Pomegranate Fiber offers added nutrients to a variety of food applications, continuing POM Wonderful’s commitment to better-for-you ingredients
POM Wonderful, a worldwide leader of California-grown pomegranates and No. 1 pomegranate juice in North America, announced the addition of Pomegranate Fiber to its growing specialty ingredients lineup. The Pomegranate Fiber, which is upcycled from POM Wonderful pomegranate husks after juicing, is a GRAS, fiber-dense powder that can be used in a variety of food applications, including crackers, sauces, dressings, baked goods and plant-based food.
Pomegranate Fiber is made under POM Wonderful’s growing Specialty Ingredients division, which provides raw ingredients to suppliers across the food and beverage industry. Pomegranate Fiber has numerous culinary benefits — it can help draw out flavour and colour, and in baked goods, the powder enhances browning, which ultimately reduces cook times. It has soluble and insoluble fiber plus antioxidant goodness and polyphenols.
Pomegranate Fiber is made from upcycled materials using the husk of pomegranate fruit. POM Wonderful uses a proprietary method to press whole pomegranates to create POM 100 % Pomegranate Juice. After the initial press, the husks are then pressure extracted to create POMxL, a concentrated liquid extract that is also part of POM’s specialty ingredient line-up — the remaining pomegranate husk is dried and milled to create Pomegranate Fiber.
“We are thrilled to add another specialty ingredient to our line-up that is versatile and upholds our commitment to nourishing naturally,” said Jason Horvath, sales manager for POM Wonderful Specialty Ingredients. “With the Pomegranate Fiber, we are providing better-for-you options to the food and beverage industry while continuing our work towards a zero-waste future.”
The addition of the Pomegranate Fiber comes on the heels of POMxL’s Upcycled Certification, further underscoring POM Wonderful’s commitment to sustainability and product innovation.
Sustainability is at the forefront for POM Wonderful. In 2020, POM Wonderful launched the Innovation Challenge, offering $1 million in funding and development resources to innovators who could develop an economical and environmentally friendly solution to upcycle its 60,000 tons of pomegranate husks. In 2022, POM Wonderful transitioned all its 16oz bottles of POM Wonderful juices to 100 % rPET (recycled plastic)* and completed work on its solar farm, which provides more than 90 % of the company’s electricity needs for its Del Rey, California processing facility.
To date, The Wonderful Company and its owners, Stewart and Lynda Resnick, have invested more than $1.3 billion in environmental sustainability initiatives to help fight climate change. This commitment includes the historic $750 million gift from the Resnicks to the California Institute of Technology (Caltech) in support of the school’s environmental sustainability research.
*Excludes cap
Arla Foods Ingredients has launched a fermented beverage concept that demonstrates how dairies can reduce waste and increase yield by upcycling whey.
Raw material waste is a major problem for dairies. After processing, many are left with large whey side streams, which can cause environmental damage if discharged with wastewater.
Meanwhile, sustainability is a growing focus in Latin America. Over 50 % of consumers in the region say they have changed their behaviors based on environmental concerns, a figure projected to reach 70 % by 2025. More than four in ten (44 %) say they have already stopped buying products due to their impact on the environment.1
Now Arla Foods Ingredients has launched a fermented beverage concept based on upcycled acid or sweet whey. It also contains Nutrilac® whey proteins, which provide a light texture and refreshing taste, as well as protein content as high as 8 %, so that a 200 ml bottle would contain 16 g of protein.
Nutrilac® also offers superior heat stability to standard milk protein concentrate or whey protein concentrate. This allows the development of creamy low-viscosity beverages without sedimentation, sandiness or dry mouthfeel. Low in fat and containing no added sugar, the beverage can be produced on standard yoghurt lines with minimal investment.
Ignacio Estevez, Application Manager, South America at Arla Foods Ingredients, said: “Consumers hate the idea of waste, especially if it’s environmentally harmful. Reflecting this, we’re starting to see more and more products that make use of upcycled ingredients and communicate it on their packaging. Getting value out of whey is a significant challenge in dairy production but, as this concept demonstrates, it can be used to create on-trend new products that appeal to both sustainability-conscious and protein-focused consumers. The fact that it can be produced easily and with minimal investment provides an additional incentive to innovate.”
Arla Foods Ingredients is showcasing the new concept in a series of videos in Portuguese and Spanish. They highlight its benefits from sustainability, technical, regulatory, and consumer trends perspectives, and can be viewed at https://br.arlafoodsingredients.com/ and https://la.arlafoodsingredients.com/.
1Kantar, November 2023
Alvinesa Natural Ingredients has successfully acquired Genosa. This acquisition marks a significant milestone in Alvinesa’s growth strategy and strengthens its position as a key player in the upcycled natural ingredients market.
Alvinesa Natural Ingredients is a “circular economy” leader of sustainable plant-based ingredients. Alvinesa upcycles and transforms agricultural coproducts from wine industry into valuable natural ingredients for the Food, Beverage, Animal Health and Nutraceutical industries. With a rich heritage and years of expertise, Alvinesa has established itself as a trusted provider of high-quality natural ingredients to customers worldwide.
Alvinesa’s portfolio of natural ingredients is the result of years of research and development, driven by its belief in harnessing the power of nature to deliver valuable ingredients. Among its esteemed offerings is the flagship brand, Vintera™, which focuses on grape extract rich in polyphenols. The Vintera™ brand has gained recognition for its exceptional quality, food protection capabilities and the numerous health benefits associated with its polyphenol content. In addition, its portfolio includes natural colour, grape seed oil, natural flavour (wine concentrate) and natural tartaric acid.
Genosa stands as a global leader and trailblazing company in the production and commercialisation of upcycled natural hydroxytyrosol (Hytolive®) derived from olive fruit. Since its establishment in 2001, the company has made substantial investments in human expertise and financial resources, prioritizing the production of premium natural extracts and delivering added value to its valued customers.
A true pioneer, Genosa was the first to introduce high-purity natural hydroxytyrosol extracts derived from olive fruit. Their patented international process utilises only physical and mechanical methods, ensuring the utmost quality and environmental responsibility by abstaining from the use of solvents in the extraction of hydroxytyrosol.
This acquisition presents a unique opportunity for Alvinesa Natural Ingredients to further expand its ingredient range and leverage the synergies between both companies to drive innovation and customer value.
As part of the integration process, Alvinesa will be exploring ways to leverage Genosa’s expertise and technologies to enhance its existing product range.
FoodTech venture fund Sparkalis has taken a minority stake in Fooditive, a next-gen food technology business specialising in sustainable plant-based ingredients. Fooditive’s innovations include an upcycled calorie-free natural sweetener with the taste and functionality of sugar, which is derived from apple and pear side streams.
Following the investment, Sparkalis Managing Director Filip Arnaut has joined Fooditive’s advisory board. There are now 11 foodtech experts sitting on the board. They will provide advice and insights to support Fooditive’s mission to create plant-based ingredients that are healthier for consumers, better for the planet and kinder to animals.
Fooditive, based in the Netherlands, has risen to prominence for successfully harnessing its precision fermentation technology to produce groundbreaking innovations such as vegan casein and bee-free honey. It also recently became the first food industry signatory to the Washington Compact, a new agreement on conducting business operations in outer space.
About Fooditive BV
Based in Rotterdam, The Netherlands, Fooditive is a plant-based ingredient manufacturer committed to making healthy food available for all with its 100% natural ingredients. Since it was established in 2018, Fooditive has used its unique fermentation process to create a world-renowned sweetener, made from side-streams of apples and pears. The sweetener’s unique approach provides not only taste but also functionality and a sustainable impact. As the world begins to recognize the value in veganism and sustainability, Fooditive has also recently launched a new plant-based protein that can be used in the food industry to replace dairy in food and beverage applications.
About Sparkalis
Sparkalis is an independent corporate venture fund, and a sister company of PURATOS, the global leader in the B2B bakery, patisserie and chocolate sectors. Sparkalis’s mission is to work with start-up founders, innovative and business-driven entrepreneurs to transform exciting ideas into successful business realities. Sparkalis is committed to investing in innovative solutions to create, with future partners, a healthier and better ‘food print’ for today’s and tomorrow’s generations around the world.
