As per this latest study by Fact.MR, a provider of market research and competitive intelligence, the global nitro cocktails market is expected to garner USD 102.7 million by 2033, expanding at a high-value CAGR of 16.7 % from 2023 to 2033.

Nitrogen gas is added to beverages to give them a distinctive texture and flavour. Under high pressure, nitrogen gas is added to a beverage during this procedure, resulting in small bubbles that give the beverage a silky and creamy texture.

Market expansion is being driven by the fast-rising demand for beverages that are ready to drink. In addition, the demand for healthy and low-sugar beverages is growing as a result of consumers’ growing health awareness. Additionally, adoption of convenience-oriented lifestyles has been encouraged by rapid urbanisation, rising middle-class population, and growing number of youths in developing economies, which has increased the demand for ready-to-drink beverages with nitro infusions.

As the demand for unique and visually appealing cocktails continues to grow, the market for nitro cocktails is expected to continue expanding rapidly. However, it is worth noting that the use of nitrogen gas can be potentially dangerous if not handled properly; so it is important for bartenders and establishments to take proper safety precautions when preparing and serving nitro cocktails.

Key takeaways from market study:

• The global nitro cocktails market is valued at USD 21.9 million in 2023.
• Worldwide demand for nitro cocktails is projected to increase at a CAGR of 16.7 % from 2023 to 2033.
• The global market is estimated to touch USD 102.7 million by the end of 2033.
• The market in China is projected to surge ahead at a CAGR of 21.6 % during the forecasted time frame (2023 to 2033).
• The market in the United Kingdom is forecasted to expand at 14.9 % CAGR through 2033.

“Consumer demand for new products is rising, along with continuously changing drinking habits and consumer behaviour, which is fueling the consumption of nitro cocktails,” says a Fact.MR analyst.

Market competition

The market for nitro cocktails is still relatively small but is growing rapidly. More and more bars and restaurants across the world are adding nitro cocktails to their menus, and some companies are even producing pre-made nitro cocktails that can be purchased in stores. In addition, there are now specialised nitro cocktail machines that bars and restaurants can use to create their own unique nitro cocktail creations.

• Cruise Beverages announced the debut of a new range of Nitro-infused CBD Craft drinks in February 2021. These really useful drinks provide a substitute for alcoholic beverages. They are designed to improve focus and aid individuals in managing stress and anxiety without causing a spike in sugar levels or hangover-like symptoms.

Ardagh Group’s Nitro Can has been adopted by the UK’s number one cocktail mixer company Funkin Cocktails in a collaboration that sees the first-ever range of ready-to-drink nitro canned cocktails hit the shelves. With premium cocktails increasing in popularity, but traditionally demanding time and skill to serve to customers, Funkin have opted for Ardagh’s Nitro Can to deliver their ground-breaking range of canned cocktails. The slim aluminium can features a fixed nitrogen-infused widget that mixes the cocktail instantly, ensuring maximum product quality and consistency and producing an unrivalled multisensory experience for the consumer.

The Nitro Can technology was devised by Ardagh in 2016 to capitalise on the trend for nitro coffee, and with Funkin’s new range it now enters the fast-growing RTD alcoholic beverage market. Nitro Can’s innovative design makes the indulgent pleasure of a hand-mixed cocktail readily accessible in a convenient format. Upon opening the tab, the widget is activated, triggering an attention-grabbing ‘whoosh’ sound as micro-bubbles of nitrogen are released through the product. All the scents, flavours and colours of a bar-made cocktail are retained during the cascading pour, resulting in the instant delivery of an attractive beverage with a long-lasting foam head and the smooth, velvety sensation that is normally only achieved in a traditional cocktail shaker.

Not only does the Nitro Can offer an engaging consumer experience, its stable in-can environment is the perfect packaging solution to protect Funkin Cocktails’ quality ingredients. The 200 ml range contains real fruit, which makes retaining the integrity of product flavour and safety essential, and the can guarantees shelf stability both in refrigerated and ambient temperatures.

Consumers can enjoy Funkin’s four great flavours – Espresso Martini, Passion fruit Martini, Amaretto Sour and the on-trend Pink Gin Fizz – at home, out-and-about or in busy commercial environments previously unable to meet demand for quality mixology, such as restaurants and festival bars. The eye-catching cans feature Funkin’s brand new livery, a silver theme with bold graphics depicting the flavour varietals.

Funkin’s range is now available in the UK market.