J2O is bringing a taste of summer with the latest addition to its mocktails range – Tropical Punch, a taste of pineapple with a hint of coconut. The new flavour is available from 4 May in a 250 ml can format across the grocery channel.

This launch builds on the success of the existing mocktails range, which was originally introduced in 2023 and this mocktail new product development has been incremental to the J2O brand¹. The range includes Strawberry & Orange Blossom Mojito, Blackberry & Blueberry Martini and White Peach & Mango Daiquiri. J2O has been a popular choice among consumers seeking soft drink alternatives² – with 48 % of people now looking to moderate their alcohol intake, compared to 36 % in 2018³. J2O offers a delicious non-alcoholic alternative.

Tropical Piña Colada ranks among the top ten most popular cocktails⁴, meaning that J2O Tropical Punch will help venues offer customers a great tasting experience – the canned format ensures bartenders are able to produce consistent serves every time, without compromising on taste or quality.

Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “The launch of our new J2O Tropical Punch mocktail provides retailers with an opportunity to offer another refreshing flavour, just in time for summer when people pick up more soft drinks while on-the-go. We also know that in-home socialising is high, and consumers go out much less to manage budgets⁵. J2O Tropical Punch will provide shoppers with another option to elevate their experience at home – whether that’s a summer barbecue or a big night in.”

J2O Tropical Punch ready-to-drink mocktail is available exclusively from 4 May in Sainsbury’s and other retailers later in the year, for a limited time only. A 250 ml can has a recommended price of £1.29.

¹NielsenIQ RMS| Total Coverage J2O | 52w w/e 28/09/24 | Sales Value
²Kantar | Worldpanel Division | In-home & Carried out Usage Panel | LDA Sample | 52 w/e 29-Dec-24 vs. 5YA
³Kantar | Worldpanel Division | Alcovision | Data to 30-Sep-24
⁴SUMMER 2024 FLAVOR TRENDS: TROPICAL AND ‘SWICY’, Advantage solutions, 15,04,2024
⁵Kantar Worldpanel Usage panel, total food and drink 52w/e 26 Nov 2023

Uncle Matt’s Organic^®, #1 selling brand of organic orange juice in the US, is bringing a new functional juice-based beverage to its portfolio. Introducing Uncle Matt’s Organic^® Superfruit Punch! With its impressive blend of real superfruits, including dark sweet cherries, blueberries, and black elderberry, this delicious beverage will captivate the taste buds of the entire family. The antioxidant boosted beverage is just 45 calories per 8 oz serving and has no cane sugar, preservatives, or added flavours. Uncle Matt’s Organic^® Superfruit Punch is available now in a 52 oz bottle as well as a shelf-stable 8-pack of 6.75 oz Juice Boxes at select retailers in the US including Whole Foods and Sprouts and at Shop.UncleMatts.com.

“We are thrilled with our newest better-for-you boosted beverage, Uncle Matt’s Organic^® Superfruit Punch,” said Susan McLean, VP of Marketing and Innovation at Uncle Matt’s Organic^®. “With 100 % Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time. I think we made a delicious no sugar added punch that is both parent and kid-approved!”

Superfruit Punch fast facts:

• 45 calories per 8 oz serving/40 calories per 6.75 oz juice box
• 100 % DV Vitamin C per serving from the acerola cherry
• Antioxidants, polyphenols and flavonoids from dark sweet cherries, blueberries, black elderberry, and acerola cherry
• USDA certified organic
• No Toxic Pesticides, GMOs or artificial junk
• Certified glyphosate residue free by The Detox Project
• Vegan, Kosher