At this year’s Food Ingredients Europe, SternVitamin will show how manufacturers of foods, drinks and food supplements can generate new value-adding potential with special product concepts. At the exhibition in Frankfurt, the specialist in tailor-made vitamin and mineral premixes will present individualized micronutrient premixes for different target groups and to meet different requirements. The health and lifestyle concepts range from bone health through strengthening of the body’s defences and the cardiovascular system to beauty support.
One example of the company’s wide range of products and services is the new premix for “healthy bones and a healthy heart”, that visitors to the exhibition can try out on the spot. The micronutrient mix takes up one of the top trends in the beverage market: fortified products based on water. The growth potential in this drink category is the highest worldwide, greater even than in other beverage categories. The vegan premix contains the vitamins B1 and B12 and vitamin C, vitamin K2 and vitamin D3. Organic powdered agave juice concentrate lends the product mild sweetness, while natural flavouring gives the drink a taste of “dark berry fruits”. In addition, SternVitamin will show how the health claims authorized by the EU can be used effectively for marketing purposes on the retail packs of the finished drink.
The new micronutrient premix for drinks is one example of the greatly differing target group concepts geared to the individual phases of consumers’ lives – from the wish for a child, through schooldays, university and working life to old age. Besides trend drinks, the tailor-made micronutrient premixes enable teas, snacks, dairy products, baked goods and sweets to offer additional benefits. SternVitamin has also developed special premixes for fortifying vegan foods.