Grupo Jumex and AriZona Beverages Company, both leading brands in the beverage industry, announced the launch of Jumex Hard®, a malt-based ‘Hard Nectar’ inspired by consumers’ growing trend of mixing Jumex® fruit nectars with alcohol.
This launch represents a significant milestone as Grupo Jumex ventures into the alcoholic beverage category, expanding its product portfolio into new markets that align with the evolving preferences of its consumers. By branching into this new segment, Grupo Jumex stays true to its mission of offering innovative products to satisfy emerging moments of consumption.
Jumex Hard® will be manufactured and distributed in the U.S. in collaboration with AriZona Beverages Company through its affiliates and distributor network. It will be available in four initial offerings using some of the Grupo Jumex most beloved fruits and fruit combinations: Mango, Guava, Strawberry, and Pineapple-Coconut. These have long been popular in Jumex® nectars line and bring the brand’s signature natural taste and authenticity into an exciting new category – allowing consumers to enjoy a refreshing twist on a familiar favorite.
“This launch reflects our commitment to offering products that combine fruits, authenticity, and the best quality, staying true to our brand’s heritage and values,” said Salvi Folch, CEO of Grupo Jumex. “We are thrilled to expand our partnership with AriZona Beverages Company and introduce an innovation like Jumex Hard® to the market.”
Abid Rizvi, CEO of AriZona Beverages Company, expressed his excitement about the new product: “Our collaboration with Grupo Jumex has been incredibly productive over many years, and as AriZona expands further into the alcohol category, with successful launches of Arnold Palmer Spiked and AriZona Hard, we are excited to introduce Jumex Hard®. This product combines the best of both brands – Grupo Jumex’s expertise in fruit and AriZona Beverages’ experience in the U.S. beverage market – to create something truly unique for consumers.”
The 11th edition of the Juice Summit will take place on 16 and 17 October 2024 in Antwerp
The Juice and Nectar Industry is set to convene at the Juice Summit 2024, jointly organised by AIJN, the European Fruit Juice Association, IFU, the International Fruit and Vegetable Juice Association and SGF International (SAFE – GLOBAL – FAIR).
Since its launch in 2013, the Juice Summit has grown into the leading event for the juice industry, attracting over 450 participants every year. This highly anticipated gathering will bring together industry leaders, innovators, and stakeholders from all around the world to explore the latest trends, challenges, and opportunities in the global juice sector.
The Juice Summit 2024 will offer a unique opportunity for insightful dialogue and building valuable connections. Attendees will gain insights from prominent speakers, engage in thought-provoking panel discussions, and participate in interactive sessions focused on key industry themes.
Key highlights of the Juice Summit 2024:
- Inspirational keynotes: Hear from leading figures in the juice industry, including Elwin de Groot, Head of Macro Strategy at Rabo Research and Thomas Körmendi, CEO of Elopak Group.
- Networking Opportunities: Connect with industry colleagues, potential partners, and thought leaders to foster new collaborations and exchange ideas.
Session highlights:
- Understanding Consumer Minds, Market Trends, and Research-Driven Strategies: Explore consumer behavior, market dynamics, and expert perspectives on the new sugar-reduced juice category.
- Main threats and new approaches for a healthy orange industry in Brazil: Explore challenges like citrus greening, economic pressures, and environmental factors, along with innovative strategies to protect the orange industry.
- The PPWR (r)evolution: How the juice business can thrive in a circular economy? Learn about the evolving regulations and how the industry can adapt to thrive in a circular economy.
- Supply Chain & Demand: Analyse the complexities of balancing supply and demand in the juice industry, focusing on logistics, forecasting, and the impact of global market fluctuations.
To secure your place at the Juice Summit 2024 and view the full agenda, please visit The Juice Summit. Early registration is encouraged, as spaces are limited and expected to fill quickly.
At drinktec 2013, WILD Flavors GmbH (WILD) will be presenting innovations for the beverage industry, demonstrating its keen understanding of current consumer trends and sharing its global market expertise. Thanks to products from WILD’s portfolio, manufacturers can breathe new life into established beverage sectors as well as new ones: beer-mix drinks, malt beverages, ready to drink (RTD) tea, energy drinks, juice and much more.
At the WILD booth, the right innovation for new growth is available for every manufacturer. As one of the leading experts in global ingredients, WILD is always on top of international markets and consumer needs, and just in time for drinktec it will be presenting its new developments. Its motto for the industry: We grow your business, naturally!®
En vogue with new beer-mixes and malt beverages
In the field of beer-mix drinks, WILD has created highlights with en vogue products such as cloudy variants with juice. Manufacturers can come to the WILD booth and experience for themselves how compelling the new flavors for these popular mixed drinks are. Non-alcoholic malt beverages are extremely promising for breweries as well as producers of soft drinks. Here WILD features a variety of options in terms of malt content and numerous fruity flavors – perfect for the many different taste preferences around the world.
Subscribing to success ― the energy-drink sector
Higher, faster, newer ― the energy drink trend keeps growing around the world. WILD is seen as one of the leading international manufacturers of ingredients for these drinks which give people new vigor. In addition to classic flavors, WILD’s portfolio also includes developments such as energy plus juice, energy plus coffee, functional energy drinks and no calorie concepts. The energy drink boom is far from being over.
On top of today’s trends: premium RTD teas
Today, manufacturers who want to offer consumers innovative new drinks with a healthy image will set their sights on premium tea beverages ― a powerful growth category. The latest addition to WILD’s selection is brewed tea, which offers new standards in terms of quality and flavor. Another attractive bonus is the fact that these products can be labeled as “brewed tea.” Manufacturers who want to concentrate on classic products based on tea extracts or tea infusions will find what they are looking for at WILD as well. For years the company has specialized in the trend segment, as its broad range of product options at the drinktec booth will confirm.
Expertise in great taste for juice and nectar
WILD’s product palette in the juice sector consists of the finest ingredients: an exquisite taste, top quality fruit and new product ideas. When it comes to compounds for juices, nectars and functional beverages with a juice content, the company is a competent partner for the industry, last not least due to its acquisition of Cargill’s juice business. Creative innovations for new product ranges in the field of juices and nectars round out what WILD has to offer.
Creating new inspiration for soft drinks
WILD is also presenting new soft drinks featuring a “grown-up” taste profile based on WILD’s newly developed fermentation technology. This process gives beverages a distinctive flavor and allows manufacturers to position products naturally. WILD also offers new flavors for soft drinks – everything from fruity to spicy, with mint ingredients or sweetened with stevia for low calorie concepts. In keeping with the stevia trend, the company also offers stevia sweetened products in other beverage categories, such as still drinks and tea beverages.
Brand-new: beverages which taste of dessert
One WILD innovation which provides an exciting taste sensation is combining fruit juice with dessert flavorings. This sweet and fruity blend is an excellent response to the demand for new thirst quenchers with a delicious flavor. WILD developed the “Delicious Duo” products on a basis of milk and emulsions. A highly promising concept around the globe – no matter whether the products are for Europe, the Middle East, Africa or America.
WILD at drinktec 2013: Hall B1, Booth 101
