Summer arrives early with unveiling of unsweetened sparkling Lemon Limeade, Strawberry and Pink Lemonade from the first sparkling water brand made with real squeezed fruit
Lighter, brighter and even more refreshing, lemonade is reimagined as Spindrift®, the first sparkling water made with real squeezed fruit, puts its signature spin on this summertime favourite. Crafted with a uniquely balanced pairing of real squeezed lemons and limes, Spindrift’s Unsweetened Lemonade Sparkling Waters come in three twists on the classic. New Lemon Limeade, Strawberry and Pink Lemonade Spindrift flavours sparkle with 0 – 1 g of sugar, bold real fruit ingredients and a timeless delicious taste that embraces refreshment.
“We’re excited to introduce our newest flavour innovations to lemonade lovers and all of our loyal Drifters, who continue inspire our real-fruit sparkling water vision,” said Bill Creelman, founder and CEO of Spindrift. “Lemonade is a classic beverage enjoyed by all. But with concerns about health and diet at an all-time high, we challenged ourselves to reimagine what this traditionally sugary drink could taste like with a Spindrift spin—real ingredients, uncompromised taste and legible calories. Each Lemonade flavour has a distinct and unforgettable flavour profile that will blow people away and make them do a doubletake on the sugar content.”
In addition to the right combination of real fruit, which Spindrift takes considerable time to get just right, the sugar content in the new lemonade lineup is nearly nonexistent. With just 0 – 1 g of sugar in each can, the bold flavours of lime and lemon truly shine. The result is a new category of lemonade: unsweetened, sparkling with real ingredients and just 3 – 10 calories per can.
This is the first time that Spindrift, in its 10-year history, has introduced three flavours at once with a new line of sparkling water. The flavours include:
- Lemon Limeade – Started with lemon, added a splash of lime and lightly carbonated for a deliciously healthy alternative to sugary beverages.
- Pink Lemonade – with crushed cherries and raspberries, for a touch of sweetness. It’s Lemonade – but Pink.
- Strawberry Lemonade – We started with Lemon and Lime and threw ripe, juicy strawberries into the mix. Together this trio makes for an unforgettable taste you’ll keep coming back to.
Spindrift Lemonade will be shared with the Spindrift Community first. Fans who’ve signed up to be a part of the Drifter Community by February 22nd will receive an email with a promocode for a chance to redeem a drinkspindrift.com exclusive, Lemonade 6 pack. Spindrift Lemonade will be available in March at Target stores in the US and through DrinkSpindrift.com.
About Spindrift
Spindrift® is the first sparkling water made with real, squeezed fruit. Founded in 2010, Spindrift® celebrates simplicity, transparency, and the superior taste that only real ingredients can deliver. All products are free of added sweeteners or natural flavours, and only consist of water, just the right amount of bubbles, and real squeezed fruit – yup, that’s it. Spindrift® works with family farms to source the best fruit to make the fresh juices and rich purees they use. The result is light, bright, and flavour-rich sparkling water that tastes just like the fruit in its name. Varieties include: Pineapple, Lime, Blackberry, Cranberry Raspberry, Cucumber, Half Tea & Half Lemon, Grapefruit, Lemon, Orange Mango, Strawberry, and Raspberry Lime. Spindrift® sparkling water is available in the US at grocery retailers and café-style restaurants, including Trader Joe’s, Whole Foods Market, Starbucks, Kroger, Target, and online at Amazon and shop.drinkspindrift.com. Spindrift® was ranked #385 on Inc. Magazine’s 2017 list of fastest-growing companies. The company donates to environmental not-for-profits through their membership to 1 % For the Planet. Spindrift® is headquartered in Newton, MA. (US)
A Perfect Match Between Two Brands Shaking Up the Sparkling Water Category
SodaStream, the world’s leading sparkling water brand1, announces the upcoming launch of bubly drops, marking the first partnership for SodaStream in North America since joining PepsiCo. The new collaboration brings the beloved bubly™ brand’s bright flavours and bold personality to the SodaStream platform, enabling consumers to create their ideal customized beverages at home.
bubly drops will officially be available starting January 2021, but consumers can get their hands on an early release of the product beginning November 1st as part of a limited edition SodaStream Sparkling Water Maker Kit available at SodaStream.com and select online retailers. bubly drops for SodaStream contain no calories or sweeteners and will launch in six refreshing flavours bubly fans know and love: grapefruitbubly™, blackberrybubly™, limebubly™, strawberrybubly™, mangobubly™, and cherrybubly™.
“bubly drops are the perfect extension to our flavour offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavoured sparkling water,” said Eyal Shohat, CEO of SodaStream. “The launch of bubly drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”
“We’ve developed an incredible fan base, and by continuing to lean into the bubly brand’s playful personality, have quickly become one of the largest sparkling water brands in the category,” said Stacy Taffet, Vice President Water Portfolio for PepsiCo. “We are thrilled to join forces with SodaStream and bring our delicious flavour offerings to their incredible at home platform. In doing so, bubly will be the first sparkling water brand to ever be available in these two formats.”
bubly drops for SodaStream were developed through a collaborative effort between the PepsiCo and SodaStream research and development teams to ensure the amazing, high-quality taste consumers expect from bubly.
SodaStream and bubly share brand values rooted in playfulness and social good. With the launch of bubly drops for SodaStream, the two brands will offer consumers a fun, healthy and sustainable sparkling water option.
About bubly
bubly is shaking up the sparkling water category with refreshing and delicious flavours, an upbeat and playful sense of humor, all while keeping it real with no artificial flavours, no sweeteners, and no calories. Each flavor of bubly sparkling water features bright, bold packaging, unique smiles for every flavour, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. bubly sparkling water is available in fourteen bright flavours: cherrybubly, orangebubly, mangobubly, pineapplebubly, limebubly, applebubly, watermelonbubly, blackberrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, peachbubly, cranberrybubly and lemonbubly. no calories. no sweeteners. all smiles.™
1Total global volumes taken from GlobalData’s Global Packaged Water Report 2018, compared with SodaStream company information.
Lagunitas Brewing Company, the brewery responsible for the #1 selling IPA in the world and backed by a 25-year history of making dank, funky and creative craft brews, announced the launch of Hi-Fi Hops. This IPA-inspired sparkling water is made using everything Lagunitas knows about hops and is infused with THC and/or CBD (depending on your vibe). At its core, Hi-Fi Hops is inspired by IPA, tastes as refreshing as water (no calories or carbs!) and gives the chill of sun-grown cannabis from AbsoluteXtracts, a CannaCraft brand.
“Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting,” said Maria Stipp, CEO of Lagunitas Brewing Company. “The idea of being a part of a no-calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future.” Hi-Fi Hops, is available in two dosages, one with 10 mg of THC and one with 5 mg of THC and 5mg of CBD. While Hi-Fi Hops is an awesome beverage that anyone 21 or over can enjoy, the manufacturer wants to keep it away from kiddos, which is why the beverage comes in child-resistant packaging.
