Malibu announced the release of Malibu Pink, a bold and bright new flavour innovation that proves summer energy can be served up 365 days a year. Bursting with the fruity flavour of guava, pineapple, and coconut and a playful pink colour, this new release is bringing a fresh twist to the rum aisle.
This new expression features guava at its heart, complemented by pineapple and Malibu’s signature coconut for a tropical taste. As exotic flavours like guava transition from specialty to mainstream1, Malibu Pink delivers an on-trend spirit. Whether mixed with lemonade or enjoyed as a shot, Malibu Pink offers a sun-soaked experience in every sip. Later this spring, Malibu will release a new pink-drenched campaign alongside activations and partnerships to put a playful twist on Malibu’s Do Whatever Tastes Good ethos.
“Malibu has always been the go-to drink for those seeking a tropical and exotic experience. With the launch of Malibu Pink, we’re pairing familiar favourites like coconut and pineapple with new guava-led notes as the next evolution in tropical flavour transporting summer-seekers on a new adventure,” said Saragh Killeen, US Brand Director, Malibu.
Malibu Pink joins Malibu’s portfolio of vibes-inducing drinks including Malibu & Dole Ready-to-Drink Cocktails. This juicy collaboration hit shelves January 2026, putting the summer mindset year-round in a new convenient format. The Malibu & Dole Ready-to-Drink cocktails are inspired by the #1 way people enjoy Malibu2 and bring together the coconut essence of Malibu with real rum, real pineapple juice from Dole, crisp sparkling water and other natural flavours for a tropical and refreshing taste. This new variety 8-pack includes 4 juicy flavours: Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit. This new range has only 130 calories per 12oz can and is free from artificial sweeteners or colours.
1Uren | 2026 Flavour Trends to Watch
2IWSR 2023
GNT has extended its plant-based EXBERRY® Organics portfolio with the launch of a new pink colour that delivers bright shades in a wide range of food and beverage applications.
EXBERRY® Organics Brilliant Pink is a liquid-based concentrate made from purple sweet potatoes grown in compliance with both EU and US organic standards. It is created using physical processing methods and supports simple label declarations, such as “concentrate (sweet potato*)” (*from certified organic agriculture) in the EU and “organic vegetable juice for colour” in the US.
The new shade provides a vibrant pink colour and is designed to perform well in formulations that require high heat processing. It is well-suited to low-pH applications including beverages, gummies, chewy toffees, frozen desserts, yogurt, and fruit preparations.
Anne van der Meijde, Product Manager at GNT Group, said: “The organic sector is seeing renewed interest as consumers look for more natural and sustainable food and drink, but there can be a perception that these products are less indulgent. EXBERRY® Organics Brilliant Pink helps manufacturers create attractive, appetising organic products without having to compromise on the ingredient list.”
The EXBERRY® Organics range features a broad spectrum of shades, including pink, red, purple, blue, green, orange and yellow. This gives manufacturers the tools they need to match both visual and technical requirements across product categories.
Anne van der Meijde said: “At GNT, we pride ourselves on offering a wide range of plant-based colouring solutions to meet different application requirements. Our experts will work with manufacturers to select the best colouring solution for their project needs and help them achieve the results they need.”
Carlsberg Britvic is expanding its 7UP range with 7UP Pink Lemonade, a zero-sugar variant that delivers the ultimate refreshment with its lemon, lime and raspberry flavour.
7UP is the number one lemon and lime brand in GB1 and this represents its first launch since 2020. 7UP Pink Lemonade looks to capitalise on the growing role of innovation in driving growth in the flavoured carbonates category, which, over the last three years has accounted for 35 % of total flavoured carbonates value growth2. With its zero-sugar recipe, it provides an appealing alternative for consumers seeking no-sugar options without compromising on taste or refreshment.
Research from the brand has shown that the colour pink cues flavour, hydration, and refreshment3, making the eye-catching pink liquid and packaging a key factor in driving shopper engagement. Flavour is the number one consumer choice driver4 so, to tap into that trend and add variety to the 7UP range, Pink Lemonade offers a refreshing new option that caters to both loyal brand fans and new shoppers looking for something different.
Ben Parker, VP Sales – Off Trade, Carlsberg Britvic, said: “7UP Pink Lemonade represents a fresh twist for what is such a popular brand. As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers. We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.”
7UP Pink Lemonade is available in 330 ml cans, 500 ml bottles (both in plain or price-marked packs), two litre bottles and multipacks of eight 330 ml cans.
1Nielsen IQ RMS, Carlsberg Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
2Nielsen RMS, Carlsberg Britvic defined Fruit Carbonates, GB Total Coverage, Value Growth, 52 w/e 29.03.25, 52 w/e 30.03.24, 52 w.e 01.04.23
3Shopper Centric – Health and Wellbeing Pre- evaluation, June 2024
4Greenshots, Britvic Shopper Research, 2024
5Nielsen IQ RMS, Britvic Defined Fruit Carbonates, GB Total Coverage, Value Sales, L52 wks, w/e 05.04.25
