ADM, a global leader in innovatve solutions from nature, announced that spore-forming probiotic DE111™* (Bacillus subtilis) has received official approval from the Therapeutic Goods Administration (TGA), a part of the Australian Department of Health. This extends DE111™’s availability into new regions**, following the recent approval from the Naonal Health Commission (NHC) in China.
“This is an important milestone for ADM, as it marks the first Bacillus subtilis strain to be approved by the TGA in Australia,” said Helen Hu, president of health & wellness APAC at ADM. “By expanding access to DE111™, we’re facilitating new innovation possibilies for our Australian customers, enabling the development of pioneering gut health-supporting products. Additionally, the continued approval of DE111™ by important government authorities demonstrates its high quality, safety and alignment with strict regulatory standards.”
Clinically documented results show that DE111™: Supports digestive health1 and helps support healthy immune function2,3. Can survive through the stomach and germinate in the small intestine4. Can support a healthy gastrointesnal (GI) tract, gut function and microbiome diversity. “DE111™ is a spore-forming probiotic, which means it can withstand harsh formulation environments that may otherwise damage conventional probiotics. This robustness is paving the way for new, convenient and enjoyable foods, beverages and dietary supplements that meet people where they are on their wellness journeys, especially as more consumers make the connection between their gut and digestive health and other aspects of well-being,” continued Hu.
In Australia, 81 % of consumers recognize a link between digestive health and overall well-being, and 76 % specifically see a connection between their digestive health and immune function5. Plus, 64 % of Australian consumers state that they have used probiotics/cultures to address digestive health concerns over the past 12 months5. Simultaneously, the Australian probiotic supplement market is anticipated to grow, with Euromonitor reporting a forecasted CAGR of 2.7 % between 2023 and 20286.
*DE111® is a trademark of Deerland Probiotics & Enzymes, Inc. in the US and other countries.
**Local regulations must be reviewed to confirm permissibility of ingredients for each food category.
1Labellarte, G., et al. (2019) Food and Nutrition Sciences, 10, 626-634
2Freedman, K.E., et al. (2021) Int. J. Mol. Sci. 2021, 22, 2453
3Townsend, J., et al. (2018) Sports, 6(3), 70
4Colom J.; et al. (2021) Front. Microbiol., 12:715863
5FMCG Gurus, Digestive Health Global Study, 2022
6Euromonitor Passport Data, Retail RSP Values, USD Millions, Fixed 2023 ex Rates, Constant 2023 Prices
This summer, KeVita®, a leading brand of delicious, probiotic sparkling beverages, is putting a modern twist on the beloved classic taste of childhood lemonade with its new line of light and refreshing Sparking Probiotic Lemonades. The delightfully bubbly summertime drinks, available in flavours Classic and Peach, taste delicious, are packed with billions of live probiotics, and are made with organic ingredients and fermented water kefir culture. Each 15.2-ounce serving bottle of KeVita’s certified non-alcoholic Sparkling Probiotic Lemonade contains 30 calories or less and 6 g of sugar.
KeVita Sparkling Probiotic Lemonades are available now in the US.
Functional food company So Good So You, one of the top producers of immune-boosting probiotic juice shots in the US, announces Fiber, its first formulation with fiber. The cold-pressed juice shot features five grams of organic fiber sourced from the seeds of the guar plant, and provides almost 20 percent of the recommended daily value of dietary fiber. Fiber, formulated with organic strawberry, plum, and clementine juices, plus one billion CFUs of probiotics, is launching this month exclusively at Southeastern Grocers, including Winn-Dixie, Fresco y Mas, and Harveys.
American fiber consumption is an overlooked health crisis. Only seven percent of Americans are getting their recommended daily amount of fiber, according to recent findings from the National Health and Nutrition Examination Survey, an ongoing study by the Centers for Disease Control and Prevention.
Fiber is the food source, both directly and indirectly, for the hundreds of species of bacteria that live in the human intestinal tract and are essential for a healthy gut. The short-chain fatty acids released by fiber-eating bacteria fight inflammation in the entire body, and chemical signals given off by the same bacteria keep the cells in the intestinal wall functioning. Inadequate dietary fiber can starve these probiotic bacteria, leading to an inflamed immune response, which in turn causes weight gain, inflammatory bowel disease, heart disease, diabetes, arthritis, and overall higher mortality.
“Our brand has reached a point where customers help point the way they want us to go, and they have been asking for a shot they can turn to on days they need a little help meeting healthy fiber goals,” says So Good So You co-founder and executive chair, Rita Katona. “Our consumers are invested in their health and want to always feel their best — and are learning fiber might be one of the key pieces. Americans vastly overestimate the amount of fiber in their diets — less than 10 percent are hitting the mark. It’s too easy to get it wrong, and this isn’t the time to take chances with your immune system. We’ve shown up with this organic fiber shot that delivers a gorgeous purple from nutrient-rich plum juice, with a strawberry-plum flavour that really sings.”
Fiber, the newest addition to the So Good So You line of 50 ml cold-pressed juice shots, is made with 18 percent of the recommended daily amount of fiber to fight inflammation and support healthy functioning of the immune system; 30 percent of the recommended daily amount of Vitamin C; and one billion CFUs of vegan probiotics clinically proven to support digestive and immune health.
The woman-owned, WBENC-certified So Good So You continues to expand store distribution across the US, adding flavours in its best-selling immunity shot and energy shot categories, in addition to Fiber. So Good So You owns 25 percent of the functional juice shot category, and has grown more than 380 percent in the last 24 months by meeting consumer demand for convenient, targeted, immunity-boosting health supplements.
