Participants in the US can Tweet their best blender breakup line for a chance to win USD 621 for National Smoothie Day (6/21) and a year’s supply of Naked Juice

To celebrate National Smoothie Day on June 21st, Naked Juice introduces ‘Blender Breakup.’ The program launched biginning of June to help people end their messy relationship with their countertop blender because, like all relationships, blenders can be complicated and take a lot of work.

Many people buy blenders in the hopes of becoming at-home smoothie pros, but blending smoothies is a real pain. According to a recent survey by Naked Juice, nearly 228 million Americans say they don’t use their countertop blender for one reason or another, many saying it’s too messy, too difficult to clean, or takes up too much space.

The survey also revealed that approximately 112 million Americans regret buying a countertop blender altogether, and more than 109 million Americans who own one said they use it less often than expected^*.

Naked Juice is inviting participants to Tweet their best blender breakup line @NakedJuice with #BlenderBreakup and #Sweepstakes to enter to win USD 621 in honour of National Smoothie Day (6/21) and a year’s supply of Naked Juice. With their messy blender relationship behind them, now consumers can enjoy everything they love about a smoothie, with the convenience and delicious taste of Naked Juice.

“We uncovered an interesting tension on social media where people were sharing how they rarely used their blender and experienced epic blender fails when they did,” said Anup Shah, Chief Marketing Officer, Tropicana Brands Group. “Since Naked Juice offers 100 % real fruit and veggie juice smoothies in a delicious convenient format, we knew we could help out.”

Whether smoothie lovers are looking to enjoy the classic flavour of Strawberry Banana, the tropical deliciousness of Mighty Mango, or incorporate more daily greens with Green Machine, Naked Juice’s suite of products offers the delicious benefits of smoothies without the mess.

The Naked Juice Blender Breakup Sweepstakes will run from June 7 through National Smoothie Day on Tuesday, June 21. No Purchase Necessary.

^*Source: The Naked Juice Survey was conducted by Wakefield Research among 1,000 nationally representative US adults ages 18+ between April 25th and May 1st, 2022, using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of US adults 18+.

PepsiCo, Inc. announced that it has entered into an agreement with PAI Partners to sell Tropicana, Naked and other select juice brands across North America, and an irrevocable option to sell certain juice businesses in Europe, which will result in combined pre-tax cash proceeds of approximately $3.3 billion while retaining a 39 % non-controlling interest in a newly formed joint venture. PAI, a leading private equity firm with strong experience in the food and beverage space, will be the majority shareholder of the transferred business, with PepsiCo retaining exclusive U.S. distribution rights to the portfolio of brands in its best-in-class, chilled Direct Store Delivery for small-format and foodservice channels.

“This joint venture with PAI enables us to realise significant upfront value, whilst providing the focus and resources necessary to drive additional long-term growth for these beloved brands,” said PepsiCo Chairman and CEO Ramon Laguarta. “In addition, it will free us to concentrate on our current portfolio of diverse offerings, including growing our portfolio of healthier snacks, zero-calorie beverages, and products like SodaStream which are focused on being better for people and the planet.”

“We are delighted to bring these storied beverage brands into the PAI portfolio through another partnership with a leading global food and beverage company. We believe there is great growth potential to be realised through investments in product innovation, expansion into adjacent categories, and enhanced scale in branded juice drinks and other chilled categories,” said Frédéric Stévenin, a Managing Partner at PAI. “We are also thrilled that PepsiCo will remain involved as our partner in the joint venture as we execute our plans to drive the future success of these brands.”

These juice businesses delivered approximately $3 billion in net revenue in 2020 with operating profit margins that were below PepsiCo’s overall operating margin in 2020. PepsiCo expects to use the proceeds from the sale of these assets primarily to strengthen its balance sheet and to make organic investments in the business. The transaction is expected to close in late 2021 or early 2022, subject to customary conditions, including works council consultations and regulatory approvals.

About PAI Partners
PAI Partners is a pre-eminent private equity firm, investing in market-leading companies across the globe. It has significant experience in the food and beverage space and is currently invested in Froneri, the world’s #2 ice cream manufacturer, and Ecotone, a leader in healthy and sustainable food. It manages around €15 billion of dedicated buyout funds and, since 1994, has completed 84 investments in 11 countries, representing over €65 billion in transaction value. PAI has built an outstanding track record through partnering with ambitious management teams where its unique perspective, unrivalled sector experience and long-term vision enable companies to pursue their full potential – and push beyond.