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Tropicana introduces “Tropcn”, a new limited-edition packaging – now with the letters “AI” removed from their name – to celebrate the leading orange juice brand’s1 natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice. America’s favourite OJ2 has been made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100 % juice for more than 75 years.

Each week, there seems to be a new development in artificial intelligence. Each new AI advancement seemingly brings us closer to the artificial world and further from the natural. Consumer intrigue, and even concern, is high. In fact, searches for “What is AI?” increased by 643 % from 2022 to 20233. So, to celebrate the natural ingredients and nothing artificial in Tropicana Pure Premium orange juice, Tropicana is heading to the biggest consumer electronics event, CES 2024 (January 9-11), to release a limited-edition package of “Tropcn” Pure Premium orange juice.

“Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to delivering the highest quality 100 % orange juice to Americans,” said Monica McGurk, CEO of Tropicana Brands Group’s North American business unit. “Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn’t in our DNA.”

Not attending CES 2024 in Las Vegas? Tropicana has hidden bottles of “Tropcn” across participating Kroger Family of Stores in the US. If you find a bottle in the wild, scan the code and enter for a chance to win a trip to the original orange juice state, Florida.

Tropcn was created in partnership with Tropicana’s creative agency of record, Cramer-Krasselt, PR agency of record, MullenLowe PR, and social agency of record MullenLowe US.

1Source: IRI MULO+C, L52 Weeks, YE
2Source: IRI MULO+C, L52 Weeks, YE 11/26/23 11/26/23
3Mason Frank International