Sponsored Post – On the 11th of December the general manager of ASPIS Hellenic Fruit Juice, an international company reaching over 70 countries across the world, will share his experience dealing with microbial risks in their production lines and how to limit them.
The Alicyclobacillus is a global microbial threat to the beverage industry, while noninfectious to humans it leads to product spoilage and can bring about product returns and brand damage if not detected properly. To avoid these risks, the industry established proper testing protocol, however these standards measures can be slow and will immobilise batches of products for days or even weeks at a time.
On the 11th of December, Mario Chronis, general manager of ASPIS Hellenic Fruit Juice, is invited by Diamidex to host a webinar and share his experiences regarding this microbial risk. In this 30-minute presentation he will tackle all the Alicyclobacillus related questions from the impact this microbial risk has on the product to the solution chosen by ASPIS to fight it and improve their lab workflow, all based on a real-world case study. He will be joined by Alexandre Muller, Diamidex lead innovation manager on the Alicyclobacillus project, who will be able to present the many advantages of the solution and answer technical questions during the 15-minute Q&A session at the end of the webinar.
Be sure to save the date to not miss Diamidex very first webinar the 11th of December 3:00 PM CET: https://diamidex.com/project/rapid-testing-method-in-the-beverage-industry-webinar
Latest innovation offers added functionality for consumers with great-tasting formula
BODYARMOR Sports Nutrition announced the launch of its first-ever rapid rehydration beverage, BODYARMOR Flash I.V. Designed to deliver the latest in active hydration and functionality for consumers without compromising on taste, BODYARMOR Flash I.V. is scientifically formulated to ensure the perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.
Developed with the same great-tasting, coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with more electrolytes than the competition, added functionality with Zinc, Vitamins B and C to support a healthy immune system, and the same BODYARMOR promise of no artificial flavours, sweeteners, or dyes.
BODYARMOR Flash I.V. comes in a 20 oz, square bottle and contains over 2200 mg of electrolytes – more than traditional sports drinks – for rapid and sustained rehydration for quick recovery. BODYARMOR Flash I.V. will launch in four great-tasting flavours including Grape, Strawberry Kiwi, Orange, and Tropical Punch. New packaging for BODYARMOR Flash I.V. will feature vibrant flavour colours and highlight key functional benefits to create an eye-catching lineup at retail.
Launching in retail stores regionally this May, BODYARMOR Flash I.V. will be available in-stores nationwide and online via Amazon nationally in 2024. In support of BODYARMOR Sport Nutrition’s first new product offering in more than two years, the brand will feature BODYARMOR Flash I.V. in a variety of social media extensions, OOH media, retail activations, and sampling events in local markets across the US.
