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Indena’s Quercefit® is an innovative 100 % food-grade delivery system of quercetin based on Phytosome® technology, which optimises quercetin bioavailability (up to 20 times and in the range of a diet rich in vegetables and fruits) with dose linearity. It has been proven to be an effective natural help to manage early stage conditions of COVID-19, in combination with standard care.

Although the emergency due to the pandemic is luckily decreasing at a global level, COVID-19 continues to be the focus for several scientific analysis. Quercetin Phytosome® has been the object of several human studies in the last two years1 – the most recent one issued in January 20232 – which demonstrated that this ingredient, in combination with standard care, when used in early stage of COVID-19, could aid in ameliorating the early conditions and helps keeping the immune system strong, mildening the symptoms and optimising the timing of molecular test conversion from positive to negative.

The most recent study involved a larger group of subjects (100 subjects consisting of 50 people in the quercetin group and 50 ones in the control group) completing the preliminary data anticipated and published in 2021.

Antonella Riva, Head of Product Innovation and Development & LCM of Indena S.p.A, commenting the study “Quercetin as a possible complementary agent for early-stage COVID-19: Concluding results of a randomised clinical trial” by Di Pierro et al., explains: “This randomised clinical trial investigated the possible adjuvant effect of an oral quercetin supplementation in mild to moderately symptomatic COVID-19 outpatients. The results revealed that subjects who received quercetin in addition to standard care, cleared the virus better (tested negative for SARS-CoV-2) and had milder symptoms as compared to the people who received the standard care alone. Moreover, participants in the quercetin group also showed statistically significant improvement in the serum levels of inflammatory biomarker LDH. Also the outcomes of our last study then – adds Riva – suggest possible quercetin supplementation effectiveness in the early-stage mild to moderately symptomatic COVID-19 outpatients and may help in optimising the clearance of the SARS-CoV-2 infection, mildening of the symptoms and modulation/control of the host’s inflammatory response. The study also supports the safety of quercetin supplementation in subjects with COVID-19 which has an unpredictable and complex course and hence may be potentially used as an adjuvant alongside routine care in the management of mild to moderate symptoms of COVID-19”.

“We keep devoting resources to clinical research with the aim to get stronger and stronger scientific evidences about Indena’s ingredients. We’re very happy and proud to see such results from our Quercefit® and to give our contribution in helping people’s health which has had to face one of the most serious pandemics in recent years” adds Stefano Togni, Chief Commercial Officer of Indena S.p.A.

Quercetin, a flavonol not naturally present in the human body, is the most abundant polyphenol in fruits and vegetable and is widely used as a dietary supplement to boost the immune system and in general to promote a healthy condition. Quercetin is characterised by crucial pharmacological properties including, antioxidant and immune-protective effects, which allows it to be a potential candidate to support all unpleasant conditions.

1Di Pierro et al., Possible Therapeutic Effects of Adjuvant Quercetin Supplementation Against Early-Stage COVID-19 Infection: A Prospective, Randomized, Controlled, and Open-Label Study, International Journal of General Medicine 2021:14 2359–2366. https://www.dovepress.com/possible-therapeutic-effects-of-adjuvant-quercetin-supplementation-aga-peer-reviewed-fulltext-article- IJGM https://pubmed.ncbi.nlm.nih.gov/34135619/
Di Pierro et al., Potential Clinical Benefits of Quercetin in the Early Stage of COVID-19: Results of a Second, Pilot, Randomized, Controlled and Open-Label Clinical Trial, International Journal of General Medicine 2021:14 2807–2816. https://www.dovepress.com/potential-clinical-benefits-of-quercetin-in-the-early-stage-of-covid-1-peer-reviewed-fulltext-article-IJGM Rondanelli et al., Promising Effects of 3-Month Period of Quercetin Phytosome® Supplementation in the Prevention of Symptomatic COVID-19 Disease in Healthcare Workers: A Pilot Study 2022: 12 66 https://pubmed.ncbi.nlm.nih.gov/35054459/
2Di Pierro et al., Quercetin as a possible complementary agent for early-stage COVID-19: Concluding results of a randomized clinical trial, Front. Pharmacol. 13:1096853. doi: 10.3389/fphar.2022.1096853

LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy® collection is the long awaited clean-caffeine addition to their original Sports Recovery product, FITAID®, boosted with 200 mg of caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, no fillers, and no synthetic caffeine. Available in four electric flavours: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, and an online exclusive Raspberry Hibiscus, FITAID contains no artificial flavours or colours.

“This is the evolution of energy. Energy 3.0,” says LIFEAID Co-Founder and President, Aaron Hinde. “FITAID Energy is unlike any other energy drink on the market. Our clean caffeine from green tea helps fight your fitness fatigue and contains our original post-workout recovery blend which includes BCAAs, Turmeric, Electrolytes, Vitamins B, C, D3, E, and more. All of our hand-picked ingredients have met the highest supplement standards and remain vegan, non-gmo, and gluten-free. Coupled with no sucralose, no taurine, and no synthetic caffeine, FITAID Energy is the future of clean performance energy.”

LIFEAID Beverage Company has long held itself to the highest standards of product design and formulation. The LIFEAID research and development team spent a year formulating an optimal blend of clean caffeine and quality supplements to give athletes an all-in-one solution without compromises. Each of the four flavours have a clean, crisp finish and avoid the synthetic aftertaste often associated with energy drinks.

FITAID Energy is available at the company’s website, Lifeaidbevco.com, Amazon, and select retailers in the U.S. including, Vitamin Shoppe, Harris Teeter, HEB, HyVee, Circle K, Stop & Shop, Big Y, United Market Street, G & M Oil.

Natural energy and performance recovery brand, Resync, announced the newest Resync beverage, the first vegan ready-to-drink multisystem support drink on the market. The Resync beverage offers a convenient and delicious way to support the heart, immune and digestive system all in one eleven-ounce sparkling beverage.

The Resync beverage brings together the most critical ingredients to support the primary functional systems of the body, including immunity-boosting vitamin C that provides 555 % of daily value; seven grams of plant fiber and prebiotics to strengthen gut health; 200 mg of phenolic antioxidants to aid proper heart and immune system function; and a plant-based nitric oxide blend to support the heart and provide natural energy.

“Although the idea for the Resync beverage predated Covid-19, the pandemic became both my motivation and demand-based rationale to create the first vegan- and one of the healthiest overall-ready-to-drink beverages on the market,” said Resync, LLC founder and CEO Barbara Depta. “It is important to me that my premium line of natural energy and recovery improvement products support a moderately-active senior just as much it does my pro-athlete clients. The Resync beverage, as well as the entire line of Resync products, are both suitable for and accessible to everyone, anywhere, anytime.”

The functional support provided in one eleven-ounce can of Resync beverage brings together what would normally require three separate and distinct consumable products for the heart, immune and digestive systems. The aronia citrus flavour of the Resync beverage was born of the combination of natural ingredients: aronia berries, one of nature’s most powerful antioxidants; red beets, which are packed with fiber, folate, manganese, potassium, iron, and vitamin C for improved blood flow; and high-quality red spinach, which supplies nitric oxide, a critical molecule in our bodies that aids in increased blood flow and energy.

In the creation of her product line, Depta discovered that nitric oxide, delivered on the cellular level through the vascular system, could help provide nutrients to the entire body to support energy, heart health, and brain functionality, while supporting healthy inflammatory response due to exercise. It supports many essential reactions underneath the skin and has the potential to relax and widen blood vessels, allowing for more effective and efficient blood flow, nutrient delivery throughout the body. The plant-based nitric oxide blend is the primary element of every product in the Resync line.

Resync RTD can be purchased on Resync’s website at resyncproducts.com. The eleven-ounce cans are sold in packs of 12 for $69.99, or $59.49 with a monthly subscription.

The Resync beverage joins a full line of natural energy and performance support drinks and blends developed on the basis of scientific research, with registered dietitians, and performance testing. Resync uses third party testing certification for their supplement line, including NSF Certified for Sport and BSCG, to ensure all products are safe and free of banned substances. The full line, which offers Resync Recovery Blend and Resync Premium Collagen Peptides, is non-GMO, gluten free, sugar free, contains no artificial sweeteners, and is keto friendly. Resync is the trusted brand of registered dietitians, doctors, coaches and athletes around the world.

About Resync
Barbara Depta created Resync in 2017 while she was traveling as a structural balance coach with one of the top NFL teams. Her goal was to develop products that didn’t exist for professional athletes and anyone who wants clinically tested, plant-based blends to sustain their energy, recover better post physical activity -products to help people feel their best, refuel their bodies, and support every layer of their connective tissue health.

A new study1 published in the Journal of Nutrition and Health Sciences reports that drinking 100 % orange juice following exercise contributes to hydration equally as well as water and sports drinks, positioning the beverage as a viable alternative for post-exercise recovery. The study, conducted by researchers at the University of Kansas and funded by the Florida Department of Citrus, found no differences between 100 % orange juice, sports drinks, or water with respect to taste preference, thirst level, hydration, or gastrointestinal distress following exercise.

Researchers conducted a five-day exercise study with 26 healthy young adults who were moderately trained for endurance exercise. Each day they cycled on a stationary bike for 80 minutes and then consumed approximately eight fluid ounces of commercially available 100 % orange juice, orange-flavored water, or an orange-flavored sports drink. Participants rated the taste of the beverages, thirst levels, and measures of gastrointestinal distress such as reflux or intestinal cramps immediately after the exercise, after drinking the beverages, and after one hour of rest. The researchers measured participants’ hydration status immediately after exercise and after a one-hour rest period.

These findings suggest that 100 % orange juice is a viable post-exercise rehydration strategy, with the beverage receiving positive palatability ratings from study participants when used as a post-exercise rehydration beverage. Additionally, 100 % orange juice was able to satisfy thirst while helping to achieve or maintain hydration following exercise without causing gastrointestinal distress.

“The study showed that people consuming 100 % orange juice were hydrated as well as the participants consuming a sports drink or water. There were no symptoms of serious GI distress with the orange juice despite the carbohydrate content and acidity of the beverage. The results indicate that people can drink orange juice to aid in their rehydration and recovery after exercise,” said Dr. Dawn Emerson, Assistant Professor at the University of Kansas and principal investigator on this study.

An eight-ounce serving of 100 % orange juice provides carbohydrates and is a good source of potassium, an electrolyte, that may provide rehydration and recovery benefits post-exercise. The naturally occurring sugar in 100 % orange juice keeps good company with these and other vitamins, minerals and the antioxidant properties that are all part of the nutrition package 100 % orange juice delivers.

According to the U.S. 2015-2020 Dietary Guidelines for Americans, one cup of 100 % orange juice counts as a fruit serving2 meaning the naturally sweet taste of 100 % orange juice can contribute to an overall healthy diet. Just one-in-ten Americans meet their daily fruit intake as recommended by the Dietary Guidelines, missing out on important nutrients.3 A glass of 100 % orange juice can help close that gap in a convenient, quick way, while also serving as a viable option for post-exercise rehydration.

1Kelly MR, Emerson DM, Landes EJ, Barnes ER, Gallagher PM (2020) Gastrointestinal Implications of Post-Exercise Orange Juice Consumption. J Nutr Health Sci 7(1): 101
2USDA/DHHS. 2015-2020 Dietary Guidelines for Americans. https://health.gov/dietaryguidelines/2015/guidelines
3CDC. Disparities in State-Specific Adult Fruit and Vegetable Consumption. 2015. https://www.cdc.gov/mmwr/volumes/66/wr/mm6645a1.htm?s_cid=mm6645a1_w