Anuga FoodTec 2024 has once again reinforced its position as a primary supplier trade fair and a central platform of the global food and beverage industries. ‘Responsibility’ was the top theme of the trade fair and its extensive trade programme, which provided answers to questions from the fields of alternative protein sources, energy and water management, digitalisation and artificial intelligence. New technologies and concepts for sustainable management of natural resources along the entire value creation chain were presented. The participation of 1,307 companies and nearly 40,000 trade visitors from 133 countries reinforces the position of Anuga FoodTec as a pioneer for future- related solutions in food technology.

“At this year’s Anuga FoodTec, it became clear that true responsibility extends well beyond daily business; it is the driving force for sustainable and long-term growth. In every discussion, every presentation and every new product, we saw how decisive it is to make brave decisions today for our common future”, Oliver Frese, Chief Operating Officer of Koelnmesse, reflected.

“The networking of science and entrepreneurial practice and interdisciplinary networking on the whole were achieved in an exemplary manner. This creates synergies that present the basis for overarching innovations. And it is these that we will increasingly need for a viable food system of the future, in which Anuga FoodTec is a central element as a B2B innovation and networking platform”, Prof. Katharina Riehn, Chairwoman of the DLG Food competence centre and Vice President of the DLG, emphasises.

Opening speech by The Club of Rome

Sandrine Dixson-Declève, Co-President of The Club of Rome, opened Anuga FoodTec with an impressive lecture that emphasised the pressing needs of sustainable developments. Her keynote was closely oriented to the top theme of ‘Responsibility’, and to the indispensable importance of environmentally-friendly production processes. With her address, Dixson-Declève provided a decisive impulse in the direction of sustainable transformation. At Anuga FoodTec, the exhibitors already presented what practical implementation of the discussed ideals might look like.

Commitment of the industry: a rethinking is noticeable

Anuga FoodTec demonstrated impressively: core themes such as responsibility, value creation, climate neutrality and food security are decisively shaping the direction of the food and beverage industries – far away from short-term trends. The exhibited machines thus offered, among other things, insights into innovative strategies for the minimisation of food losses and the treatment of waste water. In addition to this, they presented procedures like high pressure processing, which keeps food fresh longer without preservatives. Another area of focus was on the reduction of the use of plastic and the use of alternative packaging materials. Progress in the production of plant-based foods, which serve as pioneering solutions for more sustainable diets, was also presented. A system was presented for the first time that makes it possible to produce cultivated food on an industrial scale. The presentations on site impressively illustrated how the companies are facing the challenges of a both economically and ecologically sustainable future.

An innovative point of focus was set with the new ‘Environment & Energy’ exhibition area. This area was dedicated to progressive energy solutions, which play a growing role in the food industry. The focus was thereby on technologies like solarthermics, heat pumps, biogas and biomass, which not only advance the energy transformation but also contribute to significantly reducing the CO₂ emissions of companies and comprehensively increasing energy efficiency.

One highlight was the presentation of the International FoodTec Award. The focus was on 14 innovative projects from the global food and supplier industries.

Anuga FoodTec 2024 in figures

A total of nearly 40,000 trade visitors from 133 countries was registered, with a foreign share of over 60 percent. The largest visitor groups from outside of Europe came from China, the USA, South Korea, Israel and Japan. 1,307 exhibitors took part in Anuga FoodTec 2024. Thanks to an increased average area, visitors could this year look forward to an even greater variety of exhibits and live demonstrations. With a length of 35 metres, the longest exhibit at the trade fair was particularly impressive.

Anuga FoodTec is the leading international supplier fair for the global food and beverage industries. Organised by Koelnmesse, the next trade fair will take place in Cologne from 23.- 26.02.2027. The professional partner and industry sponsor is the DLG, the German Agricultural Society.

FruitSmart^TM has identified rising demand for fruit juice and botanical combinations as a major new trend in the healthy beverage space, and will highlight its capability to blend them at Natural Products Expo West (8th to 10th March 2023).

Usage occasions for fruit juice are changing, with consumers increasingly viewing it as a permissible indulgence, and looking for new experiences. They are also seeking out products with additional wellness benefits, a need that micronutrient-rich juices are able to meet, particularly if fortified with other healthy ingredients. Mintel has highlighted functional benefits as a possible key to growth in the juice and juice drinks market.¹

Meanwhile, in an increasingly stressful world, consumers are turning to natural ingredients for self-care, with the global botanical-infused drinks market predicted to grow at a CAGR of 6.4% over the next ten years.² By formulating with botanicals, juice manufacturers can meet multiple needs, offering benefits such as energy and stress reduction, as well as novel flavors.

Working with 31 fruits, FruitSmart is a leading producer of juice concentrates and Not From Concentrates. It also has access to a wide range of botanical extracts, vegetable powders and flavors through its sister companies, Shank’s and Silva International.

At Natural Products Expo West, the Washington State-based company will highlight its capabilities to blend juices with botanicals, as well as other ingredients. Beverage concepts on show at the company’s booth (#N1447) will include:

• An immunity drink combining apple, raspberry, cherry and blueberry juices with turmeric, ginger, acai and vanilla extracts
• A blend of apple and beetroot juice with red and black pepper
• A raspberry smoothie with protein and fiber

Wayne Lutomski, President of FruitSmart, said: “The positioning of fruit juices has undergone a fascinating journey. They were once seen as the ultimate health product, before concerns about sugar content and ultra-processing removed a little shine from the halo. In the new phase of their evolution, we’re going to see more products that combine a novel experience with sought-after wellness benefits. Blending juices with botanicals is a great way to meet this need and FruitSmart is the ideal partner to help you do it. We have the expertise and the resources to combine juices with botanicals, juices with flavors, juices with vegetable powders, and juices with other juices.”

¹Mintel ‘The Future of Juice and Juice Drinks: 2022’
²Fact.MR, 2023