SIG opens next round of SIGCUBATOR applications

With start-up companies already benefitting from SIG’s SIGCUBATOR accelerator program, SIG is once again offering new food and beverage innovators an amazing no-strings opportunity to get their exciting new product idea to market. Interested start-ups can apply now at no cost via www.sigcubator.com until 28 February 2022.

This is the fourth time SIG has opened-up its SIGCUBATOR accelerator program to forward-thinking food and drink start-ups and small businesses, eager to partner with SIG at no cost or obligation, to help launch their products. It is these small entrepreneurial start-ups who are increasingly driving industry innovation and value creation. However, many don’t have the volume to produce big batches with co-packers or the expertise and financial ability to invest in their own production plant. This is where SIG can offer an incredible opportunity.

SIGCUBATOR takes innovative start-up ideas on a ‘consumer-centric’ journey, from testing prototypes in SIG’s test centre in Germany, through to a successful launch to market. SIG is there to help at every step, giving expert advice, consumer-focused insights, and access to its extensive global network within the food and beverage industry.

SIG partnering with start-ups and co-manufacturers brings opportunities to all three parties: SIG’s expertise, filling capabilities, and industry network help talented start-ups launch innovative concepts, which can then be commercially filled at one of SIG’s co-packing partners. This creates space for further innovation to assure a speedy launch to market. For co-packers, such partnerships help them enter and experience new and attractive beverage categories and grow these innovative segments in the future. For SIG, working together with forward-thinking food and beverage start-ups is key to driving innovation and value creation.

Food and drink start-ups can apply now at www.sigcubator.com. All ideas are welcome – as the famous saying goes “mighty oaks from little acorns grow”. SIG can also be contacted directly at sigcubator@sig.biz after the closing date.

SIG turns innovative food and beverage ideas into commercial reality

SIG is delighted to announce that the first of three application rounds in 2021 is now open for their SIGCUBATOR program. Food and drink start-ups and small companies eager for an amazing no-strings attached opportunity can apply at no-costs until February 28th at www.sigcubator.com.

SIGCUBATOR is SIG’s accelerator program for new businesses who need just the right spark to ignite the next novel food or drink innovation.

Anna Rabanus, Global Category Manager at SIG, explains the program: “We understand that getting a product off the ground is often a challenge for start-ups. The SIGCUBATOR program supports entrepreneurs with the production facilities, the knowledge and connections in the food and beverage industry. Our team of experts will be there to guide start-ups through the most crucial period of their innovation: from testing prototypes in SIG’s combiLab in Germany through to a final product and package concept that’s ready for consumers.”

SIG is keen to identify and engage with entrepreneurs at an early stage and attract potential like-minded partners who share the same vision for delivering nutritious food and beverages which excite and improve peoples’ lives in a sustainably packaged way. Forward-thinking food and beverage start-ups are one key to driving industry innovation and value creation. SIG will evaluate concepts based on their innovativeness within the space, their market entry strategy as well as principles of future acceleration in the market with co-manufacturing partners.

One new start-up business which has already successfully launched its exciting range of shakes to market via SIGCUBATOR is UK-based GROUNDED. Filling two SKUs in SIG’s combiLab, GROUNDED recently launched its innovative plant-based protein shakes in SIG’s unique carton bottle combidome. Products are now available online and in retailers such as Selfridges and Planet Organic – a UK based organic supermarket chain where they already are #1 selling protein drink range within 3 months of launching.

Gabriel Bean, Founder at GROUNDED: “Just one small idea can change an entire industry and we identified a gap in the market for a clean, genuinely natural, plant-based shake – with no compromise on natural ingredients and packaging. The team and people at SIG were just as aligned on values, and we couldn’t have found a better partner with which to launch these products. They supported us all the way, from our first contact with their UK team, through to their exceptional combiLab operation in Germany. We look forward to continuing our partnership with such professionals in their field.”