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Ardagh Metal Packaging (AMP) announced the acquisition of a majority share in innovative digital can printers NOMOQ, in a move that extends AMP’s industry-leading support of newcomers to the beverage market.

The Switzerland-based start-up, founded in 2021, promises beautifully printed cans with short lead times and “NO Minimum Order Quantity” – hence the name. Their extreme versatility and customer-centric proposition allows beverage companies of every size to flex their creativity and produce stunning packs with almost limitless colour options and photorealistic graphics.

NOMOQ is the latest super-agile innovator to be welcomed under the AMP umbrella. AMP’s acquisition in 2021 of Quebec-based Hart Print saw AMP enhance its digital print offering to emerging customers in the North American market, and with AMP’s investment in a majority stake in NOMOQ, it provides the platform to roll out access to the same cutting-edge print technology to all of its European customers. As well as supporting fast-growing market entrants, NOMOQ’s superb flexibility also enables larger producers to trial new products, implement short-term event-based marketing campaigns, or run special editions with no obstacles on batch size.

Cans have outstanding consumer appeal, being convenient, lightweight, shatterproof, and infinitely recyclable. With a higher proportion of new European beverages now launched in cans, drinks producers are increasingly recognising their exceptional potential for brand-building thanks to the sheer range of customisation options. NOMOQ’s passion is making cans into stand-out “works of art”, through a graphical capacity that encompasses millions of colours and shades, and several eye-catching finishes: matte, glossy or selective gloss.