Nanovel unveils AI-powered fruit harvesting robot, secures USD 900,000 in funding

The Nanovel AI-powered autonomous fruit-harvesting robot is the world’s first-of-its-kind system designed to pick citrus fruit for fresh markets from large trees with dense foliage, representing a breakthrough in fruit-harvesting technology.

Nanovel, an Israeli AgTech startup, has unveiled an AI-powered autonomous fruit-harvesting robot capable of picking tree fruit for the fresh market. The robot offers a solution to growers worldwide dealing with farm labor shortage and rapidly increasing costs. According to a survey conducted by Western Growers organisation, profitability and labour availability were ranked as the top two challenges faced by specialty crop growers.

Nanovel was established in 2018 by the company’s CEO Isaac Mazor, a successful serial entrepreneur with over 30 years of experience in technology innovation, AI, computer vision, and robotics. Mazor was the Founder and CEO of Jordan Valley Semiconductors, which was acquired by Bruker International in 2015 (Nasdaq : BRKR).

The Nanovel AI-powered autonomous fruit-harvesting robot is the world’s first-of-its-kind system designed to pick citrus fruit for fresh market in dense foliage, representing a high level of technological complexity. The system features a multi-arm platform, which will initially be towed by a tractor. Future versions are planned to include an internal driving unit and autonomous navigation capabilities. The robot’s telescopic arms are equipped with edge computing, advanced vision systems, and AI to identify, assess, and selectively pick fruit with precision that meets fresh market quality standards. In the first phase, the robot is planned to harvest oranges, with later expansion to other types of citrus, the most widely cultivated fruit globally. The company’s crop roadmap includes lemons, grapefruits, avocados, mangoes, peaches, and nectarines.

Each arm of the robot uses a patented end-effector with a vacuum gripper to cradle the fruit and then trim the stems using cutters without damaging the fruit. The fruit is then transported via conveyor belts to bins. The robot uses advanced edge computing to deliver real-time, AI-driven data necessary for fruit picking. This is a key component of Nanovel’s technology, allowing the robot to pick fruit in dense foliage. Nanovel robots will prove invaluable to growers in the United States, where orange harvesting occurs year-round, allowing for high capital utilisation.

With this in mind, the California Citrus Research Board (CRB) has signed a non-dilutive funding agreement with Nanovel, which includes the delivery of a robot after a series of field trials in California, totaling USD 900,000. The field trials are set to start in the spring of 2025, and will be conducted in cooperation with leading citrus growers

A key benefit of the Nanovel AI-powered autonomous fruit-harvesting robot is its ability to significantly reduce labor costs and minimize the logistical challenges associated with hiring seasonal workers. Studies show that manual harvesting is the single most labour-intensive task for fruit farmers, accounting for up to 50 % of annual cultural costs in the citrus industry in developed countries. Additionally, the system can operate day and night, optimising productivity and ensuring crops are picked at optimal times, potentially improving fruit quality and market value.

Furthermore, automating the harvesting process helps avoid the dangerous task of laborers picking fruit while on ladders. This alone supports a huge improvement in worker safety and reduces the risk of accidents and injuries. Additionally, the real-time collection of harvest data by the system, delivers invaluable insights that can be used for packing and marketing activities and can also provide important agronomic insights to growers.

“Our mission is to secure the affordability of fresh fruit through autonomous harvesting,” said Isaac Mazor, Founder and Chief Executive Officer of Nanovel. “Our goal is to deploy Nanovel’s solution into major global citrus markets, particularly in the US and Southern European countries like Spain and Italy. We aim to set a new standard for fresh market harvesting, ensuring high quality and economic viability for growers.”

From today, 75 % of the electricity used to make Britvic soft drinks in Great Britain – from Fruit Shoot to Tango, Robinsons to J2O – is coming from a 160-acre solar farm in Northamptonshire.

Providing clean energy to factories in Rugby, London and Leeds, the ten-year solar power agreement covers three quarters of Britvic’s electricity needs in this country – with the aim of reaching 100 % solar powered operations in the near future.

The solar site, commissioned in January 2024 and operational from today, will generate 33 Gigawatt hours (GWh) of energy, enough to power the equivalent 11,500 homes. This could cut as much as 1,113 tonnes of carbon dioxide from the drink manufacturer’s supply chain each year – the equivalent of planting 260,000 trees.

Working with renewables provider Atrato Onsite Energy, the 650,000 square metre solar installation, will scale up to produce 28 MWp. This initiative is part of Britvic’s long-term commitment to achieve net zero carbon emissions by 2050.

Sarah Webster, Britvic’s Director of Sustainable Business, said: “This is an exciting opportunity to ensure that the some of the country’s most recognisable and much-loved soft drinks are powered by renewable energy.

“We know consumers want to buy more sustainable products, and this is another step towards reducing carbon emissions and our long-term sustainability targets.”

The project makes use of a former quarry site that is unsuitable for farming, with double-sided solar panels that use tracking devices to follow the sun, increasing efficiency by 10 %. The site will provide opportunities for allowing nature to flourish – a rewilding approach that will increase biodiversity.

The announcement is the latest milestone in Britvic’s Healthier People, Healthier Planet sustainability strategy. Last year Britvic signed an agreement to produce Ballygowan Mineral Water using 100 % renewable electricity from wind energy. The company also launched an £8 million project to improve energy efficiency and cut carbon emissions by 50 % at its Beckton site.

Gurpreet Gujral, Managing Director, renewable energy at Atrato Group said: “We are thrilled to complete this landmark and unique agreement with Britvic, reducing carbon emissions while delivering attractively priced energy. Our business model is all about designing unique structures for clients tailored to their energy consumption needs and real estate site constraints, while delivering on sustainability targets and lower energy costs.”

Chris Bowden, Managing Director of Squeaky Clean Energy, said: “Having pioneered the use of corporate power purchase agreements in the UK it has become abundantly clear that new and innovative contracting structures are needed to accelerate the transition to clean energy. The Squeaky team is incredibly proud to have scored another clean energy first with a unique power purchase agreement arrangement that enables Atrato to de-risk the financing of its project and Britvic to deliver on its Healthier People, Healthier Planet sustainability mission.”

About the data, originally provided by Britvic: Carbon dioxide reduction is calculated based on the CarbonFund’s assessment that a single kWh is responsible for 0.3712 kg of carbon dioxide.

The value of the sports nutrition market is set to grow by around 8 % per year to reach over US$17bn globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins now being challenged. In fact, over 40 % growth has been reported in new sports nutrition launches with a plant-based claim (Global, 2014-2018).

Vegan-friendly positionings were used for 6 % of global food and beverage launches recorded by Innova Market Insights in 2018, however, this rises to 14 % for sports nutrition. RTD sports drinks have an even higher level of prevalence for these positionings at 18 %.

Some of the fastest-growing plant-based proteins include soy protein isolate, pea protein, and rice protein. Moving beyond the protein arena there is also increasing use of other plant-based ingredients in sports nutrition NPD. This is led by nuts and seeds, many of which already carry an inherently healthy and nutritious image. In Europe, for example, sports nutrition launches with nuts and seeds had a CAGR of 23 % over the 2014 to 2018 period, with 2018 activity led by almonds, peanuts, and sunflower seeds.

More specialist vegan sports nutrition ranges are starting to appear, while more mainstream companies and brands are greening up their portfolios to attract those increasingly wanting to add more plant-based options to their diets.

As demand for sports nutrition products continues to soar globally, the market has become increasingly mainstream. The concept of active nutrition is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high- level sportsmen. The focus is increasingly shifting towards everyday health and fitness as a lifestyle choice.

Innova Market Insights data also indicates that global launch activity in sports nutrition has risen particularly strongly over the past three years, reflecting this broadening out of appeal.
Sports nutrition has always had a strong focus on protein content and this has probably grown even stronger as interest has spread into the mainstream food and beverage market. “One of the most interesting developments in protein use in recent years,” according to Lu Ann Williams, Director of Innovation at Innova Market Insights, “has been the move to alternative protein sources, with the traditional dominance of whey and other dairy proteins now being challenged by plant-based products.”

In general, the sports nutrition sector continues to develop and diversify, particularly in terms of target market, with an increasingly wide range of consumers now in its sights, including those interested in different sports, exercise regimes and levels of activity. Growing consumer interest in health, sustainability, and ethics have made plant- derived ingredients and products more popular in sports nutrition in line with the food and drinks market as a whole.