B1U™ brand will launch functional infused waters, featuring real ingredients including zinc, vitamin C, black tea caffeine, fiber and protein
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging. The B1U™ brand aims to demystify nutrition so everyone can make educated and personalized decisions for their own unique body and ultimately “Own the One You™”.
Ocean Spray is continuing its expansion into the health and wellness categories as 65 % of consumers report wanting more functionality out of their food and beverage products*. In order to meet this demand; the B1U™ brand is first unveiling an environmentally conscious, accessible enhanced water as the first product in its line to be followed by further beverage additions in the future.
The B1U™ brand of functional infused waters features four flavors with no sugar or artificial sweeteners:
- I need a boost™: Watermelon cucumber infused water with 60 mg of black tea caffeine
- I need rhythm™: Strawberry basil infused water with 8 g of plant-based fiber
- I need immunity™: Lemon chamomile infused water with 22 mg of zinc and 128 mg of vitamin C
- I need power™: Peach kiwi infused water with 10 g of protein
The B1U™ brand is on-shelf in the U.S. at select Target stores this month, will be available at select Walmart stores in December, and is currently available for purchase on Amazon. B1U is available in 16 oz fully recyclable bottles.
*Kerry Group, Proactive Health: Consumer Demand for Functional Benefits, 2019