You’ve never heard of caju fruit? Worry no more! New juice brand ZAVU® is here to sweep you off your feet with the next, hottest superfruits. Promising a simplified juice experience for the U.S. market, ZAVU lets adventurous juice lovers fully relish and absorb the flavor of one exotic fruit at a time. From Brazilian lands to your hands, ZAVU proudly introduces the undiscovered tastes of Caju, Acerola, and Cupuaçu.
Bold and uniquely flavored, these fruits are staples of traditional Brazilian cuisine going back hundreds of years. When blended with organic sweeteners, they create juices that are pure, healthy, certified organic and deliciously tropical. A must-try for bold trendsetters looking to travel through taste.
What the fruit?!
The cool thing about these superfruits is that they’re all vitamin C powerhouses. They’re rich in antioxidants and help our bodies fight against damage, caused by daily stress; lack of sleep; pollution; and the crazy, lifestyle-driven free radicals. Every ZAVU bottle contains over 100 % of the recommended daily dose of vitamin C – which is helpful because our bodies don’t produce vitamin C on their own.
Here is more on each fruit:
Caju
It grows on cashew trees in the Northeast Coast of Brazil and is usually discarded in the nut-harvesting process. It looks like an apple, but it is soft, sweet, and tangy on the inside. The locals mash it up to create a super-healthy and invigorating juice.
Acerola
It is a cherry-like fruit that grows abundantly in arid, Northeastern Brazil. Acerola is harvested at the peak of ripeness for the perfect tart and tangy taste.
Cupuaçu
It is a creamy, sweet fruit with a delightful hint of chocolate. Cupuaçu is a relative of the cocoa family. It grows in the Amazon rainforest, where locals break the fruit open to enjoy an energizing, caffeine-free snack or drink.
ZAVU-what?
ZAVU was born out of a love story. A boy from the US, a girl from Brazil. One serendipitous encounter in an elevator and life changed for both. In Brazil, he fell for the clean and authentic foods served at the lunch table. An entrepreneur at heart, he decided to share those incredibly delicious and healthy juices with others looking to be transported to the tropics simply through taste. ZAVU signifies their feeling of change, transformation and possibility. For more information, go to drinkzavu.com
BOTANICS, a new range of premium organic cold-pressed soft drinks is being launched this month in Bar brand All Bar One across the UK. Created by pioneering drinks creators Botanic Lab, the BOTANICS line has been designed specifically with social drinking in mind. The range is made up of three botanically enhanced, cold-pressed adult drinks that shake up common perceptions of ‘healthy drinks` and bring sophistication, complexity and exceptional flavours to the on-trade.
VITALISE – Sencha green tea sourced direct from Kyoto combines with a powerful berry trio of schisandra, goji and strawberry. Peppery sechuan aromas bring together this complex combination of fruity, savoury, sweet and tart.
FORTIFY – A complex and spicy elixir combining the cold pressed juice of raw turmeric and ginger, accented by the warmth of fresh chilli. Cool spearmint and vanilla notes complete the flavour.
INVIGORATE – The inky hue of activate charcoal is juxtaposed with cold pressed cane grass and raw yuzu. A sweet exotic flavour with an intense citrus tang enhanced with Siberian ginseng.
Botanic Lab CEO and co-Founder Rebekah Hall says, “The new BOTANICS line brings sensuality and functionality along with the inimitable Botanic Lab innovation that is so valued by our customers, to a brand new audience at All Bar One. Our drinks offer boldly sophisticated choices for anyone seeking a clean uplifting kick in a social environment.” Rebekah continues, “The impending sugar tax has shone a spotlight on the soft drinks industry and its use of refined sugar and has opened the door for a new era of drinks that break the long established rules. We are delighted that the team at All BarOne has chosen Botanic Lab to introduce a new style of soft drink to their customers.”
All Bar One Marketing Manager, Kate Dell, says, “We’re excited to partner with Botanic Lab as part of our continued development of our drinks range, offering exciting new flavours and innovation around health and nutrition. What’s great about Botanics is that you can Vitalise on a Monday morning or Invigorate your weekend brunch, you can even pair with a premium spirit in one of our Conscious Cocktails when you’re looking for a new cocktail to try at the weekend. We genuinely believe Botanics are the perfect drink whatever you’re mood throughout the week and the team is really looking forward to selling the range.”
This year heralds ground-breaking partnerships for Botanic Lab with forward thinking bars and restaurants that are committed to offering customers a more unique drink experience whilst answering the increasing dilemma of what to drink when you’re not drinking.
BOTANICS will be available exclusively at 50 All Bar One’s across the country throughout August and September and will be rolling out to other premium on-trade accounts in 2016. Price of the drinks in All Bar One is £4.95.
Botanic Lab has a long established reputation with premium retailers such as Harrods, Selfridges and Fenwick of Bond Street, where its existing product range retails for £5.99 for 250 ml.
