Ad:AJT book order
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2023Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

AR® Organic, a line of organic Complete Hydration beverages offering a blend of vitamins, antioxidants and electrolytes, announced it unveiled the newest additions to its portfolio. Strawberry Lemonade, the latest flavour of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration beverage line. The brand is also extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR® Plus, a naturally flavoured vitamin and electrolyte drink mix available on QVC and online. These two innovations come on the heels of the brand’s latest USD 6 million capital raise alongside new distribution in Publix Super Markets, contributing to ROAR®’s momentum as it heads into the end of Q1 and the rest of the year.

According to recent research, ready-to-mix drinks and naturally flavoured powders are expected to continue to grow as more consumers are looking for easy-to-use, accessible options for their busy lifestyles (Grand View Research 2022). Capitalising on these trends, ROAR® Plus marks the brand’s introduction to the hydration powders space as it looks to provide consumers with immunity-boosting benefits on-the-go. Similar to their line of Complete Hydration beverages, ROAR® Plus is packed with a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2 g of sugar and 20 calories per single-serve stick. ROAR® Plus comes in two flavours:

  • Berry Lemonade – fruity and tangy, anytime thirst-quencher that perfectly balances sweet and tart flavours
  • Strawberry Watermelon – bursting with juicy, vibrant strawberry and watermelon flavours that are equally refreshing and replenishing

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR® consumers,” said Bill Lange, President at ROAR® Organic. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

For consumers obsessed with ROAR®’s core Complete Hydration beverage line, the new Strawberry Lemonade flavour is packed with electrolytes, vitamins and antioxidants for the “whole package.” This smooth, multi-functional flavour makes it easy for consumers to live a healthy, effortless lifestyle, with each bottle providing 100 % daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2 g of sugar per bottle.

ROAR® Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers in the US, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway, Albertsons and more, plus online at www.roarorganic.com and on Amazon, while ROAR® Plus can be found on QVC, and online at www.roarorganic.com and on Amazon.