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Demonstrating the brand’s willingness to experiment and be at the forefront of the functional beverage sector, Moju said the latest launch speaks to emerging natural electrolyte trends by harnessing the power of pickles. A movement which, the company said, is set to “dominate” the global health and wellbeing sector over the coming year. This salty beverage is already making waves in the nutritional category in the US, gaining significant traction among athletes thanks to its functional benefits, according to the company.

The limited edition, cold-pressed shot is packed full of electrolytes, known for aiding muscle recovery, during and post-workout. Brewed using fresh pickles from UK’s ‘The Pickle House’ company, the shot has a unique, fruity yet salty favour. With 263 mg of natural electrolytes per shot, it feeds your body exactly what it’s craving during your workout.

Fitness fanatics have noticed the power of pickle juice really taking effect, especially when it comes to training longevity and recovery, making the juice the latest training drink of choice.

This is backed up by studies that have proven pickle juice works better than water for reducing muscle cramps. Moju has been a leader in the gut health sphere, making pickle juice an obvious choice for its latest limited edition. Moju has harnessed the pickle fever to create a product that is achieving cult status, supporting Moju’s position as one of the market leaders in the functional drinks sector.

For a limited time only, the Moju Monster Shot is available to purchase from 31st October online at https://mojudrinks.com/ – £19.75 for 12 x 60ml

Monster Beverage Corporation announced that Hilton H. Schlosberg was elected by the Board of Directors of the Company (the “Board”) as Co-Chief Executive Officer of the Company. Mr. Schlosberg will serve as Co-Chief Executive Officer together with Mr. Rodney C. Sacks, who has served as the Chief Executive Officer of the Company since 1990. Simultaneously with the foregoing, Mr. Schlosberg resigned his positions as President, Chief Financial Officer, Chief Operating Officer and Secretary of the Company. Mr. Sacks will continue as Chairman of the Board and Mr. Schlosberg will continue as Vice Chairman of the Board. In addition, the Company also announced that Thomas J. Kelly was elected by the Board as Chief Financial Officer of the Company, succeeding Mr. Schlosberg.

Mr. Schlosberg has held senior leadership positions with the Company for over 30 years, including as the Company’s Chief Financial Officer for over 23 years, and has served as a co-leader of the Company with Mr. Sacks. Mr. Kelly has been Executive Vice President, Finance, and/or Controller and Secretary of Monster Energy Company since 1992. Mr. Kelly is a Certified Public Accountant (inactive) and has worked in the beverage business for over 30 years.

Monster Beverage Corporation
Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Ultra® energy drinks, Monster MAXX® maximum strength energy drinks, Java Monster® non-carbonated coffee + energy drinks, Espresso Monster® non-carbonated espresso + energy drinks, Monster Rehab® non-carbonated tea + energy drinks, Muscle Monster® non-carbonated energy shakes, Monster Hydro® non-carbonated refreshment + energy drinks, Monster HydroSport Super Fuel® non-carbonated advanced hydration + energy drinks, Monster Dragon Tea® non-carbonated energy teas, Reign Total Body Fuel® high performance energy drinks, Reign Inferno® thermogenic fuel high performance energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Play® and Power Play® (stylized) energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, Ultra Energy® energy drinks, Live+® energy drinks, Predator® energy drinks and Fury® energy drinks.