EXTR:ACT – Driving Value for multimaterial recycling, the pan-European platform created by BillerudKorsnäs, Elopak, SIG Combibloc, Stora Enso and Tetra Pak, all members of the Alliance for Beverage Cartons and the Environment (ACE), has announced the nomination of EXTR:ACT’s Managing Director, Michael Brandl.
Michael Brandl, a German national with a background in engineering, built his career in the dairy industry before joining FKN, the German beverage carton association in 2010. Michael intends to use his considerable knowledge of both the beverage carton industry and of German and European recycling infrastructures to meet the platform’s objectives.
“We strongly believe that Michael’s experience and expertise will drive EXTR:ACT increase the recycling of our packages, scale and boost value for recycling solutions, and secure our long-term sustainability” said Heike Schiffler, President of EXTR:ACT. “With this new initiative, we are confident we will be able to achieve a significant increase in collection and recycling rates by 2025 “.
EXTR:ACT, based in Frankfurt, will foster the recycling of beverage cartons, including the non-paper components such as polymers and aluminium. It reflects the industry’s commitment to the circular economy and complements ACE’s ongoing work. EXTR:ACT will also seek to work in partnership with stakeholders who have similar needs regarding the recycling of composite packaging.
ACE provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. Engaging with stakeholders and partners seeking high environmental stewardship, it contributes expertise to EU policy, legislation and standard‐setting.
ACE members include beverage carton producers Tetra Pak, SIG Combibloc and Elopak; they develop, manufacture and market systems for the packaging and distribution of food, and produce packaging material at 20 plants in Europe. Most of the paperboard used by ACE members in beverage cartons in Europe is produced by Stora Enso in Skoghall (Sweden) and Imatra (Finland), and BillerudKorsnäs in Gävle and Frövi (Sweden), who are also members of ACE.