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Latest innovation offers added functionality for consumers with great-tasting formula

BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage, BODYARMOR Flash I.V. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to ensure the perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.

Developed with the same great-tasting, coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with more electrolytes than the competition, added functionality with Zinc, Vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavours, sweeteners, or dyes.

BODYARMOR Flash I.V. comes in a 20 oz, square bottle and contains over 2200 mg of electrolytes – more than traditional sports drinks – for rapid and sustained rehydration for quick recovery. BODYARMOR Flash I.V. will launch in four great-tasting flavours including Grape, Strawberry Kiwi, Orange, and Tropical Punch. New packaging for BODYARMOR Flash I.V. will feature vibrant flavour colours and highlight key functional benefits to create an eye-catching lineup at retail.

Launching in retail stores regionally this May, BODYARMOR Flash I.V. will be available in-stores nationwide and online via Amazon nationally in 2024. In support of BODYARMOR Sport Nutrition’s first new product offering in more than two years, the brand will feature BODYARMOR Flash I.V. in a variety of social media extensions, OOH media, retail activations, and sampling events in local markets across the US.

Arla Foods Ingredients has launched a new concept that brings together whey protein and electrolytes, targeting two of the most important sports nutrition goals.

With fluid loss of just 2 % reducing athletic performance by around 10 %1, and awareness of the importance of replenishing electrolytes growing, rehydration is fundamental to sports nutrition. Science also demonstrates the importance of restoration, with protein intake between sessions driving optimal muscle recovery.2

Unsurprisingly, active consumers are heavily focused on rehydration and restoration, with 43 % looking for added protein in exercise related-products and 28 % favouring those with electrolytes.3

Arla Foods Ingredients’ new ‘Rehydrate and Restore’ concept demonstrates how brands can meet both needs without sacrificing on taste. The clear refreshing RTD beverage solution features Lacprodan® SP-9213, a whey protein isolate that retains its functionality when combined with electrolytes.

Packing 25 g of whey protein into a convenient 500 ml bottle, it allows on-pack claims such as high-protein4, as well as “contains electrolytes”, low sugar and low lactose. With a light refreshing taste, it is optimised for a range of different flavours.

Mathias Toft Vangsoe, Sales Development Manager, Health & Performance Nutrition, at Arla Foods Ingredients, said: “The high-protein and hydration trends are two of the most important drivers in sports nutrition right now – as demonstrated by the popularity of functional waters. This inspirational new concept shows how brands can help consumers simultaneously rehydrate and recover with beverages that contain both electrolytes and high-quality protein. This is a combination that many of our customers have asked us for, and we’re delighted to help them meet two of the biggest needs in the sports nutrition space.”

1James, L. J., et al. (2017). “Hypohydration impairs endurance performance: a blinded study.” Physiological Reports 5(12)
2Kato, H., et al. (2016). Protein requirements are elevated in endurance athletes after exercise as determined by the indicator amino acid oxidation method. PLOS ONE, Public Library of Science. 11.
3HealthFocus® International, Global Trend study, 2020
4EU Regulation (EC) 1924/2006 and 21 CFR Part 101