Functional beverage company, LIFEAID debuts refreshing new flavour FOCUSAID Watermelon Mint to add to its growing family of functional performance beverages.

LIFEAID, The Performance Beverage Company, brought the first flavour variation of one of its most popular blends, FOCUSAID, to market in the US. Getting the sustained and clean energy you need is easier when drinking a product free from chemical sweeteners, such as sucralose, and fillers, such as taurine. FOCUSAID delivers the natural flavours of bright crisp watermelon coupled with the cooling effect of mint.

Nootropics are brain-boosting vitamins and supplements, whose recent inclusion in the functional beverage space continue to grow in popularity in the market. As one of the leading nootropic beverages on the market, FOCUSAID Watermelon Mint, remains sodium and artificial sweetener free as well as vegan, non-gmo and gluten-free.

“FOCUSAID was one of the first nootropic beverages to hit the wider retail market and has remained a staple in our portfolio with retailers and online consumers. It only made sense to do a line extension to a fan-favourite with an additional refreshing crisp flavour,” says LIFEAID Co-Founder and President Aaron Hinde.

FOCUSAID Watermelon Mint is packed with brain-boosting super nootropics and 100 mg of clean crash-free caffeine from green tea and yerba maté. Whether you need a little focus before you kick off the day, or an afternoon energy boost, FOCUSAID Watermelon Mint will be your go to choice! Naturally sweetened with raw, cold-filtered agave, and never with any artificial colours or gut-wrecking artificial sweeteners, FOCUSAID Watermelon Mint has the premium nutrients and vitamins to keep you focused and on point.

FOCUSAID Watermelon Mint will be available to purchase online at lifeaidbevco.com and at select retailers such as Harris Teeter, Albertsons, and Circle K in the US.

Scientifically formulated range that replenishes nutrients and minerals lost during partying, travelling and exercising

HangZing is an innovative business founded by a British Chemical Engineer and is committed to using ground-breaking technology to create radical food and drink products.

HangZing produces a revolutionary range of drinks designed to give a natural pick-me-up for people that work hard and play hard. The drinks are scientifically formulated using a blend of naturally-functional ingredients to fight the after-effects of alcohol consumption and to replenish the nutrients and minerals lost during partying, traveling and exercising.

Available in two innovative varieties, Lychee & Lemongrass and Garden Mint, every convenient 100 ml bottle is made by combining herbs, electrolytes and vitamins. The range is sweetened naturally from pure Canadian maple syrup and is free from added sugar, sweeteners and is suitable for vegans.

HangZing helps individuals reboot and get the most from their day and provides a natural alternative to unhealthy “morning after” remedies, including pain killers and junk food.

Product Functionality and Usage

As the liver metabolizes alcohol, a compound called Acetaldehyde is produced as a by-product. Acetaldehyde is a harmful, toxic compound for the human body. It is this that causes the headaches, nausea, muscle aches, fatigue, increased sensitivity to light and facial flushing associated with too much drinking.

HangZing works in three ways. First, it harnesses the powers of the hepatoprotective herbs Hovenia Dulcis, Milk Thistle, Nopal Cactus and Siberian Ginseng, which may facilitate the breakdown of the by-product Acetaldehyde into smaller components which can then be passed through the system.

Aloe Vera, Turmeric and Vitamin C work together to reduce the inflammation and neutralize the acidity in the stomach to ease discomfort, along with boosting the immune system. Finally, electrolytes, including sodium, potassium, calcium, magnesium and vitamin B complex (B1, B3, B6, B5, B12, B9) replenish the minerals and nutrients lost from drinking.

Many variables including age, weight, sex and ethnicity affect how individuals are able to detoxify alcohol in their system. To address this diversity, HangZing’s research and development involved creating a proprietary formula in a bottling laboratory through an iterative approach of testing different quantities of each ingredient on hundreds of people over a period of time.

“Extensive research has shown that dihydromyricetin (DHM), a compound in hovenia dulcis, boosts the ability of the enzymes ADH and ALDH to break down both alcohol and acetaldehyde. The research concludes that DHM can, therefore, speed up the process with which the liver breaks down acetaldehyde into smaller compounds, such as acetate, carbon dioxide and water, which can then be expelled through breathing, sweat and urine.” ^*(Chen et al., 2006)

HangZing is designed for anyone who wants to get the most out of the day after a heavy evening the night before, from busy professionals to those marking a special occasion. Packaged in a box of six 100 ml bottles, HangZing works best when consumed just before bed with plenty of water.

HangZing is available via Amazon Prime and the brand’s website: www.hangzing.com in two varieties, Lychee and Lemongrass and Garden Mint, for $28.99 per box (6 x 100 ml bottles).

^*Chen, S., Li, A., Li, S., Wu, L. and Zhong, G. (2006). Influence of Hovenia dulcis on alcohol concentration in blood and activity of alcohol dehydrogenase (ADH) of animals after drinking. China Journal of Chinese Materia Medica, 31(13), pp. 1094-1096.

A mouth-watering blend of sparkling spring water, apple cider vinegar with mother, honey, fruit juices and carefully selected botanical extracts that will delight your taste buds, satisfy your thirst and fuel your body with natural goodness.

Sugar Tax exempt, with only naturally occurring sugars from the fruit juices and honey, and certified organic by the Soil Association, Switchle is curiously crafted in small batches from only the finest natural ingredients. Each 250 ml serving has just 55 calories – is vegetarian, gluten-free and in 100 % recyclable cans.

The inspiration behind Switchle is centuries old. In fact, in its most basic form it dates back to the 400 B.C. when Hippocrates, the father of medicine, prescribed apple cider vinegar mixed with honey for a number of ailments.  Fast forward to 17th Century United States and ‘Switchel’, as it became known, was popularised by colonial farmers who added water and ginger and drank it to quench their thirst in the hot fields whilst harvesting the summer hay.

In 2017, we set out to evolve the formula by adding the finest organic ingredients to create a modern British version with a twist and subtly altered the name to Switchle.  Using real spring water, Switchle is then blended with organic honey and organic apple cider vinegar ‘with mother’; which today is known to help alkalise the body, lower blood sugar levels and cholesterol and is also said to increase satiety, helping you lose weight. We then added a unique combination of popular health-giving organic fruit juices, spices and botanical extracts to produce 3 unique flavour combinations (Matcha, Lime and Mint, Rooibos, Raspeberry and Pomegranate & Tumeric, Ginger and Peach).