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The sectors professionalisation is evolving in an ever uncertain and disruptive environment with more and more complex regulatory and business requirements to cope with societal and environmental concerns. In this context, Freshfel Europe is supporting initiatives for the sector such as the SHAFFE Master degree for the global fresh produce sector aiming at continuous training and education of its fresh produce business professionals.

The fresh produce industry is rapidly changing due to different factors. This is evident today, as the sector is affected not only by adverse weather conditions due to climate change, but also by complex logistical situations, the Covid pandemic, the rising production costs and the consequences of the war in Ukraine which has generated shortages of materials to produce and difficulties in accessing these conflicting markets.

In addition to all this, regulatory changes in the markets, and the emergence of more and more sustainability requirements are other aspects to be considered for the professionals of the fresh produce industry. Today the industry faces a more informed and demanding consumer, as well as a lower availability of workers, among others.

Philippe Binard, General Delegate of Freshfel Europe commented: “Freshfel Europe is please to support the Master in Communication, Marketing and International Management for fresh produce professionals designed by SHAFFE. This will fill a gap and respond to the needs of industry professionals involved in global trade in this changing and challenging environment”.

The master’s degree launched by SHAFFE is a unique opportunity to achieve this goal while motivating young talent to be part of a very professional business environment.

More information and registration at

Comexposium Group, the organiser of SIAL (Salon International de l’Alimentation), announced that the 2020 edition of SIAL Paris, initially slated for this autumn is to be rescheduled to 15 to 19 October 2022.

To enable such an international event to take place during this pandemic-hit period, SIAL Paris had planned a wide range of initiatives. However, following consultations with exhibitors and visitors, and in view of an uncertain interna- tional public health environment, the results of the survey have shifted substantially in recent days, eventually leading to a majority wishing to see the event put off.

Nicolas Trentesaux, CEO of SIAL Global Network explains that: “SIAL Paris wishes to remain true to its mission with the firm intention of keeping in touch with its market and supporting the recovery and transformation of food industry market players all over the world”.

To guarantee food professionals an experience that lives up to their expectations, SIAL Paris is therefore postponed to 2022, when it will take place from 15 to 19 October. At each of its editions, SIAL Paris usually welcomes 7,200 exhibitors from more than 120 countries and draws 300,000 participants. It also deciphers the market and the trends emerging in the world food sector, and has tirelessly reinvented itself over more than 50 years as the imperative go-to figure in the food industry.

SIAL Paris will continue to propose content and will offer a series of new events from October 2020 onwards dealing with major global issues, trends and innovation that are set to shape the food industry of the future. These include exclusive studies, the likes of which are unparalleled in the food world, conducted by the expert partners of SIAL: Kantar, ProtéinesXTC and Gira. Cutting edge analysis of leading trends and how they evolve over time, based on a three-pillar approach: Customer expectations, Product innovation and Out-of-home food service behaviour.

“Furthermore, we will continue to expand our global network to offer regional growth platforms with major annual gathe- rings in China, Canada, Indonesia, India and the United Arab Emirates,” concludes Nicolas Trentesaux.