Spindrift Beverage Co., Inc., a beverage brand made with real squeezed fruit, launched Spindrift® Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit. The launch extends Spindrift’s commitment to beverages made without ultra-processed shortcuts, and as the only beverage brand with the full portfolio verified under the Non-Ultraprocessed Food (Non-UPF) Standard.
While tea is one of the most consumed beverages in the world, much of the ready-to-drink aisle remains driven by sugars and non-sugar sweeteners, while products with real squeezed fruit account for less than 1 % of the category. By pairing real brewed tea and fruit, Spindrift sets a new standard for ready-to-drink tea delivering brighter flavour and a naturally balanced, easy-to-enjoy alternative to traditional sweet tea.
Spindrift Tea, the first release from the brand’s Ventures Lab, is the result of three years of development and brings together custom-brewed black and green tea blends with fruit sourced from trusted growing regions and long-standing farm partners:
- Lemon Black Tea – brewed black tea with California lemon juice and crisp apple
- Blood Orange Black Tea – black tea layered with vibrant blood orange and citrus notes
- Raspberry Black Tea – black tea blended with Pacific Northwest raspberries
- Peach Green Tea – green tea with sun-ripened Pacific Northwest peaches
To achieve the right balance between the tea and fruit, Spindrift partnered with one of North America’s largest leaf tea importers to develop custom black and green tea blends sourced from 16 global origins, including China, India, Indonesia, and Argentina. The proprietary blends were designed specifically to complement real fruit ensuring both ingredients shine in every sip. Select flavours include a small amount of organic agave for a naturally ‘slightly sweet’ taste.
Spindrift Tea is now available on Amazon and Drinkspindrift.com and launches in select retailers in the US beginning March 2026, with expanded distribution throughout the year. The line will be available in 12oz cans in 6-packs and variety packs.
About Spindrift Beverage Co.
Spindrift Beverage Co., Inc. is challenging people’s expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Real fruit tastes better®, that is the Spindrift difference. Every Spindrift product is crafted to celebrate the aroma, texture, and taste of real squeezed fruit — never from concentrate — in every sip. Spindrift® Sparkling Water is available in the US, and Spindrift® Soda and Spindrift® Tea are available in select retailers and online. The company donates to environmental not-for-profits through membership in 1 % For the Planet. Spindrift is headquartered in Newton, Mass (USA).
Simply Spiked® is turning up the heat for 21+ fans with the launch of its new Simply Spiked® Tropical Variety Pack – a lively new addition to the brand’s popular lineup of ready to drink offerings with 5 % real fruit juice that is squeezed then concentrated.
Inspired by the tropical flavours that fans love, this new pack delivers a juicy escape with 5 % real fruit juice that is squeezed then concentrated, 5 % ABV, and just the right touch of carbonation. The Simply Spiked Tropical Variety Pack introduces two brand-new pineapple-forward flavours:
- Signature Pineapple: The bright, juicy pineapple taste is a fresh wave of new flavour sending your taste buds on a one-way trip to the tropics.
- Mango Pineapple: Dive into ripe, juicy mango flavor with a splash of pineapple. This exotic blend of refreshingly tasty and sweetly satisfying flavours will have you on island time in no time.
As a bonus, Simply Spiked is giving its beloved Lemonade Variety Pack a flavour remix with the addition of Raspberry Lemonade, making its official debut in the lineup in time for summer, offering fans even more choices for summer refreshments.
Simply Spiked Tropical is available in the US in 12-packs of 12-oz cans starting this spring and Simply Spiked Raspberry Lemonade can be found in the Simply Spiked Lemonade Variety Pack.
Inspired by a time-honored Sicilian tradition, Sanpellegrino CIAO! features a unique blend of real fruit juices and a pinch of Sicilian salt
Sanpellegrino®, the iconic premium Italian sparkling beverage brand, is introducing its latest creation, Sanpellegrino CIAO! – a new line of flavoured sparkling waters with real fruit juices inspired by Italy’s zest for life.
Inspired by Sicily’s time-honored tradition of blending sparkling water with citrus juice and a touch of salt to enhance flavour, the new beverage line features four delicious flavours: Peach, Blood Orange, Lime, and Cherry. Each 11.15 fl. oz. can is expertly crafted with real fruit juices, a pinch of Sicilian salt, contains 10 calories or less, and has 0g added sugars.
CIAO! is the newest sparkling offering in the Sanpellegrino flavoured beverages portfolio, joining the renowned Sanpellegrino Italian Sparkling Drinks and Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks portfolio. With the addition of CIAO!, Sanpellegrino builds on its legacy of crafting some of the world’s finest sparkling beverages.
Sanpellegrino CIAO! is now available at select retailers and will be popping up at retailers in the US beginning April 2025, with a suggested retail price of USD 5.99 for a 6-can pack.
Pear orange prices have been moving up since the beginning of the 2023/24 season in the in natura market. In January, values hit the record of Cepea series, which has started in 1994. In the first month of 2024, the price average was BRL 78.89 per 40.8-kilo box, moving up 16% compared to December/23 and 90% in relation to January/23, in real terms (values were deflated by IGP-DI Dec/23). Up until January/24, the highest value in real terms had been BRL 74.92/box, in November 1994.
This scenario of high prices is related to the limited supply. The production in the current crop is on average; however, low orange juice stocks increase the need to buy the raw material, reducing the orange supply in the in natura market.
As for the demand, players surveyed by Cepea say that it is firm, since temperatures are high, favoring the consumption of the fruit.
The pear orange supply is expected to continue limited in February, which is still considered offseason.
Industry
Prices for pear orange and late varieties for the industry had hit a real record in November. Since then, they have been renewing the record level of Cepea series, which has started in 1994. However, values are now moving down, considering the closing of new trades.
The price average for pear orange and late varieties for the industry was BRL 57.68 per 40.8-kilo box, harvested and delivered, in January, increasing 10% against the month before and 76% in relation to January 2023, in real terms.
Tahiti lime
Prices finished January at low levels, due to the peak season. The price average in January 2024 was BRL 13.56 per 27-kg box (harvested), for a decrease of 28% compared to the last month of 2023.
The tahiti lime supply is expected to continue high in February, due to rains in January, which can favor both the fruit development and the quality.
The combination of low orange supply and firm demand over the last weeks, due to high temperatures, has been keeping prices on the rise in both the in natura market and at the industry.
Orange prices have been hitting records in both segments – as for fruits to the industry, the current average is a real record, considering the Cepea series, which started in October 1994 (monthly prices were deflated by IGP-DI October). Even with an average crop, orange juice stocks at processing companies are low, resulting in a fruit supply that is lower than the demand.
In November, pear oranges are traded in the in natura market at BRL 58.90 per box, 45.9 % higher than in November last year (in real terms) and the highest of Cepea series, in nominal terms. In real terms, the current average is the highest since March 2019 and the fourth biggest considering the months of November.
Prices for pear orange and late varieties sent to the industry, in turn, have averaged BRL 49.04 per box in November, soaring 60.3 % compared to November/22, in real terms, and the highest of the series.
The supply in Brazil is expected to be lower than the demand at least until the end of the crop. The following season can still register a limited availability, considering that current OJ stocks may not recover at the end of the 2023/24 crop. In case the 2024/25 season continues on the average, stocks may present a new decrease. Therefore, if the crop is below-average, the situation can be critical.
