Britvic is expanding its iconic range of mixers and juices with the launch of three new Cocktail Mixers that tap into the increasing demand for elevated serves that also deliver on great taste. The move will help bartenders prepare perfect drinks every time, with only the addition of the chosen spirit needed to mix up classic cocktails. The range features Mojito, Piña Colada and Strawberry Daiquiri mixers, and will be available from August 2023 exclusively for the hospitality channel.
Cocktails are worth an impressive £686m in hospitality, having risen by 132 % in the past year1, and represent a significant growth opportunity for outlets. The new Britvic Cocktail Mixers were chosen from the top five ‘go-to’ cocktails, as half of consumers say they prefer classic drinks that they know and trust2. Operators will be able to trade up from standard mixed drinks to popular cocktails on their menus, as the range will offer delicious cocktails that can be made with ease.
Adam Russell, director of foodservice & licensed at Britvic, comments: “3. In the current climate, people need even more reason to be tempted out of home, with 88 % of consumers saying they want bars and pubs to provide them with an experience they can’t get at home.4 Premium serves and cocktails have a big role to play here.”
“Despite the opportunity, we know that half of bar owners say they don’t offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively.”
Britvic Cocktail Mixers will be available to the licensed sector from August 2023. All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans. At Britvic, we have a long history of helping people make healthier choices and our innovation pipeline continues to focus on low and no-sugar products which meet HFSS regulations, all while maintaining our commitment to never compromising on taste.
The launch will be supported by social media, merchandising, and point of sale. The range will be available via www.sensationaldrinks.com.
1CGA, Mixed Drinks Report ,Q3 2022
2CGA Mixed Drinks Report, Volumetric Sales, Q3 2022
3CGA, Mixed Drinks Report ,Q3 2022
4KAM – Competitive Socialising – Feb 22.pdf P5
75 years of gas safety and performance optimization
A world market leader from Germany is celebrating its birthday – for 75 years now, the Witten-based company Witt-Gasetechnik has been setting the standard for safety and efficiency in the use of industrial gases. Gas mixers and analysers, pressure regulators and valves – Witt products can be found in industrial applications all over the world. And just in time for the company anniversary, the manufacturer is working on the next milestone in the company’s history under the banner “Witt 4.0”.
Did you know ? Flashback arrestors for welding applications, used worldwide ever since, were first introduced to the market in 1945 by the German manufacturer Witt. Company founder Paul Witt revolutionised the handling of flammable gases with this small but immensely important component. These safety devices remain a globally demanded part of the Witt product portfolio. The manufacturer also offers a comprehensive range of valves for industrial gas applications, such as safety relief valves, gas non-return valves and pressure regulators.
However, the company has long since developed into other niches in the field of gas technology, and with its 200+ employees continues to set new standards. The range of gas mixers is unrivalled internationally and the gas analysers and leak testers also enjoy an excellent reputation.
But even after three quarters of a century, Witt is still young and modern. Its R & D team is constantly improving and expanding the product range, thus responding to changing requirements, and developing game-changing innovations.
Witt 4.0 – smart gas technology
A current example is the shift to digital solutions for networked manufacturing in Industry 4.0 – a change that does not stop at gas technology. Witt is one of the pioneers: Dr. Richard Benning has been driving development forward for years. “Witt 4.0” is what the managing partner, who is the third generation to head the family business, calls this project, thus giving a name to the next revolution from Witt.
The technological breakthrough was achieved two years ago. Witt presented the first prototypes of “smart” fittings: safety devices that can record and transmit important parameters such as pressures and temperatures via sensors. Witt’s engineers managed the feat of integrating the electronics directly into the fittings. Fully integrated valves offer real commercial added value: real-time data from a single device, little space required, quick installation, easy maintenance. In other words, performance and cost advantages compared to piecemeal solutions.
Smart dome pressure regulators that can measure gas pressure and temperature, calculate flow rates and transmit them to a network are now an integral part of the product catalogue. Soon further “smart” fittings will be added. But that is not all.
Data anywhere and anytime
Witt has also long since equipped gas analysers and gas mixers with electronic control systems specially developed for this purpose. All relevant data is recorded, evaluated and output. In this way, these systems, parallel to the smart fittings, are seamlessly networked in the production process and can be controlled “intelligently”.
All components are interconnected via the local network, and can also be read and controlled over the internet. The data converge in real time at the control station controller. Via PC or tablet, the right people have all information available at all times. If something goes wrong or needs to be reset, they can intervene immediately: The networked gas technology thus also stands for more precise process control and minimum rejects, i.e. for maximum efficiency.
Global company with local presence
Witt 4.0 is another important building block for the company to maintain and expand its leading market position. The manufacturer has always worked meticulously on its portfolio and is consistently expanding it. The Witten-based company has long been regarded as a “one-stop shop” for everything relevant to the safe handling of gases.
The products are manufactured in a state-of-the-art production facility in Witten. Quality management is comprehensive, all relevant standards are met and are validated by external accreditations.
Also to know, Witt generates well over half of its sales outside Germany. Through subsidiaries and sales partners, the company is represented on all continents and offers its customers local advice and service.
