Arla Foods Ingredients has launched a high-protein concept for gamers who want to level up their nutrition. Titled ‘PROGAMER’, the ready-to-drink solution is designed to meet the needs of e-sports enthusiasts seeking benefits for their health as well as their gaming performance.
The concept features energy-boosting ingredients alongside the game-changing whey protein isolate Lacprodan® SP-9213, which is clear, provides a refreshing taste and is high in essential and branched-chain amino acids.
Cido Silveira, Arla Foods Ingredients Marketing & Business Development Manager – South America, said: “There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. PROGAMER allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.”
Protein plays a crucial role in general health, supporting muscle growth, repair and overall body function. Research has also found that consuming essential amino acids leads to improvements in attention and cognitive flexibility.1 A study on esports athletes, meanwhile, showed that sufficient protein intake is associated with improved cognitive performance in gaming.2
A 310 ml can of the ‘PROGAMER’ beverage concept features 15 g of protein, including 3767 mg of branched-chain amino acids. It also contains taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12 to support essential gamer needs such as concentration and vision. In addition, the concept is free from sugar, fat and lactose and contains only 60 kilocalories per can.
Arla Foods Ingredients will showcase the ‘PROGAMER’ concept at NIS (the Nutri Ingredients Summit) in São Paulo, Brazil, on 23rd and 24th April. Exhibiting at Stand 3-35, it will highlight growing opportunities for e-sports nutrition products in the Latin American market – with over half of Brazilian gamers spending more than 20 hours per week playing.3
Visitors to the stand will also be able to discover two clear shake concepts made with 100 % whey protein isolate ingredients. Go Natural is a fruit-infused flavored water made with Lacprodan® ISO.WaterShake. Go Fresh, meanwhile, is a thirst-quenching shake created with Lacprodan® ClearShake that has a refreshing lemonade taste.
1Suzuki, H. et al. ‘Intake of Seven Essential Amino Acids Improves Cognitive Function and Psychological and Social Function in Middle-Aged and Older Adults: A Double-Blind, Randomized, Placebo-Controlled Trial’ Frontiers in Nutrition (2020)
2Goulart, J.B. et al. ‘Nutrition, lifestyle, and cognitive performance in esport athletes’ Frontiers in Nutrition (2023)
3Konvoy ‘LatAm Gaming Market’ July 21, 2023
Arla Foods Ingredients has launched a new concept that brings together whey protein and electrolytes, targeting two of the most important sports nutrition goals.
With fluid loss of just 2 % reducing athletic performance by around 10 %1, and awareness of the importance of replenishing electrolytes growing, rehydration is fundamental to sports nutrition. Science also demonstrates the importance of restoration, with protein intake between sessions driving optimal muscle recovery.2
Unsurprisingly, active consumers are heavily focused on rehydration and restoration, with 43 % looking for added protein in exercise related-products and 28 % favouring those with electrolytes.3
Arla Foods Ingredients’ new ‘Rehydrate and Restore’ concept demonstrates how brands can meet both needs without sacrificing on taste. The clear refreshing RTD beverage solution features Lacprodan® SP-9213, a whey protein isolate that retains its functionality when combined with electrolytes.
Packing 25 g of whey protein into a convenient 500 ml bottle, it allows on-pack claims such as high-protein4, as well as “contains electrolytes”, low sugar and low lactose. With a light refreshing taste, it is optimised for a range of different flavours.
Mathias Toft Vangsoe, Sales Development Manager, Health & Performance Nutrition, at Arla Foods Ingredients, said: “The high-protein and hydration trends are two of the most important drivers in sports nutrition right now – as demonstrated by the popularity of functional waters. This inspirational new concept shows how brands can help consumers simultaneously rehydrate and recover with beverages that contain both electrolytes and high-quality protein. This is a combination that many of our customers have asked us for, and we’re delighted to help them meet two of the biggest needs in the sports nutrition space.”
1James, L. J., et al. (2017). “Hypohydration impairs endurance performance: a blinded study.” Physiological Reports 5(12)
2Kato, H., et al. (2016). Protein requirements are elevated in endurance athletes after exercise as determined by the indicator amino acid oxidation method. PLOS ONE, Public Library of Science. 11.
3HealthFocus® International, Global Trend study, 2020
4EU Regulation (EC) 1924/2006 and 21 CFR Part 101
Tate & Lyle PLC, a leading supplier of food and beverage ingredients and solutions, announces a set of ambitious new environmental targets and commitments. These targets are aligned to the delivery of Tate & Lyle’s purpose, Improving Lives for Generations, a key pillar of which is to care for our planet and protect its natural resources for the benefit of future generations.
Tate & Lyle’s new environmental targets are, by 2030, to deliver:
- 30 % absolute reduction in Scope 1 and 2 CO2e emissions, with an ambition to reach 20 % reduction by 2025.
- 15 % absolute reduction in Scope 3 CO2e emissions.
- 100 % of its waste to be beneficially used, with an ambition to reach 75 % by 2025.
- 15 % reduction in water use.
- In adopting these targets, Tate & Lyle commits to:
- Eliminate use of coal from its operations by 2025.
- Establish its Scope 1, 2 and 3 CO2e emissions reductions as Science-Based Targets.
Maintain sustainable acreage equivalent to the volume of corn Tate & Lyle buys globally each year, currently 1.5 million acres, and through partnerships accelerate the adoption of conservation practices.
These new targets and commitments build on the steps already taken to enhance Tate & Lyle’s sustainability across its entire value chain. For example, in September Tate & Lyle announced a landmark sustainable agriculture programme in partnership with TruterraTM (formerly Land O’Lakes SUSTAINTM) to help growers in the US Midwest understand the impact sustainable practices can have on their crops and their profitability, and to adopt them.
To demonstrate its commitment to the new environmental targets, Tate & Lyle has linked the pricing of its US$800 million revolving credit facility, extended in May 2020, to the delivery of its new Scope 1 and 2 CO2e emissions, beneficial waste and water reduction targets.
Nick Hampton, Chief Executive at Tate & Lyle, said: “There has never been a greater need for businesses to address the climate change crisis. One of the key pillars of our purpose of Improving Lives for Generations is to care for our planet and with our new environmental targets and commitments we are taking decisive action to protect our planet’s natural resources for the benefit of future generations.”
Anna Pierce, Director of Sustainability at Tate & Lyle, added: “These stretching new targets demonstrate our steadfast commitment to integrate sustainability into our day-to-day business activities, processes and culture.”
As the next step in its sustainability journey, Crown Holdings, Inc. has signed onto the Science-Based Targets initiative, a project that aims to spur corporate climate action in the transition to a low-carbon economy. To join the initiative, Crown will set specific goals for reducing greenhouse gas emissions in alignment with the Paris Agreement of 2015, through which international governments collectively pledged to limit the global temperature increase to 1.5 degrees Celsius.
In preparation for setting these ambitious new targets, Crown’s Chief Executive Officer, Timothy Donahue, has signed the commitment letter confirming Crown will develop new goals to be reviewed and approved by the SBTi committee. Crown plans to announce its goals in early 2020 and report on progress annually. In the interim, the Company continues to work toward achieving its 2020 Sustainability Goals and making additional strides in its ongoing commitment to the RE100 initiative.
“We have made tremendous progress toward our 2020 Sustainability Goals, which include a 10 % GHG reduction goal,” said John Rost, Ph.D., Vice President, Global Sustainability and Regulatory Affairs at Crown. “Committing to and striving to achieve science-based targets is the next natural progression for the Company. Our culture of safety, efficiency and resource conservation as well as the unrivaled sustainability profile of our primary product – metal packaging – will continue to play a critical role in our ability to meet our next set of milestones.”
