BrauBeviale 2023 in Nuremberg can look back on three successful days. With Thursday’s final day, Europe’s leading trade fair for the brewing and beverage industry got back on track after a four-year break. Rolf Keller, Managing Director of organiser YONTEX, is appropriately satisfied: “With strong visitor demand from over 120 countries and from all sectors of the beverage industry, our three-day show once again scored highly: The technical exchanges between experts, the wide range of exhibitors and the specialist topics addressed in the supporting programme were extremely well received by visitors. BrauBeviale once again confirmed its position in the industry when it comes to delivering answers to current challenges.”
Well-frequented halls and intensive, high-quality discussions were the major take-aways for many exhibitors: key topics included energy saving in the manufacturing process, new filling systems and optimising efficiency through increased automation. Furthermore, exhibitors delivered answers to the requirements of European packaging legislation and showed awareness of the need to consistently align manufacturing processes with sustainability criteria.
Excellent response to the supporting programme
The supporting programme also provided a strong impetus for the entire industry: THE LOGISTIK LOUNGE, for example, demonstrated numerous reusability solutions and made positive suggestions for the future direction of the logistics chain during its discussion forums. This offering in particular was perceived as an important addition to the overall BrauBeviale programme.
The Young Talents Camp got off to an equally promising start: The new networking lounge concept aimed at attracting young Gen Z talent to all areas and levels of the beverage industry was a complete success. “We had excellent responses to this offer. I can already say that we will be stepping up our activities in this interdisciplinary area for the benefit of the whole industry,” says Executive Director Andrea Kalrait.
With the special “Grape processing and Cellar Management”, area BrauBeviale 2023 broke new ground. Exhibitors there were able to present their products specifically for the wine industry. It was a new platform in which winegrowers could learn about solutions for their own specific businesses. The additional benefit for this group of visitors was that bottling technology and packaging as well as solutions for product equipment could simply be ‘taken away’ following a visit to the trade fair in the nine BrauBeviale halls.
Expert meetings and presentations covering a wide range of topics
The well-proven and broad-based programme of the BrauBeviale Forum once again presented a wide range of ideas, ranging from securing raw materials in the face of climate change, to best practice examples from marketing. On the last day of the show the ExportForum German Beverages supplied valuable ideas for sales development of German beverages in attractive international markets. What influence do today’s multiple challenges and changes have on the food and beverage industry? This question was addressed in an introductory presentation by specialists from the food and beverage sector.
High level of interest from an international audience
BrauBeviale 2023 once more positioned itself strongly as a platform for the industry – predominantly in other European countries. Around 45 per cent of exhibitors came from abroad. The show’s potential has also been recognised by representatives of other nations. During the visit by the Italian Consul General Sergio Maffettone and the American Consul General Timothy Liston, the BrauBeviale team was able to document the consistent development of the trade fair into an international meeting place. The visit of the Italian Consul General was particularly focussed on the Italian exhibitors, who made up the second largest group of exhibitors after the German exhibitors. The American Consul General informed himself about suppliers with innovative solutions as well as some suppliers with complete offers for brewery operations. In addition, by visiting the Young Talents Camp, he focussed his attention on the topic of recruiting young talent – one of the most pressing tasks for the industry in the near future.
The show organiser YONTEX considers this high level of interest, which also comes from official representatives of some major market players in the beverage sector, as confirmation that the company is on course to further develop the specialisation of its product portfolio for the brewing and beverage industry.
“Tomorrow begins when you create it” is the slogan of FachPack, the European trade fair for packaging, processes and technology. And that slogan will sum the situation up perfectly when more than 1,500 exhibitors gather in Nuremberg from 24 to 26 September 2019 to display their innovative packaging solutions for consumer and industrial goods. The range of products and services on show in the twelve exhibition halls will answer questions on packaging for about 45,000 expected trade visitors. One topic in particular is driving the industry like no other at the moment, and has therefore been chosen as the key theme for FachPack 2019: “Environmentally friendly packaging”. This theme will be reflected at the stands of many exhibitors, and in the lecture forums, special shows and award ceremonies.
Consumers today want environmentally friendly packaging, whether for foodstuffs, beverages, cosmetics or any other products in daily use, and Germany’s new Packaging Act and the EU Plastics Strategy now place even more stringent demands on manufacturers and the retail sector in this regard. The challenges this creates for packaging are often complex. “The packaging of the future has to serve both consumers and the environment and must take the entire cycle into account,” says Cornelia Fehlner, exhibition director for FachPack, NürnbergMesse. “The packaging industry already has a wide range of solutions for these challenges, and FachPack is the ideal platform for both presenting and talking about them. We are proud to be the showcase for this innovative sector.”
Visitors appreciate FachPack because of its professional depth, its broad range of themes, and the innovative stimuli it offers. The previous trade fair in 2018 drew 44,019 trade visitors to Nuremberg to participate in the gathering of European packaging industry representatives under one roof. According to the results of a survey by an independent market research institute, visitors sought mainly to learn about new developments (44 percent); gain an overview of the market (30 percent); share experiences (29 percent); and cultivate business contacts (28 percent). One in two visitors said they held a leading position in their company. A total of 98 percent of those surveyed said they were happy with both the range of products and services and the contact opportunities at the exhibition stands.
After three successful days, BrauBeviale is closing its doors on a record high note. Over 40,000 trade visitors (2016: 37,923) – over 18,000 of them international – travelled to Nuremberg to attend this year’s most important capital goods exhibition for the beverage industry from 13 to 15 November 2018. While there, 1,094 exhibitors – 53 percent of them international – presented their products and solutions related to the entire beverage production process chain, with offerings ranging from raw materials to technologies and components all the way to packaging, as well as accessories and marketing ideas. A varied supporting programme rounded out the three days.
“This BrauBeviale has exceeded our expectations,” beamed Andrea Kalrait, Show Director BrauBeviale, as she heard the numbers. “We’ve been told that several contracts were signed right at the exhibition. It seems the beverage industry couldn’t wait to get back to Nuremberg. We’ve very proud of that.” The exhibition team is also happy about the positive feedback from the exhibitors’ advisory board: “BrauBeviale has become a cool exhibition.” – “The exhibition has succeeded in becoming the place where different mindsets and cultures meet.” – “We were overwhelmed on the very first day; that’s never happened.” – “The quality of the discussions was outstanding.” – “The truly important decision-makers were there.”
Highly-qualified trade visitors from Germany and abroad
Those statements confirm the results of a survey by an independent institute: some 90 percent of visitors are involved in their companies’ investment decisions. The trade visitors came from many different parts of the beverage industry: breweries; malthouses; the areas of mineral springs, soft drinks, juice, and wine; and mechanical engineering and plant construction, as well as the trade and catering. Attendees travelled in from Germany and other countries, primarily Italy, the Czech Republic, Switzerland, Austria, the UK, Russia, Belgium, the Netherlands, and France. Some 98 percent of the surveyed trade visitors were satisfied with what they found at the exhibition. And 95 percent said they would also like to return to BrauBeviale next year.
Save the dates!
- BrauBeviale 2019: 12-14 November 2019
- BrauBeviale 2020: 10-12 November 2020