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Refresco Group B.V., the global independent beverage solutions provider for Global, National and Ernerging (GNE) brands, and retailers in Europe and North America, announced that Adee Packer has stepped down as Chief Financial Officer (CFO) and Member ofthe Executive Board.

Bill McFarland, CFO of Refresco North America, will be appointed as CFO for the Group, effective 1 July 2022. Bill joined the Company through the acquisition of Cott Beverages, where he was CFO since 2013, and has over 20 years of experience in the FMCG industry. Prior to his career at Cott, Bill held several finance rotes at Molson Coors, an international beverage company. He has worked and lived in the US, Canada, Australia, and the UK.

Andre Voogt, M&A Director Refresco North America, will step into the rote of CFO Refresco North America, also effective 1 July 2022. Andre has been with Refresco for over 15 years, mainly in senior finance rotes. When Refresco set its first steps in North America in 2016, Andre led the local finance organization. From 2018 to2020, Andre was responsible for the integration of Cott Beverages into Refresco, and member of the North America Leadership Team.

Performance Drink Group, Inc, a new force in the manufacturing of unique Sports Nutrition and Energy Drinks, announced that “Pro Boost”, a new 2 FL OZ (60 ml) zero-calorie, zero-sugar energy supplement drink, is now available to order in the US.

Pro Boost is available to order through www.proboostenergy.com and the Company has already begun taking pre-orders direct from retailers who see this as an explosive space to be entering. Consumers are able to place orders now through the website and product will start to be delivered both to retailers and consumers alike from June 1, 2022.

Management is focused on driving sales of Pro Boost by targeting distribution through specialty-supplement retail, as well as the traditional grocery and convenience store space. The direct to consumer model via the Company’s website is said to also be crucial in the success of the product.

James Gracely, Senior Vice President of Performance Drink Group stated that “Pro Boost will mobilize an often undervalued beverage consumer by focusing on the gamer/streamer community. Pro Boost will have a wide appeal in all classes of trade as we seek placement across a broad spectrum of high-impact high-volume retail end-points.”

In addition to energizers like Taurine, Malic Acid, N-Acetyl L-Tyrosine, Glucuronolactone, Caffeine, and L-Phenylalanine, Pro Boost features a robust burst of B Vitamins, including 100 % of the recommended daily value for Niacin, 2,000 % of the recommended daily value for Vitamin B6, 100 % of the recommended daily value for Folic Acid, and 8,333 % of the recommended daily value for Vitamin B12.

Pro Boost contains no calories, no sugar, no GMO, no gluten, no artificial colours, and no preservatives.

EXBERRY® colouring foods supplier GNT has published a major new report that sets out its plans to become the leader in its field on sustainability.

Each year, GNT produces more than 11,500 metric tons of EXBERRY® concentrates from edible fruit, vegetables, and plants – enough to colour over 40 billion servings of food and drink.

To ensure the company is fit for the future, it has unveiled a sustainability roadmap for 2030 to optimize its environmental and social impacts across its global operations. The full plans feature in GNT’s new ‘Sustainability Report 2021,’ which also includes detailed information on its performance last year.

Frederik Hoeck, Managing Director at GNT Group B.V., said: “Since GNT was founded in 1978, we’ve been revolutionising the food colouring industry with our plant-based EXBERRY® solutions. Today, we’re known for offering the most natural solutions on the market. We now want to take this to the next level and lead the industry in sustainability too. As a family business, sustainability and caring for future generations have always been part of our DNA.”

GNT’s sustainability strategy is built around four key pillars: better products, better operations, better agriculture, and better for people. It features a total of 17 targets for 2030, including cutting the Product Environmental Footprint for EXBERRY® product ranges by 25 % and reducing the intensity of factories’ CO2-equivalent emissions by at least 50 %.

Furthermore, due to GNT’s strong vertical integration, the company will soon be in a position to report on greenhouse gas emissions for 80 % of EXBERRY® products. Covering scopes 1, 2 and 3, this data will provide important advantages for food and beverage brands as it will enable them to calculate final products’ total environmental footprint.

Rutger de Kort, Sustainability Manager at GNT Group B.V., said: “We’re positioning our EXBERRY® brand as the most sustainable food colouring solution on the market. GNT is committed to driving industry standards higher than ever before by providing colours that deliver on cost-in-use, performance, naturalness, and sustainability. Achieving our goals won’t be easy, but we’re already making excellent progress across multiple areas.”

To read GNT’s ‘Sustainability report 2021,’ click here: https://exberry.com/en/sustainability-report-2021/

The company will build new storage tanks for not-from-concentrate orange juice, supporting increased commercialization to European markets

Louis Dreyfus Company (LDC), a leading global merchant and processor of agricultural goods, announced the construction of new orange juice storage tanks in the city of Matão, located in Brazil’s largest citrus producing region, in the state of São Paulo. The project aims to increase the company’s production and storage capacity for not-from-concentrate (NFC) orange juice, a product with high added value for the consumer market.

The new investment in Matão, where LDC operates since 1988, will bring NFC storage capacity at the site to 30 million liters, and annual juice production capacity to 300 million liters.

“Increasing production and storage capacity for NFC will allow us to meet growing consumer demand for this high value-added product, especially in Europe, while reinforcing our position among the top three global processors and merchandizers of orange juice,” said Juan José Blanchard, Head of the LDC’s Juice Platform.

This project is the second phase in LDC’s plans to expand commercialization of NFC in Europe, North America and Asia. In 2020, the company announced a new, dedicated fleet for juice transportation that reduces fuel consumption by 40 % and sulfur emission levels by 85 % per ton of product. LDC also increased storage capacity by more than 50 %, and blending capacity by more than 20 %, at its port terminal and processing facility in Ghent, Belgium.

Brazil is the world’s largest exporter of orange juice, a business in which LDC has been active for over 30 years. The company’s operations in the country are fully integrated, comprising more than 25,000 hectares of sustainably grown citrus groves – strategically located in Brazil’s citrus belt – as well as three citrus juice processing plants and an export terminal in the Port of Santos (São Paulo state).

“This project also reinforces the company’s commitment to long-term investment in Brazil, a key origination market for over 80 years,” added Jorge Costa, Global Operations Director for LDC’s Juice Platform.

The new storage tanks are expected to be operational by the end of 2023.

About Louis Dreyfus Company
Louis Dreyfus Company is a leading merchant and processor of agricultural goods, founded in 1851. We leverage our global reach and extensive asset network to serve our customers and consumers around the world, delivering the right products to the right location, at the right time – safely, reliably and responsibly. Our activities span the entire value chain, from farm to fork, across a broad range of business lines (platforms) including Grains & Oilseeds, Coffee, Cotton, Juice, Rice, Sugar, Freight, Carbon Solutions and Global Markets. We help feed and clothe some 500 million people every year by originating, processing and transporting approximately 80 million tons of products. Structured as a matrix organization of six geographical regions and nine platforms, Louis Dreyfus Company is active in over 100 countries and employs approximately 17,000 people globally.

Royal DSM, a global purpose-led science-based company, reveals its new integrated Food & Beverage operating structure which unifies three areas of DSM’s nutrition business – Food Specialties, Hydrocolloids and part of its Nutritional Products group – to closely align with emerging customer and market needs. The new business group combines the company’s full range of food and beverage ingredients, expertise and science-based solutions that improve the taste and texture of foods, as well as support healthier lives and a healthier planet. The new Food & Beverage organization will focus on helping consumers ‘enjoy it all’ without having to choose between taste, texture and health. This differentiating message will be the cornerstone of a new campaign.

The global food and beverage market is set to continue its upward trajectory as the world’s population grows, placing new pressures on producers in an already competitive space to innovate and get to market quickly. At the same time, the industry is converging with the health and wellness space, and increasingly aligning with consumer expectations for delicious products that support their health alongside environmental and social aspirations. DSM’s strategy aims to support this market advancement through the creation of one Food & Beverage business group that encompasses the ingredients, global and local expertise and solutions provided by its previously distinct Food Specialties, Hydrocolloids and Nutritional Products business areas.

This simplified structure represents the activation of DSM’s announcement in September 2021 that the company will become a fully-focused Health, Nutrition & Bioscience company. By establishing a ‘one-stop-shop’ of ingredients, solutions and end-to-end capabilities, DSM will help food and beverage manufacturers worldwide fast-track product development and achieve efficient production. As a leading provider of vitamins, minerals and other micronutrients, an innovator in enzyme solutions, and a frontrunner in dairy cultures, DSM has unrivalled nutritional science expertise and deep application knowledge which is paired with prominent advocacy for healthier and more sustainable food systems. This is supported by a number of recent acquisitions – including DSM’s acquisition of First Choice Ingredients, a leading supplier of dairy-based savory flavorings – which have enabled DSM to further elevate its taste, texture and health offering for customers. DSM is therefore uniquely placed to help manufacturers overcome the friction that must be navigated to deliver delicious, nutritious and sustainable food and beverage products, so customers and consumers can ‘enjoy it all’.

As an advocate and leader in enabling a healthier and more sustainable food system, DSM’s solutions help boost process efficiencies, reduce food loss and waste and lower the environmental impact of production and consumption – while also enhancing food’s nutritional profile. As part of this, DSM is taking strategic steps in developing specialty proteins that are produced within planetary boundaries, including CanolaPRO®, and supporting producers to be at the forefront of this protein diversification towards a healthier future. DSM’s recent acquisition of Vestkorn Milling, a supplier of pea- and bean-derived proteins, starches and dietary fibers, will also complement and further accelerate this growth. These efforts are part of DSM’s commitment to reach 150 million people with plant-based protein foods by 2030, in alignment with our recently announced series of quantifiable food system commitments.

This year, VOG Products, an innovative fruit processing company from Trentino-South Tyrol (Italy), produced a base for apple vinegar (cider) for the first time. After all, a current development in the market shows that the trend is moving from balsamic vinegar towards apple vinegar. For apple vinegar, the company has special tanks for fermentation. Concentrate and juice from high-quality raw goods are used as base for the cider that is further processed by the vinegar industry.

Another new addition to the VOG Products assortment: apple flour and dried apples in the form of rings or cubes – as our customers wish – from various apple varieties. With these products, VOG Products primarily targets the baked goods and sweets industries, as well as granola producers and suppliers of fruit preparations.

The continuous availability of premium raw goods, traceability and the highest quality and safety standards are important components of VOG Products’ recipe for success. At the same time, the fruit processing company established in 1967 values innovation and further development highly. VOG Products now belongs to 4 producers’ organisations from South Tyrol and Trentino plus 18 cooperatives from South Tyrol with a total of around 10,000 members.

Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world. While this trend is seen across all age groups, it is most apparent in Generation Z, with as many as a third of consumers aged 18 – 25 now saying that they never consume alcohol.

This trend is creating an entirely new sub-category within the alcoholic drinks market. Younger consumers appear reluctant to turn their backs on either the taste or sophistication of beer, wine and spirits in favour of traditional soft drinks. As a result, alcohol-free choices are flooding the shelves.

According to a new report from Innova Market Insights, four percent of all the beers and spirits launched globally in 2021 contained no alcohol at all, rising to seven percent among flavoured alcoholic beverages (FABs). Launch numbers in each of these areas have grown at CAGRs of 20 – 40 % over the past five years.

Alcohol removal is also becoming far more mainstream. “The big guns are all invested in the alcohol-free movement,” reports Lu Ann Williams, Global Insights Director at Innova Market Insights. “Brands such as Guinness 0.0 alcohol free stout and Freixenet 0.0 sparkling rosé wine offer both familiarity and novelty to young, brand-conscious drinkers.”

It is not all about a ‘no alcohol’ positioning, however, as launches of low-alcohol drinks such as hard seltzers are growing twice as fast. The soft drinks giants have even been exploring this area in partnership with alcohol companies. For example, Coca-Cola (with Molson Coors) already offers the Topo Chico hard seltzers brand, while PepsiCo (with the Boston Beer Co) is ready to roll out Hard Mtn Dew in early 2022. PepsiCo has also applied for a trademark that suggests an alcoholic version of Rockstar could be on the cards.

Whether it is in alcohol reduction or its complete removal, the industry is recognizing that alcohol-shy youngsters are the target audience of tomorrow. Adjusting to their needs is a major focus for right now.

This October, Fruit Shoot singles across its core range are making the move to 100 % rPET (recycled plastic) and clear bottles*.

The update is another step on Britvic’s journey to reaching its ambition that all bottles produced and sold in Great Britain will be made from 100 % rPET by the end of 2022. The product will also undergo a recipe refresh and packaging redesign for the first time in three years. Alongside its new clear bottle, Fruit Shoot will now be preservative free following a reformulation.

Britvic: Fruit Shoot bottles move to 100 % recycled clear plastic alongside new recipe and design
Fruit Shoot Apple and Blackcurrant (Photo: Britvic)

As the number one kids soft drinks brand[1], Fruit Shoot is supporting operators to meet the ever-changing needs and considerations of consumers. Sustainability is not only a growing concern, but is also now a factor in their decision-making. A study revealed that 95 % of parents hold brands responsible for addressing their sustainability concerns[2], with a further 71 % claiming they’ve become more concerned about sustainability since becoming a parent[3]. However, it isn’t just parents that are increasingly conscious of their impact on the environment, but also their children – as 95 % of kids say the environment needs protecting[4].

Adam Russell, director of foodservice & licensed at Britvic, comments: “One in four kids juice and juice drink occasions took place outside the home in 2019[5], and as restrictions have eased and families are back on the move, this is only set to increase further with kids drinking while out and about. As the number one kids soft drinks brand[6], Fruit Shoot already has strong brand awareness, but this latest update to the use of 100 % rPET bottles will also demonstrate its packaging sustainability credentials to parents. This is particularly important, as research we recently commissioned revealed that the majority of Brits (80 %) think it is important that manufactures and brands use recycled plastic[7].”

As part of wider consumer research, Britvic found the transition to a clear bottle had several impacts on parents’ perceptions – eight out of 10 parents said they would trust Fruit Shoot more and almost three quarters said it showed Fruit Shoot was more natural than they thought[8]. Made with real fruit, no added sugar, artificial colours, flavourings or preservatives, Fruit Shoot offers parents peace of mind when it comes to the health of their children.

The packaging update will include hand drawn elements added to each bottle, to bring it to life and add an element of fun. As a result, they will be eye-catching in outlets, driving appeal and purchase – particularly for those who are conscious about the contents of the products they purchase.

To drive awareness of the switch to 100 % rPET bottles, Fruit Shoot will be visible across outdoor and digital platforms early next year, demonstrating the new clear bottles with the messaging, ‘New CLEAR bottle, just as fruity!’.

*Across Fruit Shoot single and multipack bottles, excluding caps and labels.
[1] NielsenIQ, Total Coverage, Value and Volume MAT to 24.07.21 & CGA Foodservice and Licensed Value and Volume MAT to 30.06.21 – Total Fruit Shoot, Kids Soft Drinks Category (Britvic defined)
[2] Kantar Mumsnet Sustainability Study, May 2020
[3] Kantar Mumsnet Sustainability Study, May 2020
[4] https://www.moms.com/gen-alpha-cares-more-study/ Hotwire 1000 kids aged 5-7.  95% children say the environment needs to be protected.
[5] Britvic’s Kidscope Research, 2019
[6] NielsenIQ, Total Coverage, Value and Volume MAT to 24.07.21 & CGA Foodservice and Licensed Value and Volume MAT to 30.06.21 – Total Fruit Shoot, Kids Soft Drinks Category (Britvic defined)
[7] OnePoll research, 2,000 UK adults, Recycling Lifetime Survey, commissioned by Britvic, August 2021
[8] MMR, Clear Bottle quantitative study, May-June 2020.

Beverage Partners International (BPI) is delighted to announce that Tony Parente has been appointed COO, effective from 1 September 2021.

Moving forward, Tony Parente will oversee BPI’s day-to-day operations, develop the strategic direction of the business and support BPI’s expanding network of bottlers and distributors.

Tony Parente has led an accomplished career and is a well-established figure in the international FMCG and soft drinks industry, working across both global corporates and entrepreneurial companies.

Following a long career in International Franchise Beverage Management at Cadbury Schweppes and then at The Coca-Cola Company, he was appointed Managing Director of start-up T&T Beverages, taking the brand from “zero to hero” in the UK.

He has held senior positions at Powershot UK, Coca-Cola Europe, The Monster Energy Drinks Company and Grenade UK, among others.

On his return to Coca-Cola Europe, Tony Parente held the role of New Ventures Entrepreneur, a business unit working in key markets in Europe, inspired by startups such as Glacéau, ZICO and Honest Tea, developing new venture categories and new brands to drive incremental growth.

New company formed as KPS Capital Partners completes its acquisition of Crown Holdings Inc.’s EMEA food and consumer packaging business

Eviosys, a leader in the metal packaging industry with innovation and sustainability at its core, launches today as a newly formed, independent company. The business is Europe’s largest manufacturer of steel and aluminium food packaging with hundreds of global and regional food and consumer products customers.

Eviosys will focus on unique, smart packaging solutions by combining a rich heritage with an enhanced, market-leading focus on innovation, research and development. Sustainability is at the heart of Eviosys, which has a product portfolio centred on 100 % recyclable metal substrates. The Company will champion the evolution of truly sustainable packaging, developing solutions for its customers that help them meet their sustainability goals while also protecting the planet, people and communities around us.

Eviosys, with seven design studios and three laboratories across Europe, will continue its leadership role in smart packaging solutions by offering exciting, innovative ways to help customers differentiate from the competition and capture opportunities for growth.

Eviosys has the largest manufacturing footprint in the region, with 6,300 employees in 44 manufacturing facilities across 17 countries in Europe, the Middle East and Africa (EMEA). With its strategically located manufacturing facilities, Eviosys will continue its commitment to uncompromising product quality, preserving products and promoting the reputation of local and international brands in over 100 countries worldwide.

Tomás López, an industry executive with decades of experience leading packaging businesses, will lead Eviosys as its new Chief Executive Officer. Mr. Lopez previously served as CEO of Mivisa prior to its acquisition by Crown Holdings in 2014.

With new management and expanded production area, the plant manufacturer is implementing a step in the long-term development strategy of the site

Ruland Tychy sets the course for the future
New management: Bartłomiej Berger, Piotr Cieplinski, Marek Winkler (from left to right) (Photo: Ruland)

The Tychy (Poland) site of plant manufacturer Ruland is starting the new year with a new management team. The new management consists of Piotr Cieplinski, Marek Winkler and Bartłomiej Berger, all three long-time employees of the company. Founded in 1993 by Eugen Blaski, the site serves a great many beverage producers and breweries in Europe, but also supplies plant technology worldwide to all producers who process liquid products. Together with the company founder, the new management has initiated several modernisations in recent years as part of a long-term development strategy. A new ERP system, intensive staff training and, above all, the new production hall provide modern structures and workflows for plant engineering and construction.

Growing demand together with an increased need for manufacturing space for large plant modules made the new production hall necessary. In addition, it enables efficient processing of plant production up to loading. Two modern overhead cranes, eight permanent welding cabins with aeration and ventilation systems as well as dust extraction systems, a closed welding etching system with waste neutralisation facilitate the assembly of the individual plant modules.

At the same time as the new production areas, new office and social rooms were created for the continuously growing staff. Ruland Tychy currently employs 111 people, mainly engineers, plant designers, automation specialists, technicians and fitters.

Eugen Blaski hands over the management of the company with a good feeling: “We have initiated a number of modernisations that have put Ruland Tychy in a good position. Our three new managing directors know the technical requirements in plant construction very well. They know what potential Ruland and the team have and how best to use it.” Eugen Blaski will remain with Ruland Tychy in an advisory role.

About Ruland Engineering & Consulting
Ruland Engineering & Consulting GmbH plans and implements process plants worldwide. The owner-managed company offers its customers plant engineering of the highest quality. It supplies individual, innovative and practice-oriented solutions in the fields of tank farms, mixing and dosing systems, thermal plants as well as vacuum degassing plants, filtration plants, fermenters and CIP plants. Complete automation with its own control cabinet construction has been a speciality for many years. Ruland assembles its plants itself and also carries out commissioning, piping assembly and documentation. Services such as maintenance and spart parts management round off the plant construction spectrum.

2021 is starting with a change of management for Erbslöh Geisenheim GmbH. As of 1 January 2021, Dr. Andreas Dietrich will be the new managing director at the company, which specialises in processing and refining beverages and liquid foods. Previous managing director Dr. Jörg Möller retired on 31 December 2020.

Dr. Dietrich is looking forward to his new role: “Erbslöh is a company with a long-standing tradition in the industry. We want to further build on our position as an innovative market leader and partner for our customers in the beverages sector.” Dr. Dietrich has more than 25 years’ experience in the chemical, pharmaceutical and biotech industries.

Chr. Hansen Holding A/S has today appointed Lise Skaarup Mortensen as new Chief Financial Officer (CFO). Lise is an experienced international leader with a strong track-record and a passion for leadership who joins from a position as CFO at Microsoft Germany

Lise Skaarup Mortensen (52) has a strong financial background with many years of experience in large international companies and has for the past eight years been with Microsoft in international senior leadership positions in India and Germany. Prior to joining Microsoft, Lise has held senior level positions within the fields of finance and strategy at IBM, AP Moller-Maersk and BG Bank.

Lise Skaarup Mortensen will start at Chr. Hansen on October 1, 2020, after which there will be a short transition period until current CFO Søren Westh Lonning leaves, expected by the end of October. Lise will join the Executive Board after the transition period is completed.

Lise Skaarup Mortensen is a Danish national, currently living in Munich. She will relocate back to Denmark to take up this position. Lise holds a master’s degree in Business Administration & Economics from the University of Aarhus, Denmark.

Starting February 1, 2020, Thomas Hartkämper is the new CEO of Kautex Maschinenbau. He is taking over from Dr. Olaf Weiland, who has had significant influence on the development of the company since 2005. Going forward, Hartkämper is responsible for the areas of operations, research & development, and digitalization. Weiland, who is also a shareholder in Kautex Maschinenbau, is joining the advisory board, which is the controlling body of the company.

Weiland brought Thomas Hartkämper into the company in October 2019 as the preferred candidate to be his successor and initially entrusted him with responsibility for operations. The former CEO had put a succession plan into place four years ago, working in consultation with all members of management. His 50-year-old successor is an expert in change management and organizational development. Hartkämper champions a forward-looking approach to business operations, to ensure they are consistently aligned with customer requirements. Prior to joining Kautex, he had an active role for many years in managing various companies that operate internationally in mechanical engineering and plant engineering. He also has extensive experience in the plastics industry.

Weiland himself is retiring from day-to-day operational business, for reasons of age. As a member of the advisory board, he will continue supporting the development of the company that he has guided for more than 15 years. Kautex Maschinenbau has seen massive sales growth under his leadership. With his keen sense of future market developments and his strategic skill, Weiland was able to drive forward the internationalization of the company and its transition from an automotive to a packaging-focused company at an early stage.

As the market for oat drinks grows, Novozymes has developed a new toolbox to guide producers to expand their businesses into oat drinks.

Half a billion people worldwide are either vegan or vegetarian, 26 % of millennials have already embraced this lifestyle and 73 % among them are willing to pay more for sustainable food and drinks1. The combination of these trends is giving the sale of oat drinks a boost, with an expected growth of 30 % a year2.

“A new market is opening up and booming. To help dairies and beverage producers expand their portfolio and create new types of oat drinks, we have developed a toolbox that can help them expand their business into this new territory,” says Alessandro Palumbo, Market Development Manager at Novozymes.

Oat drinks is the fastest growing category in the plant based beverage segment. This is mainly due to the fact that oat drinks have one of the best nutritional profiles among dairy alternatives. Oat drinks is also known for its benefits when it comes to sustainability.

In spite of huge interest and a growing market, a study finds only 2 in 10 consumers think that plant protein is extremely good tasting2.

“The fast-growing demand gives producers the opportunity to develop and market new types of oat drinks. But at the same time, it’s also a challenge to come up with products that match the consumer’s taste and preference,” Alessandro Palumbo says.

Speed up development and help match consumer’s taste and preference

The new enzymatic toolbox is developed by Novozymes and is the first of its kind. It provides insights into how to use and combine enzymes, raw material and production parameters to adjust sweetness, mouthfeel and nutritional profile in oat drinks. It also provides insights for producers into how to optimize the production process and save costs.

“The toolbox gives dairy and beverage producers the opportunity to develop the oat drinks consumers want. By teaming up with Novozymes, they will be able to select the flavor and nutritional profile of their drink, starting from a prototype and quickly scale it up using the perfect combination of enzymes, raw materials and equipment,” says Alessandro Palumbo.

“This will help them to speed up the go-to-market process while reducing their risks related to new product development”.

By working with Novozymes, producers will also have access to a team of experts, who can provide 360° technical support from raw material to finished product. The toolbox can be accessed from here.

1Vegans, millennials and willingness to pay a premium
2Findings from Quid platform on healthy eating and a Novozymes’ plant protein consumer research conducted in the USA in December 2018 with an online panel of 1,000 respondents, carried out by Natural Marketing Institute (NMI).

Two out of three US consumers “love to discover new flavors’, while the same proportion say that ‘going out for dinner inspires their home cooking” (Innova Market Insights consumer survey 2018). Adventurous, daring and re-imagined flavors are emerging to entice trend-conscious consumers, who enjoy an element of the unexpected on their palates.

Flavor remains the number one factor of importance when buying food and beverages. An increasingly adventurous consumer creates opportunities for bolder, unconventional flavors and novel varieties that bring an element of surprise and the potential to create a social media buzz. Millennials and Gen Z in particular drive the trend of novel, creative, impactful foods with funky colors, shapes and flavors that are exciting to share through social media.

Globalization has sparked the curiosity of consumers to discover new food and beverage, with Innova Market Insights research indicating that three in ten US consumers ‘love to discover flavors of other cultures’.

Food and flavor trends are traveling faster than ever in today’s connected world. Consumers love to explore new flavors from different countries with and increasing range of ethnic flavors appearing across the board to satisfy culinary adventurers. Ethnic flavors proliferate, with sixty five percent growth in food and beverage launches with an ethnic flavor (Global, 2018 vs. 2014). Mediterranean and Far Eastern flavors are seeing the biggest growth in launch activity, with meat, fish and eggs and sauces and seasonings the leading categories.

People now travel the world and are connected online more than ever, getting increasingly familiar with other food cultures, flavors and experiences. To drive deeper connections with the adventurous consumer, brands satisfy their curiosity not only through exotic world flavors, but also new food experiences and telling the story behind the product. Consumers are increasingly engaged by interactive devices such as voting for favorite flavors, submitting their own flavor ideas and sharing flavor experiences with friends and/or online.

Brands also engage with consumers by telling the unique stories behind them, including greater transparency about the source and nature of their ingredients, recipes and processing. There is also rising use of limited editions to create a temporary buzz around brands, via novel and exciting flavors, shapes and concepts.

The Tetra Laval Group Board has appointed Mr Adolfo Orive, President & CEO of Tetra Pak effective April 1, 2019. The appointment follows the decision by Mr Dennis Jönsson to step down from his position after 14 years as President & CEO and 36 years with the company.

Adolfo Orive, presently Cluster Vice President North Central and South America, joined Tetra Pak in 1993. Prior to his present position he has had several managerial positions in the Group, including Managing Director of Colombia, Spain and Cluster Vice President North and Central Europe. He joined the Tetra Pak Global Leadership Team in 2014.

Mr Orive, who is 55 years old, has a bachelor’s degree in Industrial Engineering at Ibero-American University (IBERO), Mexico and a Master’s in Business Administration at Mexico Autonomous Institute of Technology (ITAM), Mexico.

Changing of the guard in August 2019

Walter Pardatscher will take over from Gerhard Dichgans at the helm of VOG. On Wednesday 28 November, the Consortium’s board of directors settled on the figure entrusted with leading the Terlano-based House of Apples in the coming years, once Dichgans steps down from the role.

The company has known for a year that Gerhard Dichgans, the Consortium’s long-serving CEO, was looking to go into retirement. The board has been hunting for a suitable successor for a number of months, now identified thanks also to the support of a renowned recruitment agency based in Monaco.

The board concurred that Walter Pardatscher is the individual with the right skills to drive forward the consortium’s ambitious plans. 48-year-old Pardatscher has a background in apple growing: he grows them himself and is also chairman of one of the VOG cooperatives.

The future CEO of the Terlano consortium will first serve out his current contract with the Autostrada del Brennero motorway company, in his capacity as CEO. From 1 August 2019 he will bring his valuable experience to VOG.