FEVE – the European Container Glass Federation elected its Presidency team for the 2023-2025 term of office at its Annual General Assembly on Thursday 15th June.

Martin Petersson, CEO Ardagh Glass Packaging – Europe: one of the world’s leading glass packaging manufacturers – has been elected President of the EU container glass federation.

Commenting on his appointment, Mr Petersson said: “I am honoured to take up this important role and look forward to contributing to FEVE’s work in collaboration with FEVE members, staff, and the national associations. We have challenging and exciting times ahead of us, but we are in a strong position to reach our sustainability goals and strengthen our industry’s Circular Economy model.

He added: “Glass is a material that has unique inherent sustainability benefits: it is a permanent material, endlessly recycled in a closed loop and it is inert, meaning that it protects the quality of products, it preserves their taste, and guarantees safety for consumers’ health. It is also uniquely versatile in adding value and premium positioning to products. However, all these qualities are often taken for granted in the marketplace. We need to be more proactive in defending and promoting glass.”

Martin Petersson succeeds Vitaliano Torno, O-I Glass President Business Operations & O-I Europe, who led the association for the previous two years. “Vitaliano did a great job in navigating the federation through recent years, marked by the global pandemic and unforeseeable market dynamics, but he also managed to maintain a united industry in shaping a common vision to face the major challenge of climate neutrality”, commented Petersson.

The FEVE members also elected Michel Giannuzzi, Chairman of the Board of Verallia, as Vice-President. Mr Giannuzzi commented: “Our industry is at a crucial crossroad on the path to the future. We should not be afraid to invest in the sustainability assets of our business model to secure our future as packaging leaders. I am looking forward to supporting Martin and the sector over the next two years in the drive to address climate change and the sustainability agenda.”

Oterra, one of the the world’s leading suppliers of natural colours with one of the widest portfolios in the industry announced the addition of Vera Karmebäck to the team as its first Global Sustainability Lead.

Karmebäck enhances the international profile of the company, having been named a UN Global Compact SDG Pioneer in 2022. Vera, recognised for her strong work in having ‘demonstrated extraordinary progress and commitment towards achieving the Sustainable Development Goals’, comes from RA International – a remote site service provider.

Sustainability is a key focus area for Oterra in 2023, as the company looks to step out of the shadows of its previous parent company Chr. Hansen, and strongly solidify its own world contributions. For Oterra CEO, Odd Erik Hansen, the company’s mission of ‘making food and beverage easy for a healthy and sustainable world’ resonates with industry aspirations.

“Our employees and customers expect us to be the industry leader when it comes to sustainability – and as a natural colours company that believes nature got it right – it makes perfect sense that we lead the colour industry in finding the best ways to adopt sustainable practices for the future,” said Hansen.

Oterra is a key supplier of natural colours to most of the world’s largest food and beverage manufacturers.

With mousesports and Prime League Rockstar Energy goes all in on e-sports in 2020

Rockstar Energy will intensify on being “Louder. Harder. Drüber.” in 2020: for years the energy drink brand has been very active in the gaming scene and this year Rockstar Energy is stirring up the strongly growing e-sports sector with the global team sponsoring of mousesports and the league sponsoring of Prime League. Gaming-affine fans can count on energetic activations in the style of Rockstar Energy.

As of now Rockstar Energy kicks off the premium partnership with the German #1 e-sports team mousesports (“mouz”). mousesports are internationally successful and currently #2 in the Counter-Strike world ranking. The team stands for top performances in Counter-Strike, League of Legends and many other games.

Just as exciting is the cooperation of Rockstar Energy as official advertising partner with the #1 e-sports Liga Prime League for “League of Legends” in the DACH region. Prime League is the official circuit of the American computer game developer Riot Games for Germany, Austria and Switzerland and the largest tournament platform for the #1 gaming title “League of Legends”¹ in this region. mousesports also performs in the Prime League and could celebrate its triumph in 2019.

With these powerful partnerships in the e-sports sector, Rockstar Energy is taking its gaming activation to new dimensions and is focusing especially on areas relevant to energy. “The partnerships with mousesports and the Prime League provide a real added value for our target group, as they meet their interests exactly”, says Carl Windfuhr, Commercial Director Beverages PepsiCo. “Therefore we are taking Rockstar Energy’s success story to a new level that our retail partners will also benefit from”.

Rockstar Energy will be represented as jersey sponsor for all the teams of mousesports as well as through instream placements. At Prime League, Rockstar Energy will be involved in instream and in the Top 5 Plays, providing players and fans alike with the necessary Rockstar Energy kick for a legendary performance. In addition to multi-packs and on-pack promotions with great prizes Rockstar Energy is taking it up to the max: e-sports fans can expect meet & greets with mouz, cool raffles and exciting content. Another highlight is the Prime League final during Gamescom 2020, taking place in Cologne at the end of August.

Striking communication measures support the new cooperations with mousesports and the Prime League. With social media activities in particular – such as on the live gaming platform Twitch – the brand is addressing the young and gaming-affine target group in its unique “Louder. Harder. Drüber.” style. Other digital measures and PoS campaigns are also being carried out to position Rockstar Energy even more strongly as the brand for the gaming scene.

¹Source: https://esportsobserver.com/top-10-watched-twitch-content-oct-29-nov-04/