The non-pretentious, 100 % juice that’s disrupting the status quo in the juice aisle.
Introducing Revl Fruits™, a new premium juice brand. Revl Fruits was born to fill the “joy gap” in the premium juice market – a market that often asks consumers to compromise value and taste. Revl Fruits is the joyful, bright, flavour-bursting antidote to its dusty counterparts with attributes consumers desire – 100 % juice, 25 % less sugar* no GMOs or added sugar.
Crafted with a splash of coconut water, Revl Fruits’ 100 % juice range is meant to be enjoyed morning, noon, and night, served chilled, or included in your favourite concoction. The four flavours include:
Boldly Cran™: Packed with cranberries’ bold, tangy essence and naturally low sugar, Boldy Cran spotlights the naturally rich flavour of cranberries.
Tart Cherry: Tart Cherry is a celebration of this vibrant fruit. Each sip delivers the distinctive tartness that cherry enthusiasts crave.
Berry Wild: A fusion of nature’s most vibrant superfruits, cranberry, pomegranate, and açaí, Berry Wild is crafted to perfection and straight-up yum.
Truly Tropical: Featuring an enchanting blend of pineapple and mango, Truly Tropical will take you on a vacation with each sip.
Revl Fruits was designed with the planet in mind; it’s one of the only shelf-stable juices available in a 32 oz. Tetra Pak® carton. More than 70 % of the weight of the carton is made of paperboard, and the cap is made of bio-based plastic derived from plant-based renewable materials.
“For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy, and value,” said Christina Zwicky, Head of Brand Marketing for Revl Fruits. “Revl Fruits believes that premium juice doesn’t have to mean heavy glass bottles, excessive pricing, a boring experience, or lackluster taste. Revl Fruits allows consumers to celebrate the joy of juice without the compromise.”
Recently, Revl Fruits flexed its brand ethos in a way that was as bold as its fruit. In LA, a town known for constantly changing health and wellness fads, Revl Fruits launched two billboards that declared that “good juice shouldn’t cost $15.” The billboards remarked on the cultural truth that good-for-you premium juices are becoming prohibitively expensive to the average consumer, further widening the compromise shoppers must make between value and wellness.
Depending on flavour, Revl Fruits SRPs are between $4 – $8. All flavours are available on Amazon.com, select Save Mart locations, and Gelson’s Market, and will be rolling out to additional retail stores in the US throughout 2024.
*Revl Fruits juices have at least 25 % less sugar (21 g sugar per 8 FL OZ) compared to the leading brand of 100 % juice (28 g sugar per 8 FL OZ)
About Revl Fruits™ Revl Fruits™ is a premium juice brand designed to be refreshingly different. The premium juices are available in four varieties: Boldly Cran™, Tart Cherry, Berry Wild, and Truly Tropical. Revl Fruits™ was designed with the planet in mind, with Tetra Pak® packaging made from mostly plant-based materials. All products contain a splash of coconut water, are 100 % juice, have 25 % less sugar than leading competitors, and have no GMOs or added sugar. Revl Fruits™ is a product of Ocean Spray Cranberries, Inc.
VOG Products has always relied on premium quality. The new NFC juice line blends seamlessly into the quality strategy of the modern fruit processing company headquartered in Laives, in the Trentino-South Tyrol (Italy) region.
As a pioneer in the premium juice segment, VOG Products continuously invests in new technologies in order to attain even higher quality standards. The most recent example is the NFC juice line, which was commissioned this year. “Even better juices resulting from more careful processing – this is VOG Products’ strategy for success,” said Christoph Tappeiner, CEO of VOG Products.
The new intake line can receive up to 150 tonnes of fruit per hour and transports the raw goods very carefully. “The apples are transported dry and not in water. We use sails to prevent them from falling from great heights. Instead, they roll towards the processing line,” Tappeiner explained. “This results in fewer bruises or damaged spots – and excellent raw goods are the indispensable basis for a safe, high-quality end product.”
Not least due to its dry transport technology, the system also features low water consumption. “We constantly think through our processes critically in order to conserve resources and work sustainably,” said Tappeiner.
After all, VOG Products is closely connected to Trentino-South Tyrol, a region with a long tradition of agriculture that prizes handling the land and its resources with respect and a view to the future. Today, the fruit processing company belongs to 4 producer organisations from South Tyrol and Trentino and 18 cooperatives with more than 10,000 members, most of which are small family operations that care for their apple orchards with love and devotion.
The belt press: a mark of quality
After the apples are washed, pre-sorted, and cut up, the belt press is essential for juice extraction. “The belt press yields high-quality premium juice that is particularly rich in vitamins and features a long shelf life and more appealing colouration, among other properties.”
VOG Products ensures that the juice’s quality and turbidity are consistently in line with consumer wishes. In the separator (centrifuge), solid material and starches are removed from the juice with high efficiency and 100 % automation – exactly to the extent that meets the specified quality standards.
VOG Products is orientated to its customers’ individual requirements in all respects. Direct juice from VOG Products is also available by type and in organic quality.
BOTANICS, a new range of premium organic cold-pressed soft drinks is being launched this month in Bar brand All Bar One across the UK. Created by pioneering drinks creators Botanic Lab, the BOTANICS line has been designed specifically with social drinking in mind. The range is made up of three botanically enhanced, cold-pressed adult drinks that shake up common perceptions of ‘healthy drinks` and bring sophistication, complexity and exceptional flavours to the on-trade.
VITALISE – Sencha green tea sourced direct from Kyoto combines with a powerful berry trio of schisandra, goji and strawberry. Peppery sechuan aromas bring together this complex combination of fruity, savoury, sweet and tart.
FORTIFY – A complex and spicy elixir combining the cold pressed juice of raw turmeric and ginger, accented by the warmth of fresh chilli. Cool spearmint and vanilla notes complete the flavour.
INVIGORATE – The inky hue of activate charcoal is juxtaposed with cold pressed cane grass and raw yuzu. A sweet exotic flavour with an intense citrus tang enhanced with Siberian ginseng.
Botanic Lab CEO and co-Founder Rebekah Hall says, “The new BOTANICS line brings sensuality and functionality along with the inimitable Botanic Lab innovation that is so valued by our customers, to a brand new audience at All Bar One. Our drinks offer boldly sophisticated choices for anyone seeking a clean uplifting kick in a social environment.” Rebekah continues, “The impending sugar tax has shone a spotlight on the soft drinks industry and its use of refined sugar and has opened the door for a new era of drinks that break the long established rules. We are delighted that the team at All BarOne has chosen Botanic Lab to introduce a new style of soft drink to their customers.”
All Bar One Marketing Manager, Kate Dell, says, “We’re excited to partner with Botanic Lab as part of our continued development of our drinks range, offering exciting new flavours and innovation around health and nutrition. What’s great about Botanics is that you can Vitalise on a Monday morning or Invigorate your weekend brunch, you can even pair with a premium spirit in one of our Conscious Cocktails when you’re looking for a new cocktail to try at the weekend. We genuinely believe Botanics are the perfect drink whatever you’re mood throughout the week and the team is really looking forward to selling the range.”
This year heralds ground-breaking partnerships for Botanic Lab with forward thinking bars and restaurants that are committed to offering customers a more unique drink experience whilst answering the increasing dilemma of what to drink when you’re not drinking.
BOTANICS will be available exclusively at 50 All Bar One’s across the country throughout August and September and will be rolling out to other premium on-trade accounts in 2016. Price of the drinks in All Bar One is £4.95.
Botanic Lab has a long established reputation with premium retailers such as Harrods, Selfridges and Fenwick of Bond Street, where its existing product range retails for £5.99 for 250 ml.