Over 1,000 exhibitors and around 25,000 trade visitors at the Special Edition in Cologne

For four days, from April 26 to 29, 2022, the food and beverage industry met with its supplier sector at Anuga FoodTec – Special Edition – in Cologne, Germany. “Anuga FoodTec is and remains the central and international meeting place for the industry. And this leading position has been clearly underlined by the successful re-launch of the trade show here in Cologne. The right concept, at the right time,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. “The high-caliber trade audience that traveled from more than 120 countries met excellently positioned and committed exhibitors here in Cologne. Intensive effective discussions characterized the course of the trade fair. The exhibitors’ feedback confirmed to us once again how important personal encounters are for successful business,” added Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.

Dr. Reinhard Grandke, Chief Executive Officer of DLG (German Agricultural Society) and Chairman of the Anuga FoodTec Advisory Board, clarifies: “The mix of physical and digital offerings underscored the high professional relevance of the international Anuga FoodTec platform and provided the right setting for successful business deals and investments. Compact, innovative formats offered numerous opportunities to take an in-depth look at the intelligent automation of production processes in the food and beverage industry. Along the entire value chain, new technologies and concepts were presented that push the sustainable use of natural resources. The important networking of science and business practice was again achieved in an exemplary manner in Cologne.”

The opening of Anuga FoodTec by Federal Minister Cem Özdemir also underscored the outstanding importance of the trade show for the industry. During his tour of the trade show, Minister Özdemir learned about a wide variety of new concepts and solutions for meeting the challenges facing food and beverage producers worldwide.

A total of around 25,000 trade visitors from over 120 countries were counted. The attendance from other European countries and from Germany was very strong. Visitor numbers from the Middle East and some African countries were also gratifyingly good. The proportion of visitors from abroad was around 57 percent.

As the most important platform of the year, Anuga FoodTec thus successfully launched the re-launch of the entire industry. The great need for investment and, at the same time, the high level of willingness to invest on the part of the inquiring industry was expressed, among other things, by the fact that many of the managing directors and plant managers who attended approached the exhibitors with concrete project ideas. In some cases, machines and equipment were even purchased on the spot. The current world situation has increased the need for answers to questions in areas such as energy efficiency, resource conservation and sustainability. In addition to key players, numerous medium-sized companies, smaller specialists and 28 start-ups also showed innovative concepts tailored precisely to the industry.

“Smart Solutions – Higher Flexibility” was the highly relevant guiding theme of the trade show and its extensive technical program, which was very well received by the international audience with over 200 specialist events. The DLG played a leading role, using its expertise to organize the numerous events in a variety of formats. For example, specialist forums highlighted a wide range of current topics in food technology and linked scientific findings with business practice. Visitors also received a compact overview and orientation with regard to pioneering innovations in the field of food technology during the Guided Tours on the exhibition grounds.

Until June 30, visitors will have the opportunity to network with exhibitors at the Anuga FoodTec @home digital extension, watch missed presentations from the congress program and pick up a wealth of other industry information. Visitors to Anuga FoodTec can use the platform, free of charge, while the rest can access the content after registering free of charge.

Messe Berlin is cancelling its FRUIT LOGISTICA SPECIAL EDITION 2021 on 18-20 May 2021 because of the ongoing coronavirus pandemic in Europe and the rest of the world.

“I’m quite sure today’s cancellation is no surprise to anyone,” says Madlen Miserius, Senior Product Manager. “The coronavirus pandemic is lasting longer than expected. We wanted to make an onsite event happen in May. But the prospects both for international business travel to Berlin and for large face-to-face gatherings are too low.  And under these circumstances it’s simply impossible for us to meet face-to-face.”

Messe Berlin had worked hard to prepare a special edition of FRUIT LOGISTICA to take place over three days in May. The FRUIT LOGISTICA SPECIAL EDITION was designed to withstand key uncertainties of the pandemic and to safeguard customers in terms of their health and of their investment in the show. And the concept resonated with business: more than 600 companies from Europe and the rest of the world had registered.

“We developed FRUIT LOGISTICA SPECIAL EDITION as we knew through discussions with the industry that the market’s desire for a physical event was very strong. That’s why we developed a concept to offer our exhibitors the greatest flexibility at the smallest possible risk,” says Madlen Miserius, Senior Product Manager.

“Unfortunately, the pandemic still has the upper hand, and this is what has lead to today’s cancellation,” says Miserius. “There is a huge global family of people in the fresh fruit and vegetable business and it comes together every year at FRUIT LOGISTICA. We are already in discussions with international market players and are hard at work to prepare ourselves for FRUIT LOGISTICA 2022. We will do everything to ensure our 30th edition is a vibrant onsite event. So make a date in your diary for FRUIT LOGISTICA in Berlin on 9-11 February 2022.”

Mountain Dew, a PepsiCo International brand, has launched a special edition 33cl package featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green colour on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image.

The neon colour glows in the dark, adding the elements of fun, surprise and interactivity to the packaging for this iconic brand. The inks were applied to beverage cans manufactured at Crown’s facilities in the United Arab Emirates and Jordan at full line speed, ensuring productivity levels were optimized. Crown also worked closely with PepsiCo and ink supplier INX to secure the necessary regulatory approvals. The neon cans were sold in the United Arab Emirates, Oman, Lebanon, Qatar and Jordan markets from August 2018 until.

Metal has impeccable sustainability credentials – cans are 100% and infinitely recyclable – with no loss of properties, making it an important contributor to the circular economy. Once the containers enter the material-to-material loop, where they get recycled again and again, they can return to store shelves as new beverage cans in as little as 60 days.