Pat Cummins, captain of the Australian Test Cricket team and international sporting icon, has announced an exclusive partnership with the expanded Nexba business. As part of the collaboration, Pat will embrace his love for Kombucha and become a Nexba shareholder and brand ambassador in Goodness Group Global, the better-for-you company.
The multi-year partnership will see the 30 year old right arm fast bowler become a shareholder in Goodness Group Global, as well as a public face of the Nexba brand, and at the forefront of NEW brands to be built under the Goodness Group Global umbrella.
Nexba is a leading brand in ‘Naturally Sugar Free’ functional soft drinks that has removed more than 6 billion grams of sugar from global diets. This year, Nexba expanded to become Goodness Group Global with the goal of building a house of brands that ‘taste good & do good’ while creating positive change by removing sugar and artificial ingredients from consumption.
Pat’s relationship with Nexba and Goodness Group Global adds to his growing portfolio of off-field business interests which he’s looking to grow for his eventual life after cricket.
Nexba is a leading brand in ‘Naturally Sugar Free’ functional soft drinks and kombucha both in Australia & the UK. All of the Nexba drinks are powered by their Goodsweet® natural sweetener which emulates the taste of sugar without the nasties. Consumers, retailers & governments, locally and internationally, are increasingly focused on health & wellness with rejection of both sugar and artificial sweeteners.
The opportunity to own shares alongside Pat Cummins in Nexba and Goodness Group Global is available via a crowdfunded capital raise campaign on VentureCrowd. Budding investors better be quick, as it closes in less than a month!