According to the in-depth study published by Vyansa Intelligence, the Juice Market in the United States is projected to grow at a CAGR of around 1 % during 2026 – 2032. The market growth is primarily driven by sustained demand for natural and 100 % juice products, increasing health consciousness among consumers, and strong distribution through retail channels across the country.

United States juice market key takeaways

• The United States Juice Market is estimated at around USD 24.97 billion in 2025 and is projected to reach approximately USD 26.78 billion by 2032, reflecting stable growth supported by consistent consumer demand and gradual product innovation.
• By category, 100 % juice dominates the market with approximately 45 % share, driven by increasing consumer preference for natural, minimally processed beverages perceived as healthier alternatives to sugar-sweetened drinks.
• By sales channel, the off-trade segment accounts for nearly 75 % of the market share, supported by strong presence of supermarkets, convenience stores, and growing online retail platforms.
• More than 20 companies are actively engaged in the US juice market, indicating a competitive yet moderately consolidated landscape.
• The top five companies collectively account for around 40 % of the market share, including Vita Coco Inc, Naked Juice Co, The Campbell’s Company, The Coca-Cola Company, and Tropicana Products Inc, among others.

Key factors driving the growth of juice market in the US

• Rising demand for natural and 100 % juice products

The US juice market is primarily driven by a growing consumer shift toward beverages that offer perceived health and nutritional benefits. Increasing awareness of clean-label products, transparency in ingredient sourcing, and the avoidance of added sugars and artificial additives have significantly strengthened demand for 100 % juice. As a result, consumers are actively opting for products that are natural and minimally processed. In response to this evolving preference, manufacturers are expanding their portfolios with premium offerings, particularly not-from-concentrate juices, to align with the rising demand for quality and authenticity.

• Strong retail distribution supporting off-trade sales

In addition to product preferences, the widespread availability of juice products across retail channels continues to play a crucial role in market growth. The dominance of off-trade channels, comprising supermarkets, hypermarkets, convenience stores, and online platforms, ensures high product accessibility and visibility. These channels offer a diverse range of options, competitive pricing, and convenient purchasing experiences, making them the primary point of sale for consumers. Furthermore, the rapid expansion of e-commerce and direct-to-consumer models is reinforcing retail-driven consumption, thereby strengthening the overall market landscape.

• Product diversification and packaging innovation

Alongside distribution strength, continuous product innovation is further supporting market expansion. The US juice market is witnessing diversification across categories such as juice drinks, nectars, and fruit and vegetable blends, catering to a broader range of taste preferences and price segments. At the same time, companies are investing in advanced packaging solutions, including PET bottles, aseptic cartons, and portable on-the-go formats, to enhance convenience, extend shelf life, and improve product appeal. These innovations are enabling brands to remain competitive while addressing evolving consumer lifestyle needs.

Key challenge impacting the market growth

• Mature market limiting high growth potential

Despite steady demand and ongoing innovation, the US juice market faces notable growth constraints due to its mature nature and high level of market penetration. Established consumption patterns limit opportunities for rapid expansion, while shifting consumer preferences toward low-sugar beverages, functional drinks, and alternatives such as flavoured water and plant-based beverages pose additional challenges. Moreover, increasing scrutiny regarding sugar content in beverages continues to impact traditional juice consumption. As a result, while the market remains stable, its overall growth trajectory is expected to be moderate in the coming years.

Transformative industry moves and functional innovation redefining the US juice landscape

The US juice market is witnessing a dynamic phase of transformation, driven by strategic investments, product innovation, and a growing focus on health-oriented beverages. In 2025, PepsiCo strengthened its position in the evolving beverage landscape by acquiring prebiotic soda brand Poppi for approximately USD 1.95 billion. This strategic move highlights a broader industry shift away from traditional high-sugar juice products toward functional, low-calorie, and gut-health-focused beverages, reflecting changing consumer preferences.

At the same time, legacy juice brands are re-entering the market with refreshed offerings. Odwalla, backed by Grupo Jumex, relaunched its portfolio in 2025 with a new range of smoothies and juices made from real fruit, free from added sugars and artificial ingredients. Packaged in glass bottles and Tetra Prisma cartons, these products are specifically designed to attract health-conscious consumers seeking clean-label and premium beverage options.

Further reinforcing this trend, Suja Organic expanded its product portfolio in 2024 by introducing ready-to-drink protein shakes. These beverages, formulated with plant-based protein sources such as pea, rice, and hemp, along with essential nutrients and functional ingredients like acacia fiber, mark the brand’s entry into the rapidly growing functional beverage segment. Collectively, these developments underscore a clear industry transition toward innovation, diversification, and alignment with evolving consumer health and wellness trends.

Market analysis by category and sales channel

By category, 100 % juice continues to lead the US juice market, accounting for approximately 45 % of the total share. This dominance is largely driven by its strong health perception, natural composition, and absence of added sugars or artificial ingredients, which align with evolving consumer preferences. Furthermore, its widespread availability across retail channels enhances accessibility and consumption. Within this segment, not-from-concentrate juices are gaining notable traction as consumers increasingly prioritise freshness, quality, and minimal processing. Meanwhile, juice drinks and nectars continue to appeal to price-sensitive consumers, offering affordable alternatives and a variety of flavours, thereby supporting overall market stability and sustained demand.

By sales channel, the off-trade segment dominates the US juice market, capturing approximately 75 % of the overall share. This leadership is primarily supported by the country’s extensive retail infrastructure, including supermarkets, hypermarkets, convenience stores, and rapidly expanding online platforms. These channels provide consumers with easy accessibility, diverse product offerings, and competitive pricing, making them the preferred point of purchase. Additionally, frequent promotions, discounts, and bulk purchasing options further enhance consumer engagement and drive repeat purchases. The continued growth of e-commerce and direct-to-consumer models is also strengthening retail sales, ensuring that off-trade remains the primary driver of juice consumption across the United States.

Major juice companies in the United States

Key companies contributing to competition and innovation in the market include:

• Vita Coco Inc
• Naked Juice Co
• The Campbell’s Company
• The Coca-Cola Company
• Tropicana Products Inc
• Ocean Spray Cranberries Inc
• Kraft Heinz Company
• Keurig Dr Pepper Inc
• Florida’s Natural Growers
• Bai Brands LLC

View Full Report and request to get the sample pages at: https://www.vyansaintelligence.com/industry-report/us-juice-market-size

MJF Beverage Partnership shared that Dilmah Craft Iced Tea has been recognised with a distinction in the Golden Innovations FMCG & Retail competition.

The awards distinguish the most ambitious and innovative products in the FMCG industry – those that inspire the market and set new directions. The winners were chosen by genuine consumers, giving the awards the credibility of real-world brand recognition.

Distributed in Poland by Gourmet Foods Polska, Dilmah Craft Iced Tea in Lychee Black Tea flavour was recognised in the ‘Tea-Based Drinks’ category, confirming that the quality, authenticity and unique flavour of Dilmah Iced Tea are the perfect recipe for market success.

The soft sweetness of the regal lychee fruit, with its aromatic and succulent nature, is delicious paired with fragrant, black Ceylon tea. Popular for its refreshing taste, the lychee flavour market is experiencing significant growth, driven by consumer trends and demand for exotic, floral, and sweet-tart profiles in premium, health-conscious, and functional beverage products.

Delicious poured over ice, blended into cocktails, or enjoyed on-the-go, Dilmah Craft Iced Tea is refreshing, chilled, natural and delicious, containing all the goodness of Ceylon tea. It is made using single-origin Ceylon Tea leaves, handpicked in the tea gardens of Sri Lanka, then brewed and perfected on-site to maintain freshness, flavour and antioxidants.

Tractor Beverage Company, a farmer-founded, employee-owned brand behind the first and only USDA certified organic beverages served at scale in U.S. foodservice, announced its first retail product: Haymaker, a USDA certified organic, apple cider vinegar-based sparkling tonic inspired by the original farmer’s drink. Beginning January 2026, Sprouts Farmers Market will launch Haymaker exclusively in the US, marking Tractor’s entry into retail and extending the momentum of one of foodservice’s fastest-growing brands.

“Tractor’s growth has always been driven by doing things our way – building through foodservice, staying committed to organics, and letting the brand grow strong,” said Kevin Sherman, Chief Executive Officer, Tractor Beverage Company. “Retail wasn’t something we had our sights set on or rushed into. We knew this move would only make sense if we could do it in a way that stayed true to our heritage and soil-and-soul ethos. Haymaker is the perfect expression of that. It’s inspired by the farmers who came before us, crafted with ingredients that come from living soil, and made to bring a little soul into everyday life. Bringing it to shelves with Sprouts, a retailer that shares our values and commitment to making organics accessible to all, makes this moment feel exactly right.”

Reaching profitability this year proves the strength of Tractor’s foodservice-first, “business as unusual” model, which has fueled steady expansion across the country. Today, Tractor pours its USDA certified organic, flavour-forward beverages at more than 10,000 locations, including restaurants like Chipotle, hospitals, colleges and universities, corporate campuses, and major entertainment venues through its partnership with AEG, the world’s leading sports and live entertainment company. This growth reflects rising consumer demand for organic, low-sugar, mission-driven products, and clears the way for Tractor’s move into a direct-to-consumer, cans-in-hands model.

Sprouts Farmers Market, long recognised for its leadership in natural and better-for-you offerings, will be the first retailer to carry Haymaker in the US. The partnership reflects rising consumer demand for functional tonics, non-alcoholic options and values-led brands with transparency at their core.

Haymaker revives a centuries-old farmer’s tonic traditionally made with apple cider vinegar, ginger, and citrus – a drink created to refresh and sustain long days in the field. Tractor’s modern interpretation brings that heritage forward with four bright, bold flavours: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango – each made with a full tablespoon of apple cider vinegar and only five grams of sugar.

From the beginning, Tractor has worked to strengthen the organic food system, prioritising farmer relationships, soil health and total transparency. The company created the Organic Impact Tracker to measure the environmental benefits of its efforts and, through the Farmhand Foundation and its 1 % for the Planet commitment, it helps support farmers in their journeys towards organic practices. These efforts reflect Tractor’s belief that better beverages start with better agriculture, and a responsibility to invest directly in the people and ecosystem that make it possible.

Grounded in a shared commitment to organics, transparency and farmers, Tractor and Spouts are aligned in both mission and mindset. Haymaker brings that vision to grocery shelves, offering shoppers a beverage built on real ingredients and real values.

UK Halloween spending is set to rise by 3.2 % this year to reach a value of £537m, a weaker performance than last year’s 4.1 % increase, reflecting inflation-driven price rises in food & drink, rather than strong consumer demand. Six in 10 Halloween shoppers plan to reduce spending on the event due to financial constraints, and this budget-conscious approach is expected to inhibit consumers from splashing out on decorations and costumes. Retailers must showcase ranges that offer indulgence, seasonal appeal, and curiosity to encourage cautious shoppers to make purchases, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Retail Occasions: Halloween Intentions 2025,” reveals that almost half of UK shoppers plan to participate in Halloween festivities this year. Yet, 60 % of Halloween shoppers intend to curtail purchases for the event in 2025 amid financial pressures. This trend is most pronounced among 25–34-year-olds.

Eleanor Simpson-Gould, Senior Retail Analyst at GlobalData, comments: “To appeal to this core Halloween shopper, retailers must promote low-cost Halloween items such as themed candles, drinks, and snacks to encourage small impulse purchases and boost volumes.”

A further risk to Halloween spending is the strong sentiment among consumers that Halloween is a waste of money. This perspective poses a challenge for retailers to change, as the event lacks the family-oriented appeal that characterises occasions such as Mother’s Day and Christmas. GlobalData forecasts demand for food, drinks, and decorative items will increase due to traditional interest in pumpkins and trick-or-treating supplies in multipack bags. However, retailers should adopt more strategic range design approaches to enhance sales.

Simpson-Gould continues: “Retailers must offer innovative and enduring products to shift consumer perceptions of Halloween purchases. Fortnum & Mason stands out this year with its limited-edition Halloween hamper, containing Lucifer’s Marmalade and an Uncommon Chocolate Toad, offering luxurious and curiosity-driving items that elevate the occasion. Grocers must mirror this approach, utilising the strength and popularity of their respective premium own-brand ranges to launch limited-edition and mystery flavour food & drink items.”

Retailers and Foodservice operators across multiple industries to benefit from industrial grade technology that delivers up to 50 % more juice per orange than traditional juicers

JBT Marel, a leading global provider of integrated food processing solutions, unveiled a fresh juice game-changer: the Fresh’n Squeeze^® 1800 Citrus Juicer. It features the same whole fruit extraction technology as the larger free-standing models in the Fresh’n Squeeze^® product line. (Which is also the same technology that allows JBT Marel to juice over 75 % of the world’s citrus, thanks to its industrial grade juicers.) The big difference lies in the size: the 1800 model features a smaller countertop footprint that will save retailers on labour and space, whether they are a grocery store, juice bar, hotel, resort, or coffee shop.

The Fresh’n Squeeze^® 1800’s advanced whole fruit extraction process delivers fresh, flavourful juice by instantly separating juice from peel and seeds to preserve its integrity. This fresh citrus juice solution maximises juice yield by up to 50 % per fruit compared to traditional cut-and-press technology. It can process up to 50 oz of juice per minute while preserving natural taste and nutrients, ultimately enhancing profitability for a higher return on investment. This opens the door for food retailers and foodservice operators to consider it as a fresh differentiator for their business – as well as a source of additional revenue.

“Implementing Fresh’n Squeeze^® juicers in-store has been linked to an 18 % increase in sales,” said Megan Dyer, Director of Key Accounts and Beverage at JBT Marel. “The fresh aroma of citrus and the health-focused connection to fresh juice create an experience that attracts customers and encourages them to purchase. It’s a win-win for shoppers looking for healthier options and food service retailers looking to broaden their offerings with fresh offerings, drive traffic to the perimeter, and strengthen their bottom line.”

The Fresh’n Squeeze^® 1800 is capable of handling all types of citrus fruits without adjustment or additional juicing heads. This enables businesses such as hotels, restaurants, and coffee shops to diversify their menus with ease. It also allows for customisable pulp content for added versatility.

With its compact, sleek design, the Fresh’n Squeeze^® 1800 is built to save valuable floor space while offering ease of use and long-term reliability. The machine’s minimal parts simplify disassembly and cleaning, which reduces maintenance. Engineered for durability, the Fresh’n Squeeze^® 1800 is capable of withstanding high-volume use in both behind-the-counter prep and front-of-house self-serve settings.

Refresco Group B.V., the global independent beverage solutions provider for Global, National and Ernerging (GNE) brands, and retailers in Europe and North America, announced that Adee Packer has stepped down as Chief Financial Officer (CFO) and Member ofthe Executive Board.

Bill McFarland, CFO of Refresco North America, will be appointed as CFO for the Group, effective 1 July 2022. Bill joined the Company through the acquisition of Cott Beverages, where he was CFO since 2013, and has over 20 years of experience in the FMCG industry. Prior to his career at Cott, Bill held several finance rotes at Molson Coors, an international beverage company. He has worked and lived in the US, Canada, Australia, and the UK.

Andre Voogt, M&A Director Refresco North America, will step into the rote of CFO Refresco North America, also effective 1 July 2022. Andre has been with Refresco for over 15 years, mainly in senior finance rotes. When Refresco set its first steps in North America in 2016, Andre led the local finance organization. From 2018 to2020, Andre was responsible for the integration of Cott Beverages into Refresco, and member of the North America Leadership Team.

Refresco, one of the world’s largest independent bottlers for retailers and A-brands in Europe and North America, today announces it has entered into an agreement to acquire HANSA-HEEMANN. This transaction is subject to regulatory approval.

HANSA-HEEMANN, headquartered in Rellingen, Germany, is a family-owned, independent beverage manufacturer with five production sites spread across Germany. Its operational excellence, industry expertise and integrated value chain enable HANSA-HEEMANN to offer customers best-in-class service. The vast majority of HANSA-HEEMANN’s volume (60 %) is in mineral water, with the remaining 40 % of its volume in carbonated soft drinks (CSD). HANSA-HEEMANN serves three different market segments: private label, own brands, and contract manufacturing for A-brands. HANSA-HEEMANN employs over 800 people with an annual revenue of approximately €300 million.

Strategic rationale

Today’s announcement is a continuation of Refresco’s successful buy-and-build strategy which is a key driver of the company’s ongoing growth and value creation. With this acquisition, Refresco further enhances its position in terms of product and brand portfolio, and geographical coverage.

Acquiring HANSA-HEEMANN will bring Refresco:

• Diversification of its business with additional products and capabilities, while maintaining a well-balanced business mix and customer base
• Strong brands such as Fūrst Bismarck, hella and St. Michaelis
• Expansion of its offering in water and CSDs
• Increased presence in Germany, now offering nationwide coverage to retail customers
• Acceleration of its operational excellence through HANSA-HEEMANN’s know-how in the water category

A changing market

Water is the largest category within the non-alcoholic beverage market. The landscape is highly competitive and rapidly changing with many smaller local and regional players who maintain a strong foothold. Branded players with a wide range of water products are looking for opportunities to grow with retail discounters.

In addition, the focus on sustainability continues resulting in for example, increased demand for recycled PET and reduction in operational carbon footprint.

Within this highly competitive and changing market, the acquisition of HANSA-HEEMANN will enable Refresco to enhance its presence in Germany – not only broadening relationships with German retailers, but also improving transport efficiencies and reducing CO₂ emissions. Furthermore, Refresco will be able to leverage its global scale to further drive change in improving the sustainable use of resources.

Hard seltzer brand officially launches into the hard beverage category with four electric flavours

The hard seltzer brand was first introduced to consumers in August 2020 as part of the brand’s soft launch in test markets across the U.S. The newest product to hit shelves will reflect a new, eye-catching packaging update featuring a sleek and modern design and enhanced logo based off learnings from the soft launch.

“We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer,” said CEO of Sparkling Ice Spiked, Chris Hall. “With full flavor and zero sugar, we’re confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling, and weekend escapes.”

Along with the product launch, the team behind Sparkling Ice Spiked is also launching a nationwide sales and marketing campaign. The campaign will come to life through in-person and at-home activations, including in-store POS and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social, and more.

Sparkling Ice Spiked variety packs are available now at select retailers across the U.S.

About Sparkling Ice Spiked™
Sparkling Ice Spiked hard seltzer is made with zero sugar and combines sparkling water, real fruit flavor, and 4 % alcohol made from cane sugar. With only 80 calories, Sparkling Ice Spiked offers a full-flavoured ready-to-drink hard selzter in four satisfying flavours: Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz, and Strawberry Citrus Smash. Sparkling Ice Spiked is based in Preston, Washington, with products available at select retail locations nationwide.

The latest research from Mintel^* reveals the online grocery market is forecast to grow by 33 % in 2020 to reach an estimated value of £16.8 billion, up from £12.7 billion in 2019. This phenomenal rise follows four consecutive years of slowing growth: in 2019 growth fell to a historic low of just 2.9 %. The market is set to be worth £17.9 billion by 2024, growing by 41 % over the five year period.

Online shopping behaviour as a whole

This comes as Mintel reveals a dramatic change in online shopping habits over the COVID-19 lockdown period, habits that Mintel believes could prove lasting. In the very early days of the spread of the coronavirus in the UK, before social distancing measures were announced, 7 % of Brits increased the total amount of online shopping (both food and non-food)^**. In the space of fewer than two months, online shopping has seen a dramatic boost with the number of consumers who say they’ve increased their online shopping rising to 36 %^***.

Meanwhile, 50 % of Brits have tried to limit the time they spend in-store, while a further 9% have used click-and-collect more ^***.

Nick Carroll, Associate Director of Retail Research at Mintel, said:
“Over the course of just a few months, COVID-19 has had a seismic impact on Britain’s grocery sector. The pandemic is giving a significant short-term boost to online grocery services, as shoppers look to avoid stores and limit their contact with the outside world. However, the impact will last beyond the crisis. Shopper numbers in the online grocery market have plateaued in recent years as retailers struggled to get new customers to try these services. The outbreak is bringing a new audience to online grocery, and this should boost the market long term with strong growth forecast through to 2024. While there is currently a significant disruption to the online grocery market, with some retailers not accepting new customers, this will ease in the short-term as more capacity is brought online.”

Over 65s still face challenges shopping online

The current guidelines, which ask those aged 70 and over to remain at home, mean that older shoppers are more heavily reliant on having groceries and other goods delivered. But while some older Brits are experienced in ordering online, they are by far the minority. Less than three in 10 (28 %) UK internet users aged 65+ were online grocery shoppers prior to the COVID outbreak^****. However, Mintel’s latest research shows that 37 % of over 65s have increased the amount of online shopping they’ve done since the outbreak began^***.

But while some Brits are going online for their grocery requirements, many are relying on the kindness of friends and family – as a quarter (24 %) of consumers aged under 44 say they have been helping friends/family and/or neighbours with their shopping.

Nick Carroll, Associate Director of Retail Research at Mintel, said:
“Older generations that had previously shied away from online grocery have, effectively, been forced to change their habits in the face of social distancing measures. While there has been a rise in online grocery shopping among the over 65s, the reality is a significant number of consumers in the older age groups have no experience shopping online for groceries and/or are not digitally native. There is a real need to ensure access to online grocery deliveries for older consumers. We’re seeing some retailers already thinking of easier ways to order goods, including phone orders for next-day delivery.”

^* Mintel’s latest estimates as of 23 April 2020; subject to change based on ongoing research and economic shifts.
^** Research conducted 28 February-13 March
^*** Research conducted 16-23 April
^**** Research conducted in December 2019

Last year’s hot summer boosted UK water drinks consumption by more than 7 % to 4,267 million litres, according to a new report from food and drink experts Zenith Global. This was worth an estimated £ 3,330 million at retail prices.

Sales of plain bottled water in retail packs increased by 7.9 % to 3.4 billion litres, whilst sales of flavoured, functional and juicy waters rose by 7.2 %.

A key driver behind the growth was the warmest summer on record, according to the Met Office. The new soft drinks levy from April 2018, on products with a higher added sugar content, appears to have had a limited impact, after most manufacturers pre-emptively reformulated many products to avoid the tax.

Pressure undoubtedly increased on producers to improve their environmental profile. For the first time, the report documents packaging innovations such as recycled content as well as examining initiatives in recycling and deposit return schemes.

Zenith Global predicts that the UK market will continue to grow robustly, but at a slower pace than in recent years. “Our forecasts to 2023 show an upward trend of 3 – 5 % a year,” commented Zenith Global Senior Consultant Robin Bell. “Debate about plastic and recycling are likely to remain centre stage and we expect to see more packaging from alternative materials becoming mainstream,” he concluded.

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of private consumption, inflation and sales area productivity, and also includes a turnover prognosis for 2018.

Please download the complete study for free under: https://bit.ly/2vT3cEi