drink technology Brasil to debut in São Paulo in 2027
The Cosmos continues to grow: With drink technology Brasil, YONTEX is expanding its international event portfolio with a new trade fair for the beverage and liquid food industry in South America. The inaugural edition will take place from 21 to 23 September 2027 at Distrito Anhembi in São Paulo. To deliver the event, YONTEX is partnering with NürnbergMesse Brasil, a well-established trade fair organiser with strong roots in the local market. Together, they are creating a platform for manufacturers, suppliers and technology providers covering the entire beverage and liquid food production value chain.
The tailor-made platform for the Brazilian market builds on the experience gained from the successful launch of drink technology India. The new event in São Paulo will take place on a biennial basis and is set to become a regular meeting point for the industry in South America.
“drink technology Brasil creates a platform for exchange in another market that combines significant potential with a strong willingness to invest. The beverage and liquid food industry in Brazil and neighbouring countries is undergoing an exciting phase of development. We want to support this transformation with a strong industry platform,” says Rolf Keller, Managing Director of YONTEX.
Brazil is one of the world’s most important beverage markets
Brazil ranks among the world’s leading markets for both alcoholic and non-alcoholic beverages. The country accounts for around 25 per cent of the entire Latin American market for non-alcoholic beverages and, with a volume of 29 billion litres, is the sixth-largest beverage market worldwide. At the same time, Brazil is the world’s third-largest beer producer and also has significant markets for spirits, wine and other alcoholic beverages.
Demand continues to grow, particularly in emerging beverage categories. In the non-alcoholic segment, functional beverages, ready-to-drink products and energy drinks are developing especially dynamically. Analysts expect the functional beverage market to achieve an average annual growth rate of 8.75 per cent between 2025 and 2030. In the alcoholic beverage sector, premiumisation, new product concepts and growing demand for innovative beer, spirits and RTD offerings are driving investment throughout the industry.
The entire value chain in one place
drink technology Brasil follows the proven concept of drinktec. The event covers the entire beverage and liquid food production process – from raw materials and ingredients to processing and filling technology, packaging, labelling, logistics, automation and digital solutions.
Target groups include manufacturers of alcoholic and non-alcoholic beverages, including breweries, soft drink producers, water bottlers, juice manufacturers and spirits producers, as well as suppliers of ready-to-drink and functional beverages. Producers of liquid food, importers, exporters, brand owners and co-packers are also part of the target audience.
“We are bringing together the entire beverage industry in Brazil as well. Visitors to drink technology Brasil will find solutions for every stage of their production process,” says Keller.
New opportunities through the EU-Mercosur Agreement
The gradual reduction of tariffs on machinery and technologies under the EU-Mercosur Agreement is creating new opportunities for the exchange of products, technologies and expertise between Europe and South America.
Both exhibitors and visitors to drink technology Brasil stand to benefit. International suppliers gain easier access to one of the world’s most important beverage markets. At the same time, the agreement improves the framework conditions for investment, technology transfer and cooperation between companies in Europe and South America. drink technology Brasil will provide a meeting place where manufacturers, suppliers and technology providers can establish new contacts and strengthen existing business relationships.
A strong local partner for the South American market
As the owner of the event brand, YONTEX is working closely with NürnbergMesse Brasil to deliver the event. The local team is firmly established in the Brazilian trade fair market and brings extensive experience as well as close connections to key industry stakeholders across South America.
“With NürnbergMesse Brasil, we have a strong partner at our side that understands the market, the industry and the needs of local businesses. This combination of international industry expertise and local market knowledge creates ideal conditions for the long-term success of the event,” explains Keller.
drink technology Brasil will take place for the first time in São Paulo from 21 to 23 September 2027. The event is being developed from within the market itself, with a deep understanding of the needs of the regional beverage and liquid food industry.
IPD is presenting 18 producers from Ethiopia, Ecuador, Colombia, Peru, Rwanda and Tanzania at the “World of Coffee” industry event: booth 1429
Buyers can experience the diversity of coffee from South America and Africa at the Import Promotion Desk (IPD) stand at the World of Coffee. IPD is accompanying 18 coffee producers from Ethiopia, Ecuador, Colombia, Peru, Rwanda and Tanzania to the international trade fair, which is taking place in Geneva from 26 to 28 June. During just one stop at the trade fair, interested visitors can learn about the wide range of Arabica varieties from well-known coffee countries.
Coffee from the South American highlands
The exhibitors from Ecuador, Colombia and Peru bring Arabica beans, which are grown at altitudes of up to 2,300 metres. The small, often family-run companies offer different varieties of the highest quality: Many coffee farmers from Ecuador have specialised in speciality coffee – for example the company “Chorora Farms”. It offers green coffee of different varieties. From Colombia, IPD supports companies that grow varieties such as Castillo, Caturra, Pink Bourbon and Geisha. The company “A Coffee Family” places a special focus on sustainable cultivation. Its organic coffee comes from five regions in Colombia. Peru is a pioneer in the production of organic coffee. Many coffee varieties here can be traced back to the plot of land. The company in the IPD programme “Perunor” also offers certified coffee. It grows beans of the Caturra, Typica, Pache, Catuai and Catimor varieties.
From the birthplace of coffee
Producers from the Kaffa region in Ethiopia, the birthplace of coffee, will also be present at the IPD stand at the World of Coffee. The company “Diamond Enterprise” produces speciality coffee using wild Arabica varieties from the Kaffa Biosphere Reserve. Tega & Tula Coffee Estates” also processes wild Arabica varieties such as Kaffa and Limu from nature reserves. The companies also offer cascara, the dried pulp of the coffee cherry. Cascara tea is valued as a caffeinated fruit tea and its demand is growing in the European market. Coffee cultivation also has a long history in Tanzania. For generations, many small farmers have grown mainly Arabica, but also Robusta varieties at lower altitudes. This includes the IPD company “Ngila Estate” with a history stretching back over 100 years. The company grows its Arabica coffee on the slopes of the famous Ngorongoro Crater, 3 degrees south of the equator.
Event information: Buying mission to the coffee country Ethiopia
As an import promotion initiative, IPD is inviting European buyers to a sourcing trip to Ethiopia. From 19 to 26 October 2025, company visits to IPD-approved producers of Arabica coffee are on the agenda. During the IPD sourcing trip, importers will have the opportunity to inspect the entire coffee bean supply chain on site and meet their potential business partners in person.
Joint venture leverages manufacturing expertise, global go-to-market capabilities, and food and beverage industry experience to create and scale innovative ingredient solutions
Grupo Arcor, the leading food company of Argentina, and Ingredion Incorporated, a leading global ingredient solutions provider to the food and beverage industry, have signed an agreement to create a joint venture that will leverage the two companies’ manufacturing expertise, complementary geographic footprints and commercial capabilities to broaden food and beverage ingredient offerings to customers in Argentina, Chile and Uruguay. Arcor and Ingredion will hold a 51 % and 49 % stake, respectively. The joint venture will have a combined turnover of more than US$ 300 million.
- Arcor will transfer its ingredient operations to the joint venture, which includes one manufacturing facility in Lules (province of Tucumán) and two manufacturing facilities in the Industrial Complex Arroyito (province of Córdoba).
- Ingredion will transfer its Argentina, Chile and Uruguay operations to the joint venture, which includes two manufacturing facilities in the districts of Chacabuco and Baradero (province of Buenos Aires).
The manufacturing facilities produce value-added ingredients, such as glucose syrups, maltose, fructose, starch and maltodextrins that are essential to the food, beverage and pharmaceutical industries.
The joint venture will be managed by a jointly appointed team of executives who will be responsible for integrating the combined operations to market, sell and manufacture ingredients within Argentina, Chile and Uruguay and to further optimize the manufacturing network and support functions to create incremental shareholder value.
The joint venture will operate on a stand-alone basis and upon the closing of the transaction, Arcor will consolidate the business. Ingredion will account for its interest in the joint venture under the equity method of accounting, and hyperinflation accounting will be applied to equity income for Ingredion’s reporting purposes.
The joint venture has been approved by each company’s board of directors and is subject to regulatory approvals and customary closing conditions. Infupa is acting as financial adviser to Arcor and Bruchou as its legal counsel; Finanzas & Gestión is acting as financial adviser to Ingredion and Baker & McKenzie as its legal adviser.
About Ingredion
Ingredion Incorporated (NYSE: INGR) headquartered in the suburbs of Chicago, is a leading global ingredient solutions provider serving customers in more than 120 countries. With 2019 annual net sales of more than US$6 billion, the company turns grains, fruits, vegetables and other plant-based materials into value-added ingredient solutions for the food, beverage, animal nutrition, brewing and industrial markets. With Ingredion Idea Labs® innovation centers located around the world and nearly 12,000 employees, the Company co-creates with customers and fulfills its purpose of bringing the potential of people, nature, and technology together to make life better. Visit ingredion.com for more information and the latest Company news.
About Arcor
Arcor is the leading food company in Argentina, the first global producer of hard candy, and the main confectionery exporter in Argentina, Chile, and Peru. It has more than 40 industrial plants and employs nearly 20,000 collaborators. Arcor has entered into many alliances, like the one between Bagley Latinoamérica and the French group Danone, the Grupo Bimbo partnership in Mexico, the strategic alliance with Coca-Cola for the joint development of new products and the creation of Kamay Ventures, one of main open capital investment funds in Argentina. Grupo Arcor’s daily production volume amounts to 3 million kilograms and its brands are sold in more than 100 countries worldwide. Its annual turnover for 2019 was US$ 2.5 billion.
Nearly two thirds of shoppers in South America are willing to pay extra for a food or beverage product that is higher in protein, according to a survey commissioned by Arla Foods Ingredients.
Researchers from Lindberg International asked 4,000 consumers in Argentina, Brazil and Colombia if they would spend more on buying a product if it contained more protein than a similar product. Across all three countries, 61 % of respondents said they would be willing do so.
Thirty-nine percent stated that they would pay up to 5 % more, 17 % said they would pay up to 10 % more, and 5 % admitted they would pay over 10 % more. Respondents in Colombia were most likely to be willing to pay more, with 73 % saying they would be happy to do so. The equivalent figure was 60 % in Brazil and 54 % in Argentina.
The research findings demonstrate the importance of protein in South American markets.
Results of the consumer survey also show that 80 % of respondents believed they understood what protein is and what it does for the body, with awareness highest in Colombia, where 87 % expressed this view.
