The official survey reveals a record positive response, highlighting a rise in the quality of trade visitors and an increase in successful business at the world’s leading trade show for the fresh fruit and vegetable business.

Berlin was the place to do business last week, as more than 91,000 people from across the global fruit and vegetable trade came together for FRUIT LOGISTICA 2025.

From 5 to 7 February, the world’s leading trade show for fresh produce attracted an even larger number of international trade visitors and exhibitors to its latest edition, and offered participants three days of unrivalled marketing, networking, innovations and insights. According to official survey results, this year’s exhibition achieved a new high in terms of the quality of its 67,500 trade visitors as well as an increase in successful business. Plus, it also secured record levels of satisfaction for its 23,500 exhibitor representatives. In response, the organiser Messe Berlin has immediately opened stand bookings for FRUIT LOGISTICA 2026.

Growth potential as the right people connect

Innovation was at the heart of this year’s event, as shown by the ingenuity of companies competing for its industry-leading Innovation Awards, or the game-changing technologies featured during its three-day Startup World showcase. “People know that when they come to FRUIT LOGISTICA, they always see something new and meet decision-makers from all over the world,” said Alexander Stein, director of FRUIT LOGISTICA. And, thanks to the show’s official partner Fruitnet, tens of thousands had the chance to listen to hundreds of expert talks about every aspect of the business at six stages located around the halls. “The international fruit and vegetable market is a hugely challenging business to be in right now,” Stein added, “but the feedback we had from our trade visitors and exhibitors is that growth is possible, and the right people were here to make that potential a reality.”

Exhibitors and trade visitors in good spirits due to brisk business

FRUIT LOGISTICA 2025 met with a positive response from both exhibitors and trade visitors.

According to initial trends from the exhibitor survey, 9 out of 10 respondents achieved a very good to satisfactory business result at FRUIT LOGISTICA 2025 and have positive expectations for follow-up business. The same number again are already planning to take part in the next event in 2026.

According to the preliminary results of the representative trade visitor survey, trade visitors are also very satisfied. 94 % of respondents reported a positive overall impression and 95 % would recommend the event to others in their business environment. 9 out of 10 of those polled are already planning to visit FRUIT LOGISTICA again next year.

The high-quality audience also contributed to the trade show’s positive results: 3 out of 4 trade visitors make purchasing or procurement decisions in their company. This results in extensive business activities: more than 80 % of those surveyed made new business contacts at FRUIT LOGISTICA 2025, and over a third were able to establish new contacts at the trade show itself.

At BIOFACH 2025, around 2,300 exhibiting companies from 94 countries will present the diversity and innovative strength of the organic world.

Nuremberg is the venue today for the launch of BIOFACH, the World’s Leading Fair for Organic Food. From 11 to 14 February 2025, the sector will gather in the organic food metropolis to collectively tackle global challenges and build networks. The theme of this year’s accompanying congress is “Yes, we do! How to effect change in the organic food segment”. Some 2,300 exhibiting companies from 94 countries are set to showcase the diversity and innovative strength of the organic community. “BIOFACH 2025 will show how the sector is actively shaping change. In times of multiple crises, ecological transformation is more important than ever. With its comprehensive product display in nine exhibition halls and accompanying congress, BIOFACH sees itself as a guiding force that provides direction, dialogue, and leading-edge inspiration,” explains Dominik Dietz, Director of BIOFACH.

At BIOFACH 2025, stakeholders from the entire value chain will gain a comprehensive overview of the products and solutions available. In nine exhibition halls, they’ll discover a wide variety of products from international exhibitors who have travelled from all over the world but primarily from Italy, Spain, the Netherlands, France and Austria. Almost half of the participating companies have organic ingredients for food and natural cosmetics as well as vegetarian and vegan options in their product ranges. This development is also reflected in the BIOFACH Trends of 2025. The Trend Jury, made up of experts from the organic and sustainability sector, has chosen this year’s industry trends: “Next-level Plant-based” and “We, Myself and I”. The former describes the dynamic development of plant-based alternatives on the market, where innovative products that combine flavour and sustainability are setting new benchmarks. “We, Myself and I” reflects the conflict between idealism and hedonism. Price and variety are at the forefront of purchasing decisions, while sustainability has taken a back seat. Nevertheless, consumers still want transparency and environmental awareness from manufacturers.

This is also happening at the product level. The product trends in 2025 range from rebellious moments of (organic) indulgence (Rebel’s Choice) and plant-based taste sensations (Vegan en Vogue) to high-quality convenience products (Culinary Ease), eco-friendly beverages for every occasion (Cheers to Every Moment), and foodstuffs with added benefits (Functional Finesse).

Highlights from the supporting programme

In 171 individual sessions, the 2025 BIOFACH Congress offers a platform for the industry’s thought leaders. Seven different forums cover topics such as market developments, trends, policy frameworks, best practice examples, and “food for thought”. The congress theme, which was devised by the BÖLW (German Federation of Organic Food Producers), the national supporting organization of BIOFACH, and BIOFACHs international patron IFOAM – Organics International, is: “Yes, we do! How to effect change in the organic food segment”. As an interactive format, the SustainableFutureLab invites participants to discuss critical issues and open new perspectives. Via the BIOFACH digital platform, numerous programme highlights will be live-streamed and will then be available for about six months after the fair as on-demand videos. The networking tools provided also facilitate discussions between industry experts.

The professional audience can look forward to a wide-ranging supporting programme with many new features and highlights. The INNOVATION STAGE and PRESENTATION STAGE provide a platform for young start-ups and organic pioneers to showcase their diverse products and creative ideas. In 2025, the PLANETARY HEALTH world of experience (formerly World of VEGAN) will also cover topics like the planetary health diet and whole foods as well as plant-based solutions. The special display area “Organic Food in OOH” has been expanded yet again. This is where interested visitors will find best practice examples and exhibitor presentations and can gain deeper insights into out-of-home and institutional catering in live cooking demonstrations and guided tours.

Anyone wanting to find out what the future of organic food could look like should make their way, for example, to the BIOFACH Novelty Stand, the International Newcomers & Start-ups area in Hall 4A, the “Young Innovators” pavilion subsidised by the BMWK (German Federal Ministry for Economic Affairs and Climate Action) and the BIOFACH start-up pitches. Participants are also encouraged to vote for their favourite product either online or at the Novelty Stand to win the Best New Product Award. This accolade is awarded in 12 categories on the last day of the fair.

The world’s leading trade fair for global fresh fruit trade is being postponed to 5-7 April 2022.

The fourth wave of the coronavirus pandemic is worsening the situation in many European countries. At the same time, the industry’s wish to meet in person remains unwaveringly high. In light of these circumstances, Messe Berlin has decided to postpone FRUIT LOGISTICA to a point on time beyond the fourth wave. FRUIT LOGISTICA 2022 will thus be held from Tuesday, 5 April to Thursday, 7 April.