achieved by EUR 1 or EUR 2 per person per day. Comparatively, for public expenditure of social security, the cost of unhealthy diets results to be twice as high of the total food market value, corresponding to EUR 6 trillion expenditure for social security in the EU according to the World Economic Forum”.
There is a need for the sector to bridge the gap between awareness of the benefits of fresh produce and concrete actions to be undertaken by authorities as well as by consumers. According to Eurostat survey, only 12 % of consumers across the EU reach their 5 portions per day and alarmingly 33 % do not eat fruit and vegetables every day. It is important now to build on the renewed interest of consumers during the COVID-19 pandemic to take time to prepare, cook and eat a wide diversity of fruit and vegetables.
Fresh produce has been demonstrated to be an essential segment of the food assortment and is part of the solution to the objectives of the European Green Deal (contribution to carbon neutrality and low CO2 emissions), the Farm to Fork Strategy (move towards a plant diet) and the EU Beating Cancer Plan (preventive role of fruit and vegetables for non-communicable diseases).
Mr. Binard commented, “Regretfully, policy makers fail to be coherent in the implementation of these strategies and lack ambition in their measures, which should use fresh produce as an essential driver for success for their strategies”. Efficient promotion policy towards generation Y (millennials) and Z as well as education programmes in schools for generation alpha are crucial. The sector also has an important role to play in accompanying consumers to convert their awareness of the health benefits of fresh produce into concrete eating behaviours. In addition, better communication with consumers on expectations regarding societal concerns, price and image misperception will remain key while providing attractive tastes, diversity and convenience of products. This is an essential sector’s responsibility to compete with other food categories.
The latest consumption trends indicate that consumption levels are in decline. The purchasing power of consumers is under pressure due to inflation and high household energy bills. This is changing purchasing patterns away from premium quality and organic products, towards searching for promotions and discount prices, as well as reducing purchase quantities. Mr. Binard emphasized, “In this changing environment it is important to continue to build value for our products despite price becoming the sole priority of consumers. The affordability of fresh produce needs to be reminded to consumers and put in perspective of other food as being a cheap and healthy option. Consumers will have also to take their share of the rising costs for producers and other stakeholders in the supply chain to guarantee profitability and survival of the essential fruit and vegetable sector.”
In 2021, the market size for fresh fruit and vegetables amounted to 75 Mio T out of which comprises 11,6 Mio T in Italy, 11 Mio T in Germany, 10 Mio T in France, 9 Mio T in Spain and 7,2 Mio T in Poland. The most consumed fruit in Europe are apples, bananas, oranges, tables grapes and peaches/nectarines, while blueberries is the segment that is experiencing the most dynamic growth in many members states such as Germany and Poland. For vegetables, tomatoes, cabbages, carrots, cucumbers and sweet peppers are the most consumed products respectively.
In their review of the latest drivers of consumption, Freshfel Europe members confirmed that price is predominantly influencing the decision of consumers in recent months across Europe and consumers are buying less alimentary items. Mr. Binard further clarified, “This trend is impacting the frequency and place of buying, where a concentration of purchase is occurring in the beginning of the month along with a reduction of ingredients and items purchased. Premium labels and organic sales are those segments declining more”. Besides, Association members also reconfirmed that consumers remain adamant to buy local and seasonal, are eager to be informed about origin, variety, method of production, sustainable practices and when appropriate preparation or consumption tips.
Freshfel Europe members remain confident that fresh produce consumption can be stimulated in the coming months by building partnerships across the supply chain with all actors, providing quality and affordable products, and giving confidence to retailers to build the share of the category as an essential part of a sustainable and healthy diet for European consumers in 2023.
As per the report by Global Market Insights, Inc. “Worldwide Processed Fruits & Vegetables market was valued USD 320 billion in 2022 and will surpass a revenue collection of USD 585 billion by 2032 with an annual growth rate of 5.5 % over 2023 to 2032.”
In addition, the accelerating consumer inclination towards a healthy lifestyle and the subsequent rise in the popularity of veganism globally are likely to propel market growth over the forecast period.
The COVID-19 pandemic impacted the industry quite negatively due to stringent lockdowns and supply chain disruptions. However, the potential side effects of SARS-COV-2 on the human immune system encouraged many people to increase their fruit and vegetable intake, which, in addition to the flourishing retail sector, is helping the industry’s revival.
Moreover, the major players in the industry have been focusing on diversifying their product ranges by strategically associating themselves with leading food manufacturers to meet consumer expectations and strengthen their business standing in the market, thus creating a positive growth outlook for the processed fruits and vegetables industry.
For instance, in February 2022, Sysco Corporation, a premier food distribution & marketing firm, completed the acquisition of The Coastal Companies, a leading distributor and processor of fresh produce to extend the company’s customer reach while bolstering its ready-to-eat capabilities.
The processed fruits & vegetables market has been bifurcated in terms of type, product, processing equipment, and region.
Based on type, the industry has been bifurcated into fruits and vegetables. The vegetables segment is estimated to amass substantial gains by 2032 on account of the increased cognisance of the benefits of consuming nutrient-rich healthy food on human health and well-being. Also, significant demand for organic vegetables among the vegan population is fueling segment growth.
With respect to the product, in 2022, the frozen fruits & vegetables segment garnered about USD 14 billion in revenues. The segment growth can be attributed to the convenience, freshness, sensory quality, nutrient retention, and extended shelf-life associated with frozen fruits and vegetables. Besides, the expanding cold storage infrastructure due to the increasing rollouts of food security initiatives is set to boost frozen fruits & vegetables demand.
Under processing equipment, the processing equipment segment was valued at USD 99 billion in 2022 and is foreseen to depict remarkable growth through 2032. Processing equipment helps maintain the flavour, colour, texture, and nutrition while increasing the shelf-life of perishable fruits and vegetables. The surging availability of fully automatic and semi-automatic equipment used in the fruit and vegetables processing industry is also driving the segment growth.
In the regional context, in 2022, the processed fruits & vegetables market in Europe clocked more than USD 95 billion. The imports of processed fruit and vegetable are anticipated to grow substantially in the European region. Also, the positive outlook of the retail sector in the UK has resulted in an increased demand for packaged and ready-to-eat food, thus, fostering the regional market growth.
Meanwhile, the processed fruits & vegetables industry in Latin America exceeded USD 30 billion in revenue in 2022 as a result of rising urbanization and snowballing organised markets in the rural sector of developing economies of the LATAM region.
The Processed Fruits & Vegetables market consists of U.S. Foods, Sysco Corporation, Total Produce, Dole Foods, Bonduelle, and Agrana
The saying ‘an apple a day keeps the doctor away’ is well known but is there any truth in it? There may be according to a major ‘super study’, published in the Journal of the American Heart Association1, which found that not only apples – but orange juice, onions, carrots, broccoli and cabbage – are associated with lower risk of heart disease and stroke.
Scientists at the University of Toronto sifted through more than 80 unique cohort studies which, overall, followed up 4,031,896 individuals for an average of 11 years. During that time, more than 125,000 cardiovascular events e.g. strokes and heart attacks were recorded.
Author, Professor John Sievenpiper, commented: “Public health policies discourage the consumption of certain fruit sources such as 100 % fruit juice, dried fruit, and tropical fruits because of their sugar content and promote vegetables before fruit. However, we found that that different sources of fruit, including 100 % fruit juice, were associated with comparable cardiovascular disease risk reduction as that of vegetables.
“Public health guidance to limit the intake of certain fruit sources because of concerns related to their contribution to sugars may have unintended harm in preventing people from meeting fruit and vegetable targets for cardiovascular disease risk reduction”.
Looking at the detail, the study found that drinking 100 % fruit juice lowered the relative risk of dying from a stroke by 33 percent while eating fruit in general lowered risk by 13 percent. Vegetables cut the risk of stroke deaths by 6 percent. For heart disease mortality, fruit, vegetables and fruit juices were similarly associated with a relative risk reduction of around 13 – 14 percent.
According to the authors, the most important individual fruits and vegetables for lowering the risk of developing cardiovascular disease were citrus fruits, 100 % fruit juices, apples, allium vegetables (garlic, onion, leeks, chives), carrots, cruciferous vegetables (broccoli, cabbage, sprouts) and green leafy vegetables (kale, spinach, watercress).
Professor Sievenpiper concluded: “Higher intakes of fruits and/or vegetables are associated with improvements in all cardiovascular disease outcomes, with fruit associated with the largest risk reductions.
“Greater benefits may be seen for some fruits and vegetables supporting recommendations for emphasizing specific fruit and vegetable sources in dietary guidelines. No fruit and vegetable sources were adversely associated with cardiovascular disease, including fruit sources of concern, such as 100 % fruit juice and dried fruit”.
1Zurbau A et al. (2020) Relation of different fruit and vegetable sources with incident cardiovascular outcomes: A systematic review and meta-analysis of prospective cohort studies. J Am Heart Assoc 9: e017728. DOI: 10.1161/JAHA.120.017728 https://www.ahajournals.org/doi/10.1161/JAHA.120.017728
A new study published by the Centers for Disease Control and Prevention (CDC) found that on average only 12 percent of U.S. adults meet fruit intake and only 10 percent meet vegetable intake recommendations as outlined in the 2020-2025 Dietary Guidelines for Americans (DGA). Low intakes may put Americans at increased risk for chronic diseases such as cardiovascular disease and diabetes.
When looking at this data on the state level,1 the average percentage of adults meeting fruit intake recommendations ranged from 8.4 percent to 16.1 percent, and for vegetables ranged from 5.6 percent to 16.0 percent. The DGAs recommend 1.5 to 2 cup-equivalents of fruit daily for most adults. Although data differed by state, those with Hispanic ethnicity and women were more likely overall to meet fruit intake recommendations.
Low fruit and 100 % fruit juice intake may lead to lower intakes of key nutrients including vitamin C, potassium, and folate, as well as phytonutrients (naturally occurring plant compounds). These nutrients are essential in supporting immune system health and are associated with reduced risk for some chronic conditions. Intake of vitamin C declined 23 percent between 1999 and 2018, driven by decreases in consumption of 100 % fruit juice.2 While whole fruit is recommended, adding just one 8-ounce glass of 100 % orange juice to the daily diet can help fill nutrient and fruit intake gaps while overcoming many of the barriers to fruit intake, including availability, cost, and access. Orange juice and other 100 % fruit juices are readily available year-round and are a cost-effective and convenient way for Americans to move the needle closer to meeting fruit intake recommendations.3
The current analysis by the CDC included data from 294,566 adults aged 18 and older collected as part of the 2019 Behavioral Risk Factor Surveillance system (BRFSS). Data were reported for 49 states and the District of Columbia. Respondents reported their intake per day, week, or month of vegetables and fruit, including 100 % fruit juice, over the previous 30 days.
1Lee et al. MMWR Morb Mortal Wkly Rep. 2022;71(1):1-9 2Brauchla et al. Nutrients. 2021;13(2):420 3Brauchla et al. Public Health Nutrition. 2021; Feb 8;1-7
JBT Corporation, a global technology solutions provider to high-value segments of the food and beverage industry, announced it has acquired Urtasun Tecnología Alimentaria S.L., a provider of fruit and vegetable processing solutions. The company is headquartered in Navarra, Spain.
“The acquisition of Urtasun expands our product offering in fruit and vegetable processing, particularly in the fresh packaged and frozen markets,” said Brian Deck, President and Chief Executive Officer. “By integrating Urtasun into FoodTech, we can leverage JBT’s global sales and service footprint to accelerate growth.”
The purchase price was approximately $40 million. Urtasun expects 2021 revenue of approximately $25 million with Adjusted EBITDA margins in the mid to high-teens. The transaction is expected to be approximately four cents dilutive to 2021 GAAP earnings per share and one cent dilutive on an adjusted basis which excludes transaction-related costs and purchase price accounting. In 2022, Urtasun is expected to be accretive to GAAP and adjusted earnings per share by approximately three cents.
A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, released its report titled “Vegetable Juices – Global Market Trajectory & Analytics”. The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.
Global vegetable juices market to reach $47.2 billion by 2026
Amid the COVID-19 crisis, the global market for Vegetable Juices estimated at US$34.7 Billion in the year 2020, is projected to reach a revised size of US$47.2 Billion by 2026, growing at a CAGR of 5.2 % over the analysis period. Pure Vegetable Juice, one of the segments analyzed in the report, is projected to record a 5.5 % CAGR and reach US$28.5 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Vegetable Blend Juice segment is readjusted to a revised 4.9 % CAGR for the next 7-year period.
The U.S. market is estimated at $9.7 billion in 2021, while China is forecast to reach $9.8 Billion by 2026
The Vegetable Juices market in the U.S. is estimated at US$9.7 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.8 Billion by the year 2026 trailing a CAGR of 8.5 % over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9 % and 4.2 % respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7 % CAGR …
The IFU Technical Webinars are the virtual equivalents of the IFU Technical Workshop in 2021, which had to be cancelled as a live event due to the COVID pandemic. The IFU Technical Workshop is the meeting point for the national and international juice industry, including R&D, quality, laboratories, suppliers, universities, etc. By holding virtual events rather than a live event, the association look forward to welcoming even more participants to the webinars!
Due to the continued short-term uncertainty around the COVID situation, the IFU has been forced to once again postpone the live 2021 Technical Workshop event which was due to be held in Parma on 14th June. This event is rescheduled for June 2022 and the association has transferred the program for this year into a series of 4 on line Technical Webinars as follows:
25th May 2021 – Quality
27th May 2021 – Authenticity & Safety
1st June 2021 – Health & Nutrition
2nd June 2021 – Sustainability & Legislation
(Photo: IFU)
Tickets The ticket for all 4 webinars is EUR 249 for non-members, EUR 149 for members. www.ifu-fruitjuice.com
IFU are pleased to announce the appointment of Aintzane Esturo as Technical Director. Aintzane is well known throughout the fruit juice community and brings to IFU a wealth of knowledge on technical and sustainability matters of importance for the fruit juice industry. As the new Technical Director Aintzane will support the continued development of IFU science-based commissions, responsible for publication of methods, guidelines and e-learning materials, as well as participating in the many international IFU events.
About IFU The International Fruit and Vegetable Juice Association (IFU) has been for seventy years the only representative of the worldwide fruit and vegetable juice and nectar industry. The members of IFU are producers of juices and related products, associations, traders, machinery and packaging producers, public and private scientific institutions from around the world.
Freshfel Europe supports the EU’s plans to revise its Trade Strategy, an essential move to ensure the EU is ready to tackle the growing challenges impacting fresh fruit and vegetables trade , particularly in the aftermath of the COVID-19 crisis. In particular, the sector urges the European Commission to enhance the assertiveness of its approach to trade policy, especially regarding tackling sanitary and phytosanitary (SPS) barriers, which are deeply impacting the ability of the sector to exploit its full potential to trade. This is necessary to ensure EU exports of fruit and vegetables revert current negative trends experienced since the Russian embargo (loss of 22% in their volume since 2014) and successfully diversify and gain access to new attractive markets despite the uncertain international trade environment. The new EU Trade Strategy should effectively assist key partners, particularly developing countries, to cope with EU legislation and standards to continue accessing the Single Market, ensuring year-round supply of affordable, varied fresh fruit and vegetables to EU citizens.
As outlined in Freshfel Europe’s response to the EU public consultation on a roadmap for an EU trade & investment policy review, the new strategy should seek to fully exploit the potential of existing multilateral and bilateral agreements with trade partners and, if needed, make use of more assertive tools on top of ‘soft’ engagement to ensure reciprocity in trade relations. Moreover, the new EU Trade Strategy should seek further SPS facilitations with trade partners to ensure faster, less burdensome fruit and vegetables access to third country markets, either via multilateral WTO and IPPC commitments, SPS Chapters in FTAs or other bilateral agreements, formal or informal. A reinforced internal coordination among EU services, Member States and the EU private sector would also help secure faster opening of third country markets for all EU Member States and fruit and vegetables categories. The sector expects that the prompt appointment of the Chief Trade Enforcement Officer will enable this work to be effectively implemented.
Freshfel Europe believes the revised EU Trade Strategy should contribute to the EU’s green and digital objectives. To ensure this, the EU should effectively assist trade partners to achieve environmental goals through so-called Green Alliances, as outlined in the Farm to Fork Strategy. Technical support should also be targeted to developing partners, particularly key suppliers in Africa and America, so they can cope with EU legislation to continue accessing the EU Market. Furthermore, the EU should translate its ambitions to become ‘fit for the digital age’ into concrete solutions that facilitate trade operations, implementing for instance electronic transmission of import and export certification, for which the sector and public authorities have shown its readiness during the COVID-19 pandemic.
New distribution partnership brings nanobubble technology to farms in Chile & Peru
Moleaer, the world’s leading nanobubble technology company, is expanding into Latin America, having formed a new distribution partnership with Kapicua to bring its innovative, patented technology to the region’s agriculture industry.
Nanobubbles, 2500 times smaller than a grain of salt, enhance agricultural productivity by providing a multitude of benefits that range from improving water quality, creating a healthier root zone and increasing crop yield. Healthy roots promote healthy plant growth, enabling plants to better handle environmental stress.
Kapicua has been trialling Moleaer’s nanobubble technology since 2019 in Chilean agriculture, focused on blueberry crops. These trials have proven that injecting billions of nanobubbles into the plant watering system increases crop growth and agricultural profitability. Now, Moleaer’s nanobubble technology will be widely available for farmers throughout the region.
Benjamin Labbe, Agricultural Engineer, Kapicua said: “We’re proud to partner with a sustainably-focused technology company that is committed to providing world-class solutions to increase productivity for farmers. Through our partnership, we’re increasing access for farmers in Latin America to nanobubble technology. Moleaer’s nanobubbles will provide farmers with a cost-effective, chemical-free solution to improve crop growth and decrease time-to-harvest rates.”
Cristian Gwinner, Fruit Area Manager, Elemental Foods said: “Since implementing Moleaer’s nanobubble generator, we’ve observed an increase in oxygen levels in our irrigation water. Last season we saw an 11 percent increase in fruit size and overall quality of our blueberries by using oxygen nanobubbles to improve water quality. Our plants have had much better vegetative growth, with improved vigor that has produced better fruit size.”
Nick Dyner, CEO, Moleaer, said: “Farmers throughout North America and Europe have already seen an improvement in water quality, root development and increased productivity after using our nanobubble technology within their irrigation systems. We’re excited to now bring our patented technology to Latin American farmers through our commercial partnership with Kapicua.”
Moleaer’s nanobubble generators have already been installed in over 75 greenhouses across North America and Europe improving plant health and harvest yields across a variety of fruits and vegetables.
Freshfel Europe has released its Impact Assessment of the implications of the COVID-19 pandemic for the European fresh fruit and vegetable sector, including recommendations for policy-makers. In conjunction with its members, Freshfel Europe compiled the 88-page COVID-19 Impact Assessment to accurately outline the effect the pandemic has had on the sector over the last few months and what implications this may have in the short, medium and long-term for the supply of fresh produce to consumers.
Freshfel Europe’s COVID-19 Impact Assessment, which covers the effects of the pandemic on the European fresh fruit and vegetable sector until the beginning of May, provides an in-depth analysis of the implications of the health crisis for each stage of the supply chain. Freshfel Europe General Delegate Philippe Binard explained, “While the sector has been able to provide a continuous supply of fresh, safe and healthy produce to consumers during the pandemic, Freshfel Europe’s COVID-19 Impact Assessment reviews the key challenges that the sector has been confronted with over the last two months. This includes workforce, availability and protection, new logistics constraints, market performance as well as an analysis of the economic impact and added costs for the supply chain due to the pandemic”.
The COVID-19 Impact Assessment offers specific recommendations for policy-makers for each stage of the supply chain as well as for the fruit and vegetables sector as a whole. Further support will be needed for the sector to safeguard its competitiveness in the coming months and to secure the supply of fresh fruit and vegetables to consumers throughout 2020 and beyond.
Freshfel Europe’s COVID-19 Impact Assessment is available to download here, including a fact sheet summarizing the document’s main elements.
Despite providing an uninterrupted supply of fresh fruit and vegetables so far to European citizens confined at home, the COVID-19 pandemic has continued to destabilize the European fresh fruit and vegetable sector, threatening long-term food supply. In a letter sent to European Commissioner for Agriculture Janusz Wojciechowski Freshfel Europe has requested urgent financial assistance and flexibility in CAP tools to provide much needed stability to the fresh fruit and vegetable sector. Currently, growers are grappling with significant cost increases estimated to be at least €500 million per month. The sector has also lost access to the food service sector representing 25 – 30 % of the market supply and EU fresh fruit and vegetables exports to third countries worth € 5 billion per year are also confronted with significant difficulties. As the pandemic evolves, it will continue to bring with it further economic stress for the sector and threaten the financial sustainability of fresh fruit and vegetable supply.
Freshfel Europe’s letter to European Commissioner Wojciechowski warns that the European fresh fruit and vegetable sector cannot sustain the increased level of production and logistic costs resulting from the COVID-19 crisis without endangering fresh fruit and vegetable supply in the long term. Financial support is essential in conjunction with other measures, such as flexibility in management of CAP tools, to allow the sector to continue balancing additional costs related to COVID-19 with economic sustainability. Remarking on the huge financial burden being carried by the sector, Freshfel Europe General Delegate affirmed that, “Added costs in orchards and packing houses are estimated at least € 0,05 cts/kg and a similar amount of € 0,05 cts/kg is also to be considered to be added as extra charge in intra EU transport”. Collectively this represents about € 500 million given the volume produced and shipped monthly. Mr. Binard also highlighted that the sector should be considered an essential sector to secure access to protective tools and measures that would enable the return to normal operating conditions as early as possible. This would include access to hydrogel, masks and testing and allow the sector to be in a position to remove social distancing measures. With the availability of all seasonal workers this would these changes would facilitate orchard activities and logistics operations to run at normal high efficiency rates to ensure supply.
As the COVID-19 pandemic continues to unfold Freshfel Europe maintains that further necessary measures under the CAP must be taken at European level to avoid a food supply crisis later in the year and secure that the sector can continue to provide Europe’s supply of fresh fruit and vegetables at affordable prices to consumers in the coming months. Freshfel Europe has also recommended to Commissioner Wojciechowski that in light of the far reaching implications of the COVID-19 crisis to also review different policies connected to agriculture and fruit and vegetables specifically, such as research and innovation, organic reform, promotion policy, international trade policy and the forthcoming Farm to Fork Strategy. Evolving conditions in regard to insurance and credit insurance and equal access to liquidity should also be analyzed.
Freshfel Europe is concerned over the increasing financial burden being carried by the European fresh fruit and vegetable sector as a result of the coronavirus crisis. Increasing costs associated with the implementation of necessary measures across the supply chain to cope with the COVID-19 pandemic as well as current and future non-harvesting of products if seasonal workers are not available are set to have considerable ramifications for the long-term stability of the sector. Freshfel Europe calls for new support measures to secure the supply of fresh produce to consumers over the coming summer months and into the latter half of 2020 and beyond.
Despite providing an uninterrupted supply of fresh, safe and high quality fresh produce to consumers throughout the COVID-19 pandemic so far, the European fresh fruit and vegetable sector is facing significant challenges. Although the sector is well organized and committed to its responsibility to provide fresh produce to consumers confined at home the effects of the pandemic are being felt by all actors in the supply chain. The availability of seasonal workers is still insufficient in many places. This workforce is key for planting, preparing orchards, preventing non-harvesting and picking quality products now and later in the year. Efficiency in orchards and pack houses has decreased due to social distancing rules and with the provision of safety equipment and new packing requirements other challenges are being encountered. Growers in particular are being confronted with a significant increase of new necessary costs, often by more than 10 %, which are not being entirely returned or compensated. Logistics costs in the chain have also increased by 20 – 30 % due to empty returns of trucks and longer journey times. Besides this, significant market loss is being experienced with the closure of the European food service industry and street markets, with wholesalers consequently also losing a significant amount of business. In total this market segment covers 25 % of fresh produce consumption and retail chains are not absorbing all of this volume. Retailers have also had to adapt stores with personal safety measures such as flexi-glass at cashiers and limiting shopper numbers in store. In addition, risks for products to be successfully exported globally are increasing and importers are experiencing high uncertainty in terms of delivery and time required for documentation checks. This increasing burden on the supply chain is set to have considerable ramifications for the long-term stability of the sector.
In light of mounting uncertainty about the future of the sector, Freshfel Europe calls for continued and new support measures to secure the supply of fresh fruit and vegetables to consumers over the coming summer months and into the latter half of 2020. At the start of April the European Commission secured an operation framework for intra-EU trade and measures for seasonal workers, however no further support has been granted under the Common Agricultural Policy (CAP) to producers and producer groups to reflect current increasing costs to guarantee the continued supply of fresh, safe and high quality products to consumers. More incentives through CAP instruments on top of those released by the European Commission on 6 April 2020 are needed for the sector, especially for growers, to cope with the current financial pressure. As an essential good, maintaining the long-term supply of healthy fresh fruit and vegetables to the European market is essential.
Amid the COVID-19 outbreak across Europe the European fresh fruit and vegetable sector has increased efforts to ensure a continuous and diverse supply of safe, high quality fresh fruit and vegetables for consumers in Europe and around the world. With at-home consumption increasing as the outbreak develops, ensuring consumers can maintain a healthy, balanced diet with access to fresh fruit and vegetables remains a top priority for the European fruit and vegetable sector.
Freshfel Europe together with its members has been closely monitoring the implications of the COVID0-19 outbreak for the fresh fruit and vegetable supply chain across Europe. Now officially declared a pandemic by the World Health Organisation (WHO), the closure of border crossings in Europe for people has delayed some operations in the fresh produce supply chain. However, all possible measures have been taken across the chain to maintain supply of high quality fresh produce. With the closure of restaurants and cafés in many Member States, consumers are increasingly reliant on the availability of fresh fruit and vegetables in retail outlets for at-home consumption. The fresh fruit and vegetable sector is holding discussions with public authorities to guarantee a ‘fresh corridor’ to fast-track trucks transporting highly perishable fresh fruit and vegetables to guarantee timely supply. This includes securing vehicles and drivers in a timely manner in the right locations and introducing protocols to ensure trade flows. Discussions are also being centred on securing resources for the upcoming picking season, such as having enough employees picking in orchards and working in packing stations and further down the supply chain.
Measures are being taken by all European fresh produce companies to provide the highest protection to workers in the supply chain. Non-essential staff are working from home, distances between essential operating staff have been increased, the highest hygiene precautions in pack-houses and wholesale markets are being taken and truck drivers are being isolated to decrease the risk of shortages of these crucial personnel in maintaining operations. In retail outlets staff and consumer safety is of the highest priority. Precautions have increased to ensure the highest level of safety for essential staff re-stocking shelves to meet heightening demand for products and for consumers expecting safe, high quality fresh products.
The highest levels of food safety and hygiene are being met by operators in the fresh fruit and vegetable supply chain amid the COVID-19 outbreak. While the European Food Safety Authority has stated that there is no evidence that transmission through food consumption could occur, the sector reminds consumers to follow the precautionary recommendations issued by the WHO on good hygiene practices during any food handling and preparation. This includes washing hands, using different chopping boards and knives for raw meat and cooked food and avoiding potential cross-contamination between cooked and uncooked foods. All these efforts by the sector are facilitating consumers in continuing to have a healthy balanced diet rich in fruit and vegetables throughout the outbreak.
What can fresh produce companies do to combat climate change and to protect the people who work in their supply chains, while at the same time maintaining viable, profit-making enterprises? With sustainability becoming an increasingly urgent challenge in so many different areas, FRUIT LOGISTICA has published the most far-reaching investigation ever undertaken into the environmental and ethical sustainability challenges faced by today’s fruit and vegetable business.
Entitled Do The Right Thing (Right) and produced by RaboResearch Food & Agribusiness, the FRUIT LOGISTICA Trend Report 2020 outlines the most important sustainability issues for the industry, including key areas of concern like water conservation, food waste, packaging, chemical use, energy consumption and treatment of workers.
It also sets out what has become a compelling business case for a range of sustainable practices, as well as offering compelling examples of how producers, distributors and retailers are treating people and the planet better by making important changes to the way they operate. Finally, it presents a proposed roadmap towards making sustainability an integral part of any company.
“There is a strong business case for sustainability, including a reduction of risks and establishing a long-term position as a trusted partner for internal and external stakeholders,” says report author Cindy van Rijswick. “There are, of course, challenges too, which the industry must address.”
Available as a free download from the FRUIT LOGISTICA website, Do The Right Thing (Right) incorporates information and insight from across the global fruit and vegetable marketplace, making it a valuable resource for anyone working in the industry.
Use of polyphenols in the analysis of fruit and vegetable juices and purées
Anthocyanins and flavanone glucosides have been used for years as part of the authenticity assessment of red/black and citrus juices, typically using IFU 71 & 58 respectively. These components comprise only a small selection of the polyphenolic compounds that are available to the analyst for the assessment of juices. The generalised use of polyphenolic compounds as a means of detecting mixtures of juice was developed by Wade’s group at Procter and Gamble in the late 80’s. This procedure works well in juices where there is a reducing environment, such as citrus juices, and produces stable peak profiles. However, in systems with active polyphenol oxidase (PPO) enzymes, such as apple, pear and bananas, some peaks can be lost, due to oxidation and subsequent polymerisation, so these profiles tend to be less stable.
Unlike the chromatograms seen with the anthocyanin procedure, which often only contain a few peaks , traces for the polyphenols are much more complex and generally contain many more peaks. Due to the complex nature of these chromatograms, it is generally impossible to use reference libraries for positive peak identification due to small shifts in retention times between chromatographic runs. This means that control samples should be run with each batch of test samples for comparison purposes unless positive identifications can be made by using more specific detectors, such as diode array (DAD) and/or ideally mass spectrometer (MS), where a positive identification can be made either from an accurate mass measurement or by specific “mother/daughter” transitions.
This recommendation has been published and is available via the IFU website under Methods of Analysis
The IFU (International Fruit and Vegetable Juice Association) has, once again, awarded one company from the juice industry and one person for his long standing active support of the juice industry: Tetra Pak received the “IFU Award for Innovation” for their production concept solution combining UV and filtration technology, Mr. Hans Jürgen Hofsommer received the “IFU Award for Significant Contribution”. Both awards were presented during this years` Juice Summit Gala Dinner in Antwerp, Belgium.
Mr. Hans Jürgen Hofsommer is the founder of GfL laboratory in Berlin, dedicated to serving the juice industry with expert analysis. He has been a long standing member and supporter of IFU being the Methods of Analysis (MAC) chair in the 1980’s and 1990’s developing the extensive catalogue of IFU methods of analysis. He truly is a dedicated contributor to the juice industry.
Maria Norlin accepted the award on behalf of Tetra Pak and gave the worlds` first presentation on this technology combining UV and filtration at the IFU Technical Workshop in Athens earlier this year.
Maria Norlin has worked at Tetra Pak Processing Systems since 2008 across different areas of expertise, such as technical product management within Mixing, Blending, Dosing, as well as product management within Heating.
Maria is currently leading a team of food technologists and product managers responsible for developing and managing the Tetra Pak JNSD Processing Portfolio and technology expertise. She has a Master of Science in Chemical Biology, with a focus on Bioprocess Engineering from Linköpings University, Institute of Technology in Sweden.
Tetra Pak`s technology utilises sterile filtration in conjunction with heat processing for juice, nectar and still drinks which reduces energy consumption by 2/3rds.
Abstract
Although there is strong evidence that consumption of fruit and vegetables is associated with a reduced rate of all-cause mortality, only a minority of the population consumes 5 servings a day, and campaigns to increase intake have had limited success. This review examines whether encouraging the consumption of fruit juice might offer a step toward the 5-a-day target. Reasons given for not consuming whole fruit involve practicalities, inconvenience, and the effort required. Psychologically, what is important is not only basic information about health, but how individuals interpret their ability to implement that information. It has been argued that fruit juice avoids the problems that commonly prevent fruit consumption and thus provides a practical means of increasing intake and benefitting health through an approach with which the population can readily engage. Those arguing against consuming fruit juice emphasize that it is a source of sugar lacking fiber, yet juice provides nutrients such as vitamin C, carotenoids, and polyphenols that offer health-related benefits. Actively encouraging the daily consumption of fruit juice in public health policy could help populations achieve the 5-a-day recommendation for fruit and vegetable intake.
Sales of UK manufactured fruit and vegetable juice surge 17 % year-on-year while beer sales fall 16 %
Food industry remains the largest UK manufacturing sector, contributing £71.8bn in sales overall
Sales of UK manufactured goods hit a record £390.1 billion, up 2 % year-on-year
The manufacture of fruit and vegetable juice was the fastest growing sub sector in the UK food industry, growing 17 % from £654 million in 2017 to £768 million in 2018 – according to analysis of the latest ONS PRODCOM data by Santander1.
Research2 shows that more than half of people aged 16 to 24 consume juice drinks at least once a day. Consumption of smoothies has seen the biggest increase among all fruit juice drinks with Brits spending £112 million alone on these last year alone3.
Sales of UK manufactured beer have meanwhile hit their lowest level in a decade at £3.1 billion – down from £3.7 billion the year before – as young people increasingly turn to alcohol free alternatives. Beer sales reached their peak in 2009, when Brits consumed £4.8 billion in beer.
Food and drink remained the largest UK manufacturing sector in 2018, reporting sales of £71.8 billion – a 3 % increase on 2017. Overall UK manufacturing sales hit a record high of £390.1 billion in 2018 – an increase of £9.4 billion (2.5 %) from the previous year.
Andrew Williams, Head of Food & Drink Sector, Santander UK, said: “Food and drink manufacturing is vital to the health of the economy and the UK is widely seen as a global leader in product innovation. The last decade has seen the food and drink industry shaken up with huge shifts in consumer buying habits – from growing interest in veganism to juice and smoothie diets. Manufacturers are having to respond quicker than ever to develop new products to meet customer demand – a pattern which is likely to continue as Brits explore the latest food fads.”
Ice cream was the second fastest growing food manufacturing sub sector, increasing 14 % from £383 million to £437 million in manufacturing sales value. An unusually hot summer and a shake-up of manufacturers’ product offering, including allergy-friendly and low-calorie options, boosted sales across the UK. The rise of consumers adopting a plant-based diet saw sales of vegan ice cream jump by 26 %.
Despite the surge in sales of fruit and vegetable and ice cream, British staples of cheese (£7.8 billion), bread, cakes and pastries (£6 billion) and processed meat (£7.9 billion) held their place as the foods with the highest sales in the UK overall. UK manufacturing remains the ninth biggest in the world, contributing over 45 % of all UK exports.
Santander has a dedicated team working with a range of food and manufacturers – from coffee experts to Cornish sea salt producers – to help establish trade links with international buyers. As part of helping manufacturers grow their businesses, the team of experts regularly organise international delegations for businesses to meet potential buyers and suppliers in countries around the world. Last year the team took 64 businesses on trade missions to 10 countries, with a further 40 businesses being linked up with partners around the world through inward ‘meet the buyer’ events and virtual meetings.
1 Santander analysis of the ONS PRODCOM data tables published on 1st July showing manufacturing sales by industry and industry sub-sector for full year 2018. Santander analysed the data to find the fastest growing sectors. 2 Kantar survey of 1,233 respondents, March 2019. https://drlkaenwvxlk9.cloudfront.net/Uploads/b/t/b/10charts_juicessmoothies_digitalpdf_487400.pdf 3 The Grocer report on juices and smoothies, 23 February 2019. https://www.thegrocer.co.uk/category-reports/super-juice-juices-and-smoothies-category-report-2019/590446.article
The European Commission’s latest EUROPHYT – Interceptions annual report provides an overview of interception notifications received in 2018 and evaluates the main trends over the period 2013-2018.
This annual report shows that in 2018 there were 1,712 interceptions by Member States and Switzerland due to the presence of harmful organisms, an increase of 16% from the previous year. Despite this increase, there is a reduction of 30 % in the number of interceptions since 2013.
The main non-EU country commodities intercepted due to the presence of harmful organisms were fruit and vegetables, particularly peppers, mango, basil, eggplant, citrus and various gourds. Regarding the organisms, the increase over previous years can be attributed to increased interceptions of Thrips, an increase in nematode interceptions from Belarus and increased Citrus Black spot interceptions from Brazil and Argentina. Regarding commodities, wood packaging material and cut flowers also contributed significantly to the interceptions but with no significant change on previous years. There is also a noted increase in interceptions of seeds imported without required certification.
Background: EUROPHYT- Interceptions is the Commission’s rapid alert system for plant health used by EU Member States and Switzerland. Members use the system to notify the presence of harmful organisms and other plant health risks found in EU-bound consignments during import controls. The system is also an effective policy support tool for risk assessment and risk management. Based on EUROPHYT data, a Non-EU trade Alert List is published each month on the Commission’s Health and Food Safety website.
Premium fruit and vegetable ingredients supplier SVZ is pleased to announce the appointment of Inge van Disseldorp as its new sustainability manager. With over a decade of experience in corporate sustainability, Inge will build on SVZ’s longstanding commitment to environmentally conscious business and focus on implementing the company’s plans to achieve 100 % sustainable sourcing by 2030.
Formerly a corporate responsibility consultant, Inge was most recently responsible for devising and implementing sustainable purchasing practices within the procurement department at Sligro Food Group, the Dutch leader in foodservices. There she worked to align sustainability initiatives with business development goals and was responsible for developing and implementing the company’s sustainable sourcing strategy. As a member of the CSR steering committee, Inge worked to foster a company-wide sustainable ethos as well as creating sustainable business opportunities driving engagement with both buyers and suppliers.
Her primary focus at SVZ will be on improving sustainable sourcing, traceability, biodiversity and agricultural practices, while contributing to a better environment at large. Inge will leverage SVZ’s close relationships with growers to provide the sustainably sourced, traceable products that consumers demand, while also engaging with farmers, addressing the challenges they face and ensuring fair labor practices.
“The potential to make a tangible difference by working closely with farmers and promoting sustainable production right from the source is one of the key factors which attracted me to the position at SVZ,” comments Inge. “I’m looking forward to the challenge of building on SVZ’s industry-leading sustainability credentials and utilizing my deep personal investment in environmental causes to deliver initiatives that meet the needs of customers, farmers and the wider planet”.
Anouk ter Laak, CEO, states, “We are pleased to welcome Inge to SVZ. Her passion for sustainability, both in her career and personal life, make her a perfect fit for the role of sustainability manager at SVZ. For over 150 years, we have upheld the core principles of sustainable sourcing, environmental consciousness and valuing people. Inge embodies each of these values and we are excited to see her in action”.
Freshfel Europe is holding its 2019 Annual Event in connection with The London Produce Show and Conference on 5-6 June in London, UK. With the Annual Event programme now finalised and registrations open, Freshfel Europe is anticipating animated discussion on this year’s theme, ‘Building opportunities for fresh produce in an unpredictable business environment’.
Freshfel Europe, the representative association of the fresh fruit and vegetable sector at EU level, will gather its members from across Europe in London at the Annual Event to discuss strategies for dealing with the current uncertain business environment. Following the Statutory Annual General Meeting and a review of 2018 activities, Freshfel Europe will debate two focus topics, the latest promotion ventures from across Europe endeavouring to stimulate fresh fruit and vegetable consumption and the future UK trading relationship
Jo Ralling from The Food Foundation will kick off the morning Freshfel Public Conference session with a detailed presentation on The Food Foundation’s promotion efforts and its successful Peas Please campaign. This will be followed by an explanation by Dan Parker, also from The Food Foundation, on the UK’s latest promotion campaign Veg Power targeted at children. Freshfel Europe will also be giving a preview of its pan European promotion campaign in collaboration with Aprifel as well as other current EU promotion campaigns focusing on fruit and vegetables and health.
After a networking lunch participants will attend the joint UK Fresh Produce Consortium-Freshfel Europe Seminar on Trading with the UK. A key discussion point during the seminar will be how future market access may evolve for trading with the UK. Speakers include experts from the UK regulatory authority, market analysts and fresh produce industry traders.
The 2019 Freshfel Europe Annual Event is open to non-members and more information and details on how to register are available here. The London Produce Show and Conference full programme is also available here.
As part of its 2020 strategy to strengthen its naturals capabilities and its presence in the high growth markets of Asia Pacific, Givaudan announced that it has reached an agreement to acquire Golden Frog, a Vietnamese flavour company.
Golden Frog manufactures natural flavours, extracts and essential oils for the food and beverage industry. It offers a wide range of natural ingredients including herbs, spices, fruit and vegetable extracts and essential oils from the great biodiversity of Vietnam. With headquarters and manufacturing facilities in the Ho Chi Minh area, Golden Frog employs 156 people and caters to the needs of the ASEAN markets.
While terms of the deal have not been disclosed, Golden Frog’s business would have represented approximately CHF 10 million of incremental sales to Givaudan’s results in 2018 on a proforma basis. Givaudan plans to fund the transaction from existing resources and is expected to close in the second half of 2019.
Döhler Group and Zumos Catalano Aragoneses S.A. (ZUCASA) have reached an agreement on the acquisition of the majority of shares in ZUCASA by the Döhler Group. With immediate effect, Döhler will manage ZUCASA’s juice production facility located in the Huesca region through its subsidiary Döhler Fraga S.L.
For Döhler, this transaction marks another great step forward in one of Europe’s largest fruit production areas. Customers will benefit from a more diverse offering in the stone fruits segment as well as in apples and pears; furthermore, the combined businesses will offer greater efficiency in a global market with regard to customised all-in-one solutions.
ZUCASA’s extensive expertise and ability to provide fruit and vegetable juices, purees and concentrates for food and beverages, combined with the broad product portfolio and the comprehensive industry knowledge of the Döhler Group, will create unique synergy effects. In the coming years, Döhler Group aims to set a benchmark within the sector and develop a plan of expansion and sustainable growth within its business model.
About ZUCASA: Zumos Catalano Aragoneses S.A. is a producer of juices, purees and sweet fruit concentrates, vegetables and plants located in the region of Fraga (Huesca), with operations at the heart of Spain’s largest production area of sweet fruit between Huesca and Lleida. It has facilities spanning more than 24,000 m2 over an area of 168,000 m2, with capacity to store 32,000 m3 of natural fruit juices, purees and concentrates. ZUCASA began production in 2010 with three lines for processing fruits and vegetables: two of which for purees and a third for juices. Currently, it employs an average of 50 workers on permanent contracts, reaching 150 workers during high season. The company’s commitment to quality in production has been confirmed by the international certifications BRC, IFS, SGF, Kosher, FDA and others, which in turn have enabled it to expand internationally, with more than 60 % of revenues coming from exports.
Determination of Acetic Acid (enzymatic method)
This method has been revised and has been loaded onto the IFU website. It now includes precision data.
General information
This method serves to determine the acetic acid content of a fruit and vegetable juices & purees. Provided that it meets characteristic performance, this enzymatic method can also be carried out using an automatic analyser.
Principle
Acetic acid (acetate) is converted in the presence of the enzyme acetyl-CoA synthetase (ACS) with adenosine-5′-triphosphate (ATP) and coenzyme A (CoA) to acetyl-CoA.
Acetyl-CoA reacts with oxaloacetate to citrate in the presence of citrate synthase (CS).
The oxaloacetate required for reaction (2) is formed from malate and nicotinamideadenine dinucleotide (NAD) in the presence of malate dehydrogenase (MDH) (3). In this reaction NAD is reduced to NADH.
The determination is based on the formation of NADH which is measured by the increase in absorbance at 340, 334 or 365 nm. Since a preceding indicator reaction is used, the amount of NADH formed is not linearly proportional to the acetic acid concentration.
Determination of Sulphur Dioxide
IFU Method 7a – The determination of total sulphur dioxide has been revised and is available in the catalogue of methods which can be accessed via the IFU website www.ifu-fruitjuice.com.
The revision includes an addendum for the determination of SO2 is via ion chromatography. This is useful when a confirmation of very low concentrations is needed or when false positive results must be ruled out. This can be the case for example in vegetable juices from Brassica (cabbage) which contains high levels of endogenous sulfur compounds. An analysis on sulfate from the solution of the first receiver flask can be performed using this procedure.
The Russian sector of commercial orchards currently yields fresh fruit of the food embargo: the producers strive to build up harvests and gain the market share previously occupied by imports. A strong driver to this trend is government support for starting orchards. Specifically, the Russian Ministry of Agriculture has boosted subsidisation fivefold in 2015 – 2016. As reported by Alexander Tkachev, Russian Minister of Agriculture, a total of 72k ha will be established before 2020. 2017 registered 3.3bn RUB of subsidies for orchard start and aftercare with 15.2k ha of orchards laid.
An increase in fruit and berry yields and acceleration of the entire industry’s growth is fostered by introducing innovative solutions, attracting investment, building rootstock nurseries, and developing state-of the-art machinery. All these factors can be enabled only through the combined efforts of all industry stakeholders, who will be brought together at the industry meeting place “Orchards of Russia”.
The Forum and exhibition “Orchards of Russia 2018” (5 – 6 June 2018, Moscow) is a thought-provoking international platform tailored for unlocking investment in Russian commercial orchard and viticulture industry, discussing industry development strategies, sharing best practices, and placing new win-win contracts.
At present, the forum expects a total of 250 representatives from the entire value chain, including C-suite executives of the industry leaders, such as Belgorod apples, Beliy Sad, Glazunovka Gardens, Mengir, Nash Sad, and Plodovoye, along with policymakers, investors and top engineering companies. In general, the expected attendee line-up is represented by the following categories: 30 % of commercial orchard enterprises, 30 % of farm enterprises, 20 % of Russian and international investors, 15 % of service providing companies, and 3 % of regulators. The positions of delegates include: Governors, Ministers and their deputies (10 %), Presidents and VPs (28 %), CEO and their deputies (30 %), and divisional directors (30 % as well).
The forum will be bringing top players of the sector together to evaluate the financing and investment landscape of the industry, share insights to improving efficiency, reducing costs, product storage and processing, and other critical issues.
Moreover, it will highlight more than 60 investment projects in viticulture and orchard industry with 2019 – 2020 deadlines across Russia: Sad-Gigant Ingushetia, Yuzhnye Zemli, Chernozemye Berries, to name just a few. A special focus will be put on Meetings with Investors for project initiators and investors to discuss cooperation opportunities in a relaxed setting.
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