Ad:BrauBeviale '24
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2024Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

Rebellious Kids combines great taste with true function. No sugar, no calories, vitamins A, B12, C, D, E, Zinc, plus sea salt for natural electrolytes from the ocean.

Rebellious Beverage Company, the preeminent functional beverage company, launched its first ready-to-drink line of functional beverages, Rebellious Kids, in an 8-ounce bottle with sports cap, made with post-consumer recycled content. Rebellious Kids is an organic, plant-based plus minerals beverage, that delivers key nutritional support children need with no sugar. Rebellious Kids has 40 % of the daily value of vitamins B12, C, and D and 20 % of the daily value of vitamins A and E, plus zinc, and electrolytes.

“Our move into the healthy hydration space for children addresses an unmet need for parents who want refreshing drinks that they can feel good about serving their kids: no sugar, no calories, clean ingredients, that delivers key functional nutrition, and great taste,” said co-founder and CEO Doug DuMars. “We are re-invigorating a category that has basically been forgotten about. Rebellious Kids is a nutritional beverage solution with a holistic approach to foundational wellness supporting our next generation at home, at school, or during their activities.”

Rebellious Kids are available in 8oz bottles with 4 flavours kids love:

  • Scrappy Strawberry
  • Wild Wild Wildberry
  • Outrageous Orange
  • Wacky Watermelon

Rebellious Kids and Rebellious Infusions are intent on transforming the trend using a little monk fruit. Research from the CDC1 confirms that children and teens are drinking too much sugar from their beverages, two-thirds drink at least one sugary beverage per day. Since added sugar contributes to weight gain, heart disease, cavities and more, Rebellious can play an important role in overall health.

Available across more than 385 Sprouts Farmers Market stores in 23 states. Sprouts is one of the largest and fastest growing specialty retailers of fresh, natural, and organic food in the United States.

1https://www.cdc.gov/nchs/products/databriefs/db271.htm

About Rebellious Beverage Company:
Rebellious is a preeminent functional beverage company with nutritional beverages that have no sugar, no calories, no Crap! Segments include Rebellious Kids and Rebellious Infusions. The Infusion line consists of 10 flavours within pure function, pure performance, and caffeine free. Each portable packet has no more than 5 ingredients, contains L-theanine for brain health, and up to 200 mg of antioxidants for immune system support. Rebellious is the brainchild of former PepsiCo and Kraft Foods industry veteran, Doug DuMars, and his co-founder, Joe O’Connor. Sprouts is the first major push into traditional retail. Rebellious has consumers in all 50 states in the US, plus Australia, United Kingdom, Europe, Middle East, and India. Rebellious’ customers include professional sports teams, NCAA and high school athletic departments, and hotels.

Ocean Spray Cranberries, Inc., announced the launch of Frutas Frescas, a new line of light and refreshing beverages made with real fruit juice in a variety of exciting fruit flavours – all with fewer calories and sugar than leading juice drinks. The launch of Frutas Frescas builds on Ocean Spray’s health and wellness-focused innovation, as well as brings to life the cooperative’s mission of connecting farms to families for a better life.

Available in three flavour offerings rooted in the cranberry – Cranberry Pineapple Passion Fruit, Cranberry Lemon Raspberry, and Cranberry Raspberry Pear – Frutas Frescas is made with real fruit juice, no artificial sweeteners, and 100 % daily value of antioxidant Vitamin C per serving.

In addition, Ocean Spray introduces two new flavours of 100 % Juice – Cranberry Elderberry and Cranberry Watermelon – both a delicious blend of flavours with no sugar added. This marks the first extension of flavours to the 100 % Juice line since 2017. These launches accompany the newly available 64-ounce bottles of Growing Goodness™ product line, all available in Walmart stores across the US this month.

The suggested retail price of Ocean Spray® Frutas Frescas is $2.98 per 64-ounce bottle, Ocean Spray 100 % Juice is $3.28 per 64-ounce bottle, and Ocean Spray Growing Goodness is $2.98 per 64-ounce bottle.