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Pro Carton, the European association of carton and cartonboard manufacturers, announced Winfried Muehling as new General Manager – following the recent retirement of Tony Hitchin.

With almost 30-years’ experience working in the global packaging and FMCG industry, Winfried Muehling has held managerial positions in the chemical, food and beverage and capital equipment sectors, demonstrating a passion to bring stakeholders along the value chain together and to deliver consistent commercial and operational excellence.

His previous roles include, Vice President Corporate Accounts at Ecolab, Sales Director for MM Board & Paper, Vice President Sales Management at Tetra Pak, and most recently at Amcor as Global Key Account Director, based in Singapore.