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Beviale Moscow, the first holistic trade fair for the Russian beverage market, is being suspended indefinitely in light of current events. It will not take place, as planned, from March 29 to 31, 2022, in Pavilion 57 of the VDNH event center in Moscow.

In its sixth edition, Beviale Moscow was well on its way to building on previous successes. Around 100 exhibitors had registered for Beviale Moscow 2022 and some 5,000 visitors were expected, around two-thirds of them from Russia.

Trade fairs have always stood for the peaceful exchange of goods, services and ideas between different nations. Conversely, peace is a basic prerequisite for trade fairs to take place in the respective countries. Due to the armed conflict and the resulting sanctions, it is currently not possible to hold Beviale Moscow. It is therefore suspended for an indefinite period.

Beviale Moscow will take place in the Main Stage Event Hall in Moscow from 16 to 18 March 2021. This makes Russia’s first trade fair for the entire beverage production chain one of the few events that allows the sector to come together in person in the spring of 2021. The organisers are responding to explicit requests by Russian exhibitors and visitors who can now look forward to a well-designed and attractive event concept. Numerous event partners and associations are helping to create the high-quality supporting programme. Naturally, all the measures prescribed by the local authorities will be strictly implemented at Beviale Moscow 2021. This special round of the event will pave the way for the next chapter of the Beviale Moscow success story in 2022, which is already attracting a lot of interest, especially from exhibitors unable to attend this year.

Thanks to its timely relocation to the Main Stage Event Hall, Beviale Moscow was able to allow its customers to plan with certainty in what is a precarious environment with underlying conditions that are constantly changing. This location is ideal for this special round of Beviale Moscow this year. Around half of the exhibitors who had registered for the subsequently cancelled 2020 fair, and most partners, will be taking part in Beviale Moscow 2021. Some 80 percent of exhibitors come from Russia, but it is also worth mentioning the around 20 percent of international exhibitors who have committed to the event despite the difficult circumstances.

Comprehensive safety and hygiene concept

“The huge response and extensive support from the sector are a clear indication that our concept has paid off and that Beviale Moscow is the most important platform for the Russian beverage industry,” says a delighted Thimo Holst, Project Manager Beviale Moscow at NürnbergMesse. “We have therefore done our utmost to offer our customers and partners a modified yet high-quality concept under the current circumstances.” This includes a comprehensive safety and hygiene plan. As well all the regulations imposed by the local authorities, like measuring temperatures at the entrance and the wearing of face masks and gloves, Beviale Moscow 2021 is implementing other measures: Sufficient distances are ensured on all special display areas, entrances and exits are separate, numerous hand sanitising stations are provided around the hall, and the air is being continually filtered.

High-quality supporting programme as in previous years

In respect of content, the fair will be on a par with the event planned for 2020. Almost all partners and associations are continuing to support Beviale Moscow this year again and are helping to create an extensive, high-quality supporting programme. At the “Conference on wine production in Russia”, the partnership with the “Vinitech Innovation Tour” will take effect for the first time. Russian wine experts will introduce the peculiarities of the market, while French experts will hold presentations on technology and innovation, giving conference participants a comprehensive overview of the wine market and its future. In Russia, milk production and processing are key issues for the beverage industry. An overview will be provided by the Russian industry portal “The Dairy News” under the heading “The New Milk Retail in Russia”. In collaboration with Coca-Cola, Beviale Moscow will for the first time host a conference on the trend towards healthy drinks. Other items on the programme agenda familiar from previous years are a conference on the Russian beer market conducted by the ABBM, Association of Beer and Beverage Market, the conference on beverage packaging by the National Packaging Confederation NCPack, and the Craft Drinks Corner.

Given the circumstances, the representative Bavarian Pavilion with four Bavarian firms taking part in Beviale Moscow 2021 is particularly worthy of mention. “We are delighted by the unequivocal support of Bayern International, which was impressed by the event following the success of the first pavilion in 2019 and is continuing to back us this year as well,” says Holst. “We are especially pleased that Roland Weigert, Deputy Minister of the Bavarian Ministry of Economic Affairs, Regional Development and Energy, will provide a welcoming address by video at the opening of the trade fair.” The continuity of the Bavarian Pavilion underscores the extremely strong economic relations between Bavaria and Russia. In addition, the Representative Office of Bavaria in the Russian Federation will offer a symposium at this year’s Beviale with the title “The latest information and trends in the brewing industry in Bavaria and Russia”.