Ad:AJT book order
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2023Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

Robinsons, the UK’s number one squash brand1, is launching a new range to help retailers capitalise on the ongoing health and wellness trend which has accelerated post pandemic2. Robinsons Fruit & Barley with added vitamins enhance the current Robinsons range and has been available since the 20th October. The five flavours available include – Orange, Peach (containing vitamins B, C&D), Summer Fruits, Apple & Pear, and Pink Grapefruit (containing vitamins B&C). The added C and D vitamins will help support the immune system and the growth of strong bones and B vitamins contribute to energy release, whilst we have maintained the same great taste of Robinsons3.

The range is set to boost Robinsons’ brand growth further with 59 % of people considering their health more when they shop, following the pandemic4. One in five shoppers have begun taking vitamins since the start of the first lockdown, while 47 % have said they intend to eat more healthy foods to support their immune system5.

Ben Parker, at home commercial director at Britvic, commented: “The launch of our new Robinsons range is set to boost awareness of the overall Robinsons range and encourages shoppers to try something new this autumn.

“The new added vitamins on-pack claim will drive purchase with the growing number of health-conscious consumers. Our research shows that the Fruit & Barley range is more appealing with vitamins C and D added6, and over one third of squash drinkers would be interested in buying a product with added vitamins or minerals7. As well as the planned consumer support, we have impactful POS to enable retailers to give it plenty of focus on-shelf and make the most of the opportunity.”

The launch of the Robinsons Fruit and Barley with added vitamins range was supported by OOH, social media, digital marketing and POS, to help make the products front of mind for shoppers when in store. Stocks of the new range have been available since the 20th October in grocery with an RSP of £1.65 and produced in 100 % recycled bottles (excluding caps and labels).

1NielsenIQ, Total, Scantrack, Value Sales, Total Coverage, Mat w.e. 28.08.21. Britvic defined, squashes category.
2Mintel – Wellness Trends to Watch in 2021 – January 2021
3All liquids have regulatory approval of reaching the minimum amount of dosage to state this claim (present at 7.5 % of the RI/100 ml.)
4Accenture COVID-19 Consumer Research, conducted March 19–25 and April 2–6 2020
5IGD ShopperVista, Has COVID Kick-Started new health trends? 10.09.2020
6Ipsos Robinsons idea screener Dec 19, opportunity score for Fruit & Barley with vits C&D 121 vs current at 88
7Mintel UK – Cordials & Squashes Report – Feb 21

Starbucks® Pumpkin Spice Latte (PSL) fans rejoice! While the official date of the return of the original handcrafted Starbucks® Pumpkin Spice Latte remains under wraps, Starbucks announced the launch of two new products in fall’s favorite flavor, coming exclusively to grocery locations: new ready-to-drink Starbucks® Pumpkin Spice Latte and Starbucks® Pumpkin Spice Flavored Ground Coffee. Customers can start prepping for fall with new Starbucks® Pumpkin Spice offerings and other returning favorites, for cozy coffee moments at home.

New! Ready-to-drink Starbucks® Pumpkin Spice Latte

Coming to grocery locations in the US later this month, the new ready-to-drink Starbucks Iced Pumpkin Spice Latte features Starbucks high-quality arabica coffee with notes of cinnamon, nutmeg and clove spices, and creamy milk. In June, Starbucks launched the new ready-to-drink Starbucks Iced Latte, an on-the-go beverage inspired by the customer-favorite handcrafted Caffe Latte that’s been on the Starbucks menu since 1984. Ready-to-drink Starbucks Iced Latte will continue to roll out other limited-time flavors throughout the year. The suggested retail price is $ 2.79 for a 14-fluid-ounce bottle.

New! Starbucks® Pumpkin Spice Flavored Ground Coffee

Available now where groceries are sold in the US, this new fall coffee features Starbucks lightest roast coffee with notes of pumpkin, cinnamon and nutmeg. Add a splash of cream and a bit of sugar to evoke the familiar flavors inspired by the handcrafted Starbucks Pumpkin Spice Latte. The suggested retail price is $ 9.99 for an 11-ounce bag.

This year, customers will have six ways to enjoy the flavors of Starbucks PSL where groceries are sold as the new offerings join returning favorites Starbucks® Pumpkin Spice Caffe Latte K-Cup® Pods, Starbucks® Iced Espresso Classics Pumpkin Spice Latte, Starbucks VIA® Instant Pumpkin Spice Latte and Starbucks® Pumpkin Spice Frappuccino® Chilled Coffee Drink.

Starbucks first launched the handcrafted Pumpkin Spice Latte at stores in 2003 and this fan-favorite beverage has since become Starbucks most popular seasonal beverage of all time.