Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2022Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

With an aging population globally, consumers are increasingly looking for solutions that help them to live their lives to the fullest while maintaining high levels of health and wellness regardless of their age.

While 7 out of 10 global consumers in an Innova Consumer Survey said that they had made changes over the past year to improve their health, these changes were not just for physical health, with consumers balancing physical, mental, and emotional aspects. Changes to improve physical wellbeing continued to lead, with 53 % of respondents saying that they had made a change. However, numbers were also significant for consumers saying that they had taken steps to improve mental health and emotional wellbeing (44 % of respondents) and for consumers saying that they had sought more spiritual time (32 % of respondents).

As a result, nutrition that supports both physical and emotional wellbeing is thriving and can target the needs and preferences of different generations with more specific holistic approaches to help identify opportunities and optimize innovation.

Being aged 60+ continues to be redefined, as this age group strives to remain healthier and more active while potentially working until later in their lives than previous generations out of choice or necessity. Future seniors, however, will come from Generation X and Millennials, raised in a different era to the Silent Generation and Boomers who make up the over 60s of today.

Innova’s 2019 research study indicates that 76 % of consumers aged between 26 and 55 years agreed that healthy aging started with what they ate and drank, while 56 % said that they had increased their consumption of functional foods/drinks over the previous year.

Healthy aging claims are starting to appear more regularly on food products and beverages as younger generations prefer functional food & beverages to classic supplement formats. Global research by Innova Market Insights indicates that while 29.7 % of over 55s cited tablets and 26 % cited capsules as their preferred form of intake for supplements in 2019, among those aged 26 to 35 years, nearly 30 % preferred supplements in the form of food products and 27.7 % as beverages, falling slightly to 22.1 % and 25 %, respectively, for those aged 36 to 45.

This presents opportunities to redefine supplements and how they are used, while we are also seeing blurring boundaries between supplements and food/drinks.

It is clear that products with active health claims are increasingly featuring in the marketplace to cater to a variety of needs. Food and beverage launches with active health claims tracked by Innova Market Insights are seeing a growth of +11 % (Global, 2018 vs. 2019). There is a particular focus on healthy aging or aging well, both for seniors and for younger demographics who already engaging with preventative care.

Joint health, energy/alertness, immune health, and bone health are some of the fastest-growing active health claims for global food and beverage launches in recent years as links between particular nutrients and health benefits are increasingly made.

Brain health is another area of growing interest, particularly in terms of aging well, while targeting physical appearance via nutrition and diet is also seeing rapidly rising levels of interest.

On 7th September 2020 at 13:30 BST, Myrthe de Beukelaar, Market Analyst at Innova Market Insights, will present Health & Happiness: a Holistic Approach to Healthy Aging webinar as part of Vitafoods Virtual Expo event. Join Myrthe to learn more about how consumers are increasingly looking for solutions to live their life to the fullest. Register here.

IFF, a leading innovator of taste, scent, and nutrition, announced that Kathy Fortmann has been appointed IFF Divisional CEO, Taste, effective October 1, 2020. Ms. Fortmann will replace Matthias Haeni, IFF’s current Divisional CEO, Taste, who has informed IFF of his intention to retire from the Company at the culmination of his 30-year career in the industry. Upon completion of the previously announced merger of IFF with DuPont’s Nutrition & Biosciences (N&B) business, Ms. Fortmann will assume the role of President, Taste, Food & Beverage. She will replace Mr. Haeni and Amy Byrick, N&B Food & Beverage Platform Leader, who had been previously announced to lead the Taste, Food & Beverage division upon transaction close. IFF and DuPont continue to target completion of the merger for the first quarter of 2021, subject to approval by IFF shareholders and other customary closing conditions, including regulatory approvals.

In her new role, Ms. Fortmann will join the company’s Executive Committee and oversee the strategy and commercial and creative execution for the division. She will continue to play an instrumental role in executing the integration of IFF’s Taste offering with N&B’s Food & Beverage platform, in close collaboration with Ms. Byrick, to form the combined company’s Taste, Food & Beverage division. Ms. Fortmann joined IFF in April 2020 as Head of Taste Strategy and Cross-fertilization, where she has applied more than 30 years of experience and expertise gained through various leadership roles. She most recently served as President of FrieslandCampina Ingredients, a multi-billion-dollar food ingredients business, and previously held the role of President of Business Services and a member of the Executive Committee at Cargill as well as various positions with DuPont.

“In her short time with IFF, Kathy has already brought tremendous expertise and insight to our team leading IFF’s integration of Taste with N&B’s Food & Beverage platform. With her proven track record of delivering growth and innovation at global food and beverage ingredients organizations, I am confident Kathy is uniquely qualified to lead this division,” said IFF Chairman and CEO, Andreas Fibig. “I am proud to have worked so closely with Matthias, as his leadership for the past seven years as Divisional CEO has been instrumental in the success of our Taste business. His long and successful career has been truly impressive, and during his tenure with IFF he has advanced our position as a leader within the Taste industry and delivered strong financial performance. I wish Matthias the very best for his next chapter.”

Mr. Haeni has agreed to work closely with Ms. Fortmann until the completion of the transaction with N&B to ensure a smooth transition. Ms. Byrick remains fully engaged in running the Food & Beverage business at N&B, as well as assisting Ms. Fortmann with integration planning for the future Taste, Food & Beverage division. Following the transaction close, Ms. Byrick has chosen to pursue her career outside of the combined company.