VOG Products has always relied on premium quality. The new NFC juice line blends seamlessly into the quality strategy of the modern fruit processing company headquartered in Laives, in the Trentino-South Tyrol (Italy) region.
Christoph Tappeiner (Photo: VOG Products)
As a pioneer in the premium juice segment, VOG Products continuously invests in new technologies in order to attain even higher quality standards. The most recent example is the NFC juice line, which was commissioned this year. “Even better juices resulting from more careful processing – this is VOG Products’ strategy for success,” said Christoph Tappeiner, CEO of VOG Products.
The new intake line can receive up to 150 tonnes of fruit per hour and transports the raw goods very carefully. “The apples are transported dry and not in water. We use sails to prevent them from falling from great heights. Instead, they roll towards the processing line,” Tappeiner explained. “This results in fewer bruises or damaged spots – and excellent raw goods are the indispensable basis for a safe, high-quality end product.”
Not least due to its dry transport technology, the system also features low water consumption. “We constantly think through our processes critically in order to conserve resources and work sustainably,” said Tappeiner.
After all, VOG Products is closely connected to Trentino-South Tyrol, a region with a long tradition of agriculture that prizes handling the land and its resources with respect and a view to the future. Today, the fruit processing company belongs to 4 producer organisations from South Tyrol and Trentino and 18 cooperatives with more than 10,000 members, most of which are small family operations that care for their apple orchards with love and devotion.
The belt press: a mark of quality
After the apples are washed, pre-sorted, and cut up, the belt press is essential for juice extraction. “The belt press yields high-quality premium juice that is particularly rich in vitamins and features a long shelf life and more appealing colouration, among other properties.”
VOG Products ensures that the juice’s quality and turbidity are consistently in line with consumer wishes. In the separator (centrifuge), solid material and starches are removed from the juice with high efficiency and 100 % automation – exactly to the extent that meets the specified quality standards.
VOG Products is orientated to its customers’ individual requirements in all respects. Direct juice from VOG Products is also available by type and in organic quality.
BOTANICS, a new range of premium organic cold-pressed soft drinks is being launched this month in Bar brand All Bar One across the UK. Created by pioneering drinks creators Botanic Lab, the BOTANICS line has been designed specifically with social drinking in mind. The range is made up of three botanically enhanced, cold-pressed adult drinks that shake up common perceptions of ‘healthy drinks` and bring sophistication, complexity and exceptional flavours to the on-trade.
VITALISE – Sencha green tea sourced direct from Kyoto combines with a powerful berry trio of schisandra, goji and strawberry. Peppery sechuan aromas bring together this complex combination of fruity, savoury, sweet and tart.
FORTIFY – A complex and spicy elixir combining the cold pressed juice of raw turmeric and ginger, accented by the warmth of fresh chilli. Cool spearmint and vanilla notes complete the flavour.
INVIGORATE – The inky hue of activate charcoal is juxtaposed with cold pressed cane grass and raw yuzu. A sweet exotic flavour with an intense citrus tang enhanced with Siberian ginseng.
Botanic Lab CEO and co-Founder Rebekah Hall says, “The new BOTANICS line brings sensuality and functionality along with the inimitable Botanic Lab innovation that is so valued by our customers, to a brand new audience at All Bar One. Our drinks offer boldly sophisticated choices for anyone seeking a clean uplifting kick in a social environment.” Rebekah continues, “The impending sugar tax has shone a spotlight on the soft drinks industry and its use of refined sugar and has opened the door for a new era of drinks that break the long established rules. We are delighted that the team at All BarOne has chosen Botanic Lab to introduce a new style of soft drink to their customers.”
All Bar One Marketing Manager, Kate Dell, says, “We’re excited to partner with Botanic Lab as part of our continued development of our drinks range, offering exciting new flavours and innovation around health and nutrition. What’s great about Botanics is that you can Vitalise on a Monday morning or Invigorate your weekend brunch, you can even pair with a premium spirit in one of our Conscious Cocktails when you’re looking for a new cocktail to try at the weekend. We genuinely believe Botanics are the perfect drink whatever you’re mood throughout the week and the team is really looking forward to selling the range.”
This year heralds ground-breaking partnerships for Botanic Lab with forward thinking bars and restaurants that are committed to offering customers a more unique drink experience whilst answering the increasing dilemma of what to drink when you’re not drinking.
BOTANICS will be available exclusively at 50 All Bar One’s across the country throughout August and September and will be rolling out to other premium on-trade accounts in 2016. Price of the drinks in All Bar One is £4.95.
Botanic Lab has a long established reputation with premium retailers such as Harrods, Selfridges and Fenwick of Bond Street, where its existing product range retails for £5.99 for 250 ml.
VOG Products has always relied on premium quality. The new NFC juice line blends seamlessly into the quality strategy of the modern fruit processing company headquartered in Laives, in the Trentino-South Tyrol (Italy) region.