MycoTechnology, a trailblazer in the field of mushroom research and ingredient innovation, has announced the landmark discovery of a natural sweet protein derived from honey truffle.
This first-of-its-kind discovery paves the way for the launch of honey truffle sweetener, a potentially game-changing alternative to sugar and artificial sweeteners that could reduce global sugar consumption and build towards a healthier future.
This breakthrough is the culmination of MycoTechnology’s extensive efforts to investigate the highly sought-after truffle and uncover the source of its sweet taste. The honey truffle has been consumed for centuries and valued for its uniquely delicious properties. In identifying and isolating the sweet protein, MycoTechnology continues to leverage its advanced technology to harness the versatility of fungi and address new food system challenges.
“Our honey truffle sweetener is derived from a protein, which brings an unprecedented level of excitement as proteins are widely recognised as the future of sweeteners,” said Alan Hahn, CEO of MycoTechnology. “This breakthrough ushers in a new era of clean label sweeteners, revolutionising the way we create foods and beverages without relying on traditional sugar or artificial sweeteners.”
A significant development in the sweetener sector, the news is already sparking enthusiasm, with several commercial partners expressing their interest in new collaborations. MycoTechnology is developing a proprietary platform designed to scale production, minimise manufacturing costs, and optimise yield. The result is a clean, intense natural sweetness with an expected cost-in-use competitive with sugar, and absence of aftertaste.
Arla Foods Ingredients has developed a new solution to increase the protein content of juice-style oral nutrition supplements (ONS) for medical nutrition.
Most ONS are milky beverages, but recent years have seen juice-style drinks emerge as a fresh-tasting alternative. However, such products remain niche, accounting for just 3.7 % of adult liquid ONS launches over the past five years.* One reason for this might be that the average protein content of ONS juice-style drinks is just 4.2 g per 100 g.
Arla Foods Ingredients has now created a solution that makes it possible to increase the level of protein in ONS juice-style drinks to 7 % without compromising on taste or mouthfeel. The new concept incorporates Lacprodan® BLG-100, a 100 % pure beta-lactoglobulin with an outstanding nutritional profile. It contains 7 g of protein per 100 g and is high in essential amino acids, including leucine (1.13 g per 100 g).
Juice-style medical drinks made with Lacprodan® BLG-100 are an excellent source of protein and energy. The new solution is fat-free and the use of BLG-100 enables very low viscosity and stability over shelf life. In addition, it tastes less astringent than typical ONS juice-style products and provides a more pleasant mouthfeel, encouraging compliance in medical nutrition.
*Innova Market Insights
Arla Foods Ingredients will serve up innovative concepts for high-protein ready-to-drink (RTD) tea and coffee at Vitafoods Europe (May 9th to 11th).
The market for functional RTD teas and coffees is predicted to grow 6 – 7 % by 2026,* creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:
- A cold brew coffee that works as either a morning caffeine boost or a pre-workout energiser. High in protein, calcium and caffeine, but low in sugar and fat, it will appeal to the 58 % of consumers who choose functional food and beverages that increase their energy levels.*
- A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavoured with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist, and is ideal for the 57 % of consumers who choose products that support strong and healthy bones.*
Both concepts owe their high protein and calcium content to Lacprodan MicelPure®, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure® offers outstanding heat stability, unlocking a range of processing, packaging and flavour options.
Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium and caffeine.”
Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution which combines protein with electrolytes.
*Innova Market Insights
The European Commission has granted Novel Food status to pea and rice protein fermented by shiitake mushroom mycelia, trade named FermentIQä PTP and TXP, MycoTechnology’s innovative and highly functional natural plant protein ingredients. FermentIQä ingredients are produced using a patented mycelial fermentation platform that improves the sensory, functional, and nutritional attributes of plant protein. The authorisation follows a positive opinion issued earlier this year by the European Food Safety Authority (EFSA), which said it considered the product to be safe for use in a wide range of food and beverage categories.
With Novel Food authorisation secured, USA-based MycoTechnology is set to accelerate its expansion into Europe, the company’s next major growth frontier. It has hired its first European sales representatives, based in Germany and the Netherlands, and has recently announced a partnership with Brenntag for distribution in the region. The company’s European expansion will be underpinned by its recent Series E fundraise, which generated USD 85 million to fuel growth and proliferation of its technology to address the global need for healthier, more delicious food.
Welcoming the news, Alan Hahn, MycoTechnology CEO, commented: “Authorisation means we can now offer food and beverage manufacturers access to our cutting-edge plant protein in Europe for the first time. FermentIQä is a transformative, game-changing plant protein with multiple application and nutritional advantages over other plant protein ingredients. It enables brands to overcome the technical and taste barriers associated with other plant proteins, providing consumers with a compelling reason to switch.”
The addition of sales and distribution capabilities in Europe means that MycoTechnology’s product portfolio – comprising FermentIQä plant proteins and ClearIQä flavour clarifiers – is now available globally, with sales networks already in place in North America, Latin America, and Asia.
Alan Hahn added: “Harnessing the power of mushroom mycelia to produce high quality plant protein is perfectly aligned with both consumer expectations and the EU’s commitment to sustainability and food security. It’s little surprise, then, that we are already in conversations with leading food industry players in Europe to formulate and commercialise products containing FermentIQä plant protein.”
FermentIQä is a pea and rice protein blend fermented by mushroom mycelia to deliver superior performance and nutrition. MycoTechnology’s proprietary process deodorises and de-flavours the protein, so that it offers a more neutral solution with superior functionality in a range of applications. FermentIQä is available in both powdered and texturised formats. The core powdered offering (PTP) delivers improved nutrition, taste and mouthfeel profiles that make it ideal for protein beverages and dairy alternatives, and the texturised offering (TXP) provides a superior springy and juicy texture in meat analogues.
FermentIQä PTP has a Protein Digestibility Corrected Amino Acid Score (PDCAAS) of 1 for individuals aged 3 and older, signifying that its protein content is of the highest nutritional quality. FermentIQä also offers reduced anti-nutrients and improved digestibility, allowing 99.9 % of protein consumed to be digested. A recent study found that MycoTechnology’s fermentation process improves protein quality by more than 20 % for children aged 3+, adolescents, and adults, based on the Digestible Indispensable Amino Acid Score (DIAAS). As a result, FermentIQä protein ingredients offer a nutritional value competitive with animal and soy proteins.
Arla Foods Ingredients has developed a solution that allows the creation of fermented drinks that are both clear and high in protein – a new innovation in the healthy beverage space.
As demonstrated by the continuing popularity of kombucha, drinking yoghurts and clear protein drinks, there is high demand for novel ready-to-drink products. Recent innovations include fermented protein beverages, which offer synergistic health benefits because protein supports the growth and viability of probiotics.
The new solution, which is based on 100 % whey-based hydrolysates Lacprodan®HYDRO.365 and Nutrilac® FO-8571, opens up new ways to give fermented protein beverages a twist. Because it significantly minimizes cloudiness and sedimentation, it can be used to create high-protein fermented beverages that are just as clear as alternatives without protein.
Manufacturers can use it with thermophilic cultures for fermented drinks, or mesophilic cultures for kombucha-style beverages, both of which are high in probiotics – meeting a key consumer need – and lactose-free. They can also be produced on a standard yoghurt processing line.
Barbara Jensen, Sales Development Manager at Arla Foods Ingredients, said: “The market for healthy beverages is incredibly dynamic, with categories like kombucha enjoying phenomenal success. Our goal is always to help our customers lead innovation and now we’re giving them opportunities to offer consumers a new twist on fermented protein beverages – a category that’s already very exciting. With this new solution they can create on-trend beverages that are not only high in both protein and probiotics, but also stand out from the pack because of their clear, refreshing appearance.”
Leading spore-forming probiotic BC30TM improves protein absorption from plant sources, a new clinical study has shown.
The findings are significant for food and beverage manufacturers because they demonstrate potential to offer an additional benefit in plant-based products containing BC30. There may be opportunities for products targeting seniors – who typically require higher protein intake to maintain muscle mass – as well as vegetarians, vegans, and athletes.
The double-blind randomised study was carried out over a two-week period, with 30 healthy women between the ages of 50 and 70 taking part. Each consumed a daily plant-based beverage containing 20 g of protein, sourced from a combination of pea and rice proteins, either with or without 1 billion CFUs (colony-forming units) of BC30 (Bacillus coagulans GBI-30, 6086®).
After the final dose, blood samples were analysed for amino acid concentrations. Over the whole course of the measurement period, subjects in the BC30 group showed significantly higher values for total amino acids and total essential amino acids, as well as significantly higher than average levels of certain individual amino acids. The BC30 group also showed also showed higher maximum concentrations of total amino acids, essential amino acids, and several individual amino acids.
Part of Kerry’s ProActive Health Portfolio, BC30 is a patented spore-forming probiotic which can be used in a range of food and beverage products. It is backed by over 25 published papers, including a 2020 study demonstrating that it supports protein absorption from milk protein concentrate.
John Quilter, Kerry VP of Global Portfolio – ProActive Health, said: “Previous research has indicated the potential of BC30 to support protein absorption from plant-based sources, but this is the first human clinical study to do so. We’re now able to say that BC30 supports protein absorption from both dairy and plant sources – it’s another benefit that makes it the leading spore-forming probiotic.”
He added: “One of the reasons this research is so exciting is that it’s in line with so many contemporary food and nutrition trends. With demand for high-protein products firmly in the mainstream, consumers in all groups are interested in foods and beverages that offer efficient protein digestion. At the same time, more and more people are following plant-based diets and looking for sustainable nutrition solutions. Many vegetarians and vegans – along with groups like seniors and athletes – could benefit from more efficient absorption of protein to support outcomes such as muscle-building.”
The study was carried out by researchers at the Exercise and Performance Nutrition Laboratory at the School of Health Sciences at Lindenwood University, Missouri, led by Dr Chad Kerksick, Associate Professor of Exercise Science. A research poster was presented on June 17th, 2022, at the annual conference of the International Society of Sports Nutrition (ISSN). The full study is expected to be published in a scientific journal in late 2022 or early 2023.
About BC30TM
BC30TM (Bacillus coagulans GBI-30, 6086) is a patented, FDA GRAS probiotic ingredient found in more than 1,000 leading food and beverage products around the world. It is a shelf-stable, science-backed probiotic strain that has been shown to support digestive health, immune health, and protein absorption. Unlike most other probiotic strains, BC30 is a spore-former, which makes it highly stable and allows it to remain viable throughout most manufacturing processes and the low pH of stomach acid. Well-researched and easy to formulate into functional food, beverages and companion animal products, BC30 is backed by over 25 published papers. Part of Kerry’s ProActive Health portfolio, BC30 is natural, and available in vegan, non-GMO Project-verified, organic-compliant and allergen-free versions.
ADM, a global leader in nutrition and agricultural origination and processing, announced that it has completed its acquisition of Sojaprotein, a leading European provider of non-GMO soy ingredients. The addition represents a significant expansion of ADM’s global alternative protein capabilities and its ability to meet growing demand for plant-based foods and beverages.
Established in 1977, Serbia-based Sojaprotein exports into 65 countries, offering a wide range of non-GMO vegetable protein ingredients for an extensive list of European and global customers in the meat alternative, confectionary, protein bar, pharmaceutical, pet food, and animal feed segments. The company achieved more than $100 million in sales in 2020.
The addition of Sojaprotein to ADM’s portfolio is the latest significant investment as the company continues to grow in alternative proteins; other additions include the company’s soy protein complex in Campo Grande, Mato Grosso do Sul, Brazil; its new pea protein plant in Enderlin, North Dakota; its PlantPlus Foods joint venture; and partnerships with innovative startups like Air Protein.
Novozymes, one of the world’s largest suppliers of enzyme and microbial technologies headquartered in Denmark, has entrusted GEA with the turnkey fitting of a major new plant to produce plant-based proteins for the plant-based food industry. The volume of this order is well into the high double-digit million-euro range.
GEA is further expanding its market position in the dynamically growing new food market with one of the biggest orders in the company’s history. Novozymes, the world’s largest supplier of enzyme and microbial technologies headquartered in Denmark, has entrusted GEA with the turnkey fitting of a major new plant to produce plant-based proteins for the plant-based food industry. The volume of this order is well into the high double-digit million-euro range. Building the new factory in Nebraska, USA, will start later this year and is expected to be completed towards the end of 2023.
“The demand for foods that have a demonstrably lower environmental footprint than conventionally produced products is growing enormously,” says GEA CEO Stefan Klebert. “With our technologies and experience in scaling industrial applications, GEA is ideally positioned to serve the new food market and thus contribute to our corporate purpose of ‘engineering for a better world’,” says Klebert. “We are pleased to partner with Novozymes in this strategic project.”
For decades, Novozymes has been developing fermented catalytic (i.e. industrially produced) proteins – enzymes – that are the basis for many industrial applications. Only recently, the company announced its intention to invest DKK 2 billion in the growth market for functional proteins (advanced protein solutions) for the food industry. “This investment in a new, state-of-the-art production line in Blair, Nebraska, underscores our commitment to feeding the world sustainably and demonstrating the true strength of biotechnology,” says COO & Executive Vice President Graziela Chaluppe dos Santos Malucelli, Novozymes.
The new plant covers the manufacturing steps from harvesting to separation of proteins. According to Heinz-Jürgen Kroner, Senior Vice President Liquid Technologies at GEA and responsible for the company’s alternative foods business, both partners are united by their ability to build scalable, reliable, and highly efficient plant systems. “This project is exceptional in many respects. The intensive bidding phase saw us planning the production lines for the ingredients less than a year later. We now aim to implement the project at the same pace. The partnership is a very rewarding experience.”
GEA will now construct the process systems, which include membrane filters, mixers, homogenizers, heat exchangers, pasteurizers and UHT units, cleaning and filling systems as well as the pump and valve technology. Installation will start mid-2022. The production capacity initially built can easily be expanded to multiply the capacity in the future as demand grows.
Arla Foods Ingredients is highlighting the potential of its Lacprodan® ISO.Clear to bring the benefits of protein to juice drinks.
Consumers are increasingly seeking beverages that combine health benefits with great taste and refreshment. At the same time, many are turning away from standard juice drinks because of their perceived high sugar content.
This is helping drive demand for fortified and functional beverages, the global market for which is forecast to grow to USD 125 billion by 2025, at a CAGR of 5.1 %.1 High-protein and source of protein claims are also growing in the category, with an 8.6 % increase between 2015 and 2020.2
Lacprodan® ISO.Clear is a whey protein isolate developed for the fortification of functional beverages without cloudiness, graininess or off-taste. Lacprodan® ISO.Clear has a protein content of 90 %, offers high heat stability and is clear in solution making it suitable for pasteurized or UHT processed juice drinks.
To showcase its potential, Arla Foods Ingredients has launched a new protein-enriched juice drink concept. It shows how manufacturers can use Lacprodan® ISO.Clear to deliver the well known benefits of whey protein isolate in a refreshing, great-tasting juice drink format with no added sugar. It also demonstrates how juice drinks fortified with Lacprodan® ISO.Clear can be positioned for a variety of markets, for example as:
- A new breakfast standard for health-conscious consumers
- A nourishing, on-the-go vitalizer for kids
- An enjoyable post-workout recovery drink
- A nutritious drink for older consumers, or patients who need extra protein
Mathias Toft Vangsoe, Sales Development Manager, Health and Performance, at Arla Foods Ingredients, said: “Many consumers are starting to move away from standard juice drinks, but they still want health benefits alongside natural ingredients, great taste and refreshment. This is creating new demand for innovative functional beverages, and protein-enriched juice drinks represent a particularly exciting opportunity in the sector. Products with Lacprodan® ISO.Clear taste just like juice drinks should, but with the benefit of high-quality, natural whey protein isolate. They’re also very easy to add to existing recipes, making them the ideal way to add new appeal to traditional juice drink ranges.”
Lacprodan® ISO.Clear works well with a broad range of juice types, in particular clear juice drinks, and can be combined with other health-promoting ingredients such as vitamins, minerals and probiotics.
1Euromonitor International, 2020
2Innova Database, 2020
PepsiCo and Beyond Meat are joining forces in a new partnership. The goal? Dreaming up a range of snacks and beverages, all made from plant-based protein.
Plant-based proteins are playing an increasingly vital role in modern diets — they’re nutrient-rich and far more sustainable than meat.
Now PepsiCo and Beyond Meat are teaming up to launch The PLANeT Partnership, tapping into growing consumer demand for plant-based proteins that are better for the planet.
Through the PLANeT Partnership, the two companies will develop, produce and market snacks and beverages made from plant-based protein — bringing together Beyond Meat’s innovation expertise with PepsiCo’s marketing and commercial capabilities.
“We look forward to combining their unparalleled expertise with our world-class capabilities in brand-building, consumer insights and distribution,” says Ram Krishnan, PepsiCo Global Chief Commercial Officer.
For PepsiCo, the partnership represents an exciting next step in the company’s ongoing commitment to expanding its portfolio of positive choices for consumers and the planet. Among PepsiCo’s longstanding efforts: doubling down on sustainably sourced ingredients, regenerative agriculture, carbon-emission reduction and other key measures.
Numerous studies have extolled the benefits of plant-based diets, and Krishnan describes Beyond Meat as “a cutting-edge innovator in this rapidly growing category.” The El Segundo, California-based company was founded in 2009 with the goal of creating plant-based products that mimic meat’s taste and texture, with a focus on simple ingredients and no GMOs or bioengineering. Fast forward to 2021, Beyond Meat products are available at approximately 122,000 locations in more than 80 countries.
“With PepsiCo’s unmatched reach and distribution, we’ll be able to accelerate bringing these products to markets around the world as we provide more consumers with the nutritional and environmental benefits of plant-based protein,” says Ethan Brown, Beyond Meat Founder and CEO.
As Krishnan notes, it represents “a new frontier in our efforts to build a more sustainable food system.”
As Ocean Spray continues to focus on health and wellness, the new beverage aims to feature roughly 40 % less sugar while still delivering a delicious, classic taste
As part of Ocean Spray’s commitment to bringing healthy and delicious products to the market, the agricultural cooperative owned by more than 700 farmer families has announced a partnership with Amai Proteins in an effort to incorporate healthy, sweet proteins into the product portfolio. Through joint development agreements, Ocean Spray and Amai Proteins plan to develop cranberry juice with at least a 40 % sugar reduction, offering consumers more ways to incorporate the cranberry into a healthier lifestyle.
Amai Proteins’ innovative sugar-reduction solution is a hyper-sweet protein that is thousands of times sweeter than sugar. Through computational protein design, Amai Proteins has redesigned sweet proteins to fit the requirements of the market including temperature and acid stability for better shelf-life, great taste and affordable cost. The resulting designer proteins are 100 % protein, and expected to be a healthy, tasty sweetening solution.
Ocean Spray is partnering with Amai Proteins in this ground-breaking designer protein research to continue to provide great tasting and lower caloric solutions for people worldwide, leveraging the best that technology has to offer. The reduced sugar cranberry juice offering will continue to extend Ocean Spray’s tradition of bringing good tasting and healthful products to consumers without compromising the goodness and bold taste of the cranberry.
Additionally, Ocean Spray and Amai Proteins are excited to continue their partnership to develop and apply learnings to additional Ocean Spray products in the future. This is a significant milestone for Ocean Spray and the beverage industry. Many other companies are working to remove sugar and maintain taste but tend to fall short on flavor.
“Ocean Spray is proud to partner with Amai Proteins to bring consumers additional options for changing habits and lifestyles,” said Katy Latimer, VP of Research and Development at Ocean Spray. “We will continue to develop options that showcase the incredible health benefits of the cranberry while highlighting our commitment to health and wellness.”
“Amai Proteins offers the sweetest protein in the world as a tasty and healthy significant sugar reduction solution,” said Ilan Samish, CEO of Amai Proteins. “We are excited to be working with Ocean Spray in bringing our sweet proteins to the iconic cranberry cooperative as a healthy option for consumers to enjoy their favorite cranberry flavor.”
About Ocean Spray
Founded in 1930, Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. The Cooperative’s cranberries are currently featured in more than a thousand great-tasting, nutritious products in over 100 countries worldwide. Leading by purpose, Ocean Spray is committed to the power of good—creating good, nutritious food that has a direct and powerful impact for the health of people and planet. All for good. Good for all.
About Amai Proteins
Amai Proteins fixes our food system one protein at a time. The first line of products are hyper-sweet designer proteins that are healthy, tasty, and affordable thus enabling significant sugar reduction without compromising taste. Amai (means ‘sweet’ in Japanese) fits proteins to the mass food market by learning how life adapted to extreme environments. Such adaptation mechanisms are applied via computational protein design followed by environmentally-friendly and sustainable production in a brewery using yeast or other microorganisms. The resulting GMO-free delicious protein is inspired by sweet proteins that sweeten exotic fruits found along the equatorial belt. Market launch is expected in 2022.
Rising demand for plant-based drinks with added health benefits
Consumer enthusiasm for plant-based foods continues to grow unabated. This is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding six percent for plant-based drinks through 2028. And that’s not all: The “plant-based revolution,” as Innova Market Insights terms this top trend, opens further value-add potential. Fortification with micronutrients gives products additional health value. Plant-based alternatives to dairy products are by far the strongest category, according to Innova. SternVitamin has developed special micronutrient premixes for this segment that upgrade plant-based drinks based on oats and other protein sources. Its new SternHeartV, SternGutV and SternBonesV premixes let manufactures align plant-based drinks precisely to the special needs of specific target groups.
For example, SternHeartV addresses athletes, professionals with high-stress jobs and older people. This micronutrient combination of B vitamins, vitamin E, folic acid, iodine and zinc supports normal homocysteine metabolism and the formation of new red blood cells. In addition, it contributes to optimum muscle function and to protecting the cells from oxidative stress. For keeping bones healthy into advanced age there is SternBonesV for plant-based drinks. Its combination of vitamin D, vitamin K2, magnesium and calcium helps maintain bone health, and is appropriate for women in all age groups, vegans, and lactose-intolerant persons who want to be sure of getting a good calcium supply from plant-based products.
Manufacturers of plant-based drinks with SternGutV can reach a broad audience. This premix supports the gut-associated immune system, through a combination of micronutrients for strengthening immune defences, and fibres with prebiotic and immune-modulating properties. Whether stress at work or study, whether professional or weekend athlete, plant-based drinks with SternGutV support the immune system and help it perform well. At the same time they offer good taste and a pleasant mouth feel. According to PMR, one of the main goals in the development of plant-based alternatives is to meet consumers’ nutrition preferences, i.e. to offer added health benefits without compromising on taste. SternVitamin achieves this goal through its close cooperation with Planteneers, whose expertise in plant-based alternatives provides for full flavour enjoyment while SternVitamin supplies the added health benefits. At their own Plant Based Competence Center these sister companies develop attractive combinations of ingredients for a wide range of applications to meet the individual wishes of specific customers. The health benefits of these premixes can be marketed effectively on the drink packages using EU-approved Health Claims.
B1U™ brand will launch functional infused waters, featuring real ingredients including zinc, vitamin C, black tea caffeine, fiber and protein
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging. The B1U™ brand aims to demystify nutrition so everyone can make educated and personalized decisions for their own unique body and ultimately “Own the One You™”.
Ocean Spray is continuing its expansion into the health and wellness categories as 65 % of consumers report wanting more functionality out of their food and beverage products*. In order to meet this demand; the B1U™ brand is first unveiling an environmentally conscious, accessible enhanced water as the first product in its line to be followed by further beverage additions in the future.
The B1U™ brand of functional infused waters features four flavors with no sugar or artificial sweeteners:
- I need a boost™: Watermelon cucumber infused water with 60 mg of black tea caffeine
- I need rhythm™: Strawberry basil infused water with 8 g of plant-based fiber
- I need immunity™: Lemon chamomile infused water with 22 mg of zinc and 128 mg of vitamin C
- I need power™: Peach kiwi infused water with 10 g of protein
The B1U™ brand is on-shelf in the U.S. at select Target stores this month, will be available at select Walmart stores in December, and is currently available for purchase on Amazon. B1U is available in 16 oz fully recyclable bottles.
*Kerry Group, Proactive Health: Consumer Demand for Functional Benefits, 2019
The estimated revenue generated from the global ready-to-drink shakes market is US$ 9 Bn in 2019, and is projected to reach US$ 16 Bn by 2028. The market is therefore projected to rise at a CAGR of ~6 % between 2020 and 2028.
Globally, functional drinks are sought after for their high protein content and their demand is likely to rise steadily over the forecast period. A key factor resulting in increasing consumption of functional drinks is the increase in the consumer spending power, especially in developing nations. Ready-to-drink shakes which constitute a category of functional drinks are available in various flavours for retail sales in the global market. Some of these flavours are chocolate, banana, strawberry, among others. The global market of ready-to-drink shakes is analyzed on the basis of various flavours. These products are available for sale in different packaging forms, like bottles, tetra packs/cartons, and cans, which offers heightened convenience. Ready-to-drink shakes are meeting the current health and wellness demand in such a way that the drinks offer high protein amount with added specialty health ingredients.
Key takeaways from the ready-to-drink shake market study
- Obesity is one of the strong issues faced by countries such as the U.S., Canada, Australia, U.K., etc. Ready-to-drink shakes are consumed as a meal replacement to achieve the weight management by restricting the calorie intake.
- Due to the increased prevalence of the diseases and subsequently rising trend of health and wellness, ready-to-drink shakes market is expected to witness positive growth over the forecast period.
- Ready-to-drink shakes are being increasingly opted by fitness enthusiasts and athletes, since it allows avoiding the hassle of the mixing of protein powder in the liquid of choice and also the wait.
- Although, ready-to-drink shakes promise excellent results for gym goers and fitness enthusiasts, the product is still in the introductory phase in developing economies and economies are in transition stage. Therefore, because of the premium nature of the product and its expensive price, the market penetration may get hindered in emerging countries.
“Ready-to-drink shakes market is expected to channel upwards due to the excellent marketing strategies of the key players in the global market, resulting in the positive growth in the emerging markets,” says the report analyst.
Easy availability and increasing penetration of manufacturers and sellers of ready-to-drink shakes to positively Impact growth
Due to the increase in the preference for e-commerce platforms for transaction and shopping, the market reach out of the ready-to-drink shakes is anticipated to increase in the developed and developing economies. The boom in the IT sector has led to the development of the various new and easy ways of the transactions and shopping across various domains. The food and beverage industry is also driven by the increased use of the e-commerce platforms, since consumers have top priority for convenience and ease of doing business. Likewise, e-commerce platforms have enthralled the potential buyers of ready-to-drink shakes due to the easy and increased availability of the products, even in remote areas. Ready-to-drink shakes sales across e-commerce platforms are anticipated to rise over the forecast period and likely to be one of the drivers of the market growth.
Who is winning?
Some of the key players operating in the Ready to Drink Shake market are Nestlé S.A, Starbucks Corporation, PepsiCo Inc., Monster beverage Co., Lotte Chilsung Beverage Co., The Coca-Cola Company, The J.M Smucker Company, Bolthouse Farms, Inc., Arla Foods amba, Atkin Nutritionals Inc. and others.
These insights are based on a report on Ready to Drink Shake Market by Future Market Insights.
Just in time for FIE, the Hamburg- based ingredients specialist Bösch Boden Spies presents a new product in its range: Cranberry Seeds from Ocean Spray.
Seeds are all the rage because they give food texture and provide valuable nutrients. The new Cranberry Seeds from Ocean Spray go one step further: with their bright red color, they are also a visual highlight, and turn every product into an eye-catcher.
The red color is one hundred percent natural and comes directly from the fruit. The seeds also provide valuable fiber and omega-3 fatty acids, and consist of 20 % plant-based protein. In this way they enhance food not just visually, but also functionally, and give it a crunchy texture.
Ocean Spray Cranberry Seeds offer a wide range of possible applications, e.g. in snacks, baked goods, muesli and granola bars, yoghurt and salad toppings, spice mixes, smoothies and drinks.
They are harvested from the flesh of ripe cranberries, from which they are separated using a physical process, and then dried to the desired degree of moisture.
The seeds are a by-product of cranberry production. By making them usable, Ocean Spray is able to utilize the entire fruit – a further step towards sustainability for the company.
Research shows that a balanced nutrition and adapted physical activity program can improve body function and more specifically maintain muscle mass, which is key to prevent sarcopenia and preserve a good quality of life.
Pronativ® is a native whey protein particularly adapted to improve nutritional quality of supplements. Thanks to a qualitative amino acid profile especially with high leucine level and fast absorption, it stimulates the muscle protein synthesis.
You can help your senior consumers find a new way to consume protein in a tasty product with High Protein Fruit Gel made with Pronativ®.
Protein is an essential macronutrient, but latest research from the world’s leading market intelligence agency Mintel reveals that a staggering 85 %* of Indians aren’t able to correctly identify the key sources of proteins.
Moreover, a significant number of Indian consumers aren’t fully aware of the actual benefits of the macronutrient. While over one-third (36 %) associate protein with being beneficial for bone health, just a quarter (24 %) are aware that proteins help in building muscles and a fifth (19 %) with weight loss.
Even among consumers who are aware of protein sources, Mintel research reveals that a third (32 %) strongly agree that it is hard to know if they are getting enough protein from their daily diet.
Natasha Kumar, Food & Drink Analyst, India, at Mintel, said: “Our research indicates that the majority of Indian consumers are unable to correctly identify the sources of proteins, while a significant number aren’t aware of the actual benefits of the macronutrient. As such, there is a clear need for companies and brands to help consumers differentiate between the various protein sources and their associated health benefits. Companies and brands should not only emphasise the quality of protein consumption but the quantity as well as how it relates to the recommended dietary daily allowance of protein.”
Move away from fad diets
Meanwhile, Mintel research also reveals there is an opportunity for companies and manufacturers to move away from fad diets, and instead, target the general consumer with food and drink products with added proteins. While a fifth (21 %) of Indian consumers say that they have tried a high-protein diet in the past, over two-thirds (68 %) either agree or strongly agree that high-protein diets are just a fad.
“Packaged food and drink products with added protein should be targeted at the general consumer and not just those who follow a high-protein diet. Companies and brands need to take advantage of the behavioural changes of increasingly health-conscious Indians who incorporate high or added protein packaged food and drink into their everyday diets. Given that most consumers question whether they are getting the recommended allowance of protein in their diets, one way to appeal to the masses would be to include these claims in products that Indians already consume in their daily lives,” Natasha continued.
Introducing high-protein food and drinks in mass categories
Finally, Mintel research highlights that over one in four (27 %) Indian consumers strongly agree that there aren’t enough high-protein packaged food and drink products. Indeed, research from Mintel Global New Products Database (GNPD) indicates that just 5 % of food and drink products launched in India between 2016-2018** featured high/added protein claims. Of this, 84 % were food products and the rest (16 %) were drinks. However, the growth of high/added protein claims is being driven by drinks, increasing from 8 % in 2017 to 25 % in 2018.
“Currently, high or added protein claims exist in very niche categories like cereal bars and meal replacement drinks, which tend to have smaller audiences in India. Companies, brands and manufacturers will stand to benefit from expanding these claims to more prevalent categories like milk, yoghurt, biscuits and snacks, all of which have a larger consumer base. Such added claims can also be essential in converting more consumers to packaged food from fresh food. For instance, added protein claims in yoghurt can be a way to lure consumers to opt for a packaged option over fresh homemade yoghurt,” concluded Natasha.
*3,000 urban Indians aged 18+
**January 2016-December 2018
The keto diet trend doesn’t appear to be slowing down – in fact, it’s projected to grow even more over the next five years1. Smoothie King – the world’s leading smoothie brand inspiring guests to live a healthy and active lifestyle – is the first smoothie chain to answer the need of carb-conscious guests who are seeking a keto-friendly blend with the launch of new Keto Champ™ smoothies.
Keto Champ™ smoothies are blended with high-fat, high-protein ingredients like almond butter, collagen MCT blend, cocoa and almond milk, and contain no artificial colors, flavors or preservatives. With less than 10-net carbs per 20 oz. serving, Keto Champ™ smoothies support the health and wellness journey of guests following the ketogenic diet.
Available in two tasty blends, Keto Champ™ smoothies contain high protein and fats that help to curb cravings and leave guests feeling fuller longer. They are also an excellent source of fiber and calcium, and a good source of iron:
Smoothie King® Keto Champ™ Berry: Blended to perfection with wild blueberries, whole raspberries, almond milk, almond butter, 100 % cocoa and Smoothie King’s keto protein blend, the Keto Champ™ Berry contains nine grams of net carbs per 20 oz. serving, with 31 grams of fat and no added sugar.
Smoothie King® Keto Champ™ Coffee: Providing an extra caffeine boost with almond milk, cold brew coffee, almond butter, 100 % cocoa and Smoothie King’s keto protein blend, the Keto Champ™ Coffee contains seven grams of net carbs per 20 oz. serving, with 31 grams of fat and no added sugar.
Keto Champ™ smoothies are available in all Smoothie King locations in the US.
Valid at all participating Smoothie King locations during store operating hours on August 20. Maximum one 20 oz. smoothie per customer.
1Mordor Intelligence (2018) KETOGENIC DIET FOOD MARKET – GROWTH, TRENDS AND FORECAST (2019 – 2024). https://www.mordorintelligence.com/industry-reports/ketogenic-diet-food-market
Sales revenues of organic foods in Europe continue to rise. In addition to traditional drivers like the dry foods category, which includes cereals, trend categories like protein bars and shakes are also growing. “The growing demand for organic products is becoming more and more obvious in health and fitness-related categories,” reports Marc van Essen, Sales Director at SternLife. “So we offer a large part of our range in organic versions as well. From vegan protein bars and protein shakes to breakfast and fitness shakes to smoothie powders, we provide high-quality functional food made with organically grown raw materials, with a difference you can taste.”
SternLife is one of the leading suppliers of functional lifestyle and sports nutrition products. From an extensive range of organic raw materials, the company also develops exclusive organic product lines for major brands. The raw materials can be from animal or plant sources as desired. For example, protein sources can be pea, rice, hemp, sunflower and pumpkin, or milk and whey. “Continuous consumer and market research is fundamental to the successful development of our product concepts. We have a very good knowledge of which organic raw materials are in demand at any given time,” notes SternLife Product Manager Lüder Holsten, adding, “That means we can always implement the latest product trends for our customers.” The proper combination of raw materials is at least as important in order to achieve high bioavailability and thus high product functionality. SternLife developers and technologists examine these aspects very carefully in applications testing.
With regard to the organic market, functional bars are of special interest. Few organic offerings exist, and demand is rising rapidly. SternLife has therefore developed a wide selection of exciting concepts for the entire range of bars, from Pure to Deluxe. Whether chocolate coated or uncoated, with sprinkled bits or filling, whether vegan or conventional, SternLife has many possibilities for individual product lines with protein content up to 30 % (vegan) or more (conventional).
In the powder category, customers can have SternLife create custom organic shakes for different target groups and occasions, working from a wide portfolio of raw materials. Powders can be conventional or vegan; the vegan powders can contain up to 60 % protein while meeting all sensory requirements. In additional to raw materials from organic agriculture, SternLife naturally also offers UTZ and RSPO-certified raw materials, combined individually to customer order.
Arla Foods Ingredients is injecting some fizz into the sports nutrition category with its new Lacprodan® HYDRO.Clear. The advanced 100 % whey protein hydrolysate solution is specially developed for formulating sparkling protein waters.
Lacprodan® HYDRO.Clear is fat and sugar-free and delivers optimized taste, a low bitterness profile and long shelf life. It is lactose-free, low in energy, very low in salt and easy to flavour.
Full-scale factory trials have shown that Lacprodan® HYDRO.Clear can be used to produce sparkling water products with up to 6 % protein. This makes it straightforward for sports drinks manufacturers to create crystal-clear, sparkling, high-protein RTD beverages with strong health credentials.
Joe Katterfield, Health and Performance Nutrition Development Manager at Arla Foods Ingredients, said: “With Lacprodan® HYDRO.Clear it is possible to produce a great-tasting, high-protein sparkling water. This means that sports nutrition brands can launch, for example, a standard 330 ml can containing 20 g of whey protein per serving, making it perfect for sports nutrition users. The concept is also ideal for lifestyle and soft drink brands, as it allows them to offer a great source of protein in convenient and refreshing on-the-go format that will appeal to all ages.”
Sales of sports protein drinks increased by an average of 9.5 % a year between 2013 and 2017 and are forecast to grow by 8.4 % annually between 2018 and 2022 – highlighting consumers’ thirst for these products.[1] Sales of functional and fortified waters, meanwhile, rose by 4 % a year from 2013-2017 and are forecast to grow by 6 % a year from 2018-2022. The carbonates segment is also robust, with a 22 % a year increase in new launches globally between 2007 and 2017.[2]
Joe Katterfield added: “Market conditions are ideal for launching sparkling protein waters targeted at sports nutrition users, a group of consumers who are always on the look-out for products that deliver high levels of whey protein in a convenient format. However, for technical reasons – primarily related to issues around taste and bitterness – there are currently no sparkling protein waters on the market made exclusively with whey. In this respect, Lacprodan® HYDRO.Clear is a game-changer, enabling manufacturers to incorporate 100 % whey protein hydrolysate into crystal clear carbonated beverages.”
[1]Euromonitor 2018
[2]Innova Market Insights 2018
The fast-moving consumer goods (FMCG) sector has undergone a significant transformation over the past decade and it continues to evolve.
Sumit Chopra, Consumer Research Director at GlobalData, a leading data and analytics company, highlights top five innovation trends that are going to impact the production, marketing and sales of consumer goods in Asia-Pacific (APAC) in 2019.
Fat gets thumbs up
“The consumer sentiment towards fats is evolving. Perceptions such as ‘Not all fat is bad’ and ‘fat is prosperity’ have started picking up in recent years. In an era of personalized nutrition, interest in specialty diet trends such as Keto, Paleo or Whole30 will continue to grow as consumers are questioning the role of sugar weight management, thus, adding more protein and fats to their diets. As specialty diets which rely more on fats move into mainstream, food and beverage makers are capitalizing on the opportunity to deliver low-carb and high-fat products. Buoyed by the unexpected success of high-fat, moderate protein and low-carb keto diet, companies such as US-based Just Inc are exploring Asia’s market to launch their products.
‘Better-for-you’ alcoholic beverages
“Consumers are gravitating towards lighter, less caloric, flavored alcoholic drinks, creating opportunities for manufacturers. Liquor manufacturers are paying close attention to nutrients, calorie counts and healthful ingredients while incorporating ‘better for you’ ingredients such as fruit juice, water and tea. The ‘better-for-you’ alcohol trend is graduating from niche status to a broader market sufficient in size and scope to interest alcohol manufacturers at the global level. Manufacturers in APAC are already keeping a close eye on this space. The Cannabis Co launched The Myrcene Hemp Gin, claimed to be the world’s first cannabis-infused gin that has value as a ‘dietary health and wellness supplement’ in Australia. In the first phase of ‘better-for-you’ alcoholic beverage revolution, we will see alcohol companies find even more ingenious ways to reach out to health-oriented consumers and more product launches in the flavored alcohol category are expected this year.”
360-degree wellness
“According to GlobalData’s 2018 Q3 Consumer Survey, 64 % of consumers in APAC are always or often influenced by how a product impacts their health & wellbeing while making their food choices. Against this back drop, FMCG companies will map out the wellness considerations for the products they offer and position them positive to consumers of all ages to leverage on growing consumer interest in healthy eating, local flavors, and personalization. In the wake of the health & wellness trend, Nestle forayed into the breakfast cereal category with Nesplus to offer healthy breakfast options to Indian consumers. In the non-alcoholic beverage category, Kombucha, turmeric latte or kefir will remain very much on-trend to attract interest from major soft drink manufacturers.
Changing regulatory landscape
“FMCG companies need to be ready for the likelihood of increased regulation of specific products, markets and packaging as governments across the world are exercising more power, particularly around issues such as obesity, consumer welfare and plastic pollution. The Indian government is exploring frameworks to ensure GST rate cut benefits to reach consumers along with proposing new packaged food labeling rules while food and beverage manufacturers in China are required to use a new set of quality and safety standards and have a food production license for all food categories.
Halo effect of plants
“Plant-based ingredients are seen as safer, more natural and better for the environment than ingredients from other sources. As a result, FMCG companies in Asia are beginning to add plant-based ingredients to their products, rebranding them as sustainable and environmentally friendly. Unilever’s move to launch vegan ice-cream in New Zealand under its Magnum brand is an example of major companies getting creative with iconic food ingredients in the region. We will be seeing more launches similar to PepsiCo India’s new packaging format made from 100 % compostable plant-based material for Lay’s and Kurkure snacks products. FMCG non-food makers are also turning to plant-based ingredients.”
At Vitafoods Europe, health-promoting natural ingredients expert Taiyo will present brand new innovations that address consumer trends such as veganism, sports nutrition and weight management.
Product developers and buyers looking for innovative ingredients with health-promoting properties in Geneva should head to Taiyo’s stand. The natural-source functional ingredients company will showcase several new products that may prove to be game changers. Taiyo’s Moringa Extract S contains the glucosinolate glucomoringin (GMG); this so-called genetic switch exerts its effect on the human body by activating natural physiological mechanisms to produce more energy. The positive effects of GMG — such as inhibiting inflammation and protecting against neurodegenerative disorders — have already been proven in numerous studies.
Chia seeds have become a popular omega-3 source in recent years. Not widely known is that these small seeds are also an excellent protein source and offer all the amino acids that an adult needs every day, making it particularly interesting as an alternative source of protein for sports nutrition. Taiyo now presents XiaPure® Chia Protein, a finely milled high-quality vegan protein powder from Chile. This protein-rich source — produced from hand-grown plants and specially selected, purified seeds — contains high levels of protein (40 %) and dietary fibre (38 %), as well as antioxidants and minerals that have a positive effect on muscle mass, weight management and energy levels. The ingredient is perfectly suited for ready-to-drink shakes, milk and sticks, as well as protein-enriched buiscuits or bakery premixes, for example.
The third innovation also addresses a market segment that has been growing steadily for years: weight management. Taiyo’s solution is a tasty and satisfying vegan protein shake concept that contains health-promoting natural ingredients: XiaPure® Chia Protein powder (an excellent plant-based protein source), Sunfiber® (low FODMAP dietary fiber), whole green coffee powder (WGCP™) and SunActive® Q-10E. It also comprises a delivery system consisting of micronized and micro-encapsulated Coenzyme Q10 to enhance the bioavailability of the micronutrient. Hence, Taiyo’s new organic, non-allergic vegan protein shake concept combines everything that health- and weight-conscious people like and need: ingredients that deliver high-quality micro- and macronutrients, the performance-enhancing Q10 source, an extended feeling of satiety, thanks to the highly digestible fiber, a slow but long-lasting release of natural caffeine and a great cappucino taste.
An exciting novelty regarding the active substances omega-3 and ALA (alpha linolenic acid) is Taiyo’s SunActive® Chia Oil Powder. ALA is nutritionally important for maintaining a healthy blood cholesterol level. The substance is not spray-dried, but produced using an extremely gentle process that preserves a significantly higher yield of the health-promoting, sensitive ingredients. The powder is 100 % self-emulsifying in cold water and has been specially developed for use in products such as shakes, sticks, sachets and instant beverage supplements.
- 51 % of Canadians want healthy snacks packaged to eat on the go. (Read more)
- 3 in 10 consumers are interested in snacks made with plant-based protein. (Read more)
- 41 % of consumers trust health claims on food and beverage packaging. (Read more)
It seems the traditional three meals a day are facing an evolution in Canada, as new research from Mintel reveals that nearly half (46 %) of better-for-you (BFY) snackers* feel that it is healthier to snack throughout the day than to eat three large meals. In need of constant fuel, many Canadians have snacks at the ready with two-thirds (65 %) of BFY snackers believing it’s important to always keep healthy snacks on hand.
Keeping up with their interest in snacking throughout the day, more than half (51 %) of Canadians agree that they’d like to see more healthy snacks packaged for eating on the go. What’s more, it seems there’s potential for anything to be considered a snack among younger consumers, as 45 % of Canadians aged 18-24 are interested in snack-sized portions of regular foods as compared to 31 % overall.
“Snackers today are looking for ways to satisfy cravings that fit in easily with an increasingly on-the-go lifestyle. The good news is food manufacturers and foodservice providers need not start from scratch. As many consumers have adopted the notion that anything can be a snack, companies can appeal to those looking for better-for-you snacks by rethinking packaging to make items more portable rather than reinventing the wheel. This is especially crucial for foodservice vendors in particular as consumers aged 18-24 are the most likely to dine out, yet also feel the financial impact of it. This highlights an opportunity to offer smaller serving sizes of their dishes at lower price points to appeal to this group,” said Carol Wong-Li, Associate Director, Lifestyles and Leisure Reports, at Mintel.
Younger consumers prioritize protein
As consumers look to make better choices for themselves, it seems fresh and less processed snacks are coming out on top as fresh fruit and vegetables (84 %) are the nation’s top better-for-you snack of choice, followed by cheese (79 %), nuts (69 %) and popcorn (60 %). In fact, Mintel research shows the snack innovation that consumers are most likely to say they would like to see more of is products made from fresh ingredients (55 %).
While fresh snacks are winning out, younger consumers are placing power in protein to keep them full. Three in 10 (30 %) consumers say they eat meat snacks, with younger snackers aged 18-34 the most likely age group to agree (41 %). Although just 16 % of consumers say they are interested in snack bars made with meat, one third (32 %) of men aged 18-34 are keen to see more of this type of offering.
Following the growing flexitarian movement, it seems that plant-based has potential when it comes to better-for-you snacking as three in 10 (29 %) consumers say they are interested in snacks made with plant-based protein, rising to four in 10 (39 %) among women aged 18-34.
“Protein is a key area of interest for younger Canadians when it comes to innovations in healthy snacks, but men and women differ when it comes to the actual source of protein they prefer. While young women show interest in plant-based proteins, men are more likely to turn to meat. This may stem, in part, to the different approaches taken to snacking. Younger women tend to snack because they are too busy to eat meals, whereas young men usually do so as a way to refuel after exercise. Marketers looking to promote plant-based proteins will see success by focusing on how these ingredients work to keep consumers fuller longer, while brands promoting meat can focus on how the quality of the meat protein contributes to muscle building, recovery and/or development,” said Wong-Li.
Healthfulness of BFY snacks comes into question
While Canadians are keen to enjoy healthy snacks, there are significant concerns. Nearly three-quarters (73 %) of BFY snackers believe that many snacks marketed as healthy are not actually healthy, with just 41 % saying they trust the health claims on food and beverage packaging. And for many, there’s confusion when it comes to making a healthy snack choice, as half (49 %) say it is hard to tell if a snack is healthy.
“Many consumers today have difficulty determining the healthfulness of snacks and hold a general distrust of claims on food and beverage packaging. This may be drawing them toward choosing fresh and less processed snacks, rather than processed and/or packaged ones. Marketers can boost perceptions of healthfulness of their products by highlighting whole and/or fresh ingredients the products include and featuring clear packaging to both showcase the ingredients and offer transparency,” concluded Wong-Li.
*Base: 1,959 internet users aged 18+ who have eaten better-for-you snacks in the past 3 months leading to July 2018.
Nearly two thirds of shoppers in South America are willing to pay extra for a food or beverage product that is higher in protein, according to a survey commissioned by Arla Foods Ingredients.
Researchers from Lindberg International asked 4,000 consumers in Argentina, Brazil and Colombia if they would spend more on buying a product if it contained more protein than a similar product. Across all three countries, 61 % of respondents said they would be willing do so.
Thirty-nine percent stated that they would pay up to 5 % more, 17 % said they would pay up to 10 % more, and 5 % admitted they would pay over 10 % more. Respondents in Colombia were most likely to be willing to pay more, with 73 % saying they would be happy to do so. The equivalent figure was 60 % in Brazil and 54 % in Argentina.
The research findings demonstrate the importance of protein in South American markets.
Results of the consumer survey also show that 80 % of respondents believed they understood what protein is and what it does for the body, with awareness highest in Colombia, where 87 % expressed this view.
Eating more protein, especially at breakfast, could be the key to achieving healthy weight loss, according to a new report released by CSIRO.
The report, Protein Balance: New concepts for protein in Weight Management, affirms the benefits of the CSIRO Total Wellbeing Diet for weight control and reveals that the latest scientific evidence supports eating at least 25 grams of protein at each main meal to control hunger and enhance muscle metabolism.
The new Total Wellbeing Diet Protein Balance program focuses on shifting more protein consumption to breakfast.
“The average Australian eats much lower amounts of protein at breakfast, so increasing breakfast protein may help to control eating later in the day,” Senior Principal Research Scientist for CSIRO and co-author of the CSIRO Total Wellbeing Diet, Professor Manny Noakes, said.
“If you find it difficult to control what you eat, a redistribution of protein toward breakfast may be the answer to reducing your waistline without leaving you ravenously hungry and craving unhealthy foods.”
The CSIRO report showed that for most Australians, protein intake was skewed towards the evening meal, with only small amounts eaten at breakfast. On average women consumed 11 g of protein at breakfast, compared to the male average of 15 g.
The report also found that older Australians consumed the least amount of protein at breakfast but needed more protein to prevent muscle loss.
“The scientific evidence supports a higher protein diet, combined with regular exercise, for greater fat loss. Eating at least 25 g of protein at main meals can assist with hunger control,” Professor Noakes said.
According to the report, Australians get over one third of their dietary protein from low-quality sources such as processed foods, instead of whole protein sources including lean meats, fish, eggs, legumes and dairy.
Adopting a higher protein, moderate carbohydrate, low GI diet is a nutritious way to lose weight and has been scientifically validated for some time, , underpinning successful programs such as the CSIRO Total Wellbeing Diet.
Since launching in 2005, the CSIRO Total Wellbeing Diet has helped more than half a million Australians lose weight.
