Around 450 industry leaders discussed innovation, sustainability, and collaboration in the global juice sector.

The Juice Summit 2024, held in Antwerp on 16-17 October, concluded with great success, bringing together around 450 participants from around the world. Jointly organised by AIJN (European Fruit Juice Association), IFU (International Fruit and Vegetable Juice Association), and SGF International (SAFE- GLOBAL-FAIR), this year’s summit once again reinforced its reputation as the premier global platform for the fruit juice and nectar industry. With dynamic discussions, insightful keynotes, and forward-looking sessions, the summit explored the critical challenges and opportunities shaping the future of the juice industry.

Key themes addressed during Juice Summit 2024

At the Juice Summit 2024, keynote speakers offered valuable insights into the industry’s future. Elwin De Groot from RaboResearch addressed global economic challenges, emphasising the need for innovation and adaptability. Following him, Elopak CEO Thomas Körmendi focused on the growing importance of sustainable packaging, urging the industry to make strategic, eco-friendly choices for long-term success. Following the keynotes, four panel discussions tackled key issues. The first a session focused on consumer behaviour, including an analysis of psychological drivers, particularly during times of crisis such as inflation and health concerns. Leaders shared actionable insights on how businesses can adapt to emerging consumer trends, providing fresh opportunities to revitalise product offerings and better meet evolving consumer needs.

Another key issue addressed was the citrus greening disease affecting the orange industry in South America with consequences on availability and price. The session stressed the importance of collaborative efforts between growers, researchers, and industry stakeholders to safeguard the future of orange juice production.

Sustainability was another key theme at the summit, particularly during the session on the evolving Packaging and Packaging Waste Regulation, exploring how the juice sector can thrive in a circular economy, and analysing both the challenges and opportunities presented by this regulation.

The final session took a broad view of emerging markets of apple juice production and global citrus industry trends. The summit ended with a presentation on building resilient food systems, outlining adaptive strategies for handling climate change, economic volatility, and global disruptions in agriculture.

Looking ahead: a united industry for a sustainable future

The Juice Summit 2024 concluded with a strong emphasis on adaptability, innovation, and sustainability as critical drivers for the future of the juice industry. Kees Cools, President of IFU, remarked, “The Juice Summit offers a great information and dialogue platform to all segments of the global juice supply chain in support of solutions for the many challenges the industry faces today.” Joachim Tretzel, President of SGF, added, “The unique blend of commercial and technical subjects during the Juice Summit offers many opportunities to jointly exploit new routes to future success.” Javier Lorenzo, President of AIJN, echoed these sentiments, stating, “The future of the juice industry lies in our ability to work together, share knowledge, and drive innovation”.

The next edition of the Juice Summit is scheduled for early October 2025, before Anuga 2025, with further details to be announced in the coming months.

For more information and to stay updated on future events, please visit The Juice Summit Website.

The 11th edition of the Juice Summit will take place on 16 and 17 October 2024 in Antwerp

The Juice and Nectar Industry is set to convene at the Juice Summit 2024, jointly organised by AIJN, the European Fruit Juice Association, IFU, the International Fruit and Vegetable Juice Association and SGF International (SAFE – GLOBAL – FAIR).

Since its launch in 2013, the Juice Summit has grown into the leading event for the juice industry, attracting over 450 participants every year. This highly anticipated gathering will bring together industry leaders, innovators, and stakeholders from all around the world to explore the latest trends, challenges, and opportunities in the global juice sector.

The Juice Summit 2024 will offer a unique opportunity for insightful dialogue and building valuable connections. Attendees will gain insights from prominent speakers, engage in thought-provoking panel discussions, and participate in interactive sessions focused on key industry themes.

Key highlights of the Juice Summit 2024:

• Inspirational keynotes: Hear from leading figures in the juice industry, including Elwin de Groot, Head of Macro Strategy at Rabo Research and Thomas Körmendi, CEO of Elopak Group.
• Networking Opportunities: Connect with industry colleagues, potential partners, and thought leaders to foster new collaborations and exchange ideas.

Session highlights:

• Understanding Consumer Minds, Market Trends, and Research-Driven Strategies: Explore consumer behavior, market dynamics, and expert perspectives on the new sugar-reduced juice category.
• Main threats and new approaches for a healthy orange industry in Brazil: Explore challenges like citrus greening, economic pressures, and environmental factors, along with innovative strategies to protect the orange industry.
• The PPWR (r)evolution: How the juice business can thrive in a circular economy? Learn about the evolving regulations and how the industry can adapt to thrive in a circular economy.
• Supply Chain & Demand: Analyse the complexities of balancing supply and demand in the juice industry, focusing on logistics, forecasting, and the impact of global market fluctuations.

To secure your place at the Juice Summit 2024 and view the full agenda, please visit The Juice Summit. Early registration is encouraged, as spaces are limited and expected to fill quickly.

Sponsored Post – “SGF” stands for Sure – Global – Fair. It is the fruit juice industry’s voluntary self-regulation system. As a certified member of SGF, the processing company VOG Products from Trentino-South Tyrol guarantees high quality and safety standards that apply to the entire supply chain.

Traceability to the source and comprehensive quality control along the entire production line are key prerequisites for creating safe, high-quality products. VOG Products, the modern and innovative fruit processing company in Laives, places great importance to safety and quality.

The company belongs to 4 producers’ organisations from South Tyrol and Trentino plus 18 cooperatives from South Tyrol with a total of around 10,000 members. Most of the members are families that care for their apple orchards with love and devotion. Dealing with land and its resources respectfully is firmly embedded in the region’s long agricultural tradition.

VOG Products consistently processes the fruit of the family-run orchards and prepares it further – through its SGF certification as well. The association that supports SGF is committed to food safety and quality.

The fruit juice industry set up a voluntary self-regulation system for all the production and trade stages of its products: In other words, the quality, safety, authenticity and sustainability of juices, fruit nectars, and other products made from fruit in the global market are controlled and action is taken against food fraud. SGF ensures fair competition and compliance with legal and industrial quality and safety standards.

“VOG Products is not only a member of the private, non-profit organisation SGF International e.V. We also participate in the voluntary self-regulation system that includes inspections of our company, half-finished goods and finished goods along the entire supply chain,” explained Christoph Tappeiner, the CEO of VOG Products.

“We request our suppliers to undergo our hygiene, traceability and documentation inspections as well. The suppliers accept the code of behaviour, which contains rules on environmental and social aspects such as the exclusion of child labour. At VOG Products, we are convinced that our participation in the industry’s voluntary self-regulation system generates added value for both our company and our customers,” said Tappeiner, who is also a member of the SGF executive committee.

The organisers of the Juice Summit announced the postponement of the Juice Summit 2020 organised for the 14 & 15 October 2020 in Antwerp, Belgium.

The Juice Summit will come back in 2021 for a special edition. Information will be given in due time, but you can already save the date 6&7 October 2021.

The cooperation agreement aims for a long term cooperation in the area of safety, quality and authenticity of fruit juices

A cooperation agreement between Arab Beverages Association (ABA) and Sure-Global-Fair (SFG), represented by Mr. Al Harthi, Chairman of the Arab Beverages Association and Mrs. Alexandra Heinermann, General Manager of SGF International respectively, was signed between opening two sessions to finalize the proposed long-term partnership in the area of safety and quality assurance, as well as in protection of the positive image of fruit juices and related products.

The cooperation agreement was signed within the frame of the ninth edition of the Arab Beverages Conference (ABCE 2019) which began October 27th, 2019, in Dubai, UAE, under the theme ‘Challenging the Future!’ as senior industry experts from around the region meet to explore ways to move the sector forward in the years ahead. The Arab non-alcoholic beverage industry is one of the fastest growing sectors in the Middle East region and has witnessed rapid development in the past three decades to become extremely competitive with its counterpart industries in different parts of the world.

The co-operation will support the fair competition regarding fruit juices, nectars, fruit containing drinks and products, intended for use in the Arab countries´ domestic market (local productions and imports). It includes mutual supporting membership, the inclusion products intended for the Arab market in its International Raw Material Assurance (IRMA) audit and testing services, in order to assist the Arab beverage sector and supporting and consulting on international standards.

SGF and ABA look forward to a fruitful cooperation for the benefit of the fruit juice sector in the Middle East.

The conference provides a genuine and dynamic forum for all industry players and their suppliers

Antwerp, Belgium – 1&2 October 2019 – Hilton Antwerp 4

Organised by AIJN, IFU and SGF, the Juice Summit is now a global, annual conference which guarantees the presence of renowned industry leaders and experts of the European and international juice industries. Over the years it has become a key conference delivering exceptional insights in important topical dossiers as well as providing a unique networking opportunity.

The Summit is a two-day conference with presentations and panel discussions covering a wide variety of topical issues which determine the business environment of today, as well as challenges for tomorrow. The speakers and panelists will also share their understanding and vision of the future for the fruit juice industry with participants. Key policy fields like CSR, health and nutrition as well as insights on global market developments will be on the programme. This year the organiser have the honor of having 3 prominent keynote speakers :

• James Quincey, CEO & President of Coca Cola
• Prof Jan Rotmans from Erasmus Universiteit Rotterdam
• And Marius Robles, Co-Founder of FOOD BY ROBOTS

With over 550 participants from over 40 countries, the conference takes place in the most exclusive venues in Antwerp. All practical information and registration process can be found via the following link : www.juicesummit.org