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AR® Organic, a line of organic Complete Hydration beverages offering a blend of vitamins, antioxidants and electrolytes, announced it unveiled the newest additions to its portfolio. Strawberry Lemonade, the latest flavour of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration beverage line. The brand is also extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR® Plus, a naturally flavoured vitamin and electrolyte drink mix available on QVC and online. These two innovations come on the heels of the brand’s latest USD 6 million capital raise alongside new distribution in Publix Super Markets, contributing to ROAR®’s momentum as it heads into the end of Q1 and the rest of the year.

According to recent research, ready-to-mix drinks and naturally flavoured powders are expected to continue to grow as more consumers are looking for easy-to-use, accessible options for their busy lifestyles (Grand View Research 2022). Capitalising on these trends, ROAR® Plus marks the brand’s introduction to the hydration powders space as it looks to provide consumers with immunity-boosting benefits on-the-go. Similar to their line of Complete Hydration beverages, ROAR® Plus is packed with a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2 g of sugar and 20 calories per single-serve stick. ROAR® Plus comes in two flavours:

  • Berry Lemonade – fruity and tangy, anytime thirst-quencher that perfectly balances sweet and tart flavours
  • Strawberry Watermelon – bursting with juicy, vibrant strawberry and watermelon flavours that are equally refreshing and replenishing

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR® consumers,” said Bill Lange, President at ROAR® Organic. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

For consumers obsessed with ROAR®’s core Complete Hydration beverage line, the new Strawberry Lemonade flavour is packed with electrolytes, vitamins and antioxidants for the “whole package.” This smooth, multi-functional flavour makes it easy for consumers to live a healthy, effortless lifestyle, with each bottle providing 100 % daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2 g of sugar per bottle.

ROAR® Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers in the US, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway, Albertsons and more, plus online at and on Amazon, while ROAR® Plus can be found on QVC, and online at and on Amazon.

Beloved baby food brand to join growing portfolio of better-for-you whole fruit snacks

Sun-Maid Growers of California announced it will acquire Plum Organics, a leading premium, organic baby food and kids snacks brand, from Campbell Soup Company. Terms of the transaction were not disclosed.

Plum offers a diverse portfolio of organic foods and snacks to meet the nutritional needs of babies, tots and kids. All of Plum’s products are certified organic and non-GMO.

“We’re excited to welcome Plum Organics’ nutritious line of baby, toddler and kids’ food products to our imaginative world of delicious, whole fruit snacks. Our purpose is to help mom find better-for-you food options that taste great and kids will love. Adding Plum to our innovative product lineup delivers even more choices for her and her family,” said Harry Overly, CEO and president of Sun-Maid Growers of California. “Plum is a natural fit for the Sun-Maid family given our expertise, leadership and rapid growth in healthy snacking, along with our strong emotional connection with family households. Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We’re committed to carrying on Plum’s mission of serving babies the very best food from the first bite.”

Chris Foley, Campbell’s President of Meals & Beverages, said, “The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces and beverages.”

Plum Organics was founded in 2007 by a group of parents on a mission to give the very best food to their little ones. Campbell acquired Plum in 2013.

The anticipated closing date for this transaction is Spring 2021.