ACE welcomes European Commission President von der Leyen and the Council of the EU’s support for increasing the global ambition for biodiversity and endorsing the “Leaders’ Pledge for Nature” at the UN Summit on Biodiversity on Monday 28 September. The beverage carton industry is dedicated to preserving biodiversity, committing to only source wood fibre from sustainably managed forests.¹

Biodiversity supports healthy and resilient ecosystems, keeps the climate in balance, provides essential resources for communities and a stable supply of raw materials for our industry. Global support is essential to help reverse the effects of climate change and restore and maintain nature.

While supporting global initiatives that put biodiversity, climate and environment at the centre of national and international cooperation, we cannot forget that there is work to be done at EU level. “We are delighted to see action on biodiversity taken seriously at a global level,” said Annick Carpentier, Director General. “In most parts of Europe, sustainable forest management already guarantees sound biodiversity. However, there is still action to be considered as policy makers develop the EU Forestry Strategy.”

ACE is committed to:

• Promoting the use of credible sustainable forest management standards, which are instrumental to support the protection of biodiversity, and continuing to demonstrate full traceability of all wood supply to certified sustainably managed forests.
• Ensuring transparency and credible traceability of wood fibre flow by third party chain of custody certification, from carton to forest.
• Ensuring responsible sourcing for all materials, not just wood fibre, demonstrated by third- party certification, credible sustainability standards as the basis for preservation of biodiversity and showing industry leadership.
• Supporting the development of a coherent and growth-oriented EU Forest Strategy which links and recognises biodiversity management and decarbonization, fills knowledge gaps to keep the industry competitive, sets biodiversity targets and ensures Member States meet these targets. ACE calls on the Commission to include such measures in the aforementioned Strategy.

The use of internationally recognised sustainable forest management certification systems is crucial for sustaining biodiversity and minimising future loss. ACE applauds those MEPs who have recently called on the Commission to promote sustainable forest management and biodiversity through a non-binding Parliament resolution.

¹ACE: A commitment to wood traceability

About ACE
ACE – The Alliance for Beverage Cartons and the Environment – provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile beverage cartons as a safe, circular, and sustainable packaging solution with low carbon benefits.
ACE members include beverage carton producers Tetra Pak, SIG Combibloc, and Elopak. They develop, manufacture, and market safe, circular, and sustainable systems for the packaging and distribution of food and beverages, and produce packaging material at 20 plants in Europe. Around 98% of the paperboard used by ACE members to produce beverage cartons in Europe is produced by Stora Enso in Skoghall (Sweden) and Imatra (Finland), and BillerudKorsnäs in Gävle and Frövi (Sweden), who are also members of ACE.

Coca-Cola European Partners unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter.

At present, only 70 % of the cans¹ and 57 %² of the plastic bottles used each year are recycled, CCEP believes these figures should be higher. Through its new GB sustainable packaging strategy, the company sets out the key actions it will take, and the areas where it will look to work with others, to improve the recovery and recycling of drinks packaging, and to reduce littering in Great Britain.

The new strategy is focused on three key areas:

1. Continuing to innovate to ensure its packaging is as sustainable as possible
   CCEP has built a strong track record of lightweighting, ensuring all its cans and bottles are 100 % recyclable, and using recycled materials. It now wants to build on its work, with plans to double the amount of recycled plastic in every one of its PET bottles over the next three years – from the current average of 25 % to 50 % by 2020. To achieve this ambitious target it will continue its long term partnership with Clean Tech, which operates Europe’s largest and most advanced plastic bottle reprocessing facility in Lincolnshire, supporting the circular economy in Great Britain and allowing recycled bottles to return to shop shelves as part of new packs in as little as six weeks.
2. Investing in consumer communication to promote recycling and encourage behaviour change
   As part of the new strategy, Coca-Cola will use the power of its brands to inspire more consumers to recycle. Later this month, the company will launch a multi-million pound communications campaign designed to inspire more people to recycle. At the heart of the campaign is an advert called Love Story, which will break on TV at the end of July and run across TV, cinema and digital channels. The advert features two love struck plastic bottles who are parted and then reunited as they are disposed of properly, recovered and then recycled into new bottles. The campaign will reach 35 million Britons by the end of this year. The company will also be putting a new recycling message on bottles this year and promoting recycling to six million people at festivals and events.
3. Championing reform of the UK recycling system to ensure more packaging is recovered and recycled
   The company will continue to work in partnership with others – including the Governments of Great Britain – to improve the current packaging recycling system. To support the growth of the circular economy in Great Britain, the company will champion well-designed new interventions that have the potential to increase packaging collection and recycling rates, including stronger recycling targets, deposit return schemes and extended producer responsibility.

In addition, as part of its commitment to support DEFRA’s new working group on voluntary and economic incentives to reduce littering, CCEP will seek to advance its own knowledge of how consumers are motivate by an incentive-based scheme by testing an on-the-go bottle collection and reward programme. This test will examine the behavioural impact of reward schemes and help inform any future national approaches to reducing litter and increasing collection and recycling rates. More details on these trials will be announced later this year.

¹ 70 per cent of cans recycled – Alupro.org.uk
² 57 per cent of plastic bottles recycled – Recoup UK Household Plastics Collection Survey 2016