For the first time in its history, Interpoma, the international apple trade show, which takes place between November 17th and 19th, will host the Variety Garden, an exhibition of 55 managed apple varieties from around the world.
The 12th edition of Interpoma will be full of colour. During the international apple industry trade show, which takes place between 17 and 19 November, Fiera Bolzano’s FieraMesse H1 Eventspace will host an exhibition of 55 managed apple varieties which come from leading apple-producing countries from around the world, including New Zealand, the United States and France as well as Italy, which stars South Tyrol and Trentino. The Interpoma Variety Garden, the latest addition to the Interpoma 2022 program, is organized in partnership with the Variety Innovation Consortium South Tyrol (SK) and Laimburg Research Centre.
“We came up with the Variety Garden as a way to bring Interpoma’s innovative and international spirit to life through colour and appearance”, says Thomas Mur, Managing Director of Fiera Bolzano. “The managed apple varieties come from leading apple-producing countries across the world and tell the story of the system’s thirty year history. It begins with the first managed varieties which were produced exactly thirty years ago, such as KIKU® and Pink Lady®, right up to new varieties which are only just hitting the supermarket shelves. We are extremely proud to be the first and only to have brought together the abundance of heritage varieties under one roof” adds Mur.
Colour will be the undisputed star of the Variety Garden. The exhibited fruits will display a remarkably wide range of hues, from the bright yellow of yello® and opal® apples, to the fresh, bright green of GreenStar®, to the dark, intense red of Crimson Snow®, all the way up to attractive new varieties with red flesh branded as Red Moon®, Kissabel® and Lucy™Glo.
Interpoma Variety Garden is just one of the many side events planned for the 12th edition of Interpoma. The Opening Night will take place on November 16th, on the eve of the fair’s opening, and will present winners with the Interpoma Award, a contest which rewards the best innovations in the water conservation field. The Interpoma Congress takes place on November 17th and 18th, and will focus on the apple industry of the United States and robotic harvesting. Interpoma Tours, 10 guided visits of South Tyrol and Trentino’s most innovative companies within the apple industry, will take place on all three days.
The EU legislation requires the setup of an EU catalogue of varieties of fruit plant propagating material and fruit plants based on Member States’ national catalogues. Today the Commission’s new Fruit Reproductive Material Information System (FRUMATIS) for the management of these national catalogues went online.
FRUMATIS provides information on the identification of the variety, its registration, the registration validity period, intellectual property rights, and optional information such as the breeder and maintainer of the variety. FRUMATIS is an easily consultable database aiming to increase the confidence in varieties marketed throughout the EU. The estimated value of fruit plant propagating material and fruit plants produced in the EU is above € 760 million. Two billion plants are produced on a surface of over 11.400 ha in the EU.
FRUMATIS currently lists more than 14.000 varieties of fruit plant propagating material and fruit plants. This new system allows Member States to manage themselves the publication of their national catalogues on the Commission’s website. FRUMATIS uses semantic technologies that allow it to connect to publicly available structured data sources. The Commission intends to create a central hub of catalogues of agricultural and vegetable species, fruit genera/species and vine varieties.
Consumers across the world may soon be experiencing tastier, fuller-sized blueberries year-round, thanks to a new breeding partnership in blueberries that will bring premium quality berries to customers across the world.
Plant & Food Research and global fresh produce company T&G Global have announced they are entering into a new agreement to breed and commercialise exciting new varieties of blueberries to be sold globally.
The breeding programme will produce new varieties of blueberry that will provide improved yield and resistance to disease while also delivering consumers larger, tastier berries over a longer period, with an extended harvest season.
The first new commercial varieties could be launched globally in the next 12 months under T&G Global’s Orchard Rd brand.
“Blueberries are a key strategic play for us in building our global portfolio, and we’re delighted to build another global category to emulate the success of our premium apple brands. We know there is strong consumer demand for blueberries and teaming up with Plant & Food Research means we get access to a pipeline of world-class varieties,” says Gareth Edgecombe, CEO of T&G Global.
“Securing exclusive rights to the best varieties is the first step in our strategy to build multiple global verticals that drive and enable value and add demand through strong consumer brands,” he says.
The new partnership builds on an existing agreement that grants the global fresh produce grower and marketer, T&G Global, access to a suite of Plant & Food Research-bred and licensed blueberry varieties for production in Australia.
“Plant & Food Research and T&G Global have a strong relationship that began at their legacy organisations in the 1990s,” says David Hughes, CEO Plant & Food Research.
“T&G has an excellent track record of commercialising our varieties, most notably the apples branded JAZZ™ and Envy™. We are looking forward to continuing building on this history and delivering excellent blueberries for New Zealand and global consumers,” he says.
Like apple. Says esarom, the Austrian producer of flavours and compounds and makes us curious to get to know more about the trendy taste for 2020.
esarom has created an extensive apple portfolio which goes beyond the actual fruit: On the one hand there is the delicate apple blossom, on the other hand the harvested and already processed apple in the form of cider, apple spirit, apple pie or baked apple.
There are flavours where the character of individual apple varieties like Gala, Golden Delicious or Granny Smith is in the foreground, but you can also enquire for profiles like juicy-sweet, crispy-fresh or sour-tangy.
It is astonishing how diverse in taste a fruit can be which has become for us an everyday product.
Originating from real fruit and apple juice of different apple varieties nature identical flavours have been created orientating on those taste profiles. The flavour profile depends on the wishes of the beverage producer and also includes natural flavours which are suitable for organic products.
Considering the current food trends esarom has been right to choose the apple as trendy fruit. The apple being at home in more than 100 countries of the world, the apple has been the cosmopolitan among fruits and at the same time almost everywhere a local fruit – thus the taste of the apple fits perfectly to concepts which focus on local fruits. Every child is familiar with the saying “an apple a day…” and it also reflects the healthy image of the apple. Consistent: products which focus on the trendy topic Health & Wellbeing and taste like apple. The taste of apple has been a timeless taste which has always been there and still is a top taste. Among the world-wide beverage launches of the last two years together with orange and lemon it has been among the top 3 flavours.*
The curious consumer who likes to try out new things – the trend scouts of Innova speak of Adventurous Consumer, top Trend Number One 2019 – would like to be surprised and rewards interesting concepts with a Like which combine familiar and popular aspects and are enriched by unexpected flavour notes.
The apple is a sociable fruit and goes well with many fruits like with the popular botanicals. This results in classical products with a trendy twist which have potential that they are liked by many – consumers and producers alike.
The esarom apple portfolio enables to offer with the fruit apple alone to offer a diversity of seasonal products for an entire year: in spring an energy drink with apple blossom awakens the spirits of life, a water-based apple drink with the taste of the variety Braeburn serves as a thirst quencher in the hot summer months. Autumn is the time of the cider – there are cider notes from sweet to tangy in an alcohol-free soft drink for the Young Urbans. When winter begins Hygge is the motto and baked apple is the taste of the season.
* Source Mintel GNPD
