Maspex Wadowice Group, one of the largest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG as it becomes the first to offer SIG’s domeTwist closure with tethered cap (domeTwist TC) for SIG’s unique carton bottle combidome. This is an important step forward on Maspex’ sustainability roadmap, as it leads the way in adding innovative solutions to its juice ranges.
The company recently launched its Tymbark Vega juices in combidome 500 ml with domeTwist TC, followed by Tymbark juice in 1,000 ml combidome with tethered cap. The retail launch by Maspex comes well ahead of the EU’s Single-Use Plastics Directive, which states that all single-use beverage containers must come with caps that stay attached to the pack by July 2024, so they can be easily disposed of and recycled with the rest of the pack.
SIG’s domeTwist closure with tethered cap does not compromise on convenience for consumers and is compatible with SIG’s existing filling lines and closure applicators, demonstrating the true flexibility and adaptability of SIG’s packaging and filling solutions for customers at minimum cost. This provides maximum planning and investment security for European beverage producers such as Maspex, who must comply with the EU’s regulatory requirements.
SIG’s domeTwist TC closure can be firmly fixed to the desired position by pressing it down to the top of the pack until it gets into its ‘parking mode’. The cap doesn’t have to be held down and the consumer can easily pour and drink from the carton without any cap interference. For closing, the cap just needs to be lifted slightly before being closed the usual way. Tethering even adds convenience, as the closure is always at hand and never gets lost. High consumer acceptance for both drinking and pouring is already market research proven.
SIG’s domeTwist closure with tethered cap for combidome is one of three closure innovations for SIG’s most popular packs in Europe. Additionally, combiSwift and combiMaxx closures with tethered cap are also available for SIG’s family-size carton packs.
combidome makes Polish debut
Maspex Wadowice Group, one of the biggest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG, as it rejuvenates its popular juice brand Tymbark, using the innovative combidome carton pack. This is the first time the unique carton bottle has been launched in Poland.
Looking for stand out on-shelf differentiation, Maspex has realized the opportunity to refresh consumer appeal for its natural Tymbark fruit juice range, with a packaging innovation never been produced in Poland before.
A recent consumer survey showed a clear preference for combidome, with the carton performing four times better than a competitor package. Participants in the survey highlighted the convenient grip and centrally located spout that ensures an outstanding pouring experience – a feature highly valued by consumers.
With a heritage that spans 85 years, the Tymbark brand is renowned for premium taste and quality, not only in its homeland of Poland but in many other European countries. The brand’s premium juice range requires a perfectly matched packaging solution, to impact on consumer purchasing decisions by standing out on shelf and providing clear usage benefits.
Maspex has a close relationship with SIG that goes back 20 years, which ensures the right product and packaging decision is made. This time combidome has been chosen for Maspex’ renowned Tymbark juice range.
As increasingly mobile consumers become more discerning about quality and convenience, packaging is playing more of an essential role. SIG relentlessly aims to drive Product Innovation and Differentiation, working in partnership with producers like Maspex to offer product and packaging solutions which perfectly match food and drink developments.
combidome convenience and on-shelf appeal
combidome perfectly complements Tymbark’s juice range, with its sturdy yet slim shape and modern design. The carton’s in store appeal, including a shelf ready tray, provides a point of difference to busy shoppers, clearly depicting the product’s premium quality and image. combidome also ensures safe product protection and consumers can benefit from its strong environmental credentials, plus secure reclosing and storage.